News and insights about brands in the sporting goods industry – Page 9
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News briefsNike secures multi-year deal with the Uruguayan Football Association
The sportswear brand will be AUF’s exclusive sports sponsor and supplier.
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News briefsNike announces 12-year extension with Brazilian Football
The extension marks the beginning of the fourth decade of their partnership.
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News briefsH&M Move partners with Zlatan Ibrahimović
The former footballer is Sweden’s all-time top scorer and has won league titles in four countries.
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News briefsSwedish Alpine Ski Team partners with Shred
Ski Team Sweden Alpine has started a new collaboration with alpine and snowboarding hardware manufacturer Shred.
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News briefsTechnoSport launches debut winter range
The Indian brand is expanding its offering beyond gym and athleisure wear.
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News briefsLuanvi founder among the dead in Valencia
Vicente Tarancón, CEO of Luanvi, was among the victims of the 29 October floods in Valencia.
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ArticlePOC presents third Hedvig Wessel signature collection
The new line celebrates the roots and creativity of the Norwegian freeride champion.
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News briefsTechnogym signs partnership deal with Milano Cortina 2026
It will be Technogym’s tenth experience as the official supplier of the Olympics, which started at Sydney 2000.
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News briefsOn Running has opened its London office
The newly opened London office of On wants to give the employees inspiration from its design.
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News briefsMessi´s new mate mate
Mate is the national drink in Argentina. The thermos company Stanley has now done the ultimate mate-thermos-deal together with the ultimate mate-drinker.
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News briefsPortugal leaves Nike for Puma in new kit deal
Puma takes over Portugal’s victorious football team when Nike’s deal expires.
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News briefsIntersport France and Fédération Française de Football extends partnership
Intersport France will extend its partnership with the French Football Federation until 2027, becoming the official supplier of the French Cup.
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ArticleRussian sporting goods market is flooded with fakes
The share of counterfeit fake products on the Russian market has expanded since 2022. This is SGI Europes staff member Vlad Vorotnikov reporting.
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News briefsNike pays tribute to retiring Rafael Nadal with film narrated by Phil Knight
Rafael Nadal has been a Nike athlete since he was 13 years old and winning the Paris Open 14 times. He was therefore honored with a film narrated by the Nike founder with the Eifel Tower as a fond.
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News briefsAdidas and Mexico extends kit deal until 2034
Adidas and the FMF (Federación Mexicana de Fútbol Asociación) have jointly announced the extension of their partnership until 2034, reaffirming their commitment to the development of football.
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News briefsFuturistic ski-inspired collection by Goldwin and J.L-A.L
The collaboration merges advanced fabrics and cutting-edge design, redefining performance and style in ski and urban apparel.
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News briefsHugo Boss launches ski range
The Boss Ski capsule comprises both technical skiwear and après-ski pieces.
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News briefsMacron new official kit supplier of all teams in Major League Rugby
Macron succeeds another Italian company when Kappa is leaving the MLR rugby scene.
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News briefsLacoste partners with the Rolex Paris Masters
The brand will be a premium partner of the tournament until 2030.
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Case StudyHoka: A Blueprint for Sustainable Growth in the Sports Industry
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
