News and insights about brands in the sporting goods industry – Page 331
-
News briefs
W.L. Gore will officially launch a new online platform for...
W.L. Gore will officially launch a new online platform for customers and retailers at Ispo 2014. The new portal provides information and services related to the Gore-Tex and Windstopper brands in ten different languages. The site will first be launched in English. Other language versions will then follow, including German, ...
-
News briefs
Runners wearing minimalist running shoes tend to experience more injuries...
Runners wearing minimalist running shoes tend to experience more injuries than those in traditional shoes, according to a recent study by Griffith University in Australia. Biomechanical studies in laboratories, based on the observation of 99 runners over a three-month period, indicated that running barefoot, or close to it, shortens a ...
-
News briefs
A veteran of the European sporting goods industry, Peter Mahrer,...
A veteran of the European sporting goods industry, Peter Mahrer, and Ralf Puschmann, a former colleague of his at Puma, are working on the establishment of an international distribution network for Hickies, a patented new lacing system that comes from the U.S. Designed to replace conventional laces and change each ...
-
News briefs
New Era will be launching its first heritage series, starting...
New Era will be launching its first heritage series, starting with a first step on Feb. 28 this year. The heritage series, looking back to key moments in the brand's history, begins with a re-launch of the 1934 collection, which was the first time New Era developed a baseball cap. ...
-
Short stops
Madshus is launching the first “smart” cross-country ski with integrated...
Madshus is launching the first “smart” cross-country ski with integrated RFID chip and mobile app
-
News briefs
Columbia will be the official outfitter of a special expedition...
Columbia will be the official outfitter of a special expedition organized to publicize the comfort of Sweet Bed Ibis, a new generation of beds used in Accor's Ibis chain of budget hotels. An adventurer, Aaron Chervenak, will be shown taking “the ultimate sleep” on one of these beds at the ...
-
News briefs
A British equity fund is the controlling shareholder in a...
A British equity fund is the controlling shareholder in a new company based in London, Maxel Sport, that intends to revive the Maxel brand of skis. First launched in 1967, the Italian brand had become famous in the seventies because of the victories of many Italian ski champions. It was ...
-
News briefs
On, the Swiss sporting goods brand of running shoes, has...
On, the Swiss sporting goods brand of running shoes, has stopped working with TeamTBB, a group of 38 professional athletes, various country teams and a global network of certified coaches. After the departure of one of the coaches, Brett Sutton, and of top-athletes like Mary-Beth Ellis, Caroline Steffen, David Dellow ...
-
Short stops
Recon Instuments, the company behind the first consumer heads-up displays...
Recon Instuments, the company behind the first consumer heads-up displays for sports, announced full Facebook social media integration with Snow2, allowing skiers to share performance statistics in real time while on the slopes
-
News briefs
Houdini Sportswear's new Bedrock pants for women have received Ispo's...
Houdini Sportswear's new Bedrock pants for women have received Ispo's Eco Achievement Award because it is cradle-to-cradle recyclable. The company's new three-shell Bedrock collection uses a hydrophilic membrane, Atmos, made of pure polyester. The pants are fully seam-sealed and DWR-treated. They are made of engineered stretch panels. They feature a ...
-
News briefs
Nike has become the official supplier of the Eintracht Frankfurt...
Nike has become the official supplier of the Eintracht Frankfurt football team, starting next summer. The German first-division team has been sponsored by a local brand, Jako, for the past 11 years. According to an unconfirmed report in Germany's Bild Zeitung, Nike is paying around €3 million a year to ...
-
News briefs
New Balance has launched New Balance Golf, a golf footwear...
New Balance has launched New Balance Golf, a golf footwear collection by a new licensee, Klonelab. New Balance Golf debuted in the U.S. at the beginning of January. The new shoes feature waterproof leathers and lightweight, breathable air-mesh fabrics. The line comprises of six styles for men and women in ...
-
News briefs
Lotto and João Sousa, the best ever ATP-ranked Portuguese tennis...
Lotto and João Sousa, the best ever ATP-ranked Portuguese tennis player, have signed a two-year technical sponsorship agreement for the supply of footwear, clothing and accessories for competitions and leisure time. João Sousa is the first ever Portuguese tennis player to enter the ATP Top 50, getting to the 47th ...
-
Short stops
APO, the French snowboard company run by Régis Rolland, is...
APO, the French snowboard company run by Régis Rolland, is coming up with a special dual binding for splitboards, developed together with Plum, a French manufacturer of touring skis
-
News briefs
Wolsey has signed multi-year agreements with Robert Rock, Tom Lewis...
Wolsey has signed multi-year agreements with Robert Rock, Tom Lewis and James Heath to wear its recently re-launched historic Sports Line Sportsman Collection. The three British professional golfers will represent the clothing brand on the European Tour. Rock, 36, is a two-time European Tour winner. Tom Lewis, 23, made history ...
-
News briefs
Fila has announced a multi-year endorsement agreement with Sam Querrey,...
Fila has announced a multi-year endorsement agreement with Sam Querrey, the American tennis star and member of the U.S. Davis Cup Team. Querrey, 26, has been ranked in the Top 50 on the ATP World Tour for five of the past six years, reaching a career-high ranking at number 17 ...
-
News briefs
Under Armour is taking the place of Adidas as official...
Under Armour is taking the place of Adidas as official supplier of footwear, apparel and equipment for the famous collegiate sports teams of the University of Notre Dame, in the U.S. state of Indiana. Adidas has been the sponsor of the university's athletic teams, nicknamed as the Fighting Irish, for ...
-
News briefs
Accell Group has decided to shelve the Bremshey brand and...
Accell Group has decided to shelve the Bremshey brand and to concentrate all its resources in the fitness sector on Tunturi. The company will launch a new range of fitness products at Ispo, positioned in three segments of the market. It will also launch a new slogan, “It's Easy to ...
-
News briefs
Sochi Games 2014 Licensing expects to sell more than 75,000...
Sochi Games 2014 Licensing expects to sell more than 75,000 licensed cross-country skis, 30,000 pairs of skates, 260,000 soccer balls and over 5.5 million souvenirs through 55 contracts with various vendors before the Winter Olympic Games open on Feb. 6. The organization has already opened retail stores in Moscow and ...
-
Short stops
Lisa Norden, a Swedish Olympic triathlete who won silver at...
Lisa Norden, a Swedish Olympic triathlete who won silver at the London Games in 2012, has signed a three-year sponsorship deal with Intersport Sverige
