News and insights about brands in the sporting goods industry – Page 3
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News briefsFour new running shoes from Craft Sportswear
The Swedish endurance brand expands its footwear range with four new models for road and trail running, blending tech and Scandinavian design.
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Article3D-printed Nike Air Max 1000 sells out at launch
Nike steps into a new era with its first fully 3D-printed sneaker, blending heritage design with advanced additive manufacturing.
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ArticleGildan, HanesBrands to merge, if shareholders approve
Gildan seeks to acquire HanesBrands and hopes to achieve cost synergies worth $200m three years out.
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News briefsOaxaca to sue Adidas, alleging misuse of traditional sandal design
Shoe manufacturer Adidas has collaborated with designer Willy Chavarría to create a sandal inspired by indigenous footwear, and the Mexican Minister of Culture has announced plans to file a lawsuit against them.
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Case StudyAsics Analysis – A sound brand in a sound company
Asics seems almost unaffected by the current crisis. With the help of Asics documents, we analyze the company’s path to success.
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Case StudyOnitsuka Tiger: A masterclass in strategic growth and brand evolution
Onitsuka Tiger’s leap from heritage sports label to luxury lifestyle powerhouse shows how brand focus and DTC strategy drive global growth.
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Innovator PortraitTailored performance and sustainable innovation: how eVent Fabrics helps brands defy the elements
What does it take to build top-performing, sustainable apparel? A unique approach, agility and understanding of brand needs.
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News briefsNike and Special Olympics deepen collaboration with new partnership
The new agreement aims at expanding access to youth sports and improving training for Special Olympics’ Unified Sports coaches.
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News briefsGolden Goose opens in Milan and Dubai its first junior stores
The openings coincide with the launch of the new kids’ collection of sneakers, apparel, and accessories.
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News briefsAsics becomes official supplier to Asian Paralympic Committee
The company will provide sports apparel, footwear and accessories for APC’s staff involved in the fifth Asian Para Games.
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ArticlePuma and Man City in first Premier League £1bn deal
The £ 100 million a-year deal extends their agreement until at least 2035.
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News briefsFor the third time YKK Corporation is named CDP Supplier Engagement Leader
CDP recognizes companies that reduce GHG emissions throughout their supply chain and collaborate with suppliers to do the same.
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News briefsOdlo partners with Lenzerheide holiday region
The brand wants to raise its profile and expand in Switzerland.
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News briefsAsics to transform facility in Japan into production hub for Onitsuka Tiger
The site also aims to become a dedicated innovation hub.
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ArticleEllesse returning to the US
Parent company Pentland has signed a licensing deal with a new entity.
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ArticleWhy sports brands are investing in critical infrastructure
Sports infrastructure is not only a foundation of physical activity, health equity and community, but the future of the sports industry itself.
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ArticleWFSGI: 'Physical Inactivity costs $300bn by 2030' - Industry steps up with unified action plan
The global sporting goods industry launched the first-ever Sporting Goods ”Physical Activity Impact Report: Moving the World Towards an Active Future”.
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News briefsHead to launch first-ever tennis shoe with Boa
Shoes and boots for running, biking, snowboarding, and more. But here is the first-ever Head shoe with Boa wrap for tennis.
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ArticleWomen’s football is all the rage – here’s why (and how) brands should get on board
With unprecedented attendance, surging digital engagement and a fanbase that values purpose over hype, women’s football is no longer playing second fiddle. Savvy brands are seizing the moment.
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News briefsBVB and Puma extend their partnership
Puma and Bundesliga club Borussia Dortmund have extended their kit partnership with a deal that is set to run until 2034.
