News and insights about brands in the sporting goods industry – Page 225
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News briefs
Speedo has announced a partnership with Team UK for the...
Speedo has announced a partnership with Team UK for the Invictus Games. As part of the deal, the British swimmers taking part in this year's Games, which will be held in Sydney on Oct. 20-27, will be dressed in Speedo. The Invictus Games are an international adaptive sports event for ...
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Erreà has announced that its sponsorship contract with the French...
Erreà has announced that its sponsorship contract with the French Volleyball Federation (FFVB), which has been in place for nearly ten years, has now been extended for four additional years. Also, the Italian brand will replace Hungaria as the kit supplier of SLUC Nancy Basket in a new deal that ...
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New Era has secured a multi-year agreement with the Tottenham...
New Era has secured a multi-year agreement with the Tottenham Hotspur football club to become its official headwear licensee. The dual-branded headwear has already become available through Tottenham's and New Era's online and offline retail channels.
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News briefs
Puma has announced a long-term partnership with Adriana Lima, who...
Puma has announced a long-term partnership with Adriana Lima, who will be the new ambassador for the women's training business. She will represent Puma in marketing campaigns globally. Lima, 37, has been in the fashion industry since the 1990s. She boasts 11.7 million followers on Instagram, where she shows that ...
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Adidas has extended its sponsorship agreement with the Scottish Football...
Adidas has extended its sponsorship agreement with the Scottish Football Association through 2022
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Adidas tops the Textiles, Apparel and Luxury Goods sector in...
Adidas tops the Textiles, Apparel and Luxury Goods sector in the latest Dow Jones Sustainability Index (DJSI), an annual evaluation of companies' sustainability practices. The German sportswear brand has been included in the DJSI for the 19th consecutive year. The annual DJSI review assesses the sustainability performance of the largest ...
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News briefs
Media reports have been suggesting that Adidas is about to...
Media reports have been suggesting that Adidas is about to ink a 10-year clothing deal worth £6.5 million (€7.3m-$8.6m) per year with Naomi Osaka, the tennis player who recently won the US Open in New York. The news was initially reported by The Times of London on Sept. 10, and ...
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News briefs
Macron has replaced Jako as the sponsor of a German...
Macron has replaced Jako as the sponsor of a German football club, Hannover 96, through a six-year contract. In its domestic market, the Italian company is currently sponsoring a total of five first-division football teams, more than any other sports brand, although the big properties are taken by the majors. ...
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Joma will be the new sponsor of a major French...
Joma will be the new sponsor of a major French handball team near Paris, the US Ivry Handball
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News briefs
Vans is partnering with Wrangler for a pair of denim...
Vans is partnering with Wrangler for a pair of denim jeans, a jacket, a skirt and a backpack, which is now available on Wrangler's e-commerce site. Both brands belong to VF Corporation, which recently announced its decision to create a separate structure for its denim brands.
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News briefs
Puma has teamed up with Karl Lagerfeld to create an...
Puma has teamed up with Karl Lagerfeld to create an exclusive capsule collection featuring items for both men and women. The focus of the collection is Puma's Suede 50 sneaker, which celebrates its 50th anniversary this year. The collaboration on the shoe has resulted in two different unisex styles inspired ...
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Columbia Sportswear has picked the McCann World Group as its...
Columbia Sportswear has picked the McCann World Group as its new agency of record for the Columbia brand
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News briefs
Taking its cues from Moncler, Colmar has launched a systematic...
Taking its cues from Moncler, Colmar has launched a systematic program of collaborations with special designers, called Advanced Garment Exploration (AGE), to develop original items for its sports and lifestyle apparel collections. It will start this month with a few colorful pieces of outerwear with spectacular silhouettes designed by Shayne ...
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News briefs
Le Coq Sportif has put out a special collection of...
Le Coq Sportif has put out a special collection of tennis wear to celebrate the 50th anniversary of Arthur Ashe's victory in the U.S. Tennis Open in New York. The line includes a shirt with a photo of the late American champion, called Charity, whose sales proceeds will go to ...
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News briefs
Puma has collaborated with Polaroid for the relaunch of its...
Puma has collaborated with Polaroid for the relaunch of its RS-100 sneaker and the launch of a new sneaker model, the RS-0. The RS-0 sneaker has an upper constructed of white leather, reflective laces and Polaroid's iconic color spectrum on the tongue as well as a contrasting black midsole to ...
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News briefs
Prada has revived its Linea Rossa collection of sports clothing...
Prada has revived its Linea Rossa collection of sports clothing and footwear, first launched in 1997, putting its thin red line on more competitively priced and more contemporary garments with high-tech features for a younger clientele. Some of the items are meant for skiing and or snowboarding. The collection is ...
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News briefs
Odlo, the Swiss outdoor brand, has launched a new marketing...
Odlo, the Swiss outdoor brand, has launched a new marketing campaign. While Odlo worked in the past mainly with top athletes when launching new campaigns, the company has now decided to work with a TV star, Daniel Aminati. He is known for his fitness program, which attracts a lot of ...
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Puma has signed up a new NBA draft basketball player,...
Puma has signed up a new NBA draft basketball player, Kevin Knox of the New York Knicks
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News briefs
New Balance will be using artificial intelligence technology on the...
New Balance will be using artificial intelligence technology on the first day of New York Fashion Week, Sept. 6, to spot people who are wearing garments that make them stand out from the crowd. The sneaker brand will do it through Real Time Exception Spotting, a computer vision technology that ...
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Mizuno will sponsor another French handball team, Chambéry Savoie Mont...
Mizuno will sponsor another French handball team, Chambéry Savoie Mont Blanc, for the next three years
