News and insights about brands in the sporting goods industry – Page 333
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News briefs
A British equity fund is the controlling shareholder in a...
A British equity fund is the controlling shareholder in a new company based in London, Maxel Sport, that intends to revive the Maxel brand of skis. First launched in 1967, the Italian brand had become famous in the seventies because of the victories of many Italian ski champions. It was ...
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Columbia will be the official outfitter of a special expedition...
Columbia will be the official outfitter of a special expedition organized to publicize the comfort of Sweet Bed Ibis, a new generation of beds used in Accor's Ibis chain of budget hotels. An adventurer, Aaron Chervenak, will be shown taking “the ultimate sleep” on one of these beds at the ...
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Madshus is launching the first “smart” cross-country ski with integrated...
Madshus is launching the first “smart” cross-country ski with integrated RFID chip and mobile app
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New Era will be launching its first heritage series, starting...
New Era will be launching its first heritage series, starting with a first step on Feb. 28 this year. The heritage series, looking back to key moments in the brand's history, begins with a re-launch of the 1934 collection, which was the first time New Era developed a baseball cap. ...
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News briefs
A veteran of the European sporting goods industry, Peter Mahrer,...
A veteran of the European sporting goods industry, Peter Mahrer, and Ralf Puschmann, a former colleague of his at Puma, are working on the establishment of an international distribution network for Hickies, a patented new lacing system that comes from the U.S. Designed to replace conventional laces and change each ...
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News briefs
Runners wearing minimalist running shoes tend to experience more injuries...
Runners wearing minimalist running shoes tend to experience more injuries than those in traditional shoes, according to a recent study by Griffith University in Australia. Biomechanical studies in laboratories, based on the observation of 99 runners over a three-month period, indicated that running barefoot, or close to it, shortens a ...
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News briefs
W.L. Gore will officially launch a new online platform for...
W.L. Gore will officially launch a new online platform for customers and retailers at Ispo 2014. The new portal provides information and services related to the Gore-Tex and Windstopper brands in ten different languages. The site will first be launched in English. Other language versions will then follow, including German, ...
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News briefs
Satra has launched a new website, www.wholeshoetest.com, offering a wide...
Satra has launched a new website, www.wholeshoetest.com, offering a wide range of tests to help brands and manufacturers evaluate the performances of six types of finished footwear items, including sports shoes. Each section presents a photographic example of a typical shoe with interactive “hotspots” that pinpoint key features for testing, ...
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News briefs
Thule will be presenting a number of new products at...
Thule will be presenting a number of new products at this year's Ispo trade show in Munich, on Jan. 26-29. The Swedish outdoor company will introduce the SkiClick, a new ski carrier for cross-country skiers, as well as the Round Trip Ski Bags for efficient transportation of skis and snowboards. ...
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Harris English, a 24-year-old American PGA Tour professional, has joined...
Harris English, a 24-year-old American PGA Tour professional, has joined the Tour staff of Callaway Golf, starting with the Hyundai Tournament of Champions in Maui
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Inov-8 has posted a video on YouTube in connection...
Inov-8 has posted a video on YouTube in connection with its 10th anniversary where its founder, Wayne Edy, tells some interesting parts of the story of his company
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News briefs
Columbia Sportswear has filed a lawsuit against Seirus Innovative Accessories...
Columbia Sportswear has filed a lawsuit against Seirus Innovative Accessories for infringement on its patent for its insulating Omni Heat reflective material. In the lawsuit it filed in Seattle at the beginning of December, Columbia accused Utah-based Seirus of selling gloves with a heat-reflecting material and bearing a wavy ornamental ...
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Adams Golf has signed a multi-year sponsorship agreement with Ernie...
Adams Golf has signed a multi-year sponsorship agreement with Ernie Els, winner of 70 professional golf tournaments including two world championships
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Brooks has added Nick Symmonds, a middle-distance runner who has...
Brooks has added Nick Symmonds, a middle-distance runner who has participated in the Olympics, to its roster of sponsored athletes
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J.Lindeberg is extending its range of premium skiwear, adding...
J.Lindeberg is extending its range of premium skiwear, adding garments with water-resistant leather by Pittards
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News briefs
Adidas has signed a contract with Jeremy Lin, the highly...
Adidas has signed a contract with Jeremy Lin, the highly acclaimed guard of the Houston Rockets basketball team. Lin, who is the first Asian-American NBA player, has stopped endorsing Nike
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News briefs
Under Armour is partnering with Lockheed Martin, the aerospace and...
Under Armour is partnering with Lockheed Martin, the aerospace and defense company, to build a faster speedskating suit. According to a report in The Washington Post, the suit is being called the “Mach 39” and is to be unveiled at the Winter Olympics in Sochi next February. The Baltimore-based brand ...
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Warrior Football, which is already the official sponsor of the...
Warrior Football, which is already the official sponsor of the Liverpool football club, has signed an endorsement contract with Kolo Toure, a centerback from the Ivory Coast who plays for the team
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News briefs
Thermore is presenting yet another alternative to down through the...
Thermore is presenting yet another alternative to down through the second generation of its Aria insulation, which is more eco-friendly than the previous one. Half of the contents is recycled fibers. The Italian company has been Bluesign-certified for its Classic, Ecodown, Rinnova and Thermosoft ranges.
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Sanuk taps Malia Manuel as a brand ambassador
Sanuk taps Malia Manuel as a brand ambassador
