News and insights about brands in the sporting goods industry – Page 327
-
News briefs
Lunettes Grasset has presented its first line of eyewear based...
Lunettes Grasset has presented its first line of eyewear based on a global partnership with Skis Lacroix, a French brand of high-end skis named after a famous former French ski champion, Léo Lacroix. The line features eight styles of sunglasses and four styles of prescription frames made with magnesium, titanium ...
-
News briefs
The North Face is reportedly testing artificial intelligence by IBM...
The North Face is reportedly testing artificial intelligence by IBM Watson in its online shop. Through its new software, the website helps to reply to questions regarding the most suitable gear for a winter expedition, for example. It proposes various types of sleeping bags based on the opinions expressed by ...
-
News briefs
Another international surf brand, Rip Curl, has licensed its eyewear...
Another international surf brand, Rip Curl, has licensed its eyewear to the recently formed Swiss Eyewear Group (SEG) for Europe and some other parts of the world, starting in spring/summer 2015, with ADSL of France acting as a distributor. The Australian surfwear brand had been previously made only in-house. Formed ...
-
News briefs
Inspecs has announced a longterm licensing agreement for eyewear with...
Inspecs has announced a longterm licensing agreement for eyewear with O'Neill, the international surf and young lifestyle brand that had been licensed by Spy since 2009. The agreement covers the design, manufacture and distribution of ophthalmic frames, sunglasses and snow goggles under the O'Neill name. The first collections are being ...
-
News briefs
Nike has announced a long-term partnership agreement with US Youth...
Nike has announced a long-term partnership agreement with US Youth Soccer, the largest youth sports organization in the U.S. The deal will guarantee the sporting goods brand a presence at all major US Youth Soccer events including the US Youth Soccer National Championship Series, the US Youth Soccer National League, ...
-
Short stops
Adidas is replacing Legea as sponsor of the national football...
Adidas is replacing Legea as sponsor of the national football team of Bosnia-Herzegovina
-
Short stops
Adidas is ending its sponsorship of the Stocke City football...
Adidas is ending its sponsorship of the Stocke City football team in England
-
Short stops
Ecco has signed up a 27-year-old American PGA Tour rookie,...
Ecco has signed up a 27-year-old American PGA Tour rookie, Will Wilcox
-
Short stops
Head has signed up a 21-year-old Australian tennis player, Bernd...
Head has signed up a 21-year-old Australian tennis player, Bernd Tomic, and extended ist sponsorship agreement with the 26-year-old Maria Sharapova through 2016
-
News briefs
Abacus Sportswear has become an official licensee of the 2014...
Abacus Sportswear has become an official licensee of the 2014 Ryder Cup. For the 40th edition of the legendary golf event, which will take place at The Gleneagles Hotel in Perthshire, Scotland on Sept. 23-28, the Swedish brand will produce an exclusive collection consisting of stretch waterproofs, wind jackets, fleeces ...
-
News briefs
Columbia Sportswear said that by raising over $123,000 in 2013...
Columbia Sportswear said that by raising over $123,000 in 2013 alone, its overall donation from its Tested Tough in Pink Collection exceeded $1 million. Since 2007 the U.S.-based outdoor company, in collaboration with participating retailers, has helped the National Breast Cancer Foundation (NBCF) provide thousands of free mammograms and early ...
-
Short stops
Rafael Nadal, the Spanish tennis star, has signed a contract...
Rafael Nadal, the Spanish tennis star, has signed a contract with 9ine, a sports marketing agency partly owned by Ronaldo Luís Nazário de Lima, the former Brazilian football star commonly known as Ronaldo, for non-exclusive image rights in Brazil
-
News briefs
O'Neill has revamped its website as a content-driven internet platform...
O'Neill has revamped its website as a content-driven internet platform with social media integration. Each page is split into product buying, discovery and brand engagement, providing an optimized shopping experience. The blog section will be updated daily and will feature new videos. To celebrate the launch of the new website, ...
-
News briefs
Reebok has launched a new and very comfortable casual women's...
Reebok has launched a new and very comfortable casual women's shoe for everyday wear, called Skyscape, whose upper is made of the same materials used in molded foam bras. The sole is designed like a pillow. Developed over the last two years for an active female customer, it is being ...
-
News briefs
Billabong has launched a new version of its European Billabong...
Billabong has launched a new version of its European Billabong Men's website. Available in five languages, the site now features a completely new and revamped design and structure that have been conceived to make it work fast and fluid on all devices and browsers. The site includes a new integrated ...
-
News briefs
Asics has unveiled a television commercial through video-on-demand (VOD) channels...
Asics has unveiled a television commercial through video-on-demand (VOD) channels for its “Better Your Best” ad campaign. The commercial features a girl-meets-boy narrative and shows Asics' signature Muscle Support collection. Asics' year-long campaign, produced by the Dutch agency 180 Amsterdam, made its debut on March 1 on TV and digital ...
-
Short stops
Protest has signed a sponsorship deal with Arnaud Rougier, the...
Protest has signed a sponsorship deal with Arnaud Rougier, the 33-year-old French freeride skier who was previously sponsored by O'Neill
-
Short stops
Anta, the Chinese sporting goods brand, has signed a sponsorship...
Anta, the Chinese sporting goods brand, has signed a sponsorship deal with Chandler Parsons, an NBA player who belongs to the Houston Rockets team and who is very popular in China
-
Short stops
Asics America has signed a multi-year sponsorship contract with Vasek...
Asics America has signed a multi-year sponsorship contract with Vasek Popisil, who currently ranks as the best Canadian tennis player
-
Short stops
OrthoLite has announced a new brand partnership with Airia, a...
OrthoLite has announced a new brand partnership with Airia, a Swedish footwear company that is launching a co-branded shoe for running and marathons with the OrthoLite X40 insole in April
