News and insights about brands in the sporting goods industry – Page 3
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ArticleAmerican tennis star signs multi-year deal with ASICS
World no. 15 Emma Navarro partners with ASICS in a multi-year deal
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ArticleBalenciaga partners with NBA for Fall 2026
Balenciaga unveils NBA collaboration under Pierpaolo Piccioli, signaling refined sportswear direction for luxury house’s post-Demna era.
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ArticleNike signs world No. 1 pickleball player
Nike enters pickleball with world No. 1 Anna Leigh Waters as global ambassador, marking strategic bet on sport with 19.8m US players.
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ArticleFanatics launches entertainment studio
Sports platform Fanatics launches entertainment studio with OBB Media, targeting nine-figure revenue in first year through Olympics, ESPN and Tom Brady content.
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ArticleAdidas marks 25 years with UEFA Champions League
German sportswear brand unveils commemorative match ball and extends partnership through 2027, featuring campaign with football legends across generations.
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ArticleVivobarefoot signs NFL’s Mack Hollins
British barefoot footwear specialist Vivobarefoot has signed New England Patriots wide receiver Mack Hollins in its first professional sports partnership.
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ArticleASICS launches global ‘Move Your Body, Move Your Mind’ campaign
ASICS unveils global campaign linking movement to mental wellbeing, featuring reimagined Beach Boys classic to reinforce 75-year founding philosophy.
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SponsoredBosideng becomes first company to implement new industry standard for circular clothing in China
The Chinese down specialist is driving the apparel industry’s shift from linear to circular economy models.
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ArticleStarCruises teams up with Under Armour
StarCruises and Under Armour launch Fitness at Sea, a four-night active-lifestyle cruise from Port Klang to Phuket and Singapore in January 2026.
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ArticleGolden Goose unveils Year of the Snake collection
The limited-edition collection blends cultural symbolism with contemporary design. Available since Dec. 20 online and in APAC stores.
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ArticleReddit’s AI campaigns cut costs for sportswear brands
Reddit’s new AI-powered advertising tool is helping sporting goods brands like Brooks Running slash marketing costs while boosting engagement through automated campaign optimization.
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ArticleH&M Move launched Wellness Edition
H&M Move debuted its Wellness Edition with SculptMove fabric targeting hot Pilates and recovery rituals as fashion-fitness boundaries blur.
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ArticleASICS signs French tennis star Loïs Boisson
Ther Japanese brand adds World No. 36 to roster as it works to stabilize tennis partnerships following recent high-profile exits
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ArticleEva Lys joins Lacoste in major sponsorship move
German tennis player Eva Lys has signed with Lacoste following her breakthrough 2025 season, leaving Asics behind.
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ArticleAthleisure brand Cheak opens first flagship in Singapore
Founded by ex-ClassPass colleagues, Cheak celebrated its fifth anniversary with a flagship store debut at one of Singapore’s premier luxury malls.
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ArticleAustralian startup challenges global shoe brands
Melbourne-born Tarkine reports fivefold growth with locally designed, eco-focused running shoes aimed at displacing foreign brands.
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ArticleDescente opens global flagship in Beijing
Descente opens its global flagship “City of the Future” in Beijing, blending retail, sports culture and futuristic design.
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ArticleApple expands Fitness+ to 28 new markets
Apple launched Fitness+ in 28 new markets on Dec. 15, adding AI-generated voice dubbing.
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Sponsoredarena’s Brand Officer on price vs premium
arena Chief Brand Officer Mark Pinger on brand leadership, European value creation and the role of premium products.
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ArticleColumbia unveils Team USA curling uniforms and fan collection
Columbia Sportswear introduces performance-driven uniforms for the U.S. Olympic curling team and a fan collection celebrating American heritage ahead of the 2026 Winter Games.
