News and insights about brands in the sporting goods industry – Page 8
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Case StudyOnitsuka Tiger: A masterclass in strategic growth and brand evolution
Onitsuka Tiger’s leap from heritage sports label to luxury lifestyle powerhouse shows how brand focus and DTC strategy drive global growth.
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Innovator PortraitTailored performance and sustainable innovation: how eVent Fabrics helps brands defy the elements
What does it take to build top-performing, sustainable apparel? A unique approach, agility and understanding of brand needs.
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News briefsNike and Special Olympics deepen collaboration with new partnership
The new agreement aims at expanding access to youth sports and improving training for Special Olympics’ Unified Sports coaches.
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News briefsGolden Goose opens in Milan and Dubai its first junior stores
The openings coincide with the launch of the new kids’ collection of sneakers, apparel, and accessories.
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News briefsAsics becomes official supplier to Asian Paralympic Committee
The company will provide sports apparel, footwear and accessories for APC’s staff involved in the fifth Asian Para Games.
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ArticlePuma and Man City in first Premier League £1bn deal
The £ 100 million a-year deal extends their agreement until at least 2035.
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News briefsFor the third time YKK Corporation is named CDP Supplier Engagement Leader
CDP recognizes companies that reduce GHG emissions throughout their supply chain and collaborate with suppliers to do the same.
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News briefsOdlo partners with Lenzerheide holiday region
The brand wants to raise its profile and expand in Switzerland.
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News briefsAsics to transform facility in Japan into production hub for Onitsuka Tiger
The site also aims to become a dedicated innovation hub.
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ArticleEllesse returning to the US
Parent company Pentland has signed a licensing deal with a new entity.
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ArticleWhy sports brands are investing in critical infrastructure
Sports infrastructure is not only a foundation of physical activity, health equity and community, but the future of the sports industry itself.
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ArticleWFSGI: 'Physical Inactivity costs $300bn by 2030' - Industry steps up with unified action plan
The global sporting goods industry launched the first-ever Sporting Goods ”Physical Activity Impact Report: Moving the World Towards an Active Future”.
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News briefsHead to launch first-ever tennis shoe with Boa
Shoes and boots for running, biking, snowboarding, and more. But here is the first-ever Head shoe with Boa wrap for tennis.
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ArticleWomen’s football is all the rage – here’s why (and how) brands should get on board
With unprecedented attendance, surging digital engagement and a fanbase that values purpose over hype, women’s football is no longer playing second fiddle. Savvy brands are seizing the moment.
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News briefsBVB and Puma extend their partnership
Puma and Bundesliga club Borussia Dortmund have extended their kit partnership with a deal that is set to run until 2034.
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News briefsFirst shots of Stella McCartney´s eco shoes with Balena Science
“It’s a closed-loop production, so it ensures completely zero waste. It is mind-blowing,” McCartney said about the release.
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News briefsTime’s 2025 influential companies list names On
People recognize the Swiss sportswear brand for its global influence, innovation, and continued growth in performance and design.
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News briefsMacron extends Wrexham partnership
Another football sponsorship deal for the Italian company that has grown its turnover to €223.6 million in 2024.
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OpinionThree years on – EU framework for the distribution of branded products, from an attorney’s perspective
The EU Commision’s revision of the framework, now three years old, has sought to meet the legal challenges of new online distribution models by imposing new vertical restrictions. Reactions in the private sector have been various.
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Infographics & DataSGI Sporting Goods Scorecard 2024
For those looking for revenue and profit benchmarks of the leading brands and retailers in the sporting goods industry, we bring you our 2024 Sporting Goods Industry Scorecard (Split by Apparel, Footwear, Equipment, and Diversified/Retail)
