News and insights about brands in the sporting goods industry – Page 222
-
News briefs
VF Corp. received cash proceeds of $139.4 million from the...
VF Corp. received cash proceeds of $139.4 million from the sale of Reef to the Rockport Group in the third quarter, according to a filing with the U.S. Securities & Exchange Commission. Subject to adjustments, VF is booking an impairment charge of $9.9 million on the transaction. The group acquired ...
-
News briefs
Sport 2000 International is launching a special “made for” marketing...
Sport 2000 International is launching a special “made for” marketing campaign in the alpine countries of Germany, Austria, Switzerland and Italy, in partnership with six winter sports brands: Atomic, Salomon, Nordica, Tecnica, Dalbello and Rossignol. The brands are divided into sports sub-categories. Focused on customization, Atomic and Salomon will use ...
-
News briefs
Under Armour will launch in early 2019 a new HOVR...
Under Armour will launch in early 2019 a new HOVR model, which will go under the name of UA HOVR Infinite. The shoe has been designed as an ultra-performance model for distance training. It has features such as a lightweight mesh upper, deep flex groove outsole, and 3D molded sock liner. The shoe ...
-
News briefs
Adidas and Nike were among the 237 brands that generated...
Adidas and Nike were among the 237 brands that generated sales of more than 100 million yuan renmimbi (€12.6m-$14.4m) at Alibaba's Single's Day consumption festival on Nov. 11. New Balance was also a winner with 60,000 pairs of shoes ordered during a pre-sales program. Overall, consumers placed orders for a ...
-
News briefs
CORRECTION: According to SportsPro, Nike has hired Jian Zihao, expert...
CORRECTION: According to SportsPro, Nike has hired Jian Zihao, expert player of the videogame League of Legends, as an “influencer” to promote LeBron James's “Shut Up and Dribble” ad campaign. It has not signed him to an athletic endorsement deal.
-
News briefs
Rossignol has added Marina Martínez Lobo of Alicante, Spain, to...
Rossignol has added Marina Martínez Lobo of Alicante, Spain, to its roster of athletes this year's World Padel Tour. Aged 15, Martínez Lobo has already been a junior and multiple-time regional champion in paddle tennis. In 2017 she was world champion for Spain in the under-14 category.
-
Article
Adidas is performing well globally
The Adidas Group is predicting a global sales increase of between 8 and 9 percent in local currencies for the current financial year, down from a previous forecast of 10 percent, due to continued lower-than-expected sales results in Western Europe. However, it has revised upwards its expectations for profitability, predicting ...
-
Article
More signs of fatigue for Adidas in Europe
After a strong rally between 2015 and 2017, the Adidas brand has performed so far this year less well in Europe generally than Nike, Puma or Under Armour. In the third quarter, its sales in Western Europe were off by one percent in euros and by two percent in constant ...
-
News briefs
Runtastic, the mobile fitness company owned by Adidas, has announced...
Runtastic, the mobile fitness company owned by Adidas, has announced that its co-founder and chief executive, Florian Gschwandtner, will withdraw from operational management and leave the company, effective Dec. 31, 2018. He has been with the start-up for nearly ten years. Alfred Luger and Christian Kaar, respectively chief financial officer ...
-
News briefs
Adidas has filed suit in South Florida District Court against...
Adidas has filed suit in South Florida District Court against a further 200 websites for the sale of counterfeit Yeezy, Adidas and Reebok shoes. It is seeking the seizure of their domains, the scrubbing of their URLs from search engines and $2 million in statutory damages per defendant.
-
News briefs
Adidas is said to be close to signing a record-breaking...
Adidas is said to be close to signing a record-breaking €1.1 billion sponsorship contract with the Real Madrid club for the next ten years. The deal would guarantee a minimum of €110 million per year, up strongly from the current fee of €38.7 million and way above the €85 million ...
-
News briefs
Sherpa Adventure Gear is launching a special limited collection of...
Sherpa Adventure Gear is launching a special limited collection of cardigans that use a 50-50 blend of yak wool and merino wool. The blend is said to be finer than cashmere. The sweaters are made one by one on looms by a women's collective in Nepal. Each sweater is numbered, ...
-
Short stops
Fila has signed a sponsorship agreement with Sofia Kenin, a...
Fila has signed a sponsorship agreement with Sofia Kenin, a 19-year-old rising star of the Women's Tennis Association from the U.S.
-
Short stops
Dainese has enrolled Lindsey Vonn, the American speed skier, as...
Dainese has enrolled Lindsey Vonn, the American speed skier, as a brand ambassador, wearing its D-air airbag
-
News briefs
Nike has announced the appointment of Ann Hebert as vice-president...
Nike has announced the appointment of Ann Hebert as vice-president of global sales. She will replace Mike Best, who has decided to retire after nearly 30 years with the brand. Hebert is another Nike veteran, with 23 years at the company. Most recently, she was general manager of Asia-Pacific and ...
-
News briefs
The Tecnica Group has announced that its Blizzard, Tecnica and...
The Tecnica Group has announced that its Blizzard, Tecnica and Nordica brands will be sponsoring the 2021 FIS Alpine World Ski Championships, hosted by Cortina d'Ampezzo, in Italy's Dolomites. The announcement was made at Milan's Triennale on Nov. 15, on the occasion of the presentation of the 2021 championships. The ...
-
News briefs
Reebok has announced a new partnership with Cardi B. Full...
Reebok has announced a new partnership with Cardi B. Full details of the collaboration with the American rapper, including the duration of the partnership, have not been released. Meanwhile, to announce the partnership, Cardi B has been featured on social media and ads wearing Reebok apparel as well as the ...
-
News briefs
Arena has signed a sponsorship deal with Farida Osman, whom...
Arena has signed a sponsorship deal with Farida Osman, whom the Association of National Olympic Committees has called the “Best Female Athlete from Africa.” Born in the U.S. but raised in Cairo, Osman was a synchronized swimmer before she began racing. In 2007, at the age of 12, she won ...
-
Short stops
Asics has extended its sponsorship contracts with Rugby Australia through...
Asics has extended its sponsorship contracts with Rugby Australia through 2025 and with the South African Rugby Union through 2024
-
News briefs
Puma has introduced a limited-edition “Attack Pack” of its One...
Puma has introduced a limited-edition “Attack Pack” of its One and Future 2.1 football boots, made for the most attacking players. The special camouflage versions feature a so-called “Digi-camo” graphic in green/white/black on the outsole, designed to confuse and disrupt opponents on the pitch, the brand explained. The Attack Pack ...
