News and insights about brands in the sporting goods industry – Page 218
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News briefs
A consortium of investors led by Anta Sports Products, China's...
A consortium of investors led by Anta Sports Products, China's largest sporting goods company, commenced a public cash tender offer for all the shares of Amer Sports on Dec. 20, following the approval of their bid by Amer's board of directors and. unanimously recommending that its shareholders should accept the ...
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News briefs
Joma Sport has become the official apparel supplier of Mexico's...
Joma Sport has become the official apparel supplier of Mexico's Deportivo Cruz Azul football team. To celebrate the team's 91 years, the Spanish teamwear supplier and Cruz Azul are inviting fans to help find the team an anthem. Details are forthcoming on the social-media channels of both Joma and Cruz ...
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Craft Sportswear will be the official supplier of apparel and...
Craft Sportswear will be the official supplier of apparel and footwear for the Spartan Obstacle Race
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News briefs
Under Armour wants to remain committed to its original identity...
Under Armour wants to remain committed to its original identity as a performance brand, in the midst of the athleisure trend that has been characterizing the sportswear market over the last few years. In an interview with the Financial Times, Kevin Plank, the company's founder and chief executive, said that ...
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News briefs
Reinforcing its association with motor sports, Puma has signed a...
Reinforcing its association with motor sports, Puma has signed a long-term deal to supply all Porsche Motorsport drivers, juniors, young professionals and pit crews – all Formula E and GT racing personnel – with shoes, caps, luggage and fireproof racing clothing. The Puma logo will figure on the racecars and ...
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News briefs
Erreà is the new technical sponsor of Italy's Lega Basket...
Erreà is the new technical sponsor of Italy's Lega Basket Serie A (LBA), the country's professional men's club basketball league and the highest level of the league pyramid. The deal, which will cover the next two seasons, further expands the presence of the sportswear brand in Italian basketball. Erreà is ...
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News briefs
Cherokee Global Brands has signed up the Batra Group as...
Cherokee Global Brands has signed up the Batra Group as the licensee for its Tony Hawk brand of action sports apparel and accessories for Europe, the Middle East and Africa. Based in London and Mumbai, Batra is already a licensee for Cherokee's Hi-Tec and Magnum brands. The new partnership will ...
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News briefs
Fila has signed a sponsorship deal with Kiki Bertens, the...
Fila has signed a sponsorship deal with Kiki Bertens, the 27-year-old professional tennis player from the Netherlands. In 2018 alone Bertens won a doubles title in Brisbane and three singles titles in Charleston, Cincinnati and Seoul, raising her career totals to seven WTA singles titles and ten WTA doubles titles. ...
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News briefs
Billabong is putting out a big collection of swimwear, shorts...
Billabong is putting out a big collection of swimwear, shorts and beachwear accessories in association with Julie Sariñana, a well-known, 32-year-old influencer who has gained five million followers on Instagram. Born in Mexico and living in Los Angeles, the fashion model started her own blog, called Sincerely Jules, in 2009. ...
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News briefs
Rossignol has joined forces with Philippe Model, the French brand...
Rossignol has joined forces with Philippe Model, the French brand in the high-end sneakers' segment, on a new capsule collection. The Rossignol X Philippe Model Paris will be presented in a futuristic igloo-like installation in the garden of the Villa Vittoria, just outside Fortezza da Basso, on the occasion of ...
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News briefs
Scott Sports is re-launching the Powderhorn brand of jackets, vests...
Scott Sports is re-launching the Powderhorn brand of jackets, vests and other outerwear at the Pitti Uomo fair in Florence this week, followed by presentation at the Premium fashion fair in Berlin and at Ispo Munich. Scott will also present the line along with those of Dolomite and Poivre Blanc ...
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Nike will replace Umbro as the sponsor of Canada Soccer...
Nike will replace Umbro as the sponsor of Canada Soccer in 2019 for all its men's and women's team programs
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News briefs
Dynafit, Icebug and On have developed a “Clean Run Project”...
Dynafit, Icebug and On have developed a “Clean Run Project” for a sustainable, recyclable trail running shoe with the help of Peak Innovation and based on a consumer survey conducted through the Ispo Open Innovation platform. The products will be on display in the Shoe Village in Hall A4 of ...
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Macron has extended its sponsorship contracts with the PAOK and...
Macron has extended its sponsorship contracts with the PAOK and Levante football teams in Greece and Spain
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Article
The EU is probing Nike’s tax treatment
The European Commission announced yesterday that it had opened an in-depth investigation into whether the tax rulings granted by the Dutch government to Nike's European operations may have given the group an unfair advantage over its competitors, in breach of the European Union's rules on state aid. Pointing out that ...
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Article
Nike has many outlet stores in the U.S. and Northern Europe
According to the company's two most recent annual reports, Nike added 40 stores worldwide between the end of its financial year in May 2017 and the end of the subsequent fiscal year in May 2018, for an increase of 3.5 percent. The total store count stood at 1,182 by May ...
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News briefs
Puma has reissued its RS-Computer shoe. The original RS-Computer, released...
Puma has reissued its RS-Computer shoe. The original RS-Computer, released in 1986, was purportedly the first shoe to incorporate a computerized sensor to record running statistics, such as time, distance and calories burned. It would connect to an Apple IIE or a Commodore 64 with a 16-pin cord. The current ...
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News briefs
Marchon and Nike are partnering for the launch of Kevin...
Marchon and Nike are partnering for the launch of Kevin Durant's new KD Eyewear collection. Durant plays for the Golden State Warriors of the National Basketball Association (NBA). Marchon has a long-standing licensing agreement with Nike for the exclusive design, production and worldwide distribution of Nike optical and sunglass collections. ...
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News briefs
Under Armour suffered an 11 percent drop in its share...
Under Armour suffered an 11 percent drop in its share value after warning investors that its sales are likely to be flat in North America in 2019, growing overall by between 3 and 4 percent against a consensus estimate of 5 percent. On the other hand, the gross margin for ...
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News briefs
On Dec. 12, with a multi-year contract, the National Basketball...
On Dec. 12, with a multi-year contract, the National Basketball Association (NBA) made the Bauerfeind GenuTrain its official knee brace. The German orthotics maker began dealing with the NBA more than a decade ago, when professional players began using the original GenuTrain brace. At present, the official NBA brand ambassador ...
