News and insights about brands in the sporting goods industry – Page 325
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Nike has released a range of basketball socks designed with...
Nike has released a range of basketball socks designed with its new Elite Digital Ink printing process, a proprietary technology that enables the brand's designers to emblazon the Nike Elite sock with high-definition graphics and vivid colors, free of distortion or fading. The first edition of Nike Elite Digital Ink ...
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Puma has signed up with Nova International, the British company...
Puma has signed up with Nova International, the British company chaired by Brendan Foster, to become the official sportswear and merchandise supplier for its Great Run Series. The Wild Cat has also added to its U.K. stable of sponsored athletes, including Susan Partridge, the fastest British woman in the 2013 ...
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Brunotti Sportswear is sponsoring Dorian van Rijsselberghe, a Dutch windsurfing...
Brunotti Sportswear is sponsoring Dorian van Rijsselberghe, a Dutch windsurfing champion who became world champion in 2011
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Nike is extending its sponsorship contract with the Dutch national...
Nike is extending its sponsorship contract with the Dutch national football team until 2026
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Nike has donated a statue of Rafael Nadal to the...
Nike has donated a statue of Rafael Nadal to the department store of El Corte Inglés at Portal de l'Angel in Barcelona to celebrate its ninth victory in the Roland Garros tennis tournaments in Paris
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Reebok is teaming up with Les Mills for a new...
Reebok is teaming up with Les Mills for a new digital “Immersive Fitness” program. Participants are surrounded by cinema-quality videos projected onto screens in the studio. Exercise movements are synchronized with music and graphics. Starting in July, Reebok and Les Mills will make available worldwide a line of co-branded apparel ...
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Alexius Pinturault, the 23-year-old French alpine ski champion, has joined...
Alexius Pinturault, the 23-year-old French alpine ski champion, has joined Head's team of ”World Cup Rebels''
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Reef signs up a 24-year-old Australian surfer, Mitch Crews, who...
Reef signs up a 24-year-old Australian surfer, Mitch Crews, who won the Quiksilver Japan Open last year, although he suffered a rare form of chronic arthritis four years ago
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A total of 25 brands in 25 different product categories...
A total of 25 brands in 25 different product categories were honored with the prestigious Plus X Award for “most innovative brand of the year 2014,” including those of three sporting goods brands. Miha Bodytech, a German manufacturer of workout devices and fitness equipment, won the award in the category ...
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Polartec has announced the 39 products that have won this...
Polartec has announced the 39 products that have won this year's Apex Awards. They were submitted by several companies including 66°North, Arc'teryx, Descente, Eider, Giro, Grifone, Houdini, Kjus, Lululemon, Millet, Montane, Mountain Force, Norrøna, Patagonia, Ping, Rab, Reebok, Sugoi, Ternua and Vaude, among others. The complete list and the related ...
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Adidas has announced it is creating an app that will...
Adidas has announced it is creating an app that will let users print Instagram photos on their new shoes. The app will launch for iPhone and Android in August. Adidas revealed the new app with a video on the adidasoriginals Instagram account. The photos can be applied to Adidas' ZX ...
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Antti Jääskeläinen, Amer Sports' chief development officer and senior vice...
Antti Jääskeläinen, Amer Sports' chief development officer and senior vice president for the group's supply chain and global operations, will leave the group and its executive board in mid-August. He has been with the company since 2009, but he has accepted a new position outside Amer Sports.
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Skechers' Performance Division continues to sign up well-know American sportsmen....
Skechers' Performance Division continues to sign up well-know American sportsmen. Matt Kuchar, who has won the PGA Golf Tour seven times, is the newest ambassador for the brand, endorsing its GOgolf line of golf shoes. He will collaborate with the company in the development of a signature line of regular ...
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Perry Ellis International, which owns Ben Hogan, has announced a...
Perry Ellis International, which owns Ben Hogan, has announced a licensing agreement for a line of men's golf shoes under this brand with ACI International. The line will consist of casual and performance shoes and will be sold in specialty golf stores and other types of outlets from the autumn ...
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Kelme, which is based in Elche, has announced a sponsorship...
Kelme, which is based in Elche, has announced a sponsorship contract with Elche C.F., the Spanish first division football team, for the next three seasons. The team was previously sponsored by Astore. Kelme will also supply the official ball for an association futsal teams in the Murcia region.
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Spanx, the Atlanta-based shape wear specialist, has appointed Jan Singer...
Spanx, the Atlanta-based shape wear specialist, has appointed Jan Singer as its new chief executive. Singer joins from Nike, where he was corporate vice-president of global apparel and corporate vice-president of global footwear. Singer, who is expected to join the company in early July, will report to Sara Blakely, Spanx' ...
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New Balance and the New Balance Foundation have launched a...
New Balance and the New Balance Foundation have launched a global initiative to encourage children to move in order to improve their sense of well-being and their self-esteem. Called NB SparkStart, it will involve grants and the organization of events including the company's first collective, global volunteer program next September. ...
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A Dutch ice skating champion, Koen Verweij, has become brand...
A Dutch ice skating champion, Koen Verweij, has become brand ambassador for Björn Borg Sport
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Outlast Technologies, the specialist in temperature regulating phase change materials...
Outlast Technologies, the specialist in temperature regulating phase change materials (PCMs), has introduced Spherix, an innovative PCM filling material which is suited for use in apparel. The new blend from PCM viscose fibers and polyester fiber balls offers dynamic climate regulation and added comfort, for example in jackets. The innovative ...
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Chiemsee has signed a license for small leathergoods with a...
Chiemsee has signed a license for small leathergoods with a German specialist, Heinrich Sieber & Co., and the products will be on sale from the next autumn/winter season
