News and insights about brands in the sporting goods industry – Page 226
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News briefs
A former Puma endorsee, Kylie Jenner has announced that she...
A former Puma endorsee, Kylie Jenner has announced that she was switching Adidas, to help market the Falcon sneaker. The reality TV personality shared the news on social media, wearing a pair of Falcons, part of the Adidas Originals range. Jenner's switch to Adidas reunites the family: Kendall Jenner, Kylie's ...
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Chinese investors show interest for Amer Sports
Confirming media speculation, Amer Sports announced this morning that it has received a non-binding preliminary indication of interest from a consortium comprising Anta Sports Products and an Asian private equity firm, FountainVest Partners, in view of acquiring its entire share capital for €40.00 a share in cash. That would be ...
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Amer Sports’ cycling division comes under strategic review
The cycling division of the Amer Sports group, which includes the Mavic and Enve brands, has been placed under strategic review, the company said last week as part of an update on its transformation and its assets.The Finnish group behind Salomon, Arc'teryx, Atomic, Wilson and many other brands told analysts ...
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Polar has appointed Vicky Holland as a sporting ambassador for...
Polar has appointed Vicky Holland as a sporting ambassador for the brand. She will front a campaign for the brand's wearable fitness products. The Olympic triathlete medalist is currently ranked second in the overall World Triathlon Series (WTS) standings. Holland won a Bronze medal at the Rio Olympic Games in ...
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News briefs
Adidas placed a series of equity-neutral convertible bonds worth a...
Adidas placed a series of equity-neutral convertible bonds worth a total of €500 million on Sept. 5. The transaction was 2.7 times oversubscribed. The convertible bonds mature in five years with a coupon of 0.05 percent. The issue price was set at 104 percent of the nominal value of €200,000 ...
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News briefs
The change in European leadership reported at the Adidas Group...
The change in European leadership reported at the Adidas Group last month has revealed several other changes, particularly the appointment of Markus Baumann as senior vice president in charge of global product operations for Adidas. Baumann has already been with the Adidas group for eleven years, the last three of ...
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News briefs
The Adidas Group has appointed Mediacom, which is part of...
The Adidas Group has appointed Mediacom, which is part of the WPP group, for its global media business from September. The two hubs for the global business will be London for Adidas and New York City for Reebok, with Mediacom staff also positioned around key focus locations for the brands ...
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News briefs
Adidas has announced the early renewal of its long-standing partnership...
Adidas has announced the early renewal of its long-standing partnership with the German Football Association (DFB) to 2026. The move was described as a demonstration of trust in the German football team, despite its defeat in the recent World Cup, and as a sign of support for the promotion of ...
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News briefs
Adidas has launched the Tango app for the football community,...
Adidas has launched the Tango app for the football community, and as a rallying point for participants in the Tango League, a grassroots football competition. The group said that the app became available on Sept. 3 in the U.S., the U.K., Germany, France and Spain, to help football enthusiasts ...
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News briefs
Under Armour's collaboration with Dwayne Johnson, the American actor also...
Under Armour's collaboration with Dwayne Johnson, the American actor also known by his wrestling ring name of “The Rock,” has achieved top ranking among best-matched celebrity-brand endorsements in the fashion and retail sectors, according to a study from Spotted. The collaboration had the highest-scoring endorsement deal among all the Fashion ...
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News briefs
Converse is set for a global launch of a capsule...
Converse is set for a global launch of a capsule collection of unisex sneakers, apparel and accessories for children and adults featuring the iconic characters of Hello Kitty. The Japanese characters will appear on three vintage shoe styles: the Chuck Taylor All Star, the Church 70 and the One Star. ...
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News briefs
Bata is launching a new limited edition of a legendary...
Bata is launching a new limited edition of a legendary sneaker that it had developed in 1977 for John Wooden, the only person who has ever been inducted into the Hall of Fame for the game of basketball in the U.S. as both a player and a coach. Named after ...
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News briefs
Asics Europe made headway with the Onitsuka Tiger brand, which...
Asics Europe made headway with the Onitsuka Tiger brand, which raised its sales by 41 percent for the six months. Asics organized a partnership with Foot Patrol and an event at the Paris Fashion Week to celebrate the popular Gel Saga shoe, along with projects with Kiko Kostadinov, the fashion ...
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Vulcabras recovers in women’s shoes, works with Under Armour
Vulcabras Azaleia, which derives most of its revenues from the affordable Olympikus brand of sports shoes, has announced the start of negotiations for the acquisition of Under Armour's five-year-old Brazilian sales subsidiary. Under a joint licensing and operating agreement, Vulcabras will become the exclusive distributor and licensee of the American ...
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Soaring sales and profit for Anta
While investing to upgrade its flagship brand, Anta Sports Products has accelerated its expansion with a sales growth of 44.1 percent to 10,553.5 million yuan renminbi (€1,341.9m-$1,521.8m) for the first half of this year, which led to an unprecedented profit for the Chinese group.The company's gross profit margin firmed up by ...
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News briefs
Vans has partnered with the Van Gogh Museum in Amsterdam...
Vans has partnered with the Van Gogh Museum in Amsterdam on a capsule collection that incorporates elements from Van Gogh's paintings. These elements are integrated into Vans products including the Classic Slip-On, Old Skool, and Authentic shoes, as well as hoodies, tees, backpacks, bombers and hats. Each footwear model features ...
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News briefs
Reebok has released a technologically advanced sports bra that is...
Reebok has released a technologically advanced sports bra that is said to respond and adapt to the wearer's movement. According to the brand, the PureMove Bra is the first of its kind in offering this characteristic. The new bra, which is the result of a three-year development process, features Reebok's ...
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Adidas Group raises profit margins
Sharp sales increases in China and North America bolstered the Adidas Group's turnover and profits in the second quarter, but it was affected by a faster than projected slowdown in Europe and declining sales for the Reebok brand.The group reported a 4.4 percent sales increase to €5,261 million for the ...
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Adidas appoints new European leader after a slowdown in the region
The Adidas Group has replaced its management in Western Europe, due to unspecified distribution issues that apparently caused it to slow down more rapidly than anticipated in the company's second-largest regional market in the second quarter.Arthur Hoeld, who previously helped to build up Originals for the Adidas brand, was appointed ...
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News briefs
Adidas its set to take over the sponsorship of the...
Adidas its set to take over the sponsorship of the English Arsenal team from Puma, which has just signed to sponsor Manchester City, the current champion in the Premier League, for £50 million (€56m-$64m) annually after its contract with Nike expires in June 2019. The Big a is said to ...
