News and insights about brands in the sporting goods industry – Page 4
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ArticleWSL and Anomaly launch ‘Watch this’ to kick off 25/26 Season
WSL Football and creative agency Anomaly have revealed a new integrated campaign designed to drive excitement for the start of the 2025/26 season.
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News briefsSuperfeet debuts lightweight insole for athletic footwear
The US insole specialist launches a performance model tailored for tighter-fitting sports shoes.
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News briefsRossignol revives retro look with 7S-inspired line
The French mountain sports brand launches a limited-edition collection inspired by its iconic 1992 yellow 7S ski, featuring skis, boots and more.
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ArticleOn brings LightSpray innovation to Berlin
The Swiss performance brand is bringing its new robotic shoe innovation and immersive art installation to Kraftwerk Berlin from Sept. 19–21.
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ArticlePuma teams up with Rothaus and Sport 2000 for beer-Inspired sneaker
The German sportswear brand has launched a limited-edition shoe blending sneaker culture with Black Forest brewing heritage.
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ArticleNew Era names official partner of Atlassian Williams Racing
The US headwear and sportswear brand will supply teamwear and fan apparel for the F1 team starting with the 2026 season.
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ArticleStanbee lowers costs, weight in athletic shoes with nitrogen-infused parts
US supplier Stanbee utilizes a patented gas foaming process to produce lighter, more affordable shoe parts for brands such as Nike and New Balance.
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News briefsStanley 1913 partners with Caitlin Clark
The US-based hydration brand is teaming up with a rising basketball star for a limited-edition line launching in early September.
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News briefsOn expands LightSpray line with limited Cloudboom drop
A Swiss sportswear brand is launching a new limited-edition racing shoe tied to its innovative LightSpray technology and global activations.
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News briefsCaitlin Clark is Nike Basketball's newest signature athlete
The brand is also unveiling Clark’s new signature logo.
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News briefsKangol and J. Lindeberg's golf collection radiates a youthful spirit
The kangaroo has a golf club. When Swedish company J.Lindeberg and cult brand Kangol collaborated, golf fashion became more youthful and playful.
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News briefsFour new running shoes from Craft Sportswear
The Swedish endurance brand expands its footwear range with four new models for road and trail running, blending tech and Scandinavian design.
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Article3D-printed Nike Air Max 1000 sells out at launch
Nike steps into a new era with its first fully 3D-printed sneaker, blending heritage design with advanced additive manufacturing.
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ArticleGildan, HanesBrands to merge, if shareholders approve
Gildan seeks to acquire HanesBrands and hopes to achieve cost synergies worth $200m three years out.
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News briefsOaxaca to sue Adidas, alleging misuse of traditional sandal design
Shoe manufacturer Adidas has collaborated with designer Willy Chavarría to create a sandal inspired by indigenous footwear, and the Mexican Minister of Culture has announced plans to file a lawsuit against them.
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Case StudyAsics Analysis – A sound brand in a sound company
Asics seems almost unaffected by the current crisis. With the help of Asics documents, we analyze the company’s path to success.
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Case StudyOnitsuka Tiger: A masterclass in strategic growth and brand evolution
Onitsuka Tiger’s leap from heritage sports label to luxury lifestyle powerhouse shows how brand focus and DTC strategy drive global growth.
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Innovator PortraitTailored performance and sustainable innovation: how eVent Fabrics helps brands defy the elements
What does it take to build top-performing, sustainable apparel? A unique approach, agility and understanding of brand needs.
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News briefsNike and Special Olympics deepen collaboration with new partnership
The new agreement aims at expanding access to youth sports and improving training for Special Olympics’ Unified Sports coaches.
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News briefsGolden Goose opens in Milan and Dubai its first junior stores
The openings coincide with the launch of the new kids’ collection of sneakers, apparel, and accessories.
