News and insights about brands in the sporting goods industry – Page 329
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News briefs
Abacus Sportswear has become an official licensee of the 2014...
Abacus Sportswear has become an official licensee of the 2014 Ryder Cup. For the 40th edition of the legendary golf event, which will take place at The Gleneagles Hotel in Perthshire, Scotland on Sept. 23-28, the Swedish brand will produce an exclusive collection consisting of stretch waterproofs, wind jackets, fleeces ...
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Head has signed up a 21-year-old Australian tennis player, Bernd...
Head has signed up a 21-year-old Australian tennis player, Bernd Tomic, and extended ist sponsorship agreement with the 26-year-old Maria Sharapova through 2016
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Ecco has signed up a 27-year-old American PGA Tour rookie,...
Ecco has signed up a 27-year-old American PGA Tour rookie, Will Wilcox
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Adidas is replacing Legea as sponsor of the national football...
Adidas is replacing Legea as sponsor of the national football team of Bosnia-Herzegovina
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Adidas is ending its sponsorship of the Stocke City football...
Adidas is ending its sponsorship of the Stocke City football team in England
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Inspecs has announced a longterm licensing agreement for eyewear with...
Inspecs has announced a longterm licensing agreement for eyewear with O'Neill, the international surf and young lifestyle brand that had been licensed by Spy since 2009. The agreement covers the design, manufacture and distribution of ophthalmic frames, sunglasses and snow goggles under the O'Neill name. The first collections are being ...
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Nike has announced a long-term partnership agreement with US Youth...
Nike has announced a long-term partnership agreement with US Youth Soccer, the largest youth sports organization in the U.S. The deal will guarantee the sporting goods brand a presence at all major US Youth Soccer events including the US Youth Soccer National Championship Series, the US Youth Soccer National League, ...
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Another international surf brand, Rip Curl, has licensed its eyewear...
Another international surf brand, Rip Curl, has licensed its eyewear to the recently formed Swiss Eyewear Group (SEG) for Europe and some other parts of the world, starting in spring/summer 2015, with ADSL of France acting as a distributor. The Australian surfwear brand had been previously made only in-house. Formed ...
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The North Face is reportedly testing artificial intelligence by IBM...
The North Face is reportedly testing artificial intelligence by IBM Watson in its online shop. Through its new software, the website helps to reply to questions regarding the most suitable gear for a winter expedition, for example. It proposes various types of sleeping bags based on the opinions expressed by ...
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Lunettes Grasset has presented its first line of eyewear based...
Lunettes Grasset has presented its first line of eyewear based on a global partnership with Skis Lacroix, a French brand of high-end skis named after a famous former French ski champion, Léo Lacroix. The line features eight styles of sunglasses and four styles of prescription frames made with magnesium, titanium ...
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Intersport Sverige has become a sponsor of the Swedish Ice...
Intersport Sverige has become a sponsor of the Swedish Ice Hockey Association, saying that the aim of the cooperation is to make it easier for parents to find the right equipment at the right prices for their children. The sports federation already has a close collaboration with Reebok CCM Hockey. ...
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Xti, a big and fast-growing Spanish supplier of casual shoes...
Xti, a big and fast-growing Spanish supplier of casual shoes made in Asia, is launching a line of sports fashion sneakers for men, women and children, addressing sporting goods retailers with a range of 150 SKUs in the low-medium price segment. The project is led by a Spanish sales rep, ...
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Sergio Tacchini is launching a new marketing campaign in cooperation...
Sergio Tacchini is launching a new marketing campaign in cooperation with the Sunny Milano agency. One of the visuals features the tennisman Tommy Robredo jumping in the area and the script “Dress the Passion.” The other visual, with the script “Dress the Italian Style,” show a couple of youngsters riding ...
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Carl Zeiss Vision Sunlens has launched a special polycarbonate lens...
Carl Zeiss Vision Sunlens has launched a special polycarbonate lens for ski goggles engineered to soften the shock of passing from bright sun on snow to zones of shadow. The lens consequently improves vision in the shadow. The same technology is adapted to sunglasses used for driving. The company is ...
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Reebok is partening with Club Med Gym, which has the...
Reebok is partening with Club Med Gym, which has the largest network of fitness clubs in Paris. Starting in April, Club Med Gym will be renamed CMG Sports Club and its 22 trainers will start dressing in Reebok. The brand and Club Med Gym are currently in the process of ...
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Macron will replace Nike as the new technical kit partner...
Macron will replace Nike as the new technical kit partner of BV Vitesse, the Dutch football club from Arnhem. The Italian firm and the club have signed a five-year agreement starting next season. It is the biggest partnership deal ever signed by Vitesse. The new jerseys, which will be presented ...
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Umbro will be the new sponsor, taking the place of...
Umbro will be the new sponsor, taking the place of Italy's Erreà, of FC Nantes, a major French football club that returned to the first division of the French Football League this season. The new deal is for the next four seasons, starting in 2014/15. Umbro's French licensee, Noël, will release ...
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Rollerblade is recalling about 11,800 pairs of its Tempest inline...
Rollerblade is recalling about 11,800 pairs of its Tempest inline skates sold in the U.S. between December 2010 and January 2014 because of faulty mounting holes in the boot and the frame that can cause the two components to separate from each other. The skates were made in Thailand.
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Arena has signed up Giulio Zorzi, a 25-year-old South African...
Arena has signed up Giulio Zorzi, a 25-year-old South African breaststroke champion
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Adidas has launched an online gaming platform starring footballer Lionel...
Adidas has launched an online gaming platform starring footballer Lionel Messi in connection with the upcoming World Cup in Brazil. The new “Fast or Fail” game, which also offers players a chance to win a trip to Brazil, can be accessed on mobiles or desktops at www.adidas.com/fastorfail and is further ...
