News and insights about brands in the sporting goods industry – Page 330
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News briefs
Footjoy has become an official licensee of Ryder Cup Europe...
Footjoy has become an official licensee of Ryder Cup Europe up to next September. A new range will form part of an exclusive Ryder Cup Collection that will be on sale at the official 2014 Ryder Cup web store along with those of other brands. Footjoy is already the official ...
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Macron has become the sponsor of Crystal Palace, a British...
Macron has become the sponsor of Crystal Palace, a British second-division team, replacing Avec
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Arena is going to take the place of Speedo as...
Arena is going to take the place of Speedo as the official partner of the International Swimming Federation (Fina) for the World Swimming Championships and the World Masters Championships in 2014, 2015, 2016 and 2017 as well the World Junior Championships in 2015, 2017 and 2019. The Italian brand will ...
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Kettler is moving into the area of functional training systems...
Kettler is moving into the area of functional training systems for home fitness
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Cobra Golf has announced the return of Greg Norman, nicknamed...
Cobra Golf has announced the return of Greg Norman, nicknamed The Shark, to its Tour staff as a global brand ambassador. As part of the long-term agreement, the Australian golf legend will represent Cobra at several PGA Tour events including the Valero Texas Open in March, the OHL Classic at ...
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City Angels of Milan has awarded ten entrepreneurs for social...
City Angels of Milan has awarded ten entrepreneurs for social responsibility including Heiner Oberrauch, founder of Oberalp and owner of the Salewa and Dynafit brands, among others
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Ping has announced that Bubba Watson, the American pro golfer,...
Ping has announced that Bubba Watson, the American pro golfer, has worn a new Ping Sensor Cool glove and in exchange, the company will make an annual donation to the Bubba Watson Foundation. While the exact terms of the agreement were not disclosed, the total amount of the donation will ...
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News briefs
Amer Sports reports that one of its shareholders, Varma Mutual...
Amer Sports reports that one of its shareholders, Varma Mutual Pension Insurance Company, has reduced its stake in the company to 3.02 percent. Amer also says that the number of treasury shares has increased to 983,587 as 1,000 shares that had been granted to employees as share-based incentives have been ...
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Two lifestyle brands, Napapijri and Calamar, are adopting Gore-Tex membranes...
Two lifestyle brands, Napapijri and Calamar, are adopting Gore-Tex membranes for their autumn/winter 2014/15 collections
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Lacoste has taken the place of Adidas in the much-applauded...
Lacoste has taken the place of Adidas in the much-applauded supplier of the French team for the inauguration of the Winter Olympics in Sochi
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Nike is taking from Adidas as supplier of the University...
Nike is taking from Adidas as supplier of the University of Tennessee for the next eight years
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Acting through its European distributor and licensee, L-Fashion Group of...
Acting through its European distributor and licensee, L-Fashion Group of Finland, Li-Ning has signed a three–year deal as sponsor of the Finnish Basketball Association, replacing Spalding
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Rafael Nadal has agreed to endorse the ProStrips abrasion control...
Rafael Nadal has agreed to endorse the ProStrips abrasion control system of Mueller Sports Medicine for three years
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Inov-8 has signed sponsorship deals with two high-ranking athletes who...
Inov-8 has signed sponsorship deals with two high-ranking athletes who competed in the CrossFit Games last year. They are Anna Tunnicliffe, a former Olympic sailing champion, and Dan Bailey, a former track & field champion.
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News briefs
Supported by Italian authorities, Assosport made a presentation to 40...
Supported by Italian authorities, Assosport made a presentation to 40 journalists tracing the history of Italy's production of winter sports equipment for the last 90 years at the Sochi Olympic Games on Saturday. Members of the Italian industry association including Briko, Nordica and Dainese presented vintage and new products including ...
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News briefs
Golfbuddy unveiled two new products at the 2014 PGA Merchandise...
Golfbuddy unveiled two new products at the 2014 PGA Merchandise Show in Orlando, Florida. The developer of distance measuring devices (DMDs) for golfers presented the BB4 Band, the world's first golf GPS wristband, and the PT4 Handheld, a superfast 4'' touchscreen handheld device. Both products are due to be launched ...
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Sport 2000 is returning to TV advertising in France to...
Sport 2000 is returning to TV advertising in France to promote ski rentals online
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News briefs
Thule will be presenting a number of new products at...
Thule will be presenting a number of new products at this year's Ispo trade show in Munich, on Jan. 26-29. The Swedish outdoor company will introduce the SkiClick, a new ski carrier for cross-country skiers, as well as the Round Trip Ski Bags for efficient transportation of skis and snowboards. ...
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News briefs
Satra has launched a new website, www.wholeshoetest.com, offering a wide...
Satra has launched a new website, www.wholeshoetest.com, offering a wide range of tests to help brands and manufacturers evaluate the performances of six types of finished footwear items, including sports shoes. Each section presents a photographic example of a typical shoe with interactive “hotspots” that pinpoint key features for testing, ...
