News and insights about brands in the sporting goods industry – Page 270
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Joma has signed a three-year technical sponsorship deal with the...
Joma has signed a three-year technical sponsorship deal with the Bahrain Merida Pro Cycling Team, the first such team from the Gulf state
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Article
Timberland issues an update on its CSR efforts
Timberland recently released an update about its corporate social responsibility (CSR) actions. In the second quarter of this year, 95.5 percent of the leather used by the brand was produced by tanneries with a silver or gold rating. In the same period, 44 percent of the cotton used in its ...
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News briefs
Reebok has contracted Gigi Hadid, the famous New York-based fashion...
Reebok has contracted Gigi Hadid, the famous New York-based fashion model and fitness advocate, as the newest face for its #PerfectNever campaign. The brand has also signed up an Australian fitness professional, Emily Skye, as a new global ambassador for its fitness lines.
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Columbia University of New York plans to offer an online...
Columbia University of New York plans to offer an online program on sports management, without giving out a degree at the end of the course
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Elan's ski collection for the current season includes a limited...
Elan's ski collection for the current season includes a limited edition, called Delight Black Edition, featuring Swarovski crystals, which is being offered at a recommended retail price of €729.95 per pair
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Fusalp is launching its first children's skiwear line
Fusalp is launching its first children's skiwear line
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News briefs
Puma has launched a new women's campaign featuring Cara Delevingne,...
Puma has launched a new women's campaign featuring Cara Delevingne, the English fashion model and actress, as the brand's latest female ambassador. The message of the new “Do You” campaign is about inspiring confidence in women everywhere. The Do You campaign features multiple product categories from Puma's running and training ...
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News briefs
More and more sports and fashion brands are launching a...
More and more sports and fashion brands are launching a new line of “outdoor” clothing. It's now the turn of Joma, the leading Spanish producer of football boots, which has already diversified into other sports such as tennis and running. Listing some basic technical functions, Joma says its outdoor garments ...
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News briefs
“Make your life unforgettable,” is the pay-off of a brand...
“Make your life unforgettable,” is the pay-off of a brand campaign launched by Jack Wolfskin. It includes a TV commercial that will run in Germany, Austria, Switzerland and the U.K., from September to December. The campaign runs across print, online and retail channels, with spectacular images shot in Norway, Iceland ...
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Hoka One One has enlisted two Olympic triathlon champions, Ben...
Hoka One One has enlisted two Olympic triathlon champions, Ben Kanute and Katie Zaferes, for its team of sponsored athletes. Pursuing further its diversification into road running, the brand has also signed up as the official footwear partner for the 46th edition of the BMW Dallas Marathon, which will be ...
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Oakley has begun to sell its interactive Radar Pace glasses,...
Oakley has begun to sell its interactive Radar Pace glasses, developed together with Intel, on its website and in its stores in North America, Europe and Australia
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Helly Hansen has been selected as an exclusive supplier to...
Helly Hansen has been selected as an exclusive supplier to the Swedish Alpine Ski Team, taking the place of Goldwin after 29 years. The sponsorship agreement is for five years with an option for an additional five. It will be phased in so that juniors and European Cup racers will ...
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Dirk Nowitzi, the tall German NBA basketball star who is...
Dirk Nowitzi, the tall German NBA basketball star who is playing for the Dallas Mavericks sponsored by Nike, has agreed to act as a testimonial for Bauerfeind's line of compression socks and other sports products
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On Running was the official footwear sponsor at the Barcelona...
On Running was the official footwear sponsor at the Barcelona Triathlon by Santander, on Oct. 8
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News briefs
New Balance has expanded a partnership with J. Crew that...
New Balance has expanded a partnership with J. Crew that started 11 years ago with a joint line of sneakers. The two brands are now partnering on a co-branded line of women's activewear that is being offered from this week at selected J. Crew and New Balance stores in the ...
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News briefs
IDEAS, the international sports designers' association, has launched its color...
IDEAS, the international sports designers' association, has launched its color forecast for spring/summer 2018, using the name “Equality” as the keyword for the season. The 52-page book presents a selection of 40 colors divided into six themes, each of which is directed by a member of IDEAS. The book can ...
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News briefs
Kristaps Porzingis, a Latvian player in the National Basketball Association...
Kristaps Porzingis, a Latvian player in the National Basketball Association (NBA), is reportedly negotiating a record-breaking deal with Adidas. The Vertical reported last week that the player for the New York Knicks was negotiating a contract worth between $3 million and $6 million per year, depending on bonus payments. Nike ...
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Under Armour has slated new store openings in Philadelphia, Boston...
Under Armour has slated new store openings in Philadelphia, Boston and New York City's World Trade Center
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News briefs
The Norwegian police has chosen Arc'teryx as a new supplier...
The Norwegian police has chosen Arc'teryx as a new supplier of uniform jackets. The garments come from Arc'teryx LEAF, a division of the company that is specialized in clothing for police and military. Garments from nine different vendors were tested for three years by the Norwegian police before the choice ...
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News briefs
Moving from Vans to Reef, Fabio Marangoni has been appointed...
Moving from Vans to Reef, Fabio Marangoni has been appointed by VF Corp. as general manager for Europe, the Middle East and Africa (EMEA), leading the brand's product, sales and marketing strategy in the region. He reports directly to Jeff Moore, president of Reef. Marangoni served most recently as area ...
