News and insights about brands in the sporting goods industry – Page 278
-
Short stops
Olivier Rousteing, the creative director of Balmain, has collaborated with...
Olivier Rousteing, the creative director of Balmain, has collaborated with Nike for the development of a small Football Nouveau collection of shoes and clothing that is part of the NikeLab Summer of Sport series
-
Short stops
Babolat has extended its partnership with the Roland-Garros tennis tournament...
Babolat has extended its partnership with the Roland-Garros tennis tournament until 2019
-
Article
Under Armour changes structure in Europe
In a bid to grow its business substantially in Europe, Under Armour has segmented the region into three sub-regions and decided how to sell its products in the five major European markets. The fast-growing American challenger of Nike and Adidas has concluded a major distribution agreement for the Italian market ...
-
News briefs
Henry Stafford, who has been with Under Armour for six...
Henry Stafford, who has been with Under Armour for six years, plans to leave the company in July. He has been most recently UA's chief merchandising officer, and Kip Fulks, the global marketing manager, will take on his responsibilities on an interim basis. The chief digital officer of the group, ...
-
News briefs
The Skechers Performance Los Angeles Marathon has announced a strategic...
The Skechers Performance Los Angeles Marathon has announced a strategic partnership with Venice Marathon, which is meant to further its global reach and highlight the Sketchers running events on an international scale. Both races boast international fields that draw from more than 60 countries worldwide. The 2016 Venice Marathon is ...
-
News briefs
Macron has signed a new technical sponsorship agreement with an...
Macron has signed a new technical sponsorship agreement with an important French football club, OGC Nice, which came fourth in the first division of the French Football League in the season just finished. The deal will run for three years. Burrda was the previous sponsor of the team.
-
News briefs
In yet another huge endorsement deal, Under Armour has agreed...
In yet another huge endorsement deal, Under Armour has agreed to fork out $280 million for a 15-year contract with the University of California in Los Angeles (UCLA), which has been described as the largest shoe and apparel deal in the history of the National Collegiate Athletic Association (NCAA). UCLA ...
-
Article
Adidas to divest Mitchell & Ness
Adidas has entered into a definitive agreement to sell its Mitchell & Ness business to a newly-formed company owned by Juggernaut Capital Partners. Adidas said the sale of the Philadelphia-based apparel brand will allow the group to focus more aggressively on its core brands. Mitchell & Ness is best known ...
-
News briefs
The Adidas Group says that its pilot plant for fast...
The Adidas Group says that its pilot plant for fast footwear production in Ansbach, Germany, is ready to start commercial production in 2017. The Speed Factory is to operate mostly with robots. The project was unveiled last year as part of the group's “Creating the new” strategy, which has speed ...
-
News briefs
Closed for several weeks, Adidas' largest European store has reopened...
Closed for several weeks, Adidas' largest European store has reopened – a flagship outlet at the bottom of the Champs-Elysées in Paris. The store adopted the Home Court concept that was already implemented in Beijing, Madrid, Berlin and London, with features such as the Shoe Base, an interactive bar with ...
-
News briefs
Mark King, president of Adidas North America, has reaffirmed the...
Mark King, president of Adidas North America, has reaffirmed the brand's strategy to sign dozens of endorsement deals with U.S. sports players in the coming years. The Adidas brand's sales shot up by 31 percent in North America in the first quarter of this year, but the rise was strongly ...
-
News briefs
Igor Landau, supervisory board chairman of the Adidas Group, has...
Igor Landau, supervisory board chairman of the Adidas Group, has told the Frankfurter Allgemeine Sonntagszeitung that the company intends to stick with its partnership with Fifa, which runs until 2030, despite the governance issues that have been plaguing the football organization. Landau said that the company deplored what occurred at ...
-
News briefs
Several heirs of Adi Dassler, the founder of Adidas, have...
Several heirs of Adi Dassler, the founder of Adidas, have teamed up to try and take more control of his legacy, according to Capital, the German magazine. Most of the heirs stayed away from the spotlight after the sale of Adidas in the early nineties by the four daughters of ...
-
News briefs
Zlatan Ibrahimovic has announced on his social media accounts that...
Zlatan Ibrahimovic has announced on his social media accounts that he will soon unveil his own apparel brand, called A-Z. The launch is scheduled for June 7, during a special event in Paris. The name of the brand is short for “amateur to Zlatan,” to match the player's philosophy that in ...
-
News briefs
Nike has signed a deal with Hewlett-Packard to accelerate and...
Nike has signed a deal with Hewlett-Packard to accelerate and scale its 3D printing capabilities. The world's largest sportswear brand has spent over three years developing 3D printing and Selective Laser Sintering (SLS) applications, which shorten the amount of time needed to produce and modify prototypes from months to mere ...
-
News briefs
Puma has launched a programmable, self-driving and line-following robot to...
Puma has launched a programmable, self-driving and line-following robot to stimulate runners by giving them a moving target to beat, instead of just a stopwatch. Developed in partnership with MIT engineering graduates, the Beatbot is meant to help runners improve their performance in real time. They can enter the time ...
-
News briefs
Reebok's new partnership with Ragnar Relay was officially launched on...
Reebok's new partnership with Ragnar Relay was officially launched on May 12 at Reebok's global headquarters in Canton, Massachusetts, ahead of Reebok Ragnar Relay Cape Cod, in the presence of the race participants, who had been invited to celebrate the new collaboration. The new multi-year partnership with Ragnar Relay, the ...
-
News briefs
Sympatex Technologies is introducing new outer and lining materials made...
Sympatex Technologies is introducing new outer and lining materials made of recycled PET bottles for a range of applications in sports, fashion and leisure. The recycled polyester outer material is certified according to the Global Recycle Standard and is 100 percent recyclable and free of PTFE and PFC, says the ...
-
Short stops
Protest is launching an innovative new website
Protest is launching an innovative new website
-
News briefs
Sympatex Technologies, the specialist in functional textiles, is a sponsoring...
Sympatex Technologies, the specialist in functional textiles, is a sponsoring partner of “Couture in Orbit,” the first European space fashion project staged by the European Space Agency (ESA). ESA is joining with five European fashion schools for this new international project, asking young designers to find inspiration in space technologies ...
