News and insights about brands in the sporting goods industry – Page 274
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News briefs
Eduardo Indo, editor of OKDiario, claims that Nike has tabled...
Eduardo Indo, editor of OKDiario, claims that Nike has tabled an offer worth €120 million per year to take over the sponsorship of Real Madrid, according to several media reports. The Spanish club has been outfitted by Adidas since 1998. Neither party has confirmed such an exorbitant offer, but there ...
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News briefs
Nike has signed up Jason Day, the current top-ranked golfer,...
Nike has signed up Jason Day, the current top-ranked golfer, for shoes and apparel, according to ESPN. The deal is reportedly worth $10 million a year. It was made possible by the fact that Day recently re-signed an equipment contract with TaylorMade and that Nike is exiting the golf equipment ...
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Short stops
Icebug is joining Head and Devold this year as sponsor...
Icebug is joining Head and Devold this year as sponsor of the Allgäu Swimrun race, the German version of a Swedish trail running and swimming race, which will take place on Oct. 8 in the Bavarian town of Oy-Mittelberg ++ Golf Datatech has announced the completion of a study on ...
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News briefs
The Tecnica-Blizzard freeride team has welcomed Eva Walkner as a...
The Tecnica-Blizzard freeride team has welcomed Eva Walkner as a member. The Austrian skier, 37, has won the female Championship Freeride World Tour for two seasons. Walkner is currently training for the next season, which will start in Chamonix on Jan. 27, 2017. Tecnica said the skier will play an ...
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A professional golfer, Iona Stephen, has joined Garmin as its...
A professional golfer, Iona Stephen, has joined Garmin as its newest ambassador
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News briefs
Odlo will be an official supplier and partner of the...
Odlo will be an official supplier and partner of the French Nordic ski teams for the next six years, starting this winter. The contract will thus cover the Winter Olympic Games in Pyongyang in 2018 and in Beijing in 2022.
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News briefs
Garneau got the 2016 Eurobike Award for its DreamFactory program,...
Garneau got the 2016 Eurobike Award for its DreamFactory program, which allows the customization of bikes, clothing and helmets with input from the final user. He or she can pick the color of the bike and a vinyl decal for the helmet. Much of the work is conducted in North ...
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Fila has signed up a 27-year-old tennis player, Marin Cilic,...
Fila has signed up a 27-year-old tennis player, Marin Cilic, who is currently ranked 9th on the ATP World Tour
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News briefs
Nike leads other brands when it is about understanding how...
Nike leads other brands when it is about understanding how consumers manage their social lives in the digital age, according to Vivaldi's 2016 Social Currency study. The consulting firm introduced the term “Social Currency” in 2010 as a measure of the brands' ability to fit into how consumers manage their ...
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News briefs
Speedo has announced on its Twitter account @SpeedoUSA that it...
Speedo has announced on its Twitter account @SpeedoUSA that it will no longer sponsor Ryan Lochte. During his recent participation in the Rio 2016 Olympics, the 32-year-old U.S. swimmer reported that he and three teammates were held up by armed robbers at a gas station after a night of partying, ...
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News briefs
An Adidas veteran, Timo Pape, has joined Odlo International in...
An Adidas veteran, Timo Pape, has joined Odlo International in the new position of brand director, responsible for category management, design and marketing. He had been assisting Odlo in these areas and in communication since last year. After working for seven years at Adidas in Portland and Herzogenaurach, and two ...
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News briefs
Adidas has launched a new sub-category of apparel, Athletics, which...
Adidas has launched a new sub-category of apparel, Athletics, which is meant to be worn by athletes before and after their game or competition. This contemporary take on pre-game wear was launched at an event in New York last week with a U.S. track athlete, Tori Bowie, Andrew Wiggins of ...
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Eniola Aluko, the England Lioness and Chelsea club striker, is...
Eniola Aluko, the England Lioness and Chelsea club striker, is the first female athlete in the U.K. who is being sponsored by Under Armour
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Article
Amer Sports raises organic sales targets
Amer Sports has raised its target for organic growth, aiming to reach sales of €3.5 billion without acquisitions in 2020, with at least mid-single digit annual organic sales growth in constant currencies. The target issued last year called for the same level of sales to be achieved through a combination ...
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News briefs
Sport-Tone, a French start-up based in Grenoble, has announced the...
Sport-Tone, a French start-up based in Grenoble, has announced the development of the first sports goggle that enables listening to music through bone conduction, which is the conduction of sound to the inner ear through the bones of the skull. The new goggle is called Stone and is composed of ...
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News briefs
Engineers at Stanford University have announced the development of a...
Engineers at Stanford University have announced the development of a plastic-derived textile, which is said to cool the skin more efficiently than is possible with the natural or synthetic fabrics in clothes that we wear today. Describing their work in Science, the researchers of the Californian university said the new ...
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Article
Fila helps Anta to raise sales and margins
Anta Sports Products, the leading Chinese sports brand, posted strong results for the first six months of 2016, with revenues jumping by 20.2 percent ahead of the year-ago period to 6,140 million yuan renmimbi (€815.2m-$921.4m). The company, whose holdings include the rights to the Fila brand in China, Hong Kong ...
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Under Armour sees outlet stores as a major priority for...
Under Armour sees outlet stores as a major priority for its development in Europe
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News briefs
New Balance will replace Umbro as the sponsor of the...
New Balance will replace Umbro as the sponsor of the Everton football club in the U.K. The brand has also taken the place of Nike as sponsor of Kevin Mirallas, the Belgian champion who is playing for the British team.
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News briefs
Mizuno has been named as Official Supplier of golf equipment...
Mizuno has been named as Official Supplier of golf equipment of the 2016 “British Masters supported by Sky Sports,” which will be hosted at The Grove in Hertfordshire, U.K., on Oct. 13-16. Mizuno will showcase its latest product ranges in the spectator village, and spectators will have an opportunity to ...
