News and insights about brands in the sporting goods industry – Page 221
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New calls for an end to discrimination in the U.S.
Taking their cues from their peers at Nike, who led to the dismissal of Trevor Edwards and other high-ranking executives earlier this year, some employees of Adidas and Under Armour in the U.S. have called for better treatment of women, ethnic minorities and people of color in the last few ...
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W.L. Gore won three Gear of the Year Awards from...
W.L. Gore won three Gear of the Year Awards from the Runner's World magazine. The three products are its Gore-Tex Invisible Fit Footwear and its Gore R7 Gore-Tex ShakeDry hooded jacket and stretch jacket. Earlier this year, the Gore C7 Gore-Tex ShakeDry stretch jacket had already received a similar award ...
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The Austrian-based Löffler brand of sports clothing has been awarded...
The Austrian-based Löffler brand of sports clothing has been awarded the state prize for innovation for its so-called “hotBOND technology,” which allows the ultrasonic welding of parts into a garment. Reflecting points can now be incorporated in these welded joints in order to provide more safety for athletes. The Austrian ...
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Puma has introduced a limited-edition “Attack Pack” of its One...
Puma has introduced a limited-edition “Attack Pack” of its One and Future 2.1 football boots, made for the most attacking players. The special camouflage versions feature a so-called “Digi-camo” graphic in green/white/black on the outsole, designed to confuse and disrupt opponents on the pitch, the brand explained. The Attack Pack ...
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Asics has extended its sponsorship contracts with Rugby Australia through...
Asics has extended its sponsorship contracts with Rugby Australia through 2025 and with the South African Rugby Union through 2024
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Arena has signed a sponsorship deal with Farida Osman, whom...
Arena has signed a sponsorship deal with Farida Osman, whom the Association of National Olympic Committees has called the “Best Female Athlete from Africa.” Born in the U.S. but raised in Cairo, Osman was a synchronized swimmer before she began racing. In 2007, at the age of 12, she won ...
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The Tecnica Group has announced that its Blizzard, Tecnica and...
The Tecnica Group has announced that its Blizzard, Tecnica and Nordica brands will be sponsoring the 2021 FIS Alpine World Ski Championships, hosted by Cortina d'Ampezzo, in Italy's Dolomites. The announcement was made at Milan's Triennale on Nov. 15, on the occasion of the presentation of the 2021 championships. The ...
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Reebok has announced a new partnership with Cardi B. Full...
Reebok has announced a new partnership with Cardi B. Full details of the collaboration with the American rapper, including the duration of the partnership, have not been released. Meanwhile, to announce the partnership, Cardi B has been featured on social media and ads wearing Reebok apparel as well as the ...
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Nike has announced the appointment of Ann Hebert as vice-president...
Nike has announced the appointment of Ann Hebert as vice-president of global sales. She will replace Mike Best, who has decided to retire after nearly 30 years with the brand. Hebert is another Nike veteran, with 23 years at the company. Most recently, she was general manager of Asia-Pacific and ...
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Dainese has enrolled Lindsey Vonn, the American speed skier, as...
Dainese has enrolled Lindsey Vonn, the American speed skier, as a brand ambassador, wearing its D-air airbag
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Fila has signed a sponsorship agreement with Sofia Kenin, a...
Fila has signed a sponsorship agreement with Sofia Kenin, a 19-year-old rising star of the Women's Tennis Association from the U.S.
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Sherpa Adventure Gear is launching a special limited collection of...
Sherpa Adventure Gear is launching a special limited collection of cardigans that use a 50-50 blend of yak wool and merino wool. The blend is said to be finer than cashmere. The sweaters are made one by one on looms by a women's collective in Nepal. Each sweater is numbered, ...
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Adidas is performing well globally
The Adidas Group is predicting a global sales increase of between 8 and 9 percent in local currencies for the current financial year, down from a previous forecast of 10 percent, due to continued lower-than-expected sales results in Western Europe. However, it has revised upwards its expectations for profitability, predicting ...
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More signs of fatigue for Adidas in Europe
After a strong rally between 2015 and 2017, the Adidas brand has performed so far this year less well in Europe generally than Nike, Puma or Under Armour. In the third quarter, its sales in Western Europe were off by one percent in euros and by two percent in constant ...
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Runtastic, the mobile fitness company owned by Adidas, has announced...
Runtastic, the mobile fitness company owned by Adidas, has announced that its co-founder and chief executive, Florian Gschwandtner, will withdraw from operational management and leave the company, effective Dec. 31, 2018. He has been with the start-up for nearly ten years. Alfred Luger and Christian Kaar, respectively chief financial officer ...
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Adidas has filed suit in South Florida District Court against...
Adidas has filed suit in South Florida District Court against a further 200 websites for the sale of counterfeit Yeezy, Adidas and Reebok shoes. It is seeking the seizure of their domains, the scrubbing of their URLs from search engines and $2 million in statutory damages per defendant.
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Adidas is said to be close to signing a record-breaking...
Adidas is said to be close to signing a record-breaking €1.1 billion sponsorship contract with the Real Madrid club for the next ten years. The deal would guarantee a minimum of €110 million per year, up strongly from the current fee of €38.7 million and way above the €85 million ...
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Rossignol has added Marina Martínez Lobo of Alicante, Spain, to...
Rossignol has added Marina Martínez Lobo of Alicante, Spain, to its roster of athletes this year's World Padel Tour. Aged 15, Martínez Lobo has already been a junior and multiple-time regional champion in paddle tennis. In 2017 she was world champion for Spain in the under-14 category.
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CORRECTION: According to SportsPro, Nike has hired Jian Zihao, expert...
CORRECTION: According to SportsPro, Nike has hired Jian Zihao, expert player of the videogame League of Legends, as an “influencer” to promote LeBron James's “Shut Up and Dribble” ad campaign. It has not signed him to an athletic endorsement deal.
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Adidas and Nike were among the 237 brands that generated...
Adidas and Nike were among the 237 brands that generated sales of more than 100 million yuan renmimbi (€12.6m-$14.4m) at Alibaba's Single's Day consumption festival on Nov. 11. New Balance was also a winner with 60,000 pairs of shoes ordered during a pre-sales program. Overall, consumers placed orders for a ...
