News and insights about brands in the sporting goods industry – Page 328
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Columbia Sportswear reports that a court in Milan has granted...
Columbia Sportswear reports that a court in Milan has granted a preliminary injunction against Geox, authorizing the seizure of certain Amphibiox branded shoes in Italy because they are likely to have infringed a patent held by its OutDry Technologies subsidiary for waterproof and breathable footwear. Similar legal action is pending ...
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Nordica has extended its contract with Felix Neureuther for four...
Nordica has extended its contract with Felix Neureuther for four more years, covering also the 2018 Winter Olympic Games in South Korea
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Icebug from Sweden has struck a three-year deal as official...
Icebug from Sweden has struck a three-year deal as official sponsor of Orienteering USA
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Tribord, the private label of Décathlon for water sports products,...
Tribord, the private label of Décathlon for water sports products, has redesigned its logo
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Skechers' performance division has signed up Kara Goucher, a world-class...
Skechers' performance division has signed up Kara Goucher, a world-class American female long-distance runner
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GoMotion, the U.S.-based maker of wearable lighting systems for runners...
GoMotion, the U.S.-based maker of wearable lighting systems for runners and hikers, has signed up with Ragnar Events for both the Ragnar Road Relay Series and Ragnar Trail Relays as the exclusive “Wearable Lighting” national supplier for the 2014 season. Based in Utah, Ragnar Events is the largest overnight running ...
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Umbro has signed a technical kit and sportswear partnership with...
Umbro has signed a technical kit and sportswear partnership with Hull City, a football team in the English Premier League, effective June 1 and to last four years. Umbro will produce all on-pitch and training items for the men's, women's and academy teams, as well as training and sportswear for ...
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Speedo's partnership with Michael Phelps, which has spanned more than...
Speedo's partnership with Michael Phelps, which has spanned more than 12 years, formally ended at the end of 2013. The brand signed the American swimmer to his first endorsement deal at age 15, becoming his first-ever sponsor. Phelps, who is now 28, has become the most decorated Olympian of all ...
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Adidas Originals has chosen Italia Independent, the Italian creative and...
Adidas Originals has chosen Italia Independent, the Italian creative and stylish brand, for a new collaborative release due out worldwide for the autumn/winter season this year. The collaboration will see Adidas adding a flock of designer eyewear to its lifestyle brand. The product line will be called Adidas Originals x ...
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Adidas Originals is collaborating with Mary Katrantzon, a Greek designer...
Adidas Originals is collaborating with Mary Katrantzon, a Greek designer living in London, for line of women's shoes and clothing. The partnership, which is starting with the autumn/winter 2014/15 season, is said to be meant to be long term.
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Craft had adopted eVent fabrics for its new Tech Rain...
Craft had adopted eVent fabrics for its new Tech Rain cycling jacket, which it has supplied to the Orica Greenedge and Orica AIS professional teams
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Arena has signed a sponsorship deal with Yannick Agnel, the...
Arena has signed a sponsorship deal with Yannick Agnel, the present 200-meter freestyle swimming champion, through the Olympic Games in Rio
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Bushnell Outdoor Products has announced a license agreement with the...
Bushnell Outdoor Products has announced a license agreement with the Ryder Cup 2014, the golf tournament which will take place in Gleneagles, Scotland on Sept. 23-28. Under the terms of the agreement, the company will be an official licensee of the Ryder Cup 2014 for Bushnell golf rangefinders and binoculars and ...
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Skullcandy has agreements in place with the football federations of...
Skullcandy has agreements in place with the football federations of France, Germany, England and Mexico to develop a range of licensed earphones for the Fifa World Cup
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Body Glove signs up Maz Quinn, a four-time national surfing...
Body Glove signs up Maz Quinn, a four-time national surfing champion from New Zealand
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Speedo has signed up Thiago Pereira, thr Brazilian gold medalist...
Speedo has signed up Thiago Pereira, thr Brazilian gold medalist who beat Michael Phelps in the 400-meter medley in 2012, until 2016, including the Olympic Games in Rio
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Foot on Mars, the new Spanish chain of franchised sports...
Foot on Mars, the new Spanish chain of franchised sports fashion stores of Twinner Iberia, has opened its own pages on Facebook and Instagram and launched a blog. It is accompanying the opening of the first two stores in Lugo and Santiago de Compostela in the past few weeks and ...
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Lynx Golf will be the official golf club of the...
Lynx Golf will be the official golf club of the Ricoh Women's British Open for the next three years
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Wilson has struck a strategic partnership with a Finnish company,...
Wilson has struck a strategic partnership with a Finnish company, Sport1Q, to develop connected sports products using sensors that can deliver data to a smartphone, a tablet or a computer. The first such product will be a smart basketball, scheduled to be released before the holiday season. The brand has ...
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Columbia Sportswear said that by raising over $123,000 in 2013...
Columbia Sportswear said that by raising over $123,000 in 2013 alone, its overall donation from its Tested Tough in Pink Collection exceeded $1 million. Since 2007 the U.S.-based outdoor company, in collaboration with participating retailers, has helped the National Breast Cancer Foundation (NBCF) provide thousands of free mammograms and early ...