News and insights about brands in the sporting goods industry – Page 308
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News briefs
Arena has signed a sponsorship deal with Bruno Fratus, the...
Arena has signed a sponsorship deal with Bruno Fratus, the 25-year-old Brazilian swimmer who is the current Pan Pacific 50-meter freestyle champion and record holder. Fratus is expected to be a major contender at the 2016 Olympics in his home country. He has regularly been one of the top contenders ...
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News briefs
Asics has been picked as the tenth Gold Partner of...
Asics has been picked as the tenth Gold Partner of the organizing committee for the 2020 Olympic Games in Tokyo. Asics is to supply the uniforms for the Japanese national Olympic and Paralympic teams, as well as the volunteers for the Games. The 2020 Olympics will take place in the ...
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News briefs
New Balance continues to invest in sports marketing, this time...
New Balance continues to invest in sports marketing, this time by signing up a popular baseball player, Robinson Cano of the Seattle Mariners, and adding another nation in global football. Costa Rica's national football teams, which were previously sponsored by Lotto, will don New Balance jerseys, starting immediately, including the ...
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News briefs
L.L. Bean and Craft Sportswear have inked a multi-year partnership...
L.L. Bean and Craft Sportswear have inked a multi-year partnership with the U.S. cross-country ski team and the U.S. Nordic combined ski team. As official supplier, L.L. Bean is to provide insulated outerwear and rainwear, along with casual products and hats. Craft, the Swedish company specialized in base layers and ...
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News briefs
The U.S. subsidiary of Icebug, the Swedish traction footwear brand,...
The U.S. subsidiary of Icebug, the Swedish traction footwear brand, is opening an official North American test center at a permanent obstacle course facility, the Shale Hill Adventure Farm in Benson, Vermont. It includes expansive training and race courses along with a newly-opened Icebug retail concept shop, enabling consumers to ...
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News briefs
VF Corp. has struck a strategic partnership with FibeRio Technology...
VF Corp. has struck a strategic partnership with FibeRio Technology Corporation for the joint development of proprietary, high-performance nanofiber materials for the group's apparel, footwear and jeanswear. VF notes that FibeRio's Forcespinning technology has the unique advantage of producing advanced nanofiber textiles in high volumes, using a melt spinning process ...
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Short stops
Vans' European Shop Riot, which is intended to find the...
Vans' European Shop Riot, which is intended to find the best skateboarders among the salesmen of 15 shops, will take place at St. Albans' Pioneer Skatepark in the U.K. and at Aalst's Flesh & Bones Skatepark in Belgium on April 25 and 26
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News briefs
Puma has extended its 12-year-old partnership with the Italian Footwear...
Puma has extended its 12-year-old partnership with the Italian Footwear Federation (FIGC) for an unspecified number years into the next decade. The new contract, which is reportedly going to cost about €4.9 million a year, calls for increased marketing rights, while retaining the exclusive master license to actively manage FIGC's ...
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News briefs
After screening more than 2,500 brands nominated across all sectors,...
After screening more than 2,500 brands nominated across all sectors, the World Branding Forum in Paris has named Speedo “Brand of the Year” in the sports fashion/swimwear category. Speedo has just launched the latest version of its athletic swimsuit, the LZR Racer X, saying that it has taken over 10,000 ...
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Article
Adidas sets a €22 billion sales target
Speed, cities and open sources are some of the key words in “Creating the New,” the five-year strategic plan outlined by managers of the Adidas Group at their investor day conference, which was held at the company's head office in Herzogenaurach last Thursday, March 26.The wide-ranging plan aims to lift ...
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News briefs
Amer Sports has transferred 290,596 of its treasury shares to...
Amer Sports has transferred 290,596 of its treasury shares to its personnel who participate in various performance share and stock incentive programs instituted in 2010 and 2013. This leaves Amer with 1,131,756 own shares, or 0.95 percent of the whole equity. Meanwhile, Amer's board of directors has approved a new ...
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Short stops
Romain Barnier, the 38-year-old coach of the French swimming team,...
Romain Barnier, the 38-year-old coach of the French swimming team, has agreed to endorse Speedo
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News briefs
Adidas will be working with one more advertising agency, 72andSunny,...
Adidas will be working with one more advertising agency, 72andSunny, in the important football, running, basketball and women's categories. It will keep working with Carat/Aegis and Johannes Leonardo, the latter remaining the main creative agency for Adidas Originals. With offices in Amsterdam and Los Angeles, 72andSunny counts clients such as ...
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Article
Amer Sports to acquire Louisville Slugger
Wilson Sporting Goods, a division of the Finnish conglomerate Amer Sports, has acquired the global rights to the Louisville Slugger bat from Hillerich & Bradsby Co. (H&B) for $70 million in an all-cash transaction. The closing of the deal is expected in the second quarter of 2015. Founded in 1884, ...
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Short stops
Lululemon is making a statement in action sports with the...
Lululemon is making a statement in action sports with the sponsorship of Maya Gabeira, a 27-year-old Brazilian big wave surfer
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Article
Adidas makes U.S. expansion “imperative”
A commitment that was repeated by several managers in Herzogenaurach last week is that the U.S. market has become a priority for Adidas. While the group's performance last year was affected by its troubles in Russia and in the golf market, it was shaken by Under Armour's rise as the ...
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Article
Adidas will pump up retail
Another target is to expand sales through the group's own concept stores at double-digit rates per year. The company runs about 2,900 own stores and wants to add 500 to 600 more stores by 2020, including specialist stores focusing on basketball, running or women, for example.By reducing the number of ...
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Article
Adidas will adopt a more consumer-focused approach
Adidas managers said the new focus on consumers will be facilitated by the reorganization of the management structure that was implemented last year, dismantling the previously function-driven organization and giving full responsibility to the managers of each sports category.The group's investments to engage end consumers are to focus on six ...
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Article
Adidas wants to speed up processes
The “speed” component of the Adidas Group's new strategic plan is inspired by the business model that the group has adopted for Neo, the fast-fashion label developed by Adidas in the recent years, which reached sales of more than €850 million in 2014. While the entire company has already reduced ...
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News briefs
Zalando is shifting to a softer marketing strategy after blasting...
Zalando is shifting to a softer marketing strategy after blasting the market with its previous commercial spots, where its customers were screaming for joy when they received their orders. Its new 27-second spot alerts customers to get ready for the season's trends, featuring fashion models wearing a variety of styles ...
