News and insights about brands in the sporting goods industry – Page 328
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Speedo has signed up Thiago Pereira, thr Brazilian gold medalist...
Speedo has signed up Thiago Pereira, thr Brazilian gold medalist who beat Michael Phelps in the 400-meter medley in 2012, until 2016, including the Olympic Games in Rio
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Foot on Mars, the new Spanish chain of franchised sports...
Foot on Mars, the new Spanish chain of franchised sports fashion stores of Twinner Iberia, has opened its own pages on Facebook and Instagram and launched a blog. It is accompanying the opening of the first two stores in Lugo and Santiago de Compostela in the past few weeks and ...
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Lynx Golf will be the official golf club of the...
Lynx Golf will be the official golf club of the Ricoh Women's British Open for the next three years
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Wilson has struck a strategic partnership with a Finnish company,...
Wilson has struck a strategic partnership with a Finnish company, Sport1Q, to develop connected sports products using sensors that can deliver data to a smartphone, a tablet or a computer. The first such product will be a smart basketball, scheduled to be released before the holiday season. The brand has ...
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Columbia Sportswear said that by raising over $123,000 in 2013...
Columbia Sportswear said that by raising over $123,000 in 2013 alone, its overall donation from its Tested Tough in Pink Collection exceeded $1 million. Since 2007 the U.S.-based outdoor company, in collaboration with participating retailers, has helped the National Breast Cancer Foundation (NBCF) provide thousands of free mammograms and early ...
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Abacus Sportswear has become an official licensee of the 2014...
Abacus Sportswear has become an official licensee of the 2014 Ryder Cup. For the 40th edition of the legendary golf event, which will take place at The Gleneagles Hotel in Perthshire, Scotland on Sept. 23-28, the Swedish brand will produce an exclusive collection consisting of stretch waterproofs, wind jackets, fleeces ...
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Head has signed up a 21-year-old Australian tennis player, Bernd...
Head has signed up a 21-year-old Australian tennis player, Bernd Tomic, and extended ist sponsorship agreement with the 26-year-old Maria Sharapova through 2016
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Ecco has signed up a 27-year-old American PGA Tour rookie,...
Ecco has signed up a 27-year-old American PGA Tour rookie, Will Wilcox
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Adidas is replacing Legea as sponsor of the national football...
Adidas is replacing Legea as sponsor of the national football team of Bosnia-Herzegovina
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Adidas is ending its sponsorship of the Stocke City football...
Adidas is ending its sponsorship of the Stocke City football team in England
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Inspecs has announced a longterm licensing agreement for eyewear with...
Inspecs has announced a longterm licensing agreement for eyewear with O'Neill, the international surf and young lifestyle brand that had been licensed by Spy since 2009. The agreement covers the design, manufacture and distribution of ophthalmic frames, sunglasses and snow goggles under the O'Neill name. The first collections are being ...
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Nike has announced a long-term partnership agreement with US Youth...
Nike has announced a long-term partnership agreement with US Youth Soccer, the largest youth sports organization in the U.S. The deal will guarantee the sporting goods brand a presence at all major US Youth Soccer events including the US Youth Soccer National Championship Series, the US Youth Soccer National League, ...
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Another international surf brand, Rip Curl, has licensed its eyewear...
Another international surf brand, Rip Curl, has licensed its eyewear to the recently formed Swiss Eyewear Group (SEG) for Europe and some other parts of the world, starting in spring/summer 2015, with ADSL of France acting as a distributor. The Australian surfwear brand had been previously made only in-house. Formed ...
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The North Face is reportedly testing artificial intelligence by IBM...
The North Face is reportedly testing artificial intelligence by IBM Watson in its online shop. Through its new software, the website helps to reply to questions regarding the most suitable gear for a winter expedition, for example. It proposes various types of sleeping bags based on the opinions expressed by ...
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Lunettes Grasset has presented its first line of eyewear based...
Lunettes Grasset has presented its first line of eyewear based on a global partnership with Skis Lacroix, a French brand of high-end skis named after a famous former French ski champion, Léo Lacroix. The line features eight styles of sunglasses and four styles of prescription frames made with magnesium, titanium ...
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Intersport Sverige has become a sponsor of the Swedish Ice...
Intersport Sverige has become a sponsor of the Swedish Ice Hockey Association, saying that the aim of the cooperation is to make it easier for parents to find the right equipment at the right prices for their children. The sports federation already has a close collaboration with Reebok CCM Hockey. ...
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Xti, a big and fast-growing Spanish supplier of casual shoes...
Xti, a big and fast-growing Spanish supplier of casual shoes made in Asia, is launching a line of sports fashion sneakers for men, women and children, addressing sporting goods retailers with a range of 150 SKUs in the low-medium price segment. The project is led by a Spanish sales rep, ...
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Sergio Tacchini is launching a new marketing campaign in cooperation...
Sergio Tacchini is launching a new marketing campaign in cooperation with the Sunny Milano agency. One of the visuals features the tennisman Tommy Robredo jumping in the area and the script “Dress the Passion.” The other visual, with the script “Dress the Italian Style,” show a couple of youngsters riding ...
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Carl Zeiss Vision Sunlens has launched a special polycarbonate lens...
Carl Zeiss Vision Sunlens has launched a special polycarbonate lens for ski goggles engineered to soften the shock of passing from bright sun on snow to zones of shadow. The lens consequently improves vision in the shadow. The same technology is adapted to sunglasses used for driving. The company is ...
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Reebok is partening with Club Med Gym, which has the...
Reebok is partening with Club Med Gym, which has the largest network of fitness clubs in Paris. Starting in April, Club Med Gym will be renamed CMG Sports Club and its 22 trainers will start dressing in Reebok. The brand and Club Med Gym are currently in the process of ...
