News and insights about brands in the sporting goods industry – Page 224
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Adidas has a signed a sponsorship deal with the Real...
Adidas has a signed a sponsorship deal with the Real Kashmir football club, which plays in India's first division
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Altra, the American brand of running shoes recently acquired by...
Altra, the American brand of running shoes recently acquired by VF Corp., has signed a sponsorship deal with a 40-year-old distance runner, Kara Goucher, who was formerly sponsored by Skechers. Goucher competed for the U.S. in the Beijing and London Olympics in 2008 and 2012. She was the silver medalist ...
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Vans has achieved nearly half the “mindshare” value of Nike...
Vans has achieved nearly half the “mindshare” value of Nike in the U.S. for the current season, according to Piper Jaffray's latest Taking Stock With Teens survey. Besides Vans, Adidas, Lululemon and Crocs showed progress. Surprisingly, Crocs tripled its mindshare as compared to the spring of 2017, reaching the 12th ...
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Ogio, the golf bag and accessories brand owned by Callaway,...
Ogio, the golf bag and accessories brand owned by Callaway, is redesigning its logo, website, and brand messaging while also expanding its product line. In addition, there are plans to launch the brand in Japan in 2019. Ogio posted sales of over $45 million last year. According to Callaway, Ogio's ...
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Sensil, the Nylon 6.6 brand created by Nilit, is sponsoring...
Sensil, the Nylon 6.6 brand created by Nilit, is sponsoring Donna Moderna Negev Adventure, a running event organized by the Italian lifestyle magazine Donna Moderna in Israel's Negev desert, designed to inspire women to get moving. The 80-kilometer, four-day race will take place at the end of October. The five ...
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Marker has issued a product recall for its Kingpin 10...
Marker has issued a product recall for its Kingpin 10 and Kingpin 13 alpine touring ski bindings. There is a risk of breakage in the steel pins of the toe unit. Made in the Czech Republic, the bindings were sold in stores and online from March 2017 to April 2018. ...
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Tina Rolén, former marketing director at Haglöfs, has joined VF...
Tina Rolén, former marketing director at Haglöfs, has joined VF Corp. to take the marketing lead at Vans in Europe, the Middle East and Africa (EMEA). Rolén has spent many years in the sports, outdoor and fashion industry, working with brands from Nike and Adidas to Mini Rodini and Haglöfs. ...
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Nike thrives on digital and marketing investments
Abundant investments in digital capacity and marketing have helped Nike to outperform its own projections for the three months to the end of August, with wide-ranging increases in sales and profits.The Nike group raised its quarterly profit by 15 percent to $1,092 million on a sales jump of 10 percent ...
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Macron has signed an important six-year contract with the recently...
Macron has signed an important six-year contract with the recently formed Canadian Premier League (CPL), which is going to start organizing the first professional football matches in the country next spring. The Italian company will supply all the shirts for each of the seven teams that will participate in ...
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Joma and Gola have come out with a limited...
Joma and Gola have come out with a limited edition of sneakers with Swarovski crystals
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Woolrich and Griffin Studio have teamed up on a capsule...
Woolrich and Griffin Studio have teamed up on a capsule collection revisiting two classic Woolrich jackets - the Atlantic Parka and Atlantic Smock. The two reversible jackets feature one side combining Woolrich's Buffalo Check and Griffin's signature orange lining, while the other side is black or photo-print camo. The two ...
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Recco will be partnering with Red Bull X-Alps on the...
Recco will be partnering with Red Bull X-Alps on the races that will take place in 2019 and 2021. All 32 athletes participating in the 2019 edition of the Red Bull X-Alps will be equipped with Recco reflectors in their backpacks, helmets, and official Salewa outerwear. Athletes are already equipped ...
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Spending on digital marketing in the U.S. and Britain grew...
Spending on digital marketing in the U.S. and Britain grew by 44 percent last year to $52 billion, and global spending on digital marketing is estimated to approach $100 billion. These figures, reported by Reuters, have been released in a recent study conducted by Moore Stephens, a U.K.-based accountancy firm. ...
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Nike's Jordan brand is teaming up with the Paris Saint-Germain...
Nike's Jordan brand is teaming up with the Paris Saint-Germain (PSG) sponsored by Nike for the brand's first collection with a football club. The Jordan Brand x Paris Saint-Germain collection includes two special edition match kits, footwear and apparel. The kits are built on a Vaporknit Match chassis by Nike, ...
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Munich, the Spanish brand of sneakers and futsal boots, is...
Munich, the Spanish brand of sneakers and futsal boots, is moving into the first division of Spanish football by sponsoring Joan Francese Ferrer, better known as Rubi, who is the coach of the Espanyol team
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Joma has been chosen as the new kit supplier of...
Joma has been chosen as the new kit supplier of RSC Anderlecht, the Belgian professional football club. The five-year deal between the Spanish brand and the club will take effect from the 2019/2020 season, at the end of the current contract with Adidas. Anderlecht's partnership with Adidas had been in ...
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Atomic has signed a sponsorship deal with a Spanish skier,...
Atomic has signed a sponsorship deal with a Spanish skier, Javi Lliso +++ Mizuno has signed up a Spanish football player, Fernando Torres, who helped the national team to win the European Cup in 2008
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Under Armour continues staff rejig
Under Armour has reinforced its management team with two appointments, but it has earmarked an enlarged budget for an estimated 400 extra layoffs this year.Under Armour already announced a round of 277 staff cuts last year to shift its resources to more productive areas, such as international expansion and online ...
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VF Corp. has announced that it has chosen Denver for...
VF Corp. has announced that it has chosen Denver for its new global headquarters. Building renovations are scheduled to start early next year with a completion date in early 2020. The new 285,000-square-foot headquarters will be located in the Lower Downtown, or LoDo, district, Denver's oldest neighborhood and the home ...
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Puma has announced that Luis Suárez, the striker of Barcelona...
Puma has announced that Luis Suárez, the striker of Barcelona FC, has inked a boot deal with Puma Football. Before joining Puma, Suárez had been sponsored by Adidas for 11 seasons. Prior to joining Adidas in 2008, he wore Nike soccer boots. The 31-year-old player will now be wearing Puma ...
