News and insights about brands in the sporting goods industry – Page 278
-
Short stops
Vibram has put together a team of 17 FiveFingers brand...
Vibram has put together a team of 17 FiveFingers brand ambassadors including former sports personalities like Brian Bosworth, a former NFL pro
-
News briefs
Nike and Adidas will both sponsor the 2016 International Gay...
Nike and Adidas will both sponsor the 2016 International Gay and Lesbian Football Association World Championship, which will take place in Portland, Oregon on Aug. 6-13. Adidas' U.S. headquarters is located in Portland while Nike's corporate headquarters is located nearby, in Beaverton. The championships, which is expected to attract around ...
-
News briefs
K-Way is partnering with N°21, a ready-to-wear fashion label from...
K-Way is partnering with N°21, a ready-to-wear fashion label from Milan, to produce a new capsule collection. For spring/summer 2017, N°21's creative director, Alessandro Dell'Acqua, has reinterpreted and restyled K-Way's iconic nylon windbreakers with unexpected fabrics. This is not the first time that the French waterproof apparel brand has collaborated ...
-
Article
Adidas expands its Kanye West deal
The partnership between Adidas and Kanye West, which has been instrumental in sustaining the brand's heat in the U.S. market last year, is to be reinforced with the launch of Adidas + Kanye West – a partnership run by a separate business entity, involving dedicated stores and a Yeezy-branded product ...
-
Article
Wide-ranging contract between Adidas and Wanda in China
The Adidas Group has struck a wide-ranging deal with the Wanda group, the largest real estate conglomerate in China, to support the development of football and basketball as well as the Adidas brand's retail business in the country.The Wanda group has been increasingly investing in the sports market in the ...
-
Short stops
Adidas has completed a first step in the sale of...
Adidas has completed a first step in the sale of Mitchell & Ness to an American group led by an industry veteran, Kevin Wulff
-
News briefs
Jean-Michel Granier, who has been heading up the Adidas Group...
Jean-Michel Granier, who has been heading up the Adidas Group in South Korea for the last two years, has been appointed as the group's managing director for Latin America from the start of July. Granier previously ran the Adidas Group's subsidiary in Italy and then became managing director for south ...
-
News briefs
Adidas has launched its first line of shoes with Gore-Tex...
Adidas has launched its first line of shoes with Gore-Tex Surround technology. Ecco and Lowa have expanded their own ranges of casual Gore-Tex Surround shoes. The new breathable technology is now embedded in more than 350 models of shoes by 52 brands around the world.
-
Article
Amer Sports releases new CSR report
Amer Sports, the mother company of Salomon, Wilson, Precor, Atomic, Arc'teryx, Suunto, and other sporting goods brands, has released its second annual corporate social responsibility (CSR) report, which sums up the company's initiatives and achievements in 2015. The group published its first CSR report in June 2015. During 2015, Amer ...
-
News briefs
Under Amour has unveiled its sponsorship of yet another important...
Under Amour has unveiled its sponsorship of yet another important English club. Starting with the 2016/17 season, it is taking over from Macron as the sponsor of the Aston Villa FC team in a contract lasting through the 2020/21 season. The team will start wearing UA's jerseys in a match ...
-
News briefs
X-Bionic, the high-tech apparel and socks firm based in Switzerland,...
X-Bionic, the high-tech apparel and socks firm based in Switzerland, said it was ready to replace Puma as the official supplier of the Swiss National Team after its players saw their jerseys ripped off during its match against France on June 10. Pointing to the numerous quality awards that it ...
-
News briefs
Asics and Toray have jointly developed a new high-perfomance fabric,...
Asics and Toray have jointly developed a new high-perfomance fabric, called Camaleon Mesh, that changes color depending on the viewing angle. It will be used in Asics' Gel-Quantum 360 CM running shoe. Entirely made in Japan, the fabric is based on new technology that controls the placement of threads at ...
-
News briefs
Gore-Tex has established an “authorized repair center” for clothing in...
Gore-Tex has established an “authorized repair center” for clothing in Madrid through a contract with a third-party service provider, Plumas Las Cruces, which has been manufacturing and repairing sleeping bags and other mountaineering products. It will be Gore-Tex' 16th workshop of this kind in Europe and the first one in ...
-
News briefs
Puma has become an official partner of the New York...
Puma has become an official partner of the New York City Ballet, which calls for the sports brand to supply dancers with outfits for training and rehearsals. The group said that the agreement reinforces its commitment to the development of its women's training business, and its ties with arts and ...
-
Short stops
Garneau, the Canadian bike company, has launched a redesigned, mobile-friendly...
Garneau, the Canadian bike company, has launched a redesigned, mobile-friendly and content-rich website
-
News briefs
Columbia has launched a high-performance, Bluesign-certified rain jacket made from...
Columbia has launched a high-performance, Bluesign-certified rain jacket made from 100 percent recycled polyester that does not contain perfluorinated compounds (PFCs). Columbia Sportswear said it spent two years developing a “durable waterproof membrane” for the OutDry Extreme Eco Shell which does not need to be treated with a durable water ...
-
News briefs
Volcom has selected Georgia May Jagger as its new brand...
Volcom has selected Georgia May Jagger as its new brand ambassador. The English fashion model is the daughter of Mick Jagger, lead singer of The Rolling Stones, and will be the first female non-athlete brand ambassador for the U.S. action sports company. The model's signing was orchestrated by Lyndsey Roach, ...
-
News briefs
Nike said it was dropping a breach of contract lawsuit...
Nike said it was dropping a breach of contract lawsuit against Boris Berian to eliminate the “distraction” ahead of the Olympic Trials being held this week in Eugene, Oregon. The runner finalized his deal with New Balance and managed to qualify for the 800 meters at the Rio Olympics. Berian ...
-
News briefs
Cocona has released the results of research conducted at the...
Cocona has released the results of research conducted at the University of Colorado that shows the thermoregulatory benefits of wearing garments with 37.5 fabric during intense athletic activity. Cocona, a provider of active-particles technology to the sportswear market, is the maker of the 37.5 cooling fabric, used by outdoor apparel ...
-
Short stops
Lotto Sport Italia has extended its sponsorship contract with the...
Lotto Sport Italia has extended its sponsorship contract with the Genoa football club through June 2019
