News and insights about brands in the sporting goods industry – Page 226
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Adidas has extended its sponsorship agreement with the Scottish Football...
Adidas has extended its sponsorship agreement with the Scottish Football Association through 2022
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Adidas tops the Textiles, Apparel and Luxury Goods sector in...
Adidas tops the Textiles, Apparel and Luxury Goods sector in the latest Dow Jones Sustainability Index (DJSI), an annual evaluation of companies' sustainability practices. The German sportswear brand has been included in the DJSI for the 19th consecutive year. The annual DJSI review assesses the sustainability performance of the largest ...
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Puma has announced a long-term partnership with Adriana Lima, who...
Puma has announced a long-term partnership with Adriana Lima, who will be the new ambassador for the women's training business. She will represent Puma in marketing campaigns globally. Lima, 37, has been in the fashion industry since the 1990s. She boasts 11.7 million followers on Instagram, where she shows that ...
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New Era has secured a multi-year agreement with the Tottenham...
New Era has secured a multi-year agreement with the Tottenham Hotspur football club to become its official headwear licensee. The dual-branded headwear has already become available through Tottenham's and New Era's online and offline retail channels.
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VF Corp. has announced that it has chosen Denver for...
VF Corp. has announced that it has chosen Denver for its new global headquarters. Building renovations are scheduled to start early next year with a completion date in early 2020. The new 285,000-square-foot headquarters will be located in the Lower Downtown, or LoDo, district, Denver's oldest neighborhood and the home ...
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Puma has announced that Luis Suárez, the striker of Barcelona...
Puma has announced that Luis Suárez, the striker of Barcelona FC, has inked a boot deal with Puma Football. Before joining Puma, Suárez had been sponsored by Adidas for 11 seasons. Prior to joining Adidas in 2008, he wore Nike soccer boots. The 31-year-old player will now be wearing Puma ...
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Speedo has announced a partnership with Team UK for the...
Speedo has announced a partnership with Team UK for the Invictus Games. As part of the deal, the British swimmers taking part in this year's Games, which will be held in Sydney on Oct. 20-27, will be dressed in Speedo. The Invictus Games are an international adaptive sports event for ...
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Erreà has announced that its sponsorship contract with the French...
Erreà has announced that its sponsorship contract with the French Volleyball Federation (FFVB), which has been in place for nearly ten years, has now been extended for four additional years. Also, the Italian brand will replace Hungaria as the kit supplier of SLUC Nancy Basket in a new deal that ...
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Under Armour continues staff rejig
Under Armour has reinforced its management team with two appointments, but it has earmarked an enlarged budget for an estimated 400 extra layoffs this year.Under Armour already announced a round of 277 staff cuts last year to shift its resources to more productive areas, such as international expansion and online ...
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Atomic has signed a sponsorship deal with a Spanish skier,...
Atomic has signed a sponsorship deal with a Spanish skier, Javi Lliso +++ Mizuno has signed up a Spanish football player, Fernando Torres, who helped the national team to win the European Cup in 2008
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Joma has been chosen as the new kit supplier of...
Joma has been chosen as the new kit supplier of RSC Anderlecht, the Belgian professional football club. The five-year deal between the Spanish brand and the club will take effect from the 2019/2020 season, at the end of the current contract with Adidas. Anderlecht's partnership with Adidas had been in ...
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Munich, the Spanish brand of sneakers and futsal boots, is...
Munich, the Spanish brand of sneakers and futsal boots, is moving into the first division of Spanish football by sponsoring Joan Francese Ferrer, better known as Rubi, who is the coach of the Espanyol team
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Nike's Jordan brand is teaming up with the Paris Saint-Germain...
Nike's Jordan brand is teaming up with the Paris Saint-Germain (PSG) sponsored by Nike for the brand's first collection with a football club. The Jordan Brand x Paris Saint-Germain collection includes two special edition match kits, footwear and apparel. The kits are built on a Vaporknit Match chassis by Nike, ...
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Spending on digital marketing in the U.S. and Britain grew...
Spending on digital marketing in the U.S. and Britain grew by 44 percent last year to $52 billion, and global spending on digital marketing is estimated to approach $100 billion. These figures, reported by Reuters, have been released in a recent study conducted by Moore Stephens, a U.K.-based accountancy firm. ...
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Recco will be partnering with Red Bull X-Alps on the...
Recco will be partnering with Red Bull X-Alps on the races that will take place in 2019 and 2021. All 32 athletes participating in the 2019 edition of the Red Bull X-Alps will be equipped with Recco reflectors in their backpacks, helmets, and official Salewa outerwear. Athletes are already equipped ...
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Woolrich and Griffin Studio have teamed up on a capsule...
Woolrich and Griffin Studio have teamed up on a capsule collection revisiting two classic Woolrich jackets - the Atlantic Parka and Atlantic Smock. The two reversible jackets feature one side combining Woolrich's Buffalo Check and Griffin's signature orange lining, while the other side is black or photo-print camo. The two ...
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Joma and Gola have come out with a limited...
Joma and Gola have come out with a limited edition of sneakers with Swarovski crystals
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Macron has signed an important six-year contract with the recently...
Macron has signed an important six-year contract with the recently formed Canadian Premier League (CPL), which is going to start organizing the first professional football matches in the country next spring. The Italian company will supply all the shirts for each of the seven teams that will participate in ...
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Nike thrives on digital and marketing investments
Abundant investments in digital capacity and marketing have helped Nike to outperform its own projections for the three months to the end of August, with wide-ranging increases in sales and profits.The Nike group raised its quarterly profit by 15 percent to $1,092 million on a sales jump of 10 percent ...
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Tina Rolén, former marketing director at Haglöfs, has joined VF...
Tina Rolén, former marketing director at Haglöfs, has joined VF Corp. to take the marketing lead at Vans in Europe, the Middle East and Africa (EMEA). Rolén has spent many years in the sports, outdoor and fashion industry, working with brands from Nike and Adidas to Mini Rodini and Haglöfs. ...
