News and insights about brands in the sporting goods industry – Page 273
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Under Armour sees outlet stores as a major priority for...
Under Armour sees outlet stores as a major priority for its development in Europe
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Article
Fila helps Anta to raise sales and margins
Anta Sports Products, the leading Chinese sports brand, posted strong results for the first six months of 2016, with revenues jumping by 20.2 percent ahead of the year-ago period to 6,140 million yuan renmimbi (€815.2m-$921.4m). The company, whose holdings include the rights to the Fila brand in China, Hong Kong ...
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News briefs
Sport-Tone, a French start-up based in Grenoble, has announced the...
Sport-Tone, a French start-up based in Grenoble, has announced the development of the first sports goggle that enables listening to music through bone conduction, which is the conduction of sound to the inner ear through the bones of the skull. The new goggle is called Stone and is composed of ...
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Engineers at Stanford University have announced the development of a...
Engineers at Stanford University have announced the development of a plastic-derived textile, which is said to cool the skin more efficiently than is possible with the natural or synthetic fabrics in clothes that we wear today. Describing their work in Science, the researchers of the Californian university said the new ...
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Article
Amer Sports raises organic sales targets
Amer Sports has raised its target for organic growth, aiming to reach sales of €3.5 billion without acquisitions in 2020, with at least mid-single digit annual organic sales growth in constant currencies. The target issued last year called for the same level of sales to be achieved through a combination ...
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Eniola Aluko, the England Lioness and Chelsea club striker, is...
Eniola Aluko, the England Lioness and Chelsea club striker, is the first female athlete in the U.K. who is being sponsored by Under Armour
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News briefs
An Adidas veteran, Timo Pape, has joined Odlo International in...
An Adidas veteran, Timo Pape, has joined Odlo International in the new position of brand director, responsible for category management, design and marketing. He had been assisting Odlo in these areas and in communication since last year. After working for seven years at Adidas in Portland and Herzogenaurach, and two ...
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News briefs
Adidas has launched a new sub-category of apparel, Athletics, which...
Adidas has launched a new sub-category of apparel, Athletics, which is meant to be worn by athletes before and after their game or competition. This contemporary take on pre-game wear was launched at an event in New York last week with a U.S. track athlete, Tori Bowie, Andrew Wiggins of ...
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Speedo has announced on its Twitter account @SpeedoUSA that it...
Speedo has announced on its Twitter account @SpeedoUSA that it will no longer sponsor Ryan Lochte. During his recent participation in the Rio 2016 Olympics, the 32-year-old U.S. swimmer reported that he and three teammates were held up by armed robbers at a gas station after a night of partying, ...
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News briefs
Nike leads other brands when it is about understanding how...
Nike leads other brands when it is about understanding how consumers manage their social lives in the digital age, according to Vivaldi's 2016 Social Currency study. The consulting firm introduced the term “Social Currency” in 2010 as a measure of the brands' ability to fit into how consumers manage their ...
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Fila has signed up a 27-year-old tennis player, Marin Cilic,...
Fila has signed up a 27-year-old tennis player, Marin Cilic, who is currently ranked 9th on the ATP World Tour
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Garneau got the 2016 Eurobike Award for its DreamFactory program,...
Garneau got the 2016 Eurobike Award for its DreamFactory program, which allows the customization of bikes, clothing and helmets with input from the final user. He or she can pick the color of the bike and a vinyl decal for the helmet. Much of the work is conducted in North ...
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Michelin Technical Soles is unveiling a new partnership with Shimano...
Michelin Technical Soles is unveiling a new partnership with Shimano at the Eurobike show in Friedrichshafen on Aug. 31, while confirming its collaboration with Northwave
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News briefs
The German Olympic Sports Confederation (DOSB), which was formed from...
The German Olympic Sports Confederation (DOSB), which was formed from the tie-up between the German Sports Confederation and the National Olympic Committee for Germany ten years ago, has extended its partnership with Adidas. The company's latest deal as official sponsor and outfitter covers four winter and summer Olympic Games until ...
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News briefs
Columbia Sportswear has won a summary judgement in Portland federal...
Columbia Sportswear has won a summary judgement in Portland federal court regarding one of the patents covering its Omni-Heat reflective insulation technology. The Oregon judge found that the “overall visual effect” of the dot pattern used by Columbia was “nearly identical” to that of Seirus Innovative Products' range of Heatwave ...
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Nike has released “Unlimited Together,” a new film celebrating the...
Nike has released “Unlimited Together,” a new film celebrating the strength of the U.S. men's and women's basketball teams in pursuit of the shared goal of the Olympic gold medal. The film is directed by Hiro Murai and is part of Nike\'s “Unlimited” campaign, which celebrates athletes around the world, ...
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News briefs
Eider will include a new “beard-friendly'' ski jacket in its...
Eider will include a new “beard-friendly'' ski jacket in its 2016-2017 winter collection. Using a “Fix A Shape” zipper developed exclusively for the French winter-sports clothing maker by YKK of Japan, the “Shaper” jacket features a concave curve around the upper part of the face combined with a zip fastener ...
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Anta Sports is partnering with Noble Biomaterials to use its...
Anta Sports is partnering with Noble Biomaterials to use its XT2 odor management technology in mainland China
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News briefs
Patagonia has announced that its Nano Puff styles will now...
Patagonia has announced that its Nano Puff styles will now use PrimaLoft Gold Insulation Eco, an eco-friendly synthetic insulation made with 55 percent recycled content. PrimaLoft presented Gold Insulation Eco at the recent OutDoor exhibition in Friedrichshafen in mid-July. PrimaLoft Gold Insulation Eco will be featured exclusively in the Nano ...
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News briefs
Speedo has announced the launch of a new website for...
Speedo has announced the launch of a new website for China – speedo.com.cn – to meet the rapid growth of the local swimwear market. The company said the preparation for the launch required 18 months of collaborative work between its teams at its Nottingham headquarters, in the U.K., Hong Kong, ...
