News and insights about brands in the sporting goods industry – Page 278
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News briefs
Volcom has selected Georgia May Jagger as its new brand...
Volcom has selected Georgia May Jagger as its new brand ambassador. The English fashion model is the daughter of Mick Jagger, lead singer of The Rolling Stones, and will be the first female non-athlete brand ambassador for the U.S. action sports company. The model's signing was orchestrated by Lyndsey Roach, ...
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Nike said it was dropping a breach of contract lawsuit...
Nike said it was dropping a breach of contract lawsuit against Boris Berian to eliminate the “distraction” ahead of the Olympic Trials being held this week in Eugene, Oregon. The runner finalized his deal with New Balance and managed to qualify for the 800 meters at the Rio Olympics. Berian ...
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News briefs
Cocona has released the results of research conducted at the...
Cocona has released the results of research conducted at the University of Colorado that shows the thermoregulatory benefits of wearing garments with 37.5 fabric during intense athletic activity. Cocona, a provider of active-particles technology to the sportswear market, is the maker of the 37.5 cooling fabric, used by outdoor apparel ...
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Lotto Sport Italia has extended its sponsorship contract with the...
Lotto Sport Italia has extended its sponsorship contract with the Genoa football club through June 2019
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News briefs
Rip Curl has involved for the first time the World...
Rip Curl has involved for the first time the World Surf League in this year's 13th edition of the Rip Curl Cup Padang Padang on the Bukit Peninsula of Bali. Known also as the “Indonesian Pipeline,” the surf contest lasts through the month of August but for only one day, ...
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News briefs
Shock Doctor, McDavid and Cutters, three divisions of United Sports...
Shock Doctor, McDavid and Cutters, three divisions of United Sports Brands, have entered into an official partnership with USA Football. McDavid is now an official partner of USA Football while Cutters is its official glove and Shock Doctor its official mouthguard. In addition, products from the three brands will be ...
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News briefs
Nike has extended its partnership with the Spanish football league,...
Nike has extended its partnership with the Spanish football league, called La Liga, supplying its Ordem 4 ball for the first-division matches played among its 20 teams during the national championships. The deal began with the 1996-97 season and will not continue until at least 2019. La Liga says the ...
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News briefs
Odlo is the new partner of the French Nordic ski...
Odlo is the new partner of the French Nordic ski teams for the next six years, including their participation in the Winter Olympics in 2018 and 2022, in Korea and China
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Short stops
Joma will be the technical sponsor of the Spanish Villareal...
Joma will be the technical sponsor of the Spanish Villareal football club for the next four years
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Kempa is taking on the sponsorship of a well-known Swiss...
Kempa is taking on the sponsorship of a well-known Swiss handball team, Pfadi Winterthur
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News briefs
eVent was a sponsor of the 10th annual Alé La...
eVent was a sponsor of the 10th annual Alé La Merckx Granfondo Verona, the cyclist race named after the Belgian cyclist Eddy Merckx, which took place in Verona, Italy on June 12. The 139km race, which is for cyclists who are used to climbing passes, takes participants through the vineyards ...
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Article
Adidas agrees to €200 million extension of its DFB deal
While Adidas is battling it out with Nike and other brands on the sidelines of the European football championships, it has bagged an agreement to extend its partnership with the German football federation (DFB) for four years until 2022, at a cost of about €50 million per year.The agreed annual ...
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Spalding has extended its 28-year-old partnership with the French Basketball...
Spalding has extended its 28-year-old partnership with the French Basketball League for another six years
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News briefs
About 7,500 pairs of counterfeit Adidas Yeezy Boost 350 shoes...
About 7,500 pairs of counterfeit Adidas Yeezy Boost 350 shoes were seized by customs at the port of Hamburg. The unbranded shoes came from China and were intended for sale online. Although they were unbranded, they violated trademark law as the design was found to be the same of that ...
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Article
Adidas reclaims European football market lead
Adidas claims that it has taken the lead in the European market for football shoes and that it should reach a new record turnover of €2.5 billion in the football category this year, up from €2.2 billion in 2015. This would be more than twice the sales that the company ...
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News briefs
Rolf Reinschmidt, who has driven the Adidas brand's business in...
Rolf Reinschmidt, who has driven the Adidas brand's business in the outdoor market since 2007, has relinquished this leadership role to become an internal consultant in the Adidas brand team from the start of June. Reinschmidt will not be replaced as outdoor general manager because the division was integrated into ...
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News briefs
Adidas has signed sponsorship deals with five of the projected...
Adidas has signed sponsorship deals with five of the projected top picks in the upcoming NBA draft: Brandon Ingram, Jaylen Brown, Jamal Murray, Dragan Bender and Kris Dunn. The German brand says they will help it to develop the world's best basketball gear. They will be featured in brand campaigns, ...
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News briefs
Adidas got some criticism on social media in connection with...
Adidas got some criticism on social media in connection with its initial ads for the promotion of Colombia's jerseys for Copa America. They spelled the country's name as Columbia. The Big a promptly apologized and reissued the ad with the correct spelling.
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Tobias Angerer, a former cross-country ski champion, will work as...
Tobias Angerer, a former cross-country ski champion, will work as brand ambassador for Atomic and other companies belonging to the Amer Sports group
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News briefs
Polartec has announced that Westcomb, Outdoor Research, Kitsbow and Velocio...
Polartec has announced that Westcomb, Outdoor Research, Kitsbow and Velocio will be the first brands to offer garments featuring its Delta cooling platform. Polartec Delta is said to utilize a sophisticated construction as opposed to chemical additives. The technology is based on a mechanical wicking construction which uses hydrophobic and ...
