News and insights about brands in the sporting goods industry – Page 227
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News briefs
Under Armour's collaboration with Dwayne Johnson, the American actor also...
Under Armour's collaboration with Dwayne Johnson, the American actor also known by his wrestling ring name of “The Rock,” has achieved top ranking among best-matched celebrity-brand endorsements in the fashion and retail sectors, according to a study from Spotted. The collaboration had the highest-scoring endorsement deal among all the Fashion ...
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News briefs
Adidas placed a series of equity-neutral convertible bonds worth a...
Adidas placed a series of equity-neutral convertible bonds worth a total of €500 million on Sept. 5. The transaction was 2.7 times oversubscribed. The convertible bonds mature in five years with a coupon of 0.05 percent. The issue price was set at 104 percent of the nominal value of €200,000 ...
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News briefs
The change in European leadership reported at the Adidas Group...
The change in European leadership reported at the Adidas Group last month has revealed several other changes, particularly the appointment of Markus Baumann as senior vice president in charge of global product operations for Adidas. Baumann has already been with the Adidas group for eleven years, the last three of ...
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News briefs
The Adidas Group has appointed Mediacom, which is part of...
The Adidas Group has appointed Mediacom, which is part of the WPP group, for its global media business from September. The two hubs for the global business will be London for Adidas and New York City for Reebok, with Mediacom staff also positioned around key focus locations for the brands ...
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News briefs
Adidas has announced the early renewal of its long-standing partnership...
Adidas has announced the early renewal of its long-standing partnership with the German Football Association (DFB) to 2026. The move was described as a demonstration of trust in the German football team, despite its defeat in the recent World Cup, and as a sign of support for the promotion of ...
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News briefs
Adidas has launched the Tango app for the football community,...
Adidas has launched the Tango app for the football community, and as a rallying point for participants in the Tango League, a grassroots football competition. The group said that the app became available on Sept. 3 in the U.S., the U.K., Germany, France and Spain, to help football enthusiasts ...
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News briefs
Polar has appointed Vicky Holland as a sporting ambassador for...
Polar has appointed Vicky Holland as a sporting ambassador for the brand. She will front a campaign for the brand's wearable fitness products. The Olympic triathlete medalist is currently ranked second in the overall World Triathlon Series (WTS) standings. Holland won a Bronze medal at the Rio Olympic Games in ...
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Article
Chinese investors show interest for Amer Sports
Confirming media speculation, Amer Sports announced this morning that it has received a non-binding preliminary indication of interest from a consortium comprising Anta Sports Products and an Asian private equity firm, FountainVest Partners, in view of acquiring its entire share capital for €40.00 a share in cash. That would be ...
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Article
Amer Sports’ cycling division comes under strategic review
The cycling division of the Amer Sports group, which includes the Mavic and Enve brands, has been placed under strategic review, the company said last week as part of an update on its transformation and its assets.The Finnish group behind Salomon, Arc'teryx, Atomic, Wilson and many other brands told analysts ...
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News briefs
A former Puma endorsee, Kylie Jenner has announced that she...
A former Puma endorsee, Kylie Jenner has announced that she was switching Adidas, to help market the Falcon sneaker. The reality TV personality shared the news on social media, wearing a pair of Falcons, part of the Adidas Originals range. Jenner's switch to Adidas reunites the family: Kendall Jenner, Kylie's ...
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Short stops
Mizuno will sponsor another French handball team, Chambéry Savoie Mont...
Mizuno will sponsor another French handball team, Chambéry Savoie Mont Blanc, for the next three years
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News briefs
New Balance will be using artificial intelligence technology on the...
New Balance will be using artificial intelligence technology on the first day of New York Fashion Week, Sept. 6, to spot people who are wearing garments that make them stand out from the crowd. The sneaker brand will do it through Real Time Exception Spotting, a computer vision technology that ...
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Short stops
Puma has signed up a new NBA draft basketball player,...
Puma has signed up a new NBA draft basketball player, Kevin Knox of the New York Knicks
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News briefs
Odlo, the Swiss outdoor brand, has launched a new marketing...
Odlo, the Swiss outdoor brand, has launched a new marketing campaign. While Odlo worked in the past mainly with top athletes when launching new campaigns, the company has now decided to work with a TV star, Daniel Aminati. He is known for his fitness program, which attracts a lot of ...
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News briefs
Prada has revived its Linea Rossa collection of sports clothing...
Prada has revived its Linea Rossa collection of sports clothing and footwear, first launched in 1997, putting its thin red line on more competitively priced and more contemporary garments with high-tech features for a younger clientele. Some of the items are meant for skiing and or snowboarding. The collection is ...
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News briefs
Puma has collaborated with Polaroid for the relaunch of its...
Puma has collaborated with Polaroid for the relaunch of its RS-100 sneaker and the launch of a new sneaker model, the RS-0. The RS-0 sneaker has an upper constructed of white leather, reflective laces and Polaroid's iconic color spectrum on the tongue as well as a contrasting black midsole to ...
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News briefs
Le Coq Sportif has put out a special collection of...
Le Coq Sportif has put out a special collection of tennis wear to celebrate the 50th anniversary of Arthur Ashe's victory in the U.S. Tennis Open in New York. The line includes a shirt with a photo of the late American champion, called Charity, whose sales proceeds will go to ...
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News briefs
Taking its cues from Moncler, Colmar has launched a systematic...
Taking its cues from Moncler, Colmar has launched a systematic program of collaborations with special designers, called Advanced Garment Exploration (AGE), to develop original items for its sports and lifestyle apparel collections. It will start this month with a few colorful pieces of outerwear with spectacular silhouettes designed by Shayne ...
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Short stops
Columbia Sportswear has picked the McCann World Group as its...
Columbia Sportswear has picked the McCann World Group as its new agency of record for the Columbia brand
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News briefs
Puma has teamed up with Karl Lagerfeld to create an...
Puma has teamed up with Karl Lagerfeld to create an exclusive capsule collection featuring items for both men and women. The focus of the collection is Puma's Suede 50 sneaker, which celebrates its 50th anniversary this year. The collaboration on the shoe has resulted in two different unisex styles inspired ...
