News and insights about brands in the sporting goods industry – Page 4
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ArticleBRANWYN named top Athletech startup to watch
Oregon-based women’s performance innerwear brand BRANWYN earns a spot on Athletech News’ Startups To Watch 2025–26, highlighting its Merino-based innovation and sustainable practices.
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ArticleFanatics signs multi-year global deal with Max Verstappen
Fanatics and Max Verstappen unveil a global partnership covering licensed merchandise, trading cards and a new online store launching in 2026.
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ArticleXXIO and VESSEL unveil exclusive ladies’ golf set
XXIO teams up with VESSEL to offer an exclusive ladies’ golf package featuring premium clubs and a luxury bag—just in time for the holidays.
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ArticleColumbia launches Endor-inspired collection
Columbia’s Endor collection lands Dec. 11 with 20 Star Wars pieces and Billie Lourd fronting the campaign, as the brand leans into irreverent marketing and real space tech.
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ArticleiFIT launches fitness reality series in the US
Fitness technology leader iFIT announces Trainer Games, a six-episode reality competition series launching on Prime Video in January 2026, offering contestants a $250,000 contract and a place on its elite trainer roster.
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News briefsColumbia trolls Flat Earthers
Columbia Sportswear leans into absurd humor with a campaign offering its entire inventory to anyone who proves Earth has an edge.
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News briefsOnitsuka Tiger debuts fragrance line
Onitsuka Tiger expands into beauty with its first fragrance collection, featuring four scents and minimalist design.
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News briefsPangaia names Daniel Gómez Rojas as new CEO
London-based sustainable brand Pangaia has appointed Daniel Gómez Rojas as CEO, replacing co-founder Nathalie Longuet who took the role in 2023.
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News briefsMacron launches Sound of Us campaign
Macron’s Sound of Us campaign introduces an anthem and jacket concept, using music to strengthen emotional ties between athletes, fans, and the brand.
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ArticleIrish football star Clifford launches own sportswear brand
Fresh off winning his third Footballer of the Year award, Kerry FC star David Clifford has launched “The Clifford Range,” a new GAA sportswear brand with McKeever Sports.
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ArticleBalenciaga debuts Spring ’26 Football Series
Balenciaga’s new Spring 2026 “Football Series” fuses couture design with American-football iconography in a capsule of jerseys, padded hoodies, and tracksuits.
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ArticleNew Balance celebrates Ohtani MVP with “Unicorn” tee
New Balance honors Shohei Ohtani’s 2025 MVP season with a limited “Unicorn” T-shirt, celebrating the star’s dominance and boosting its athlete portfolio.
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ArticlePuma revives owned media play
The sports brand’s magazine revival reflects the industry’s rethinking of content distribution and audience ownership in an era of platform volatility.
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ArticleReebok opens European HQ in London
Reebok inaugurates its new European headquarters in London and appoints Marc Le Roux as CEO to lead regional growth and expansion.
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ArticleNike drops again in Best Global Brands ranking
Nike’s brand value has plummeted 25.9 percent to $33.7 billion, dropping to 23rd place in Interbrand’s global rankings.
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News briefsNike renames world headquarters after co-founder Phil Knight
The 400-acre world headquarters in Portland, Oregon, will be called the Philip H. Knight Campus.
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News briefsConverse has a new VP of global footwear and design
Chavon Webster has more than 10 years of experience in the sports industry.
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News briefsNew Balance and Sézane in sneaker collaboration
French fashion brand Sézane and New Balance will collaborate for the first time on a limited-edition sneaker.
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ArticleNike and Skims launch first collection, marking sportswear-shapewear crossover
The launch highlights Nike’s strategy to expand its lifestyle offering and diversify its reach.
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ArticleNike tops the sports category in Time magazine and Statista’s ranking of the world’s best companies
The ranking of 1,000 companies evaluates employee satisfaction, revenue growth and sustainability transparency.
