News and insights about brands in the sporting goods industry – Page 330
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News briefs
Mitre has signed a new partnership agreement with Lucozade Powerleague,...
Mitre has signed a new partnership agreement with Lucozade Powerleague, the largest five-a-side football center operator in the U.K. The three-year deal will see all five-a-side leagues playing with a Mitre football designed specifically for Lucozade Powerleague as well as a range of joint initiatives including a national tournament leading ...
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OrthoLite has announced a new brand partnership with Airia, a...
OrthoLite has announced a new brand partnership with Airia, a Swedish footwear company that is launching a co-branded shoe for running and marathons with the OrthoLite X40 insole in April
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Asics America has signed a multi-year sponsorship contract with Vasek...
Asics America has signed a multi-year sponsorship contract with Vasek Popisil, who currently ranks as the best Canadian tennis player
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Anta, the Chinese sporting goods brand, has signed a sponsorship...
Anta, the Chinese sporting goods brand, has signed a sponsorship deal with Chandler Parsons, an NBA player who belongs to the Houston Rockets team and who is very popular in China
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Protest has signed a sponsorship deal with Arnaud Rougier, the...
Protest has signed a sponsorship deal with Arnaud Rougier, the 33-year-old French freeride skier who was previously sponsored by O'Neill
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News briefs
Asics has unveiled a television commercial through video-on-demand (VOD) channels...
Asics has unveiled a television commercial through video-on-demand (VOD) channels for its “Better Your Best” ad campaign. The commercial features a girl-meets-boy narrative and shows Asics' signature Muscle Support collection. Asics' year-long campaign, produced by the Dutch agency 180 Amsterdam, made its debut on March 1 on TV and digital ...
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News briefs
Billabong has launched a new version of its European Billabong...
Billabong has launched a new version of its European Billabong Men's website. Available in five languages, the site now features a completely new and revamped design and structure that have been conceived to make it work fast and fluid on all devices and browsers. The site includes a new integrated ...
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Reebok has launched a new and very comfortable casual women's...
Reebok has launched a new and very comfortable casual women's shoe for everyday wear, called Skyscape, whose upper is made of the same materials used in molded foam bras. The sole is designed like a pillow. Developed over the last two years for an active female customer, it is being ...
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O'Neill has revamped its website as a content-driven internet platform...
O'Neill has revamped its website as a content-driven internet platform with social media integration. Each page is split into product buying, discovery and brand engagement, providing an optimized shopping experience. The blog section will be updated daily and will feature new videos. To celebrate the launch of the new website, ...
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Rafael Nadal, the Spanish tennis star, has signed a contract...
Rafael Nadal, the Spanish tennis star, has signed a contract with 9ine, a sports marketing agency partly owned by Ronaldo Luís Nazário de Lima, the former Brazilian football star commonly known as Ronaldo, for non-exclusive image rights in Brazil
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Billabong signs up Jack Robinson, a very promising 16-year-old surfer...
Billabong signs up Jack Robinson, a very promising 16-year-old surfer from West Australia, for a minimum duration of five years
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News briefs
Vans and the Beatles will join forces in March 2014...
Vans and the Beatles will join forces in March 2014 to release a collection of footwear showcasing the artwork from the Yellow Submarine album and movie. This collaboration, the first of its kind, will deliver an offering of artwork and colors taken directly from the album cover. The Yellow Submarine ...
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Lorraine Huber, a 34-year-old freeride skier who is ranked among...
Lorraine Huber, a 34-year-old freeride skier who is ranked among the top 10 in the category, has joined Bergans of Norway's team of sponsored athletes and product testers
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Adidas has extended its sponsorship agreement with Uefa for three...
Adidas has extended its sponsorship agreement with Uefa for three years, covering also the 2016 Euro Cup in France
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Reebok has selected Venables Bell & Partners as its global...
Reebok has selected Venables Bell & Partners as its global advertising agency. McGarrybowen, an agency controlled by Dentsu, had taken on the role about a year ago, but it declined to participate in the latest contest for the account. It will reportedly continue to work for Reebok on digital advertising ...
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BioLogic has announced the launch of its Bluetooth Smart Speed/Cadence...
BioLogic has announced the launch of its Bluetooth Smart Speed/Cadence Sensor, enabling cyclists to turn a smartphone into a full-featured cycling computer. The new device wirelessly transmits information to a Bluetooth Smart Ready device so that users, through an appropriate app, can track their workout through their smartphone. The sensor ...
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Rudy Project has announced a long-term partnership with World Triathlon...
Rudy Project has announced a long-term partnership with World Triathlon Corporation and an expanded presence at Ironman events around the globe. The agreement, designating the Italian company as the official helmet supplier to Ironman for North America, originated at the 2013 GoPro Ironman World Championship in Kailua-Kona, Hawaii and has ...
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Article
Anta is recovering
Anta Sports Products could not entirely halt the decline in its sales last year, but the company said that its measures to improve its partnership with retailers had been efficient and that its performance was recovering.The company's turnover reached 7,281.3 million yuan (€869.7m-$1,189.0m) last year, which was a decline of ...
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Anthony Ogogo, the British middleweight boxing champion, is going to...
Anthony Ogogo, the British middleweight boxing champion, is going to endorse Nike
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Arena launches a Carbon-Flex version of its Powerskin Carbon family...
Arena launches a Carbon-Flex version of its Powerskin Carbon family of racing swimwear, featuring “intelligent compression” and optimum fit
