News and insights about brands in the sporting goods industry – Page 327
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News briefs
Puma has developed a limited edition of 100 pairs of...
Puma has developed a limited edition of 100 pairs of its Puma King football boot based on a collaboration with Alexander McQueen, a luxury fashion brand that belongs to the same group, Kering. The hand-made shoes will not be on sale but will be offered to a small circle of ...
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News briefs
Zoggs has launched a 100% chlorine resistant Aqualast swimwear. The...
Zoggs has launched a 100% chlorine resistant Aqualast swimwear. The brand said it is the first and only swimwear range that comes with a lifetime guarantee. The new swimwear is said to offer exceptional elasticity along with shape retention, ensuring a good fit after a swim. Aqualast swimwear also features ...
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Short stops
Suunto has become a technical partner for the 12 members...
Suunto has become a technical partner for the 12 members of the Spanish Scott XC 2014 mountain bike team
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Mitre will supply the official ball for the 2014 AFF...
Mitre will supply the official ball for the 2014 AFF Suzuki Cup, the biennial Asian football competition due to be played in Singapore and Vietnam from Nov. 22 until Dec. 20
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News briefs
After a few years' absence from the cycling market, 8848...
After a few years' absence from the cycling market, 8848 Altitude of Sweden is attempting to attract cycling enthusiasts again to its brand with a new collection of shorts, shirts and pants for cycling. According to the company, this is a logical step since many of its customers who ski ...
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News briefs
Insistent reports indicate that Adidas is close to taking over...
Insistent reports indicate that Adidas is close to taking over from Nike as the sponsor of Manchester United club in the U.K. for £60 million (€73.4m-$101m) a year, after its contract with the Swoosh expires in June 2015. Nike has rights of first refusal but is likely to pass on ...
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Rafael Nadal has signed a three-year endorsement agreement with Mueller...
Rafael Nadal has signed a three-year endorsement agreement with Mueller Sports Medicine
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Under Armour will become the exclusive outfitter for all the...
Under Armour will become the exclusive outfitter for all the varsity sports teams of Seton Hall University, beginning on July 1, 2014
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News briefs
Amer Sports has moved to a new head office of...
Amer Sports has moved to a new head office of 5,300 square meters in the Vallila Paja Quarters of Helsinki. It occupies a meticulously restored red brick building, built in 1919 and originally used for building railroad wagons. The new office, which is vying for environmental certification, is strategically located ...
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News briefs
Sondico has announced new partnerships with Sheffield Wednesday and Carlisle...
Sondico has announced new partnerships with Sheffield Wednesday and Carlisle United. The two English teams play in the Football League. A brand of Sports Direct, Sondico will provide the clubs with all kit and leisurewear for a three-year period from the 2014/15 season. Sondico's portfolio of deals include over ten ...
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News briefs
Scott Sports has announced a partnership with the Infiniti Red...
Scott Sports has announced a partnership with the Infiniti Red Bull Racing Formula One team. In its new role, it will supply full-face helmets, high-end goggles and other accessories to the team.
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News briefs
While expanding its participation in the Austrian Ski Pool, Rossignol...
While expanding its participation in the Austrian Ski Pool, Rossignol has signed up an Austrian alpine ski champion, Bernadette Schild. She is the 24-year-old younger sister of another champion, Marlies Schild, and was previously sponsored by Atomic. Rossignol has also signed an endorsement deal with Carlo Janka, a high-ranking Swiss ...
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Helly Hansen has won a Red Dot Award for its...
Helly Hansen has won a Red Dot Award for its Spectrum jacket, made with its H2Flow technology
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News briefs
Intersport is going to become the official partner of the...
Intersport is going to become the official partner of the Champions Hockey League for the ice hockey competitions that it will organize in Europe, starting in August 2014 The contract, which will run for three years, has been signed through Infront Sports & Media, the exclusive marketing and media partner ...
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Speedo has signed up a Spanish swimming champion, Mireia Belmonte,...
Speedo has signed up a Spanish swimming champion, Mireia Belmonte, through to the 2016 Olympics in Rio de Janeiro, the city where she was crowned world junior champion in 2006
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Billabong was elected “Brand of the Year” in the men's...
Billabong was elected “Brand of the Year” in the men's and women's categories in the Australian Surf Industry Awards on the Gold Coast on May 2
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News briefs
The Bolton Wanderers will wear Macron uniforms and their stadium...
The Bolton Wanderers will wear Macron uniforms and their stadium will be renamed Macron Stadium. The Italian brand of team sports clothing thus replaces Adidas as sponsor. The team was previously sponsored by Reebok, which had its U.K. head office in Bolton, and the stadium was called the Reebok Stadium.
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Article
Columbia buys prAna
While reporting stellar results for the first quarter (see the next article), Columbia Sportswear announced yesterday the takeover of Prana (the company spells its brand name as prAna), the American brand of lifestyle, yoga, rock-climbing and fitness clothing and accessories, for $190 million.Tim Boyle, president and chief executive of the ...
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News briefs
Puma has obtained a new endorsement deal with Jadeveon Clowney,...
Puma has obtained a new endorsement deal with Jadeveon Clowney, the likely number one pick in this year's NFL draft, who is already sponsored by Wilson and New Era. Meanwhile, Adidas has expanded its roster of endorsers in American football by signing up two top prospects of the NFL draft, ...
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Article
Excellent quarter for Columbia, but not in Europe
Columbia Sportswear is upgrading its financial outlook for this year in reporting a 120 percent increase in net income to $22.3 million on 22 percent higher revenues of $424.1 million for the first quarter of 2014.All the geographies delivered double-digit sales growth except for Europe, the Middle East and Africa, ...
