News and insights about brands in the sporting goods industry – Page 8
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News briefsK-Way celebrates its 60th anniversary with global exhibition
The event showcases everyday objects through art and design.
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ArticleHead introduces reusable and recyclable skis
The Head Renew skis can be dismantled into their individual parts at the end of their service life.
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News briefsAdidas and England Squash agree new partnership
The deal saw Adidas become the official clothing and shoe partner of the governing body.
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ArticleA balancing act for the industry – WFSGI and McKinsey report of 2025
The report identifies physical inactivity as a market with potential for sporting goods companies.
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News briefsLululemon announces Lewis Hamilton as a new brand ambassador
The seven-time F1 world champion is also internationally admired as a style leader.
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ArticleNew US, European licensing deals for Reebok
Galaxy will be handling the US alone but the UK and Europe through a joint venture.
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News briefsNike opens a new store in Madrid
The store is located at walking distance from the Santiago Bernabéu stadium.
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News briefsA1 Padel has a new official court
The company courts will now be installed for the purpose elsewhere in Spain.
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News briefsSwiss brand On opens a store in Newport Beach
Measuring 530 square meters, It is the brand’s largest store in the US.
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News briefsNike and SKIMS are teaming up
Nike has teamed up with Kim Kardashian’s brand to develop underwear, loungewear and shapewear for women.
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News briefsNew Balance replaces Castore as Bayer Leverkusen kit sponsor
The new agreement, beginning with the 2025/26 season, will cover the men’s, women’s and youth teams.
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News briefsArena agrees multi-year deal with the Italian Paralympic Swimming Federation
The collaboration is meant to strengthen the values of inclusion and accelerate the growth and development of the Paralympic movement.
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ArticleLouis Vuitton also enters the Formula 1 world
The luxury brand has signed a 10-year agreement to place the brand at the heart of Formula 1.
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News briefsMacron partners with South Africa's national cricket team
Macron has expanded its presence in the world of international cricket by signing a new technical partnership with Cricket South Africa.
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News briefsKomodo’s new pickleball is green in every sense
Komodo Pickleball says its new Bioball eats away at “pickleball mountain” from two sides.
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News briefsAsics EMEA appoints new head of Marketing, Merchandising and Product
Andreas Moll, Asics’ former Category Director of Running, takes over the role from Gary Raucher.
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News briefsQuiksilver’s founder has died
The founder of Quiksilver, Alan Green, died of cancer on Jan. 14, we have learned from Surfer magazine and others. He was 77.
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ArticleNike scores mixed feedback from NFL Super Bowl ad
Nike’s “You Can’t Win, So Win” ad during Super Bowl broadcast, did not land a decisive victory for the brand.
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News briefsJack & Jones introduces its first skiwear collection
The initiative has been driven by the brand’s French subsidiary.
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News briefsWilson introduces its first women’s-only tennis shoe
The new Intrigue Tour is designed to meet the specific requirements of the female athlete.
