News and insights about brands in the sporting goods industry – Page 9
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News briefsHoka opens up a pop-up in East London
Hoka, the Deckers running brand, opens up a convenience pop-up store with all running essentials in East London.
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News briefsSkechers opens up first ever 7.500 performance store together with tech company
Skechers is revolutionizing its retail experience with its first Skechers Performance store, an immersive destination with half-courts where consumers can try out the latest innovative products from The Comfort Technology Company.
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ArticleOne week in – Communication strategies for European brands facing US policy shifts
Communication can be a powerful tool for resilience, adaption and growth, says Chris Goddard.
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News briefsLi-Ning named official partner of China’s Olympic sports teams and delegation
Li-Ning takes over the sponsorship from Anta, another major Chinese sportswear company.
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ArticleBrazilian shoemakers hope Trump will help boost their sales to the US
As Donald Trump is sworn in as the 47th President of the US on Jan. 20, Brazilian shoemakers hope to benefit from a possible reduction in shipments of Chinese footwear to the world’s largest market in value in the wake of higher import duties.
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ArticleMore evidence of pickleball’s rise outside the US
The annual growth rate (CAGR) of the sport is 9 percent per year from 2020 to 2030, our research shows.
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News briefsSuperga celebrates the 100th birthday of its iconic canvas shoe
The brand, part of BasicNet, has released a limited edition to celebrate the history of its 2750 shoe.
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Case StudyThe story of Reebok: Can its iconic past drive a new era of success?
Reebok’s journey has been nothing short of tumultuous. We have a look at it
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SponsoredBosideng’s leadership in low-carbon product development and responsible sourcing
In addition to producing high-quality down garments, Bosideng developed a seamless Global Inventory Management System that ensures transparency and traceability throughout the supply chain.
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ArticleAdidas to replace Puma in new track and field partnership
Adidas will put their stripes on the athletes of the Norwegian track and field national team for the coming eight years.
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News briefsPolish brand to outfit Polish national volleyball
Polish brand 4F has secured a multi-year deal as technical supplier to Poland’s national volleyball teams.
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News briefsJoma to sponsor padel in Asia-Pacific
Joma becomes official technical sponsor of Asia Pacific Padel Tour (APPT).
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News briefsK-Way reopens its Milan flagship
The revamped Milan store is part of a brand’s international expansion plan primarily focusing on Europe.
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News briefsNike launches the After Dark Tour
The new race series invites women to nighttime running events in major cities around the world.
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News briefsH&M launches the “Wellness Edit”
The collection combines products and tools from the retailer’s ranges to help consumers focus on small habits for genuine well-being.
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News briefsPirelli and Australian Open sign partnership
Pirelli is the new tire partner of the Australian Open.
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ArticleCastore partners with its third F1 team
Formula One spotlight on: Just after Adidas entered the racewear business, Castore announced its third partnership deal, this time with a French team.
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ArticleAdidas takes up racing battle with Puma – joins F1 team
Puma gets company in the F1 business as big brother Adidas joins the racing circus and partners with the Mercedes-AMG Petronas team.
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News briefsMacron and Bradford extends partnership
Macron and English Football League Two club Bradford City AFC have announced the renewal of their technical partnership.
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News briefsCCM partners with USA Hockey National Teams
CCM Hockey Partners with USA Hockey National Teams as an official supplier.
