News and insights about brands in the sporting goods industry – Page 324
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News briefs
Salewa officially launched a new and more modern logo...
Salewa officially launched a new and more modern logo at a special event at Wolfgangsee in Austria last Sunday. While keeping the image of the eagle as its distinctive symbol, the new logo is more minimalist, in tune with the times. It had been registered already in December 2012, but ...
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Uhlsport has issued a statement in response to rumors that...
Uhlsport has issued a statement in response to rumors that have been circulating on the internet and in social media about its two-year-old sponsorship of the Iranian Football Federation, whose team is going to compete in the imminent World Cup in Brazil. The German company denies that it has not ...
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The Great Place to Work Institute (GPTW) has named Pentland...
The Great Place to Work Institute (GPTW) has named Pentland Brands this year as one of the top ten “Best Workplaces” in the U.K in the “Best Large Company” category. The parent company of Berghaus and Brasher, which is also the controlling shareholder of JD Sports Fashion, ranked higher than ...
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Skechers USA continues to invest in sports sponsorships, focusing on...
Skechers USA continues to invest in sports sponsorships, focusing on well-known personalities in American team sports. Pete Rose, the all-time leader of Major League Baseball, has agreed to endorse Skechers' Relaxed Fit footwear later this year in a marketing campaign along with two great American football veterans, Joe Montana and ...
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Charlotte Kalla, two-time Olympic champion and one of the strongest...
Charlotte Kalla, two-time Olympic champion and one of the strongest athletes in cross-country skiing, has joined the One Way World Cup racing team. The partnership with the Finnish Nordic sports brand will continue for four years until the 2018 Olympic Winter Games in Pyeongchang, South Korea. A Swedish national, 27-year-old ...
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New Era Cap will be the official headwear partner of...
New Era Cap will be the official headwear partner of the Basketball Euroleague for the next three years
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Sundog Eyewear, the high-tech sunglasses brand, has introduced a new...
Sundog Eyewear, the high-tech sunglasses brand, has introduced a new range of TrueBlue glasses for golfers that is said to block ultraviolet rays while filtering harmful blue light, also known as “near UV.” Blue light creates veiled glare in the eye and leads to visual fatigue, sometimes artificially produced by ...
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News briefs
Maier Sports has been given the prestigious Plus X...
Maier Sports has been given the prestigious Plus X Award, “the best product of the year 2014,” in the category of shoes and apparel for its Tamesi outdoor jacket. The PFC-free outdoor jacket from Maier won another Plus X Award in the category of high quality, design and functionality. Other ...
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Ashaway Racket Strings of the U.S. has renewed its sponsorship...
Ashaway Racket Strings of the U.S. has renewed its sponsorship of the Women's Squash Association
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News briefs
Infront Sports & Media has signed an agreement with Warrior...
Infront Sports & Media has signed an agreement with Warrior Sports to be the official supplier of apparel and equipment for the new Champions Hockey League, the new pan-European ice hockey competition starting next August. All the participating teams and the referees will wear clothing, gloves and helmets with Warrior's ...
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News briefs
Greenpeace has taken advantage of the excitement over the World...
Greenpeace has taken advantage of the excitement over the World Cup to voice a claim that 33 products developed for the tournament by Adidas, Nike and Puma contain high levels of hazardous chemicals. The products criticized by the organization include Adidas' Brazuca ball, its Predator boot and Nike's Tiempo boot. ...
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Abacus Sportswear has announced a sponsorship agreement with Liselotte Neumann,...
Abacus Sportswear has announced a sponsorship agreement with Liselotte Neumann, the Swedish golfer who led the European team to win for the first time the Solheim Cup on foreign soil last year
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News briefs
On May 12, King Liu, founder and chairman of Giant,...
On May 12, King Liu, founder and chairman of Giant, completed a tour of 966 kilometers across the island of Taiwan in 12 days. It was a great performance for the Taiwanese entrepreneur, who is approaching his 80th birthday. In 2007, he had reportedly completed a shorter 927-km ride in ...
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Billabong is sponsoring a particularly skilled 11-year-old surfer and skateboarder,...
Billabong is sponsoring a particularly skilled 11-year-old surfer and skateboarder, Jay Occhilupo. Based at Coolangatta, on the Australian Goldcoast, he is the son of Mark Occhilupo, alias Occy, a long-time endorser of the Australian brand.
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Speedo's partnership with Michael Phelps, which has spanned more than...
Speedo's partnership with Michael Phelps, which has spanned more than 12 years, formally ended at the end of 2013. The brand signed the American swimmer to his first endorsement deal at age 15, becoming his first-ever sponsor. Phelps, who is now 28, has become the most decorated Olympian of all ...
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Umbro has signed a technical kit and sportswear partnership with...
Umbro has signed a technical kit and sportswear partnership with Hull City, a football team in the English Premier League, effective June 1 and to last four years. Umbro will produce all on-pitch and training items for the men's, women's and academy teams, as well as training and sportswear for ...
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News briefs
GoMotion, the U.S.-based maker of wearable lighting systems for runners...
GoMotion, the U.S.-based maker of wearable lighting systems for runners and hikers, has signed up with Ragnar Events for both the Ragnar Road Relay Series and Ragnar Trail Relays as the exclusive “Wearable Lighting” national supplier for the 2014 season. Based in Utah, Ragnar Events is the largest overnight running ...
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Skechers' performance division has signed up Kara Goucher, a world-class...
Skechers' performance division has signed up Kara Goucher, a world-class American female long-distance runner
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Tribord, the private label of Décathlon for water sports products,...
Tribord, the private label of Décathlon for water sports products, has redesigned its logo
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Icebug from Sweden has struck a three-year deal as official...
Icebug from Sweden has struck a three-year deal as official sponsor of Orienteering USA
