News and insights about brands in the sporting goods industry – Page 3
-
ArticleNew Balance celebrates Ohtani MVP with “Unicorn” tee
New Balance honors Shohei Ohtani’s 2025 MVP season with a limited “Unicorn” T-shirt, celebrating the star’s dominance and boosting its athlete portfolio.
-
ArticlePuma revives owned media play
The sports brand’s magazine revival reflects the industry’s rethinking of content distribution and audience ownership in an era of platform volatility.
-
ArticleReebok opens European HQ in London
Reebok inaugurates its new European headquarters in London and appoints Marc Le Roux as CEO to lead regional growth and expansion.
-
ArticleNike drops again in Best Global Brands ranking
Nike’s brand value has plummeted 25.9 percent to $33.7 billion, dropping to 23rd place in Interbrand’s global rankings.
-
News briefsNike renames world headquarters after co-founder Phil Knight
The 400-acre world headquarters in Portland, Oregon, will be called the Philip H. Knight Campus.
-
News briefsConverse has a new VP of global footwear and design
Chavon Webster has more than 10 years of experience in the sports industry.
-
News briefsNew Balance and Sézane in sneaker collaboration
French fashion brand Sézane and New Balance will collaborate for the first time on a limited-edition sneaker.
-
ArticleNike and Skims launch first collection, marking sportswear-shapewear crossover
The launch highlights Nike’s strategy to expand its lifestyle offering and diversify its reach.
-
ArticleNike tops the sports category in Time magazine and Statista’s ranking of the world’s best companies
The ranking of 1,000 companies evaluates employee satisfaction, revenue growth and sustainability transparency.
-
ArticleFila in collab with Indian brand aiming for Gen Z
Almost Gods and Fila unveil their first global collaboration, a broad collection of garments that feel like they have evolved from a streaming series made for Gen Z.
-
Case StudyPeak – A quiet champion
When the German basketball team was crowned European Champions, the logo gracing its jerseys was neither swoosh nor stripes, but a triangular shape with four letters underneath: P E A K.
-
News briefsIronman World Championships debuts in Oman
The partnership marks one of the biggest investments Oman has ever made into sports tourism.
-
News briefsLe Tour has a new Asian title sponsor
EFGH will be the title sponsor of the 2025 Tour de France EFGH Singapore Criterium.
-
News briefsMore on Luanvi’s savior, Revolution Sport
Revolution Sport, the new entity that has saved the Luanvi brand, turns out to be an entrepreneurial branching out on the part of Víctor Huerta, according to Expansión and others. Huerta is the owner of a family-run coffee company in Spain, Cafés Durbán. The Luanvi brand remains ...
-
News briefsGymshark launches limited-edition shoe range with R.A.D.
It is Gymshark’s first footwear range.
-
ArticleAdidas and Audi join forces in the brand new Formula 1 team
Having joined the circuit in January 2025, Adidas will be sponsoring a second F1 team, Audi’s, for its debut in 2026.
-
News briefsRunna launches in seven new languages
The app is now also available in French, German, Brazilian Portuguese, Spanish, Dutch, Italian and Japanese.
-
News briefsOn partners with Burna Boy
The Swiss sportswear brand has announced a new multi-year partnership with the songwriter.
-
News briefsAlltricks new partner to French triathlon
The French Triathlon Federation (FFTRI) has signed a strategic partnership with Alltricks, one of France’s leading sports and cycling equipment distributors.
-
ArticleA new Foot Locker team has formed
To form the new Foot Locker team, executives from different areas have joined forces. And FL has also got a new VP of North America.
