News and insights about brands in the sporting goods industry – Page 275
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News briefs
Amer Sports has appointed Emilio Morabito as vice president in...
Amer Sports has appointed Emilio Morabito as vice president in charge of commercial portfolio management for Europe, the Middle East and Africa (EMEA), replacing Markus Ense who left at the end of June after appointing several field sales managers and strategic account managers who are now working with the sales ...
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News briefs
Confirming reports that have already appeared in several countries, Michelin...
Confirming reports that have already appeared in several countries, Michelin Technical Soles says that it has won over a new partner, Mizuno. The Japanese brand is coming out with three models of trail running shoes for medium and long distances, equipped with two different soles developed in cooperation with the ...
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Article
Adidas raises its guidance
A few days before it was due to announce its quarterly performance on Aug. 4, the Adidas Group raised its guidance for the full year, on the back of a 13 percent sales increase to €4.4 billion in the three months to the end of June, and an operating profit ...
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Article
Adidas opens up and gets faster
The Adidas Group wants to get more creative talent involved in its product development, to invest over-proportionally in key cities and to speed up its production, in order to get closer to consumers. The initiatives form the three pillars of Creating the New, the strategic five-year plan unveiled by Adidas ...
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Article
Adidas expands head office to support ongoing growth
Adidas has recently laid the foundation stone for two new staff buildings at its headquarters in Herzogenaurach. “Campus Expansion South” is to include a new office building for more than 2,000 employees as well as an events building with a restaurant for the employees. The expansion will also involve the ...
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News briefs
Confirming an article in Boardsports Source, Adidas says it is...
Confirming an article in Boardsports Source, Adidas says it is building up a dedicated action sports team for Europe, the Middle East and Africa (EMEA) under the Adidas Originals umbrella, servicing primarily the skate and snowboard community. The Western Europe unit has been run since last year by Bjorn Wiersma, ...
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News briefs
Adidas has filed a new intellectual property lawsuit in the...
Adidas has filed a new intellectual property lawsuit in the U.S. District Court for the state of Oregon against Skechers, claiming that the design of the latter's “Mega Flex” shoe infringes on its “Springblade” concept. Last February, Adidas won a preliminary injunction against Skechers in another Oregon court case over ...
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News briefs
Adidas has announced that Benjamin Proud and Andrew Willis have...
Adidas has announced that Benjamin Proud and Andrew Willis have joined its team of swimmers, only a few weeks ahead of the Rio Olympics. The two British swimmers will wear the recently launched adizero XVI swimsuit. Proud, aged 19, won two gold and a bronze medal at the 2014 Commonwealth ...
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Short stops
Adidas has signed up a supermodel, Karlie Kloss, as the...
Adidas has signed up a supermodel, Karlie Kloss, as the ambassador for the next autumn/winter collection of its Adidas by Stella McCartney collection
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Short stops
Brunotti Sportswear has enlisted a 20-year-old kitesurfing champion, Liam Whaley,...
Brunotti Sportswear has enlisted a 20-year-old kitesurfing champion, Liam Whaley, as “one of the creators of the brand”
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Short stops
Kempa is taking on the sponsorship of a well-known Swiss...
Kempa is taking on the sponsorship of a well-known Swiss handball team, Pfadi Winterthur
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Short stops
Joma will be the technical sponsor of the Spanish Villareal...
Joma will be the technical sponsor of the Spanish Villareal football club for the next four years
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News briefs
Odlo is the new partner of the French Nordic ski...
Odlo is the new partner of the French Nordic ski teams for the next six years, including their participation in the Winter Olympics in 2018 and 2022, in Korea and China
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News briefs
Nike has extended its partnership with the Spanish football league,...
Nike has extended its partnership with the Spanish football league, called La Liga, supplying its Ordem 4 ball for the first-division matches played among its 20 teams during the national championships. The deal began with the 1996-97 season and will not continue until at least 2019. La Liga says the ...
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News briefs
Shock Doctor, McDavid and Cutters, three divisions of United Sports...
Shock Doctor, McDavid and Cutters, three divisions of United Sports Brands, have entered into an official partnership with USA Football. McDavid is now an official partner of USA Football while Cutters is its official glove and Shock Doctor its official mouthguard. In addition, products from the three brands will be ...
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News briefs
Rip Curl has involved for the first time the World...
Rip Curl has involved for the first time the World Surf League in this year's 13th edition of the Rip Curl Cup Padang Padang on the Bukit Peninsula of Bali. Known also as the “Indonesian Pipeline,” the surf contest lasts through the month of August but for only one day, ...
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Short stops
Lotto Sport Italia has extended its sponsorship contract with the...
Lotto Sport Italia has extended its sponsorship contract with the Genoa football club through June 2019
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News briefs
Cocona has released the results of research conducted at the...
Cocona has released the results of research conducted at the University of Colorado that shows the thermoregulatory benefits of wearing garments with 37.5 fabric during intense athletic activity. Cocona, a provider of active-particles technology to the sportswear market, is the maker of the 37.5 cooling fabric, used by outdoor apparel ...
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News briefs
Nike said it was dropping a breach of contract lawsuit...
Nike said it was dropping a breach of contract lawsuit against Boris Berian to eliminate the “distraction” ahead of the Olympic Trials being held this week in Eugene, Oregon. The runner finalized his deal with New Balance and managed to qualify for the 800 meters at the Rio Olympics. Berian ...
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News briefs
Volcom has selected Georgia May Jagger as its new brand...
Volcom has selected Georgia May Jagger as its new brand ambassador. The English fashion model is the daughter of Mick Jagger, lead singer of The Rolling Stones, and will be the first female non-athlete brand ambassador for the U.S. action sports company. The model's signing was orchestrated by Lyndsey Roach, ...
