News and insights about brands in the sporting goods industry – Page 308
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News briefs
Memphis Depay has joined Under Armour's elite athlete roster. The...
Memphis Depay has joined Under Armour's elite athlete roster. The footballer, who has signed a multiyear partnership with immediate effect, plays for PSV Eindhoven and is currently the leading goal scorer in the Eredivisie, the highest echelon of professional football in the Netherlands. Depay is considered one of the most ...
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News briefs
Vibram has announced a new partnership with “Girls on the...
Vibram has announced a new partnership with “Girls on the Run,” a physical-activity based program aimed at inspiring and empowering pre-adolescent girls in North America. For every pair of Vibram-soled shoes sold at participating retailers, the brand will donate 5 percent of the price to “Girls on the Run.” The ...
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News briefs
Converse has announced the launch of “Made by you,” a...
Converse has announced the launch of “Made by you,” a new global campaign celebrating its Chuck Taylor All Star sneaker and the people who have turned it into their artistic canvas. The campaign features more than 200 portraits of worn and customized Chucks, from everyday Chuck Taylor wearers as well ...
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News briefs
Maui Jim has announced a new global three-year partnership with...
Maui Jim has announced a new global three-year partnership with the ATP (Association of Tennis Professionals). As part of the deal, the Hawaiian brand of polarized sunglasses becomes the Official Eyewear of the ATP World Tour as well as the supply eyewear to the season-ending Barclays ATP World Tour finals ...
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News briefs
Renoun, an American ski brand that won an Ispo Gold...
Renoun, an American ski brand that won an Ispo Gold Award last month, has incorporated the proprietary D30 hyper-damping technology in its Endurance line. It is the first time that this British smart material has been used in ski hardware. It is already used by Burton and Scott Sports in ...
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Short stops
The American surf industry association, SIMA, has assigned awards to...
The American surf industry association, SIMA, has assigned awards to Volcom for the Boardshort of the Year and the Women's Brand of the Year
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Short stops
The ultrarunner Rob Krar becomes a brand ambassador for Nathan...
The ultrarunner Rob Krar becomes a brand ambassador for Nathan Sports
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News briefs
O'Neill launched a global advertising campaign this month focusing on...
O'Neill launched a global advertising campaign this month focusing on the “unreasonable” behavior of surfers and the conditions they have to face. It refers to the Californian board sports brand's perpetual drive for innovation, starting in 1952 with the group's emblematic founder, Jack O'Neill. The company boasts that O'Neill is ...
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Article
Adidas Group boasts robust underlying performance
The Adidas Group is eagerly turning the page on a year of ups and downs, when ample gains for the Adidas brand were marred by shrinking sales in its golf business and the weakness of the Russian ruble. A few weeks ago the group had already revealed headline figures for ...
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News briefs
Michel Perraudin, former executive board member at Adidas and current...
Michel Perraudin, former executive board member at Adidas and current board chairman of Odlo, is part of a group of investors who have acquired a minority stake in Ameo. That is the German company behind the Power Breather, a breathing device for swimmers that won the Ispo Brand New Award in ...
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News briefs
New Balance continues to add new football properties. It has...
New Balance continues to add new football properties. It has signed up the Scottish champion, Celtic FC, replacing Nike as the official sponsor of the Glasgow club for five years from the 2015/16 season. New Balance is only about 20 years younger than the Celtic team, which was founded by ...
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News briefs
The New Balance Foundation has pledged $2.55 million toward a...
The New Balance Foundation has pledged $2.55 million toward a new initiative focused on the promotion of physical activity for children, in collaboration with the 100 Mile Club and ChildObesity180 at Tufts University. At the core of the collaboration is the New Balance Foundation Billion Mile Race, a nationwide campaign ...
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News briefs
Oakley launched on Feb. 17 a new marketing campaign in...
Oakley launched on Feb. 17 a new marketing campaign in 22 countries under the “One Obsession” tagline. It invited people to share the passions of any of the brand's 450 sponsored athletes including skateboarder Eric Koston, surfer Gabriel Medina, cyclist Mark Cavendish, all-star baseball player Matt Kemp, Moto GP champion ...
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News briefs
Magnum will be the official supplier of indoor training footwear...
Magnum will be the official supplier of indoor training footwear to the British troops over the next four years. In 2013, its parent company, Hi-Tec Sports UK, secured a contract with the British Ministry of Defence, which led the Magnum U.S.T. outdoor trainer to be given a NATO (North Atlantic ...
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News briefs
Rip Curl has signed a major partnership deal with Surf...
Rip Curl has signed a major partnership deal with Surf Snowdonia, which is supposed to be the world's first artificial wave to open to the public. The facility is being constructed in the lee of the Snowdonia mountains in Conwy, North Wales. Due to open in July this year, it ...
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News briefs
POC has extended its contract with Julia Mancuso through the...
POC has extended its contract with Julia Mancuso through the 2018 Olympic Games in South Korea. The American ski champion collected four Olympic medals in the last three winter games. The Swedish company unveiled a new Mancuso signature collection of updated ski helmets at the recent Ispo Munich show.
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News briefs
At Ispo Munich, a marketing campaign was officially launched, entitled...
At Ispo Munich, a marketing campaign was officially launched, entitled “Dein Winter. Dein Sport” (Your Winter. Your Sport) it aims to make snow sports more popular in Central Europe. The project includes a couple of incentives especially for children and young people to motivate them to spend more time in ...
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News briefs
Gore Bike Wear is going to work more closely with...
Gore Bike Wear is going to work more closely with the Rose Vaujany Mountain Bike Team, whose seven members include Steffen Thum, winner of the UCI Marathon World Series. Gore has been sponsoring the team since last year. It will try to develop specific clothing for mountain bike cyclists, who ...
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Short stops
The British Golf Industry Association (BGIA) has launched a new...
The British Golf Industry Association (BGIA) has launched a new website, on the model of those adopted by other organizations belonging to the Federation of Sports & Play Associations (FSPA)
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News briefs
Asics and Leki, the German producer makes poles, have come...
Asics and Leki, the German producer makes poles, have come together to promote Nordic walking. This category enjoyed a skyrocketing success in the German market but has been slowing down recently. The two brands are to launch “Asics & Leki Walk-Your-Way-Trainingtour 2015” for the spring season. The two brands' aim ...
