News and insights about brands in the sporting goods industry – Page 4
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Articleadidas x CLOT Chinese New Year collection
Canadian-Hong Kong designer Edison Chen’s CLOT label partners with adidas on Year of the Horse collection.
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ArticleAdidas Chinese New Year film celebrates football family spirit
Young players choose training over festive celebrations in Adidas’s CNY film honoring China’s football development.
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ArticleLuhta shows Olympic looks in Milan
Finnish sportswear brand presented Milano Cortina 2026 opening ceremony collection at the IOC’s inaugural fashion event alongside 20 nations.
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ArticleDescente in Cortina: home, museum, and showcase
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
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ArticleNIKESKIMS opens first pop-up in London
The Nike-Skims collaboration debuts its first footwear with the Rift Satin as part of a London activation previewing the global Spring 2026 release.
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ArticleFoot Locker to dominate NBA All-Star 2026
The retailer brings exclusive sneaker launches, athlete appearances, and community programming to downtown Los Angeles Feb. 12-15.
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ArticleColumbia brews beer using bear poop
The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.
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ArticleWinter Games 2026: Who wears what?
From Moncler’s return to Lululemon’s accessible design and less restrictive Olympic branding rules, the Winter Games showcase a new era of Olympic branding and team apparel.
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ArticleWilson weaponizes Lululemon leggings failure
Founder transforms see-through pants crisis into ammunition for board battle.
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News briefsWorld Rugby renews partnership with Macron
Macron will supply technical kits to match officials at major tournaments, including the Women’s Rugby World Cup 2025 and the 2028 Olympic Games.
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ArticleWhat will the Chef’s next choice be?
Stephen Curry is speed-dating the footwear industry as he searches for Under Armour’s successor. His latest warm-up choice: On running shoes.
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ArticleCampaign spotlight: turning resolutions into sustained action
US premium activewear brand Rhone launched 12 Pursuits, a year-long founder-led program blending mental fitness with monthly actionable themes.
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ArticleUS ski team unveils 1984-inspired uniforms
US Ski & Snowboard reveals nostalgic competition and podium looks designed by Kappa, marking the Italian brand’s debut as official supplier.
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ArticleAmerican tennis star signs multi-year deal with ASICS
World no. 15 Emma Navarro partners with ASICS in a multi-year deal
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ArticleBalenciaga partners with NBA for Fall 2026
Balenciaga unveils NBA collaboration under Pierpaolo Piccioli, signaling refined sportswear direction for luxury house’s post-Demna era.
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ArticleNike signs world No. 1 pickleball player
Nike enters pickleball with world No. 1 Anna Leigh Waters as global ambassador, marking strategic bet on sport with 19.8m US players.
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ArticleFanatics launches entertainment studio
Sports platform Fanatics launches entertainment studio with OBB Media, targeting nine-figure revenue in first year through Olympics, ESPN and Tom Brady content.
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ArticleAdidas marks 25 years with UEFA Champions League
German sportswear brand unveils commemorative match ball and extends partnership through 2027, featuring campaign with football legends across generations.
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ArticleVivobarefoot signs NFL’s Mack Hollins
British barefoot footwear specialist Vivobarefoot has signed New England Patriots wide receiver Mack Hollins in its first professional sports partnership.
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ArticleASICS launches global ‘Move Your Body, Move Your Mind’ campaign
ASICS unveils global campaign linking movement to mental wellbeing, featuring reimagined Beach Boys classic to reinforce 75-year founding philosophy.
