News and insights about brands in the sporting goods industry – Page 271
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News briefs
Ping has announced a multi-year sponsorship deal for equipment and...
Ping has announced a multi-year sponsorship deal for equipment and accessories with Aaron Baddeley, the 35-year-old Australian golf player who has won the PGA Tour four times. Adams Golf was his previous sponsor for equipment, bags and hats.
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Article
Under Armour invests to get big fast
Under Armour turned in yet another sharp increase in turnover for the third quarter, fueled by surging international and footwear sales, but the group's chief executive, Kevin Plank, explained that the company was over-investing in several aspects of its expansion to gain market share and move toward annual sales of ...
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News briefs
Under Armour is celebrating the launch of Stephen Curry's signature...
Under Armour is celebrating the launch of Stephen Curry's signature footwear collection, the Curry 3, with a new campaign starring the professional basketball player. The spot is set in the San Francisco Bay area and is shot by Harmony Korine, the American film director and screenwriter best known for writing ...
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News briefs
Burton Snowboards has associated itself with Black Scale, the irreverent...
Burton Snowboards has associated itself with Black Scale, the irreverent brand of casualwear, for a collection of lifestyle clothing that has just hit the market with a selective distribution. As Burton puts it, Black Scale reinterprets logos and graphics inspired by religion, politics, personal identity and death.
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News briefs
CCM Hockey will be the new main sponsor of the...
CCM Hockey will be the new main sponsor of the Swedish Ice Hockey Association over the next five years. At the same time, Intersport Sweden has deepened its partnership with the organization and has become an official partner with the exclusive rights to sell Tre Kronor and Swedish Ice Hockey ...
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News briefs
Patagonia will be using Lenzing's Tencel closed-loop fibers in its...
Patagonia will be using Lenzing's Tencel closed-loop fibers in its products starting next spring. The new material that Lenzing has developed turns pre-consumer waste cotton scraps, which would otherwise be discarded, into Tencel fibers. The process consists in taking the fabric scraps from post-industrial waste, removing contaminants such as resins ...
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Short stops
An Italian company, Karpos, will dress up the Italian cross-country...
An Italian company, Karpos, will dress up the Italian cross-country ski team with a technical line of skiwear called Carbon Look, which uses Gore Windstopper and other technical materials
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News briefs
Polartec has released a new version of its NeoShell waterproof...
Polartec has released a new version of its NeoShell waterproof fabric, specifically designed for Teton Bros, the Japanese apparel brand. The new NeoShell has been tailor-made for Teton Bros' Special Edition Jacket. Teton, which makes apparel for high-exertion activity in mountainous areas, was one of the first brands to use ...
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Article
Chains outperform global market growth
The 72 largest integrated sporting goods retail chains saw their combined sales grow by 7.5 percent on a currency-weighted basis in 2015, according to our annual study of the global retail market. Translated into U.S. dollars, their sales inched up by 1.2 percent to a net total of almost $93 ...
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News briefs
Gore-Tex, which is celebrating its 40th anniversary this year, will...
Gore-Tex, which is celebrating its 40th anniversary this year, will use the opportunity of the European Outdoor Film Tour (EOFT) to launch #Goretex40, a marketing campaign that will involve the users in contests through the social networks and through various stores in October, November and December. The EOFT will run ...
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News briefs
Kelme will act as the first official technical sponsor of...
Kelme will act as the first official technical sponsor of Kosovo's national football team. The contract lasts for four years and covers the team's pre-qualification matches in the 2018 Fifa World Cup in Russia. It would be the first World Cup in the young history of the team, which was ...
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Article
Adidas unveils Speedfactory shoe
Adidas unveiled the first shoe made at its fully automated German factory last month. The Futurecraft MFG (Made For Germany) that came out of the Adidas group's Speedfactory in Ansbach is one of the most tangible results of the latest innovation in footwear manufacturing, moving toward increasingly customized production that ...
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News briefs
The Adidas flagship store in Berlin's Tauentzienstrasse joined forces with...
The Adidas flagship store in Berlin's Tauentzienstrasse joined forces with Zalando in June in a pilot project to enable consumers to order in-store via the e-tailer's ZipCart app. With Zalando's app, shoppers can see what is in stock in the store and order what they want. The integrated commerce pilot ...
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News briefs
Adidas has filed a lawsuit against Bally's U.S. subsidiary in...
Adidas has filed a lawsuit against Bally's U.S. subsidiary in connection with several footwear designs. In its complaint, which was filed in U.S. District Court for the District of Oregon (Portland Division) in late August, the sports giant alleges that Bally is offering for sale and selling footwear featuring two ...
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News briefs
Adidas Golf has struck a multi-year apparel and footwear endorsement...
Adidas Golf has struck a multi-year apparel and footwear endorsement deal with Dustin Johnson. The brand has been working with Johnson for the last ten years. The extended deal comes as the hard-hitting player is enjoying an outstanding year, as 2016 PGA of America Player of the Year, 2016 US ...
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News briefs
A large investment fund, Brookfield Asset Management, has taken advantage...
A large investment fund, Brookfield Asset Management, has taken advantage of the distressed price of Performance Sports Group (PSG) shares to accumulate a 13.2 percent stake in the company, which owns Bauer Hockey and other sports brands. The share price jumped by 16 percent to $4.16 on the news, but ...
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News briefs
Nike qualified again as the most valuable brand of apparel,...
Nike qualified again as the most valuable brand of apparel, footwear or sports equipment in Interbrand's rankings of the best global brands, just ahead of Louis Vuitton and H&M. Coming short of its annual turnover or market capitalization, its assessed brand value of $25.0 billion went up by 9 percent ...
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News briefs
“This ain't no travel blog,” warns Columbia Sportswear while inviting...
“This ain't no travel blog,” warns Columbia Sportswear while inviting world travelers, glacier climbers, cave explorers and anyone else around the world to apply for two new positions of “director of toughness” at the company. They will have to test gear “in the most unforgiving conditions” and be at the ...
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Short stops
Kappa is sponsoring another Spanish rugby team, Gernika Rugby Taldea...
Kappa is sponsoring another Spanish rugby team, Gernika Rugby Taldea
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News briefs
Moving from Vans to Reef, Fabio Marangoni has been appointed...
Moving from Vans to Reef, Fabio Marangoni has been appointed by VF Corp. as general manager for Europe, the Middle East and Africa (EMEA), leading the brand's product, sales and marketing strategy in the region. He reports directly to Jeff Moore, president of Reef. Marangoni served most recently as area ...
