News and insights about brands in the sporting goods industry – Page 270
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TYR Sport is the new partner of British Swimming, starting...
TYR Sport is the new partner of British Swimming, starting Jan. 1
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Diadora has signed a partnership with Daddato for a line...
Diadora has signed a partnership with Daddato for a line of technical children's wear under its own name that can be worn for skiing and other outdoor activities as well as in the city. Addressing toddlers and kids between the ages of 0 and 14, it will be shown for ...
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Gore has developed a new technology for running shoes that...
Gore has developed a new technology for running shoes that is said to offer the benefits of protective footwear technology with the feeling of regular road running shoes. In the Gore Invisible Fit shoe, wrinkles and folds have been eliminated and pressure marks are reduced. Heel and ankle abrasion is ...
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Protest is launching a line of fashionable and technical women's...
Protest is launching a line of fashionable and technical women's garments for stand-up paddling. Lokahi, a producer of SUP boards, has developed a color-coordinated inflated model, the Air 10'4, which replicates the same prints. The board can go into a bag for transportation when deflated.
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Joma will be the official supplier of the Spanish Rugby...
Joma will be the official supplier of the Spanish Rugby Federation for the next five years
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Umbro has received an outpouring of orders for the shirts...
Umbro has received an outpouring of orders for the shirts of the Chapecoense club after an air crash killed nearly the whole team in early December. Only three players survived the crash outside Medellin, which occurred on the eve of their Copa Sudamericana final against Atletico Nacional. Umbro representatives met ...
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The Adidas Group is opposing a pending trademark registration by...
The Adidas Group is opposing a pending trademark registration by Barcelona football club in the U.S., for a design with seven blue and red stripes. As reported by several Spanish newspapers, the Adidas group has filed an opposition document with the U.S. Patent and Trademark Office (USPTO) last month, claiming ...
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Adidas has unveiled a new jersey for the New Zealand...
Adidas has unveiled a new jersey for the New Zealand All Blacks rugby team. The jersey, which comes after two years of development in collaboration with the team itself, features a new fabric which has been digitally woven together. This manufacturing process is said to help reduce the likelihood of ...
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Adidas and London-based Palace Skateboards have launched their new collaboration...
Adidas and London-based Palace Skateboards have launched their new collaboration with a humorous video that makes fun of Adidas' serious sportswear campaign. The collection includes tracksuits, terry hoodies, socks, hats, crewnecks as well as the new Palace Indoor sneaker, which is similar to Adidas' retro Superstar shoe but with recent ...
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Adidas has unveiled a fully biodegradable running shoe made from...
Adidas has unveiled a fully biodegradable running shoe made from Biosteel fiber, a nature-based and completely biodegradable replication of natural silk. The Futurecraft Biofabric, which has been developed in partnership with AMSilk, was presented on Nov. 17. at the Biofabricate Conference in New York, where Adidas and AMSilk also announced ...
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Rakuten, the leading Japanese online retailer, has agreed to spend...
Rakuten, the leading Japanese online retailer, has agreed to spend at least €220 million for a four-year deal to become the shirt sponsor of FC Barcelona from the 2017/18 season, with potential extra payments based on performance and an option to extend to a fifth year. The agreement comes after ...
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The fashion model Bella Hadid has become an ambassador of...
The fashion model Bella Hadid has become an ambassador of Nike, helping to promote the company's newest flagship store in New York City
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Asics has announced a four-year extension of its sponsorship of...
Asics has announced a four-year extension of its sponsorship of the Barcelona Marathon
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Helly Hansen has been chosen as the new ski apparel...
Helly Hansen has been chosen as the new ski apparel partner for the Swedish alpine ski team. This means that the members of Ski Team Sweden Alpine will now also be taking advantage of Recco reflectors, which have been integrated into Helly Hansen's ski apparel for many years. The reflectors ...
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Arena is providing gear to Ben Hooper for his attempt...
Arena is providing gear to Ben Hooper for his attempt to become the first person to swim across the Atlantic Ocean. The 38-year-old Briton from Gloucestershire, who is a former policeman, began his world-record swim in Dakar on Nov. 13. According to his calculations, he will reach Natal in Brazil ...
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Tecnifibre, the French racquet sports brand, is extending its partnership...
Tecnifibre, the French racquet sports brand, is extending its partnership with the Association of Tennis Professionals (ATP) for another three years, until 2020. Under this deal, Tecnifibre will as an official supplier entitled to make co-branded racquets and accessories, and as the official stringing service for the Barclays ATP World ...
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The training center of Section Paloise, the French rugby team...
The training center of Section Paloise, the French rugby team sponsored by Macron, will bear the name of its sponsor. The Italian company did something similar by getting the Bolton Wanderers team in England to call their stadium the Macron Stadium.
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Nike says it has extended its sponsorship contract with Cristiano...
Nike says it has extended its sponsorship contract with Cristiano Ronaldo, the 31-year-old Real Madrid striker from the Portuguese island of Madeira. It didn't specify its planned duration, but according to TMZ, it could be a lifetime deal like the one with LeBron James, worth more than one billion dollars. ...
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VF Corp. has reported that it managed to reduce its...
VF Corp. has reported that it managed to reduce its carbon emissions by 12 percent between 2011 and 2015, well beyond the 5 percent target the company had set itself. More than half of the total reduction was made possible by the increased use of clean energy, renewable energy credits, ...
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Kalas Sportswear will outfit the U.K. cycling team. The partnership...
Kalas Sportswear will outfit the U.K. cycling team. The partnership between the Czech cycling apparel specialist, which takes over from Adidas, and Great Britain's cycling team will be effective until the end of 2020 including the Tokyo Olympic Games. The U.K. cycling team won 12 medals at the Olympic Games ...
