News and insights about brands in the sporting goods industry – Page 275
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News briefs
Thule has introduced the new EasyFold XT bike carrier, an...
Thule has introduced the new EasyFold XT bike carrier, an evolution of the EasyFold. The mounting of the new EasyFold XT on the towbar is said to require minimum effort thanks to the innovative coupling. Once the bikes are loaded, the trunk of the car remains accessible thanks to a ...
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News briefs
Björn Borg has chosen Patrik Nilsson as the next Game...
Björn Borg has chosen Patrik Nilsson as the next Game Changer Ambassador for the brand. The 24-year-old athlete from Sweden is an Ironman record holder and two-time Ironman Champion. Nilsson is a former swimmer who later got into running, and then to triathlon. He holds the Swedish Ironman record of ...
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News briefs
Puma has struck an endorsement deal with Petr Cech, the...
Puma has struck an endorsement deal with Petr Cech, the goalkeeper at the Arsenal football club, who holds the record for the largest number of games with a clean sheet in the Premier League. The company says the former Czech national team's captain, who was previously with Adidas, is the ...
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Elan has extended its sponsorship contract with Glen Plake, the...
Elan has extended its sponsorship contract with Glen Plake, the popular 51-year-old American freerider, who will act as brand ambassador and continue to participate in its R&D efforts
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News briefs
Hi-Tec is launching an innovative shoe that indicates to...
Hi-Tec is launching an innovative shoe that indicates to the wearer where to turn left or right. The new Hi-Tec Navigator features a vibrating insole with haptic technology which communicates via a smartphone navigation app through Bluetooth. After entering a destination in the smartphone via this app, the shoe guides ...
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Stubai is recalling about 20 Tour Lite Telescope ice axes...
Stubai is recalling about 20 Tour Lite Telescope ice axes sold in the U.S. because the knife in the handle can detach, causing possible laceration
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Article
Sports shoes rose faster than apparel in 2015, globally and in Europe
Fuelled by the growing popularity of sneakers used as casual footwear, the major sports brands performed much better in the footwear segment than in the bigger and more fragmented sports apparel market in 2015, according to an annual survey conducted by Sporting Goods Intelligence. The same happened in the previous ...
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Article
Hainer delivers a “fantastic” last quarter at Adidas
Herbert Hainer, departing chief executive of the Adidas Group, said that he “saved the best for last” as he outlined the company's outstanding performance for the second quarter. As previously announced, ample gains in sales and profits for the three months led to another upgrade in the group's forecast for ...
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News briefs
Adidas has announced it will open its first Speedfactory for...
Adidas has announced it will open its first Speedfactory for the U.S. market in the Atlanta, Georgia area in 2017. The purpose of the new highly automated shoe factory is to allow the sporting goods giant to create products faster and closer to its consumers in the U.S., with more ...
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Adidas Originals is opening this week a new flagship store...
Adidas Originals is opening this week a new flagship store on Spring Street in New York City
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News briefs
Chervò has launched a new online app advising golfers on...
Chervò has launched a new online app advising golfers on the weather forecast and the most suitable outfit to wear for the conditions. The app can be downloaded for free from the App Store for iPhone and iPad users. This is the first-ever app that the Italian golf and leisure ...
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News briefs
Dynafit is voluntarily recalling all the men's and women's models...
Dynafit is voluntarily recalling all the men's and women's models of its Khion boot in the U.S. because of an undisclosed safety issue that could cause a fall or an injury. The users are entitled to a new ski boot or a refund.
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Noah and Josephus Lyles, two American teenage brothers who have...
Noah and Josephus Lyles, two American teenage brothers who have been competing on college running events, have signed eight-year sponsorship deals with Adidas
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News briefs
Patagonia has announced that its Nano Puff styles will now...
Patagonia has announced that its Nano Puff styles will now use PrimaLoft Gold Insulation Eco, an eco-friendly synthetic insulation made with 55 percent recycled content. PrimaLoft presented Gold Insulation Eco at the recent OutDoor exhibition in Friedrichshafen in mid-July. PrimaLoft Gold Insulation Eco will be featured exclusively in the Nano ...
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News briefs
Speedo has announced the launch of a new website for...
Speedo has announced the launch of a new website for China – speedo.com.cn – to meet the rapid growth of the local swimwear market. The company said the preparation for the launch required 18 months of collaborative work between its teams at its Nottingham headquarters, in the U.K., Hong Kong, ...
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Anta Sports is partnering with Noble Biomaterials to use its...
Anta Sports is partnering with Noble Biomaterials to use its XT2 odor management technology in mainland China
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News briefs
Eider will include a new “beard-friendly'' ski jacket in its...
Eider will include a new “beard-friendly'' ski jacket in its 2016-2017 winter collection. Using a “Fix A Shape” zipper developed exclusively for the French winter-sports clothing maker by YKK of Japan, the “Shaper” jacket features a concave curve around the upper part of the face combined with a zip fastener ...
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News briefs
Nike has released “Unlimited Together,” a new film celebrating the...
Nike has released “Unlimited Together,” a new film celebrating the strength of the U.S. men's and women's basketball teams in pursuit of the shared goal of the Olympic gold medal. The film is directed by Hiro Murai and is part of Nike\'s “Unlimited” campaign, which celebrates athletes around the world, ...
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News briefs
Columbia Sportswear has won a summary judgement in Portland federal...
Columbia Sportswear has won a summary judgement in Portland federal court regarding one of the patents covering its Omni-Heat reflective insulation technology. The Oregon judge found that the “overall visual effect” of the dot pattern used by Columbia was “nearly identical” to that of Seirus Innovative Products' range of Heatwave ...
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News briefs
The German Olympic Sports Confederation (DOSB), which was formed from...
The German Olympic Sports Confederation (DOSB), which was formed from the tie-up between the German Sports Confederation and the National Olympic Committee for Germany ten years ago, has extended its partnership with Adidas. The company's latest deal as official sponsor and outfitter covers four winter and summer Olympic Games until ...
