News and insights about brands in the sporting goods industry – Page 327
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Billabong was elected “Brand of the Year” in the men's...
Billabong was elected “Brand of the Year” in the men's and women's categories in the Australian Surf Industry Awards on the Gold Coast on May 2
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The Bolton Wanderers will wear Macron uniforms and their stadium...
The Bolton Wanderers will wear Macron uniforms and their stadium will be renamed Macron Stadium. The Italian brand of team sports clothing thus replaces Adidas as sponsor. The team was previously sponsored by Reebok, which had its U.K. head office in Bolton, and the stadium was called the Reebok Stadium.
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Article
Columbia buys prAna
While reporting stellar results for the first quarter (see the next article), Columbia Sportswear announced yesterday the takeover of Prana (the company spells its brand name as prAna), the American brand of lifestyle, yoga, rock-climbing and fitness clothing and accessories, for $190 million.Tim Boyle, president and chief executive of the ...
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Puma has obtained a new endorsement deal with Jadeveon Clowney,...
Puma has obtained a new endorsement deal with Jadeveon Clowney, the likely number one pick in this year's NFL draft, who is already sponsored by Wilson and New Era. Meanwhile, Adidas has expanded its roster of endorsers in American football by signing up two top prospects of the NFL draft, ...
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Article
Excellent quarter for Columbia, but not in Europe
Columbia Sportswear is upgrading its financial outlook for this year in reporting a 120 percent increase in net income to $22.3 million on 22 percent higher revenues of $424.1 million for the first quarter of 2014.All the geographies delivered double-digit sales growth except for Europe, the Middle East and Africa, ...
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Columbia Sportswear reports that a court in Milan has granted...
Columbia Sportswear reports that a court in Milan has granted a preliminary injunction against Geox, authorizing the seizure of certain Amphibiox branded shoes in Italy because they are likely to have infringed a patent held by its OutDry Technologies subsidiary for waterproof and breathable footwear. Similar legal action is pending ...
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Nordica has extended its contract with Felix Neureuther for four...
Nordica has extended its contract with Felix Neureuther for four more years, covering also the 2018 Winter Olympic Games in South Korea
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Icebug from Sweden has struck a three-year deal as official...
Icebug from Sweden has struck a three-year deal as official sponsor of Orienteering USA
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Tribord, the private label of Décathlon for water sports products,...
Tribord, the private label of Décathlon for water sports products, has redesigned its logo
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Skechers' performance division has signed up Kara Goucher, a world-class...
Skechers' performance division has signed up Kara Goucher, a world-class American female long-distance runner
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News briefs
GoMotion, the U.S.-based maker of wearable lighting systems for runners...
GoMotion, the U.S.-based maker of wearable lighting systems for runners and hikers, has signed up with Ragnar Events for both the Ragnar Road Relay Series and Ragnar Trail Relays as the exclusive “Wearable Lighting” national supplier for the 2014 season. Based in Utah, Ragnar Events is the largest overnight running ...
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Umbro has signed a technical kit and sportswear partnership with...
Umbro has signed a technical kit and sportswear partnership with Hull City, a football team in the English Premier League, effective June 1 and to last four years. Umbro will produce all on-pitch and training items for the men's, women's and academy teams, as well as training and sportswear for ...
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Speedo's partnership with Michael Phelps, which has spanned more than...
Speedo's partnership with Michael Phelps, which has spanned more than 12 years, formally ended at the end of 2013. The brand signed the American swimmer to his first endorsement deal at age 15, becoming his first-ever sponsor. Phelps, who is now 28, has become the most decorated Olympian of all ...
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Adidas Originals has chosen Italia Independent, the Italian creative and...
Adidas Originals has chosen Italia Independent, the Italian creative and stylish brand, for a new collaborative release due out worldwide for the autumn/winter season this year. The collaboration will see Adidas adding a flock of designer eyewear to its lifestyle brand. The product line will be called Adidas Originals x ...
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Adidas Originals is collaborating with Mary Katrantzon, a Greek designer...
Adidas Originals is collaborating with Mary Katrantzon, a Greek designer living in London, for line of women's shoes and clothing. The partnership, which is starting with the autumn/winter 2014/15 season, is said to be meant to be long term.
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Craft had adopted eVent fabrics for its new Tech Rain...
Craft had adopted eVent fabrics for its new Tech Rain cycling jacket, which it has supplied to the Orica Greenedge and Orica AIS professional teams
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Arena has signed a sponsorship deal with Yannick Agnel, the...
Arena has signed a sponsorship deal with Yannick Agnel, the present 200-meter freestyle swimming champion, through the Olympic Games in Rio
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Bushnell Outdoor Products has announced a license agreement with the...
Bushnell Outdoor Products has announced a license agreement with the Ryder Cup 2014, the golf tournament which will take place in Gleneagles, Scotland on Sept. 23-28. Under the terms of the agreement, the company will be an official licensee of the Ryder Cup 2014 for Bushnell golf rangefinders and binoculars and ...
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Skullcandy has agreements in place with the football federations of...
Skullcandy has agreements in place with the football federations of France, Germany, England and Mexico to develop a range of licensed earphones for the Fifa World Cup
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Body Glove signs up Maz Quinn, a four-time national surfing...
Body Glove signs up Maz Quinn, a four-time national surfing champion from New Zealand
