News and insights about brands in the sporting goods industry – Page 271
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News briefs
Columbia Sportswear has appointed David Lawner as interim senior vice...
Columbia Sportswear has appointed David Lawner as interim senior vice president of retailing in North America and Europe, the Middle East and Africa (EMEA), while the company has started a search to replace Shawn Cox. From 2011 until March 2016, Lawner was president in charge of U.S. retailing and ecommerce ...
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News briefs
Martin Fourcade, the ten-time biathlon world champion, has been appointed...
Martin Fourcade, the ten-time biathlon world champion, has been appointed as ambassador for the urban apparel range developed by Rossignol, the French ski company, whose skis and footwear he has been wearing for many years
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Short stops
Kappa is sponsoring another Spanish rugby team, Gernika Rugby Taldea...
Kappa is sponsoring another Spanish rugby team, Gernika Rugby Taldea
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News briefs
“This ain't no travel blog,” warns Columbia Sportswear while inviting...
“This ain't no travel blog,” warns Columbia Sportswear while inviting world travelers, glacier climbers, cave explorers and anyone else around the world to apply for two new positions of “director of toughness” at the company. They will have to test gear “in the most unforgiving conditions” and be at the ...
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News briefs
Nike qualified again as the most valuable brand of apparel,...
Nike qualified again as the most valuable brand of apparel, footwear or sports equipment in Interbrand's rankings of the best global brands, just ahead of Louis Vuitton and H&M. Coming short of its annual turnover or market capitalization, its assessed brand value of $25.0 billion went up by 9 percent ...
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News briefs
A large investment fund, Brookfield Asset Management, has taken advantage...
A large investment fund, Brookfield Asset Management, has taken advantage of the distressed price of Performance Sports Group (PSG) shares to accumulate a 13.2 percent stake in the company, which owns Bauer Hockey and other sports brands. The share price jumped by 16 percent to $4.16 on the news, but ...
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Article
Adidas unveils Speedfactory shoe
Adidas unveiled the first shoe made at its fully automated German factory last month. The Futurecraft MFG (Made For Germany) that came out of the Adidas group's Speedfactory in Ansbach is one of the most tangible results of the latest innovation in footwear manufacturing, moving toward increasingly customized production that ...
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News briefs
The Adidas flagship store in Berlin's Tauentzienstrasse joined forces with...
The Adidas flagship store in Berlin's Tauentzienstrasse joined forces with Zalando in June in a pilot project to enable consumers to order in-store via the e-tailer's ZipCart app. With Zalando's app, shoppers can see what is in stock in the store and order what they want. The integrated commerce pilot ...
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News briefs
Adidas has filed a lawsuit against Bally's U.S. subsidiary in...
Adidas has filed a lawsuit against Bally's U.S. subsidiary in connection with several footwear designs. In its complaint, which was filed in U.S. District Court for the District of Oregon (Portland Division) in late August, the sports giant alleges that Bally is offering for sale and selling footwear featuring two ...
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News briefs
Adidas Golf has struck a multi-year apparel and footwear endorsement...
Adidas Golf has struck a multi-year apparel and footwear endorsement deal with Dustin Johnson. The brand has been working with Johnson for the last ten years. The extended deal comes as the hard-hitting player is enjoying an outstanding year, as 2016 PGA of America Player of the Year, 2016 US ...
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News briefs
Kelme will act as the first official technical sponsor of...
Kelme will act as the first official technical sponsor of Kosovo's national football team. The contract lasts for four years and covers the team's pre-qualification matches in the 2018 Fifa World Cup in Russia. It would be the first World Cup in the young history of the team, which was ...
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News briefs
Gore-Tex, which is celebrating its 40th anniversary this year, will...
Gore-Tex, which is celebrating its 40th anniversary this year, will use the opportunity of the European Outdoor Film Tour (EOFT) to launch #Goretex40, a marketing campaign that will involve the users in contests through the social networks and through various stores in October, November and December. The EOFT will run ...
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News briefs
Odlo will be an official supplier and partner of the...
Odlo will be an official supplier and partner of the French Nordic ski teams for the next six years, starting this winter. The contract will thus cover the Winter Olympic Games in Pyongyang in 2018 and in Beijing in 2022.
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Short stops
A professional golfer, Iona Stephen, has joined Garmin as its...
A professional golfer, Iona Stephen, has joined Garmin as its newest ambassador
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News briefs
The Tecnica-Blizzard freeride team has welcomed Eva Walkner as a...
The Tecnica-Blizzard freeride team has welcomed Eva Walkner as a member. The Austrian skier, 37, has won the female Championship Freeride World Tour for two seasons. Walkner is currently training for the next season, which will start in Chamonix on Jan. 27, 2017. Tecnica said the skier will play an ...
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Short stops
Icebug is joining Head and Devold this year as sponsor...
Icebug is joining Head and Devold this year as sponsor of the Allgäu Swimrun race, the German version of a Swedish trail running and swimming race, which will take place on Oct. 8 in the Bavarian town of Oy-Mittelberg ++ Golf Datatech has announced the completion of a study on ...
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News briefs
Nike has signed up Jason Day, the current top-ranked golfer,...
Nike has signed up Jason Day, the current top-ranked golfer, for shoes and apparel, according to ESPN. The deal is reportedly worth $10 million a year. It was made possible by the fact that Day recently re-signed an equipment contract with TaylorMade and that Nike is exiting the golf equipment ...
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News briefs
Eduardo Indo, editor of OKDiario, claims that Nike has tabled...
Eduardo Indo, editor of OKDiario, claims that Nike has tabled an offer worth €120 million per year to take over the sponsorship of Real Madrid, according to several media reports. The Spanish club has been outfitted by Adidas since 1998. Neither party has confirmed such an exorbitant offer, but there ...
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Short stops
Carvico has launched a line of high-performance fabrics with Lycra...
Carvico has launched a line of high-performance fabrics with Lycra Sport fiber for cycling
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News briefs
Joma has launched a new brand campaign entitled “Exercise your...
Joma has launched a new brand campaign entitled “Exercise your freedom.” The core message of the campaign, which goes beyond sport, focuses on the importance of pursuing freedom in any situation. The campaign first appeared in Spain on Sept. 12, both on national TV and digital channels, and will be ...
