News and insights about brands in the sporting goods industry – Page 331
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Acting through its European distributor and licensee, L-Fashion Group of...
Acting through its European distributor and licensee, L-Fashion Group of Finland, Li-Ning has signed a three–year deal as sponsor of the Finnish Basketball Association, replacing Spalding
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Lacoste has taken the place of Adidas in the much-applauded...
Lacoste has taken the place of Adidas in the much-applauded supplier of the French team for the inauguration of the Winter Olympics in Sochi
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Nike is taking from Adidas as supplier of the University...
Nike is taking from Adidas as supplier of the University of Tennessee for the next eight years
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Two lifestyle brands, Napapijri and Calamar, are adopting Gore-Tex membranes...
Two lifestyle brands, Napapijri and Calamar, are adopting Gore-Tex membranes for their autumn/winter 2014/15 collections
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Amer Sports reports that one of its shareholders, Varma Mutual...
Amer Sports reports that one of its shareholders, Varma Mutual Pension Insurance Company, has reduced its stake in the company to 3.02 percent. Amer also says that the number of treasury shares has increased to 983,587 as 1,000 shares that had been granted to employees as share-based incentives have been ...
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Ping has announced that Bubba Watson, the American pro golfer,...
Ping has announced that Bubba Watson, the American pro golfer, has worn a new Ping Sensor Cool glove and in exchange, the company will make an annual donation to the Bubba Watson Foundation. While the exact terms of the agreement were not disclosed, the total amount of the donation will ...
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City Angels of Milan has awarded ten entrepreneurs for social...
City Angels of Milan has awarded ten entrepreneurs for social responsibility including Heiner Oberrauch, founder of Oberalp and owner of the Salewa and Dynafit brands, among others
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Cobra Golf has announced the return of Greg Norman, nicknamed...
Cobra Golf has announced the return of Greg Norman, nicknamed The Shark, to its Tour staff as a global brand ambassador. As part of the long-term agreement, the Australian golf legend will represent Cobra at several PGA Tour events including the Valero Texas Open in March, the OHL Classic at ...
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Kettler is moving into the area of functional training systems...
Kettler is moving into the area of functional training systems for home fitness
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Arena is going to take the place of Speedo as...
Arena is going to take the place of Speedo as the official partner of the International Swimming Federation (Fina) for the World Swimming Championships and the World Masters Championships in 2014, 2015, 2016 and 2017 as well the World Junior Championships in 2015, 2017 and 2019. The Italian brand will ...
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Footjoy has become an official licensee of Ryder Cup Europe...
Footjoy has become an official licensee of Ryder Cup Europe up to next September. A new range will form part of an exclusive Ryder Cup Collection that will be on sale at the official 2014 Ryder Cup web store along with those of other brands. Footjoy is already the official ...
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Macron has become the sponsor of Crystal Palace, a British...
Macron has become the sponsor of Crystal Palace, a British second-division team, replacing Avec
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Thule will launch a new bike campaign for end consumers...
Thule will launch a new bike campaign for end consumers and retailers in the autumn of this year and plans other marketing activities together with local retailers in Europe and Asia
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Deeluxe has launched a completely waterproof snowboard boot with a...
Deeluxe has launched a completely waterproof snowboard boot with a breathable lining in partnership with Sympatex. Other new partners of Sympatex, which is launching a new logo, are Elkline, Kangaroos, Rockfall, Sherpa Outdoor, Stadium and Zajo
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Fischer has launched a new collection of customized ski boots,...
Fischer has launched a new collection of customized ski boots, called “comfort fit,” which are less expensive than those previously offered and easier for the dealer to handle. In addition, Fischer has launched a completely new collection of touring skis, including new models and shapes and a new touring boot ...
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Maria Sharapova, the Nike endorser who carried the Olympic torch...
Maria Sharapova, the Nike endorser who carried the Olympic torch in Sochi during the opening ceremony, also attended inauguration the new Evgeniy Kafelnikov Tennis Academy, refurbished by Nike
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Poc Sweden is collaborating with In Case of Emergency (ICE)...
Poc Sweden is collaborating with In Case of Emergency (ICE) in an effort to provide emergency personnel with correct medical history about the victims of avalanches such as blood group, allergies and other basic information like their name and emergency contacts, even if the victims are unconscious. One of the ...
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Desigual launched its first winter collection of sporting goods, including...
Desigual launched its first winter collection of sporting goods, including apparel, footwear and accessories, at Ispo. The first spring/summer sports collection had already been launched at Bread & Butter last July. The main focus is on the French, Spanish, Italian and German markets. Desigual sells its sports collection only to ...
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Hi-Tec Sports has extended its global sponsorship contract with Nick...
Hi-Tec Sports has extended its global sponsorship contract with Nick Matthew, regarded as the world's number one squash player. The British champion has been wearing Hi-Tec squash shoes since 1999. Hi-Tec plans to release a new squash footwear collection in April, in connection with its 40th anniversary.
