News and insights about brands in the sporting goods industry – Page 223
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News briefs
VF Corp. is making available to consumers the « sourcing maps »...
VF Corp. is making available to consumers the « sourcing maps » for ten of its brands' most iconic products. The sourcing maps, which can be viewed on VF's sustainability website, are meant to ensure transparency about every step in the production of VF's apparel and footwear. The interactive maps show the ...
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News briefs
Nike is venturing into virtual athletics in its sports marketing...
Nike is venturing into virtual athletics in its sports marketing strategy, having just signed Jian “Uzi” Zihao to its first e-sports endorsement deal. The move comes just as Michael Jordan is becoming a shareholder in Axiomatic, which controls the Team Liquid, rated as the third-largest player in professional e-sports. Zihao ...
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Article
Under Armour’s transformation plan starts bearing fruit
Under Armour's restructuring measures have helped the group post better results for the third quarter, including a slightly higher gross margin and a significant sales rise in markets outside the U.S.The company has identified further cutbacks and investments, which should raise restructuring and related charges to between $200 million and ...
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News briefs
Under Armour (UA) has signed up Joel Embiid to a...
Under Armour (UA) has signed up Joel Embiid to a five-year shoe deal. The NBA player for the Philadelphia 76ers had been with Adidas since his entrance into the NBA. Embiid, who is 24, is a native of Cameroon and is currently competing in his third NBA season. As part ...
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Short stops
Puma makes another big move into basketball by signing up...
Puma makes another big move into basketball by signing up DeMarcus Cousins, an NBA champion who plays with the Golden State Warriors, through a multi-million-dollar contract
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News briefs
Billabong has announced a new collaborative collection with Elle Ferguson....
Billabong has announced a new collaborative collection with Elle Ferguson. The first collaboration between the brand and the Australian influencer and entrepreneur began six months ago. The most recent collection, which comprises around 20 pieces, will debut at the end of October exclusively on the Billabong e-store. Elle Ferguson boasts ...
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News briefs
New Balance has announced many new sponsorship deals with young...
New Balance has announced many new sponsorship deals with young and promising athletes. It has signed a multi-year contract with CoCo Gauff, who qualified for the U.S. Open girls final at the age of 13 last year and this year won the French Open girls title. She is currently sixth ...
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News briefs
Mizuno has announced that it will become the official sportswear...
Mizuno has announced that it will become the official sportswear partner of British Rowing. The deal will run until December 2020. The British Rowing team will use specially made and adapted Mizuno sportswear in training and competition, including a high performance all-in-one, a gym training kit, off-the-water teamwear and a ...
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Babolat has announced the continuation of its sponsorship deal with...
Babolat has announced the continuation of its sponsorship deal with Dominic Thiem, the 25-year-old Austrian tennis champion
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News briefs
VF Corp. has announced that Steve Rendle, the company's chairman,...
VF Corp. has announced that Steve Rendle, the company's chairman, president and chief executive, has been recognized by Corporate Responsibility (CR) Magazine as a Responsible CEO of the Year, in the public company category. Rendle was one of six chief executives honored by the magazine at the awards gala that ...
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News briefs
Snowleader, the French omni-channel retailer based in Annecy, has partnered...
Snowleader, the French omni-channel retailer based in Annecy, has partnered with a publisher, Nivéales, to produce a magazine on mountaineering. The 52-page magazine will be packed in with all the information of Snowleader's offerings online and be available free of charge at its brick-and-mortar stores. The initiative aims to inspire ...
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News briefs
Andrés Iniesta, the Spanish football star, will be the new...
Andrés Iniesta, the Spanish football star, will be the new brand ambassador for Asics. The contract was signed in Tokyo at the beginning of this October. In May, Iniesta signed a contract with Vissel, the Japanese football club, for which he started to play this summer. Iniesta works together with ...
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Article
Winter starts off favorably for Amer Sports
The acquisition of Peak Performance and robust sales of winter sports equipment have driven another sales rise for the Amer Sports group in the third quarter, but the Finnish company has set in motion the sale of its cycling business and declined last week to provide any updates on a ...
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News briefs
Rossignol has signed Martin Fourcade as a brand ambassador. The...
Rossignol has signed Martin Fourcade as a brand ambassador. The contract with the French biathlon star will continue for three years after he retires from the sport, Rossignol said. He will be the brand's face for Rossignol skiing, cycling, and urban apparel and footwear collections. Fourcade, who is 30 years ...
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News briefs
Altra has also released an ultrarunning documentary on its Altra...
Altra has also released an ultrarunning documentary on its Altra Running YouTube channel. The 22-minute video, called “Balance,” profiles Nicole Kalogeropoulos Bitter, Kyle Pietari and Cory Reese as they train for and compete in the grueling Western States 100-Mile Endurance Run. While striving to cross the same finish line, the ...
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News briefs
Adidas has opened a new event center and staff restaurant...
Adidas has opened a new event center and staff restaurant at its headquarters in Herzogenaurach. The new building, encompassing 14,000 square meters, is called Halftime. By April 2019, Adidas will also open a new building with workplaces for 2,000 employees, a new car park, meeting spaces and areas for sports ...
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News briefs
Adidas has appointed a new general counsel, Jan Heinemann, who...
Adidas has appointed a new general counsel, Jan Heinemann, who will report to Kasper Rorsted, the company's chief executive. The previous general counsel, Frank Dassler, left the company earlier this year, and Paul Ehrlich had stepped in on an interim basis. Ehrlich will resume his post as general counsel for ...
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News briefs
Adidas has announced a voluntary recall of kids' swimwear products...
Adidas has announced a voluntary recall of kids' swimwear products of the Infinitex 3-Stripe range. The recalled swimwear products were sold as part of the 2017 and 2018 collections in both youth and adult sizes through adidas.com, Adidas retail stores and at authorized Adidas dealers globally. The Adidas 3-stripes trademark ...
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News briefs
Reports indicate that Adidas is going to again become the...
Reports indicate that Adidas is going to again become the sponsor of the Arsenal football club in the U.K. for the next five years, taking the place of Puma at the end of the current five-year contract. Adidas had been Arsenal's sponsors until 1993. As for Puma, the brand is ...
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Adidas has extended its eight-year-old sponsorship contract with the French...
Adidas has extended its eight-year-old sponsorship contract with the French Olympique Lyonnais football club until 2025
