News and insights about brands in the sporting goods industry – Page 272
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A book released in Italian bookshops tells the history of...
A book released in Italian bookshops tells the history of Manifattura Valcismon, which started up near Belluno 70 years ago is now a leading in cycling, Nordic skiing and mountaineering clothing through its brands Sportful, Castelli and Karpos
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Callaway Golf has launched a new series of Big Bertha...
Callaway Golf has launched a new series of Big Bertha OS irons that feature a new and very interesting Exo-Cage clubhead construction
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News briefs
Head has been named an international partner of the Davis...
Head has been named an international partner of the Davis Cup by BNP Paribas. As part of its new three-year agreement with the International Tennis Federation, starting January 2017, Head will produce and sell Davis Cup-branded tennis balls throughout the world. The Davis Cup, which was instituted in 1900, is ...
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Bauer Hockey has signed up four world-standard female hockey players....
Bauer Hockey has signed up four world-standard female hockey players. The brand will also run ten women-only First Shift events throughout Canada this season. Introduced three years ago, this kind of event is designed to attract new players to the sport.
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Brooks Running will be the technical sponsor of the Barcelona...
Brooks Running will be the technical sponsor of the Barcelona Half-Marathon next Feb. 12
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W.L. Gore & Associates has authorized for the first time...
W.L. Gore & Associates has authorized for the first time an external source, Formosa Taffeta, to manufacture some of its Gore-Tex laminates. The Taiwanese firm will act as the exclusive dual source for these products from the fourth quarter of 2016, expanding their availability for the industry. A new factory ...
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Sport Partner reports that Intersport Nederland has signed an agreement...
Sport Partner reports that Intersport Nederland has signed an agreement with the Dutch football federation to support women's football in the Netherlands, at least until the women's football World Cup in 2019. Although the “Leeuwinnen” (the Lionesses) wear Nike outfits, Intersport is the first partner of the women's team. The ...
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Article
Herbert Hainer is leaving a transformed Adidas Group
Some of the most influential retailers, suppliers and other executives in the international sporting goods industry will be converging on a football pitch in Herzogenaurach next Friday to mark the departure of Herbert Hainer, the chief executive of the Adidas group for more than 15 years. The players will include ...
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Adidas has begun a search for a permanent replacement for...
Adidas has begun a search for a permanent replacement for Chris Grancio, who is leaving as the company's global head of basketball. He has been overseeing Adidas' NBA deal and relations with basketball players since May 2014. Rebecca Jury, vice president of product in Adidas' basketball division, is taking over ...
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Adidas has added eight more basketball rookies to the growing...
Adidas has added eight more basketball rookies to the growing roster of athletes sponsored in the U.S.
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VF Corp. has issued Eurobonds worth a total of €850...
VF Corp. has issued Eurobonds worth a total of €850 million. The proceeds from the senior unsecured notes, which carry annual interest of 0.625 percent, will be used for working capital requirements and general corporate purposes. They will provide a natural currency hedge for operations in Europe.
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GoPro saw its share price move up by 6 percent...
GoPro saw its share price move up by 6 percent as it unveiled on Monday a much-awaited new range of products including its first drone, called Karma, which can fly for 18 minutes and has image stabilization technology. Unlike the drones of DJI and other competitors, GoPro's drone doesn't yet ...
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Joma says it will be outfitting more than 30 percent...
Joma says it will be outfitting more than 30 percent of the players competing in the World Futsal Cup, which has already started and is taking place until Oct. 1 in Colombia. It will also be the official supplier of three national teams – from Cuba, Guatemala and Uzbekistan.
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News briefs
Hi-Tec is launching an innovative shoe that indicates to...
Hi-Tec is launching an innovative shoe that indicates to the wearer where to turn left or right. The new Hi-Tec Navigator features a vibrating insole with haptic technology which communicates via a smartphone navigation app through Bluetooth. After entering a destination in the smartphone via this app, the shoe guides ...
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Elan has extended its sponsorship contract with Glen Plake, the...
Elan has extended its sponsorship contract with Glen Plake, the popular 51-year-old American freerider, who will act as brand ambassador and continue to participate in its R&D efforts
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News briefs
Puma has struck an endorsement deal with Petr Cech, the...
Puma has struck an endorsement deal with Petr Cech, the goalkeeper at the Arsenal football club, who holds the record for the largest number of games with a clean sheet in the Premier League. The company says the former Czech national team's captain, who was previously with Adidas, is the ...
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Björn Borg has chosen Patrik Nilsson as the next Game...
Björn Borg has chosen Patrik Nilsson as the next Game Changer Ambassador for the brand. The 24-year-old athlete from Sweden is an Ironman record holder and two-time Ironman Champion. Nilsson is a former swimmer who later got into running, and then to triathlon. He holds the Swedish Ironman record of ...
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News briefs
Thule has introduced the new EasyFold XT bike carrier, an...
Thule has introduced the new EasyFold XT bike carrier, an evolution of the EasyFold. The mounting of the new EasyFold XT on the towbar is said to require minimum effort thanks to the innovative coupling. Once the bikes are loaded, the trunk of the car remains accessible thanks to a ...
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News briefs
Mizuno has been named as Official Supplier of golf equipment...
Mizuno has been named as Official Supplier of golf equipment of the 2016 “British Masters supported by Sky Sports,” which will be hosted at The Grove in Hertfordshire, U.K., on Oct. 13-16. Mizuno will showcase its latest product ranges in the spectator village, and spectators will have an opportunity to ...
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News briefs
New Balance will replace Umbro as the sponsor of the...
New Balance will replace Umbro as the sponsor of the Everton football club in the U.K. The brand has also taken the place of Nike as sponsor of Kevin Mirallas, the Belgian champion who is playing for the British team.
