News and insights about brands in the sporting goods industry – Page 324
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Löffler is the first Austrian sports brand to have obtained...
Löffler is the first Austrian sports brand to have obtained Oeko-Tex' new SteP certification for sustainable textile production
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News briefs
Bushnell Eyewear is joining the Austrian Ski Pool, with Bollé...
Bushnell Eyewear is joining the Austrian Ski Pool, with Bollé supplying helmets, ski goggles and sunglasses for alpine skiing to its members, and Cébé outfitting cross-country skiers. The deal will enable Bollé to equip Anna Fenninger, the 25-year-old Austrian ski champion who won a gold medal in the Super G ...
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Ceramiq, a French brand with a range of base layers...
Ceramiq, a French brand with a range of base layers made from volcanic stone, intended for running and outdoor sports, is expanding its offering with a cycling apparel range. The company behind the brand is HT Concept from the Vosges area. The membrane developed by the firm is made from ...
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One Way Sport will become the main sponsor of Snowproof...
One Way Sport will become the main sponsor of Snowproof Racing, a long-distance cross-country team based in Austria. The newly-signed partnership includes naming rights, apparel, roller skis, running shoes as well as ski wax and lasts until 2017. One Way had been the partner and official clothing supplier of the ...
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Outer Known will be the name of the new brand...
Outer Known will be the name of the new brand that Kelly Slater is going to launch with the support of Kering, the parent company of Puma, Volcom and Electric, according to an Australian surf magazine, Stab. The former surf champion, who was previously sponsored by Quiksilver, is said to ...
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Macintosh Retail Group, parent company of Brantano, Scapino and other...
Macintosh Retail Group, parent company of Brantano, Scapino and other major shoe retail chains in the Netherlands, Belgium and the U.K., has outlined a €180 million refinancing package intended to strengthen its shoe formats and its omni-channel retail operations. After a rise of 7.8 percent in the first quarter of ...
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New Era Cap launched last week in Europe a new...
New Era Cap launched last week in Europe a new Heritage series of caps to celebrate the New York Yankees, inspired by Spike Lee, and its distribution will be expanded this week globally
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Reebok Classics has partnered with the German fashion designer Patrick...
Reebok Classics has partnered with the German fashion designer Patrick Mohr for the development of a limited edition released at the recent Bright show in Berlin and due to be sold by selected retailers from next spring
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Hi-Tec is launching a walking-footwear range made in Europe on...
Hi-Tec is launching a walking-footwear range made in Europe on the back of its sponsorship of the Vierdaagse, an annual four-day walking event with about 45,000 registered participants that took place last week in Nijmegen, in the south of the Netherlands. The deal has inflated Hi-Tec's sell-in in the Netherlands, where ...
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Hummel expanded its strategic partnership with St. Pauli, the football...
Hummel expanded its strategic partnership with St. Pauli, the football club from Hamburg, on July 1. From the football season 2014/15, Hummel will be sponsoring St. Pauli's official jerseys. The launch of the new jerseys was held on June 20 in the St. Pauli stadium in Hamburg. Hummel previously sponsored ...
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Accell Netherlands is to open a 10,000-square-meter cycling experience center...
Accell Netherlands is to open a 10,000-square-meter cycling experience center in Ede. The new space will be called “De Fietser” (The Cyclist) and its opening is scheduled for summer 2015. De Fietser is expected to attract 100,000 visitors every year and to strengthen the market position of Accell's brands Batavus, ...
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Sport 2000 has sealed a deal with DLV, the German...
Sport 2000 has sealed a deal with DLV, the German athletics association. It will be represented as official partner of DLV on the website laufen.de and provide the website with information from the sporting goods retail industry. The website will also include a search function for Sport 2000 retailers that ...
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Abbey D'Agostino, a graduate from Darmouth College described as the...
Abbey D'Agostino, a graduate from Darmouth College described as the most decorated female athlete in the Ivy League's history, has agreed to a multi-year endorsement contract with New Balance
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Macron is taking the place of Adidas for the next...
Macron is taking the place of Adidas for the next three years as the technical sponsor of the Ludogorets team, which won this year both the Bulgarian League and the Bulgarian Cup
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Adidas announces a new partnership with the Harlequins, the premier...
Adidas announces a new partnership with the Harlequins, the premier English rugby team
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Bushnell has agreed to become an official supplier of the...
Bushnell has agreed to become an official supplier of the Hong Kong Golf Association. The company will give a 20 percent discount to HKGA members to purchase its laser rangefinders or rent it to them if they don't have one.
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Patrick Rodgers, who ranks as the top-ranked amateur golf player...
Patrick Rodgers, who ranks as the top-ranked amateur golf player in the world, has signed a multi-year, head-to-toe endorsement agreement with Nike
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Rodenstock is replacing another German eyewear company, Eschenbach, as the...
Rodenstock is replacing another German eyewear company, Eschenbach, as the global licensee of Bogner for sunglasses and corrective optical frames, starting in 2015. The collection will include 25 styles and will be available in stores from the summer of next year. Based as Bogner in Munich, Rodenstock makes both optical ...
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Under Armour is the recipient of the Clio Sports Brand...
Under Armour is the recipient of the Clio Sports Brand Innovation Award, the international competition honoring creative excellence in sports. The award ceremony will take place on July 17 at Cipriani Midtown in New York, hosted by ESPN Radio's Mike Golic and Mike Greenberg of Mike & Mike in the ...
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Nike has launched a custom sports bag and ultra-light shin...
Nike has launched a custom sports bag and ultra-light shin guard using 3D printing technology. The Nike Football Rebento Duffel is said to be the world's first 3D printed performance sports bag. Only three bags were created prior to the Fifa World Cup to be carried by Neymar Jr., Wayne ...
