News and insights about brands in the sporting goods industry – Page 326
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News briefs
Charlotte Kalla, two-time Olympic champion and one of the strongest...
Charlotte Kalla, two-time Olympic champion and one of the strongest athletes in cross-country skiing, has joined the One Way World Cup racing team. The partnership with the Finnish Nordic sports brand will continue for four years until the 2018 Olympic Winter Games in Pyeongchang, South Korea. A Swedish national, 27-year-old ...
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News briefs
Skechers USA continues to invest in sports sponsorships, focusing on...
Skechers USA continues to invest in sports sponsorships, focusing on well-known personalities in American team sports. Pete Rose, the all-time leader of Major League Baseball, has agreed to endorse Skechers' Relaxed Fit footwear later this year in a marketing campaign along with two great American football veterans, Joe Montana and ...
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News briefs
The Great Place to Work Institute (GPTW) has named Pentland...
The Great Place to Work Institute (GPTW) has named Pentland Brands this year as one of the top ten “Best Workplaces” in the U.K in the “Best Large Company” category. The parent company of Berghaus and Brasher, which is also the controlling shareholder of JD Sports Fashion, ranked higher than ...
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News briefs
Uhlsport has issued a statement in response to rumors that...
Uhlsport has issued a statement in response to rumors that have been circulating on the internet and in social media about its two-year-old sponsorship of the Iranian Football Federation, whose team is going to compete in the imminent World Cup in Brazil. The German company denies that it has not ...
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News briefs
Salewa officially launched a new and more modern logo...
Salewa officially launched a new and more modern logo at a special event at Wolfgangsee in Austria last Sunday. While keeping the image of the eagle as its distinctive symbol, the new logo is more minimalist, in tune with the times. It had been registered already in December 2012, but ...
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News briefs
Puma has developed a limited edition of 100 pairs of...
Puma has developed a limited edition of 100 pairs of its Puma King football boot based on a collaboration with Alexander McQueen, a luxury fashion brand that belongs to the same group, Kering. The hand-made shoes will not be on sale but will be offered to a small circle of ...
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News briefs
Zoggs has launched a 100% chlorine resistant Aqualast swimwear. The...
Zoggs has launched a 100% chlorine resistant Aqualast swimwear. The brand said it is the first and only swimwear range that comes with a lifetime guarantee. The new swimwear is said to offer exceptional elasticity along with shape retention, ensuring a good fit after a swim. Aqualast swimwear also features ...
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Short stops
Suunto has become a technical partner for the 12 members...
Suunto has become a technical partner for the 12 members of the Spanish Scott XC 2014 mountain bike team
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Mitre will supply the official ball for the 2014 AFF...
Mitre will supply the official ball for the 2014 AFF Suzuki Cup, the biennial Asian football competition due to be played in Singapore and Vietnam from Nov. 22 until Dec. 20
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News briefs
After a few years' absence from the cycling market, 8848...
After a few years' absence from the cycling market, 8848 Altitude of Sweden is attempting to attract cycling enthusiasts again to its brand with a new collection of shorts, shirts and pants for cycling. According to the company, this is a logical step since many of its customers who ski ...
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News briefs
Insistent reports indicate that Adidas is close to taking over...
Insistent reports indicate that Adidas is close to taking over from Nike as the sponsor of Manchester United club in the U.K. for £60 million (€73.4m-$101m) a year, after its contract with the Swoosh expires in June 2015. Nike has rights of first refusal but is likely to pass on ...
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Rafael Nadal has signed a three-year endorsement agreement with Mueller...
Rafael Nadal has signed a three-year endorsement agreement with Mueller Sports Medicine
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Under Armour will become the exclusive outfitter for all the...
Under Armour will become the exclusive outfitter for all the varsity sports teams of Seton Hall University, beginning on July 1, 2014
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News briefs
Amer Sports has moved to a new head office of...
Amer Sports has moved to a new head office of 5,300 square meters in the Vallila Paja Quarters of Helsinki. It occupies a meticulously restored red brick building, built in 1919 and originally used for building railroad wagons. The new office, which is vying for environmental certification, is strategically located ...
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News briefs
Sondico has announced new partnerships with Sheffield Wednesday and Carlisle...
Sondico has announced new partnerships with Sheffield Wednesday and Carlisle United. The two English teams play in the Football League. A brand of Sports Direct, Sondico will provide the clubs with all kit and leisurewear for a three-year period from the 2014/15 season. Sondico's portfolio of deals include over ten ...
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News briefs
Scott Sports has announced a partnership with the Infiniti Red...
Scott Sports has announced a partnership with the Infiniti Red Bull Racing Formula One team. In its new role, it will supply full-face helmets, high-end goggles and other accessories to the team.
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News briefs
While expanding its participation in the Austrian Ski Pool, Rossignol...
While expanding its participation in the Austrian Ski Pool, Rossignol has signed up an Austrian alpine ski champion, Bernadette Schild. She is the 24-year-old younger sister of another champion, Marlies Schild, and was previously sponsored by Atomic. Rossignol has also signed an endorsement deal with Carlo Janka, a high-ranking Swiss ...
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Helly Hansen has won a Red Dot Award for its...
Helly Hansen has won a Red Dot Award for its Spectrum jacket, made with its H2Flow technology
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News briefs
Intersport is going to become the official partner of the...
Intersport is going to become the official partner of the Champions Hockey League for the ice hockey competitions that it will organize in Europe, starting in August 2014 The contract, which will run for three years, has been signed through Infront Sports & Media, the exclusive marketing and media partner ...
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Speedo has signed up a Spanish swimming champion, Mireia Belmonte,...
Speedo has signed up a Spanish swimming champion, Mireia Belmonte, through to the 2016 Olympics in Rio de Janeiro, the city where she was crowned world junior champion in 2006
