News and insights about brands in the sporting goods industry – Page 9
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News briefsLionel Messi is the world’s most marketable athlete for 2023
Lionel Messi tops SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM) for a second time. The Argentinean footballer, who currently plays for Inter Miami, finished ahead of National Basketball Association (NBA) star LeBron James. Football player Alexandra (Alex) Morgan ranked third, followed in the top 10 by ...
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News briefsNike and Spotify launch the Make Moves Fund in the U.K.
Source: Nike Flo Nike has joined forces with Spotify in the UK to create the Make Moves Fund, which will use the power of music to get girls moving and help improve their mental well-being. The new partnership was announced on World Mental Health Day on Oct. ...
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News briefsPolartec launches new brand ethos
Sending its press release from “Planet Earth, the Universe,” Polartec announced a new brand ethos, “Made To Go Beyond.” The new positioning and identity represent an evolution for the brand owned by Milliken & Company and form the foundation for future communications, reflecting and resonating with changing consumer values and ...
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ArticlePuma celebrates Tommie Smith’s legendary gesture at 1968 Olympics
In 1968, at the Olympic Games in Mexico City, American sprinter Tommie Smith made history with his “Silent Gesture,” now also known as the Black Power Salute. On Oct. 16, 1968, he had run to gold in the 200 meters in world record time. After receiving his gold medal, he ...
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News briefsShaun White expands Whitespace brand with women's clothing line
Shaun White, the three-time Olympic champion from the US, is expanding his eponymous brand to include performance apparel for women aimed at riders of all disciplines. The brand, developed in partnership with US outdoor retailer Backcountry, debuted two years ago with a limited-edition snowboard and has since evolved into a ...
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SponsoredRevolutionizing footwear retail
How one company is helping retailers to increase customer satisfaction, reduce returns, lower CO2, and merge in-store and online experiences.
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SponsoredPolartec introduces performance fabrics made with Biolon:
Nylon just got betterPolartec has upgraded two of its most iconic existing product platforms, setting a new standard for sustainability in functional fabrics.
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SponsoredA circular solution for the footwear industry
Discover the world’s first biodegradable and industrially compostable comfort and performance foam technology for footwear
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SponsoredHow the GORE-TEX brand wants to extend the life of its products
Our interview explores Gore’s commitment to extending product life, consumer education campaigns, and the newly launched GORE-TEX Gear Tour.
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News briefsSailGP teams up with Mover to create plastic-free technical sportswear
Global sail racing league SailGP has announced a collaboration with Swiss sportswear firm Mover, a pioneer in 100 percent plastic-free apparel, to create “the world’s first plastic-free technical sportswear.” The collaboration sees the release of a capsule collection of six items, including T-shirts, polos and fleece hoodies, all crafted from ...
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News briefsPuma announces new partnerships with CONMEBOL and CAF
Puma has announced a partnership with the South American Football Confederation (CONMEBOL) for all club and national team matches for the next three years, starting from the 2024 season. Founded in 1916, CONMEBOL is the oldest continental football federation. Puma will sponsor major tournaments across Latin America like the Copa ...
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ArticleStereo Skis partners with Aamodt, adds FIS-certified comp skis
Source: Stereo Skis Kjetil André Aamodt and Jens-Martin Johnsrud Norwegian ski brand Stereo Skis is partnering with Norwegian ski racing legend Kjetil André Aamodt, who will serve as an ambassador and collaborator in the development of the brand’s first FIS-certified ski collection. Aamodt – the world’s most ...
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News briefsSerena Williams first athlete to receive Fashion Icon award
Serena Williams is receiving the Fashion Icon award at the 2023 CFDA Fashion Awards presented by Amazon Fashion. The tennis champion is the first athlete to receive this award. Williams, who smashed countless records during her career, is also an entrepreneur, philanthropist and designer. Her lifelong passion for design led ...
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ArticleFrance’s Ligue 1 eyeing the US
Ligue 1, the top football league in France, could be mulling over regular-season matches in the US, according to Front Office Sports. The league receives an annual $85 million for the foreign broadcast rights of its matches, but that contract (with BeIN Sports) is coming to an end. The league ...
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ArticleFour brands present ski boots with Boa Fit System
Source: Tom Klocker / Boa Boa® Technology, inventor of the Boa® Fit System, has joined forces with Salomon, Atomic, Fischer and K2 to launch the first Boa-powered ski boots. One of Austria’s most successful ski racers, Benjamin Raich, was instrumental in developing the system as a test ...
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News briefsA tennis-to-pickleball pipeline?
The pickleball brand Selkirk has signed an endorsement deal with Jack Sock, as we have learned from The Dink and Selkirk itself. At the peak of his career, Sock was the number-eight singles (2017) and number-two (2018) doubles player on the ATP Tour. He will be endorsing the Luxx line ...
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News briefsNolt and Etoile Noire de Strasbourg launch eco-friendly hockey kit
French equipment maker Nolt is joining forces with ice hockey club Etoile Noire de Strasbourg during the 2023/24 season to introduce a new eco-friendly ice hockey kit entirely made from recycled polyester. Each jersey is made from 15 recycled plastic bottles. Nolt stands for “Nothing is lost.” Nolt was founded ...
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News briefsFrench start-up launches recycled, repairable rugby ball
After launching an eco-friendly football last year, French start-up Vista has introduced its first recycled and repairable rugby ball. Using recovered seat coverings from cars and planes, the percentage of plastic in Vista’s balls is reduced by 50 percent, claims the company. The fact that the balls can be repaired ...
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News briefsArena launches breast cancer awareness collection
Source: Arena Arena has unveiled the 2023 Breast Cancer Awareness Collection benefiting the Keep A Breast foundation. The collection is launching concurrently with Breast Cancer Awareness Month to highlight the importance of early detection and access to timely, quality treatment and to support breast cancer survivors. 50 ...
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News briefsNike’s virtual shoe goes real-life
Nike’s digital member platform .SWOOSH is launching its first-ever real sneaker, designed exclusively for its members: The Air Force 1 Low TINAJ (“this is not a jpg”). According to the .SWOOSH blog, customers must have uncovered one or more OF1 boxes by Oct. 16 to enjoy exclusive access to the ...
