News and insights about brands in the sporting goods industry – Page 220
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Short stops
Kontoor Brands is the name given by VF Corp. to...
Kontoor Brands is the name given by VF Corp. to the new jeanswear company that it is spinning off
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News briefs
Fila will launch a premium line called Fila Fjord under...
Fila will launch a premium line called Fila Fjord under the creative direction of Astrid Andersen, the young Danish fashion designer who has previously collaborated with Fendi. The new collection, which has the slogan “The measure of perfection,” is inspired by the relationship between northern architecture and the natural environment, and ...
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News briefs
Macron is launching a new and more contemporary logo. To...
Macron is launching a new and more contemporary logo. To draw attention to its new symbol, the Macron Hero, the Italian company has launched a new video and a new marketing campaign on Instagram, Twitter, Facebook, Linkedin and Youtube. The hashtag is #MacronHero or #MacronHeroisborn.
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News briefs
Intersport International Corporation (IIC) has reported on the creation of...
Intersport International Corporation (IIC) has reported on the creation of a new position of global category director for lifestyle products. It will be filled by Marcus Albrecht, who comes from Zalando. He worked there for the past two years as head of sports, starting in sales and subsequently handling product ...
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News briefs
Gilbert and the French Rugby Federation (FFR) have extended their...
Gilbert and the French Rugby Federation (FFR) have extended their partnership deal until the 2023/24 season. The partnership between the rugby brand and FFR has been in place since 1999. The extension will include the 2023 Rugby World Cup, which will be held in France.
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News briefs
Ortovox has introduced Swisswool – its fair-trade virgin wool from...
Ortovox has introduced Swisswool – its fair-trade virgin wool from Switzerland – into its Classic Knit inserts and Classic Wool Gloves. Their manufacturing is farmed out to Heratex, a knitting company based in Styria, Austria. Ortovox has also launched its Trace ski tour backpack, manufactured by a fair-trade Vietnamese company. ...
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Article
Major sports retailers grow twice as fast as the world market
The 64 largest sporting goods specialty retail chains in the world raised their sales by 10 percent in local currencies as well as in dollars in 2017, according to an annual survey by Sporting Goods Intelligence, in spite of the strong growth of the generalist internet operators in this and ...
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News briefs
Nike has opened a flagship store on the second floor...
Nike has opened a flagship store on the second floor of the Dubai Mall. The 3,500-square-meter store in the capital of the United Arab Emirates has a small basketball court. It features a women's salon, NikePlus enhancements and customization facilities for shoes and apparel. The opening in Dubai follows last ...
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News briefs
Columbia Sportswear has announced that it will donate $20,000 to...
Columbia Sportswear has announced that it will donate $20,000 to the California Community Foundation's Wildfire Relief Fund, in response to the deadly fires that are affecting California. The company has also announced that in addition to this donation, Columbia's family of brands – Columbia, Sorel, Mountain Hardwear and prAna – ...
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News briefs
On Dec. 9-10, for the 45th anniversary of its famous...
On Dec. 9-10, for the 45th anniversary of its famous Yellow Boot, Timberland will be hosting an exhibition at the Vinyl Factory in London. On display will be collaborative designs with Stüssy, Supreme, Off-White, Opening Ceremony, OVO and Pharrell Williams as well as a 45th-anniversary limited-edition boot, which will go ...
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Short stops
Vans came out on Nov. 2 with a collection of...
Vans came out on Nov. 2 with a collection of space-inspired NASA shoes, clothing and bags
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News briefs
Sport 2000 Germany launched a contest for influencers, called Game...
Sport 2000 Germany launched a contest for influencers, called Game of Champions, on Nov. 17 at the Commerzbank-Arena, the big sports stadium in Frankfurt. 21-year-old David Rau won the contest. The idea is that football-loving young consumers are more accessible via social media campaigns than via traditional marketing campaigns. The ...
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News briefs
Replay is launching a sports-inspired collection of 25 styles of...
Replay is launching a sports-inspired collection of 25 styles of garments, called Sport Lab, with technical features. The Italian brand of denim jeans and casual apparel and footwear will offer it at selected department stores, starting with a pop-up shop in Selfridges in London.
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News briefs
According to Lanxiong Sports, a Chinese media site covering the...
According to Lanxiong Sports, a Chinese media site covering the sports business, Nike is negotiating a five-year deal, worth up to $144 million, with China's Pro League for the videogame League of Legends. Nike would provide shoes, apparel and other items to all the players on China's 16 teams. Gaming ...
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Short stops
Vans has signed up a South African pro surfer, Michael...
Vans has signed up a South African pro surfer, Michael February
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News briefs
Polartec is introducing Power Air, a fabric said to reduce...
Polartec is introducing Power Air, a fabric said to reduce fiber shedding. Even the most resilient fiber is susceptible to shedding through normal wear. The construction of Polartec Power Air is said to mitigate this by encasing the insulating lofted fibers during the knitting. As the first fabric construction to ...
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News briefs
The German Cartel Office has launched an investigation into Amazon's...
The German Cartel Office has launched an investigation into Amazon's practices, checking whether it is engaging in anti-competitive practices through its marketplace. It has indicated that its double role as a big internet retailer with a big marketplace may prevent other traders from using its platform.
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News briefs
Arc'teryx, a division of Amer Sports, has opened a new...
Arc'teryx, a division of Amer Sports, has opened a new mono-brand store in Japan, its largest in-mall store in the country. The new 264-square-meter store, on two floors, is located in Fukuoka Momochi, the largest commercial facility in western Japan. The store, which was inaugurated on Nov. 21, sells Arc'teryx's ...
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News briefs
Suunto, the Finnish makers of sports instruments owned by Amer...
Suunto, the Finnish makers of sports instruments owned by Amer Sports, and Strava, a Swedish social network and developer of running and cycling apps, are expanding what has so far been a four-year partnership. Earlier this year, Suunto launched an app of its own. It has now become the interface ...
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News briefs
Columbia Sportswear has announced the appointment of John Soh as...
Columbia Sportswear has announced the appointment of John Soh as vice-president and general manager of China. The appointment will be effective in mid-February 2019. In his new role, he will report to Doug Morse, senior vice-president of emerging brands and APAC. Soh joins Columbia from Lego, where he was a ...
