News and insights about brands in the sporting goods industry – Page 224
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News briefs
UYN has launched a global marketing campaign on Eurosport, featuring...
UYN has launched a global marketing campaign on Eurosport, featuring the biathlon star Dorothea Wierer. It is sponsoring the ski teams of Germany, Austria, France, Italy, Norway, Russia and Slovenia as well as the Slovak biathlon team. UYN, which stands for Unleash Your Nature, is the new brand of functional ...
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Remo Ruffini, the major shareholder and CEO of Moncler, has...
Remo Ruffini, the major shareholder and CEO of Moncler, has been enthroned as “Cavaliere del Lavoro,” the highest award given to entrepreneurs by the president of Italy, Sergio Mattarella
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Article
A new European chief for TNF
VF Corp. has appointed Jan van Leeuwen as the new European chief of The North Face. He is taking the place of Kate Smith, who left in July after 16 successful months working in European sales for the brand. Most recently, Van Leeuwen held a similar position at Vans, which ...
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Nike has inaugurated its flagship store in New York City,...
Nike has inaugurated its flagship store in New York City, dubbed as “House of Innovation 000.” The six-level space, including a below-street-level floor, covers around 68,000 square feet on the corner of Fifth Avenue and 52nd Street. The store has been designed to offer services that are highly customizable and effortlessly ...
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News briefs
Troy Sicotte will be Columbia Sportswear's vice president of North...
Troy Sicotte will be Columbia Sportswear's vice president of North American sales for the Mountain Hardware brand as of Oct. 22, 2018. He will report to Joe Vernachio, the brand's president. Sicotte has spent well over a decade in the footwear and outdoor industries, first at Birkenstock USA and then ...
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News briefs
Myant, a start-up company from Toronto, has launched on Kickstarter...
Myant, a start-up company from Toronto, has launched on Kickstarter a crowdfunding campaign to bring to market a product called Skiincore, a new smart, self-heating and wire-free base layer concept comprising separate top and leggings. Skiincore features a conductive yarn that holds 18 watts of heating power from a battery, ...
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Speedo has signed a three-year endorsement contract with Mykhailo Romanchuk,...
Speedo has signed a three-year endorsement contract with Mykhailo Romanchuk, the Ukrainian distance freestyle swimmer who is the current European champion in the 400-meter and 800-meter freestyle categories
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News briefs
Converse has signed an endorsement deal with Kelly Oubre Jr.,...
Converse has signed an endorsement deal with Kelly Oubre Jr., a basketball forward for the Washington Wizards. This is Oubre's second such endorsement. He is to wear Nike sneakers on-court and Converse sneakers and apparel off-court. Nike acquired Converse out of its bankruptcy in 2003, the same year when Converse ...
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Spyder has started to use Gore-Tex membranes with the current...
Spyder has started to use Gore-Tex membranes with the current autumn/winter collection
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Polartec says it has developed the first performance fleece specifically...
Polartec says it has developed the first performance fleece specifically designed for running apparel in collaboration with Tracksmith
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News briefs
Kjus has launched the first ski jacket featuring an electronic,...
Kjus has launched the first ski jacket featuring an electronic, user-controlled textile membrane, which is said to move sweat away ten times faster than a conventional membrane. The garment is a jacket from the brand's 7Sphere skiwear collection. The jacket integrates a technology called Hydro Bot, developed by Osmotex, which ...
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News briefs
Nike and the English Premier League have announced a six-year extension...
Nike and the English Premier League have announced a six-year extension to their existing partnership to the end of the 2024/25 season. The partnership, which started back in 2000, includes the official Premier League ball, of which the current ball is the 15th iteration. Under the deal, Nike will also continue ...
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Vibram is entering the Freeride World Tour by sponsoring Markus...
Vibram is entering the Freeride World Tour by sponsoring Markus Eder
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News briefs
Virat Kohli has released his first sneaker, which is a...
Virat Kohli has released his first sneaker, which is a collaboration between his brand one8 and Puma. The unisex sneaker is called the Puma Basket Classic one8, and is a new interpretation of the Puma Basket Classic. The Indian international cricketer worked closely with Puma through the entire creative process. ...
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News briefs
Hyperice Inc. has teamed up with the video-gamer and NFL...
Hyperice Inc. has teamed up with the video-gamer and NFL wide receiver JuJu Smith-Schuster to deliver its sports-recovery gear to elite e-sports athletes. The company's “Move” initiative, developed in partnership with Foundry IV, aims to alleviate the physical strains of video-gaming for more than 50 hours a week, which has ...
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News briefs
Marker has issued a product recall for its Kingpin 10...
Marker has issued a product recall for its Kingpin 10 and Kingpin 13 alpine touring ski bindings. There is a risk of breakage in the steel pins of the toe unit. Made in the Czech Republic, the bindings were sold in stores and online from March 2017 to April 2018. ...
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News briefs
Sensil, the Nylon 6.6 brand created by Nilit, is sponsoring...
Sensil, the Nylon 6.6 brand created by Nilit, is sponsoring Donna Moderna Negev Adventure, a running event organized by the Italian lifestyle magazine Donna Moderna in Israel's Negev desert, designed to inspire women to get moving. The 80-kilometer, four-day race will take place at the end of October. The five ...
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News briefs
Ogio, the golf bag and accessories brand owned by Callaway,...
Ogio, the golf bag and accessories brand owned by Callaway, is redesigning its logo, website, and brand messaging while also expanding its product line. In addition, there are plans to launch the brand in Japan in 2019. Ogio posted sales of over $45 million last year. According to Callaway, Ogio's ...
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News briefs
Vans has achieved nearly half the “mindshare” value of Nike...
Vans has achieved nearly half the “mindshare” value of Nike in the U.S. for the current season, according to Piper Jaffray's latest Taking Stock With Teens survey. Besides Vans, Adidas, Lululemon and Crocs showed progress. Surprisingly, Crocs tripled its mindshare as compared to the spring of 2017, reaching the 12th ...
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News briefs
Altra, the American brand of running shoes recently acquired by...
Altra, the American brand of running shoes recently acquired by VF Corp., has signed a sponsorship deal with a 40-year-old distance runner, Kara Goucher, who was formerly sponsored by Skechers. Goucher competed for the U.S. in the Beijing and London Olympics in 2008 and 2012. She was the silver medalist ...
