News and insights about brands in the sporting goods industry – Page 329
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News briefs
Macron will replace Nike as the new technical kit partner...
Macron will replace Nike as the new technical kit partner of BV Vitesse, the Dutch football club from Arnhem. The Italian firm and the club have signed a five-year agreement starting next season. It is the biggest partnership deal ever signed by Vitesse. The new jerseys, which will be presented ...
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Umbro will be the new sponsor, taking the place of...
Umbro will be the new sponsor, taking the place of Italy's Erreà, of FC Nantes, a major French football club that returned to the first division of the French Football League this season. The new deal is for the next four seasons, starting in 2014/15. Umbro's French licensee, Noël, will release ...
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Rollerblade is recalling about 11,800 pairs of its Tempest inline...
Rollerblade is recalling about 11,800 pairs of its Tempest inline skates sold in the U.S. between December 2010 and January 2014 because of faulty mounting holes in the boot and the frame that can cause the two components to separate from each other. The skates were made in Thailand.
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Arena has signed up Giulio Zorzi, a 25-year-old South African...
Arena has signed up Giulio Zorzi, a 25-year-old South African breaststroke champion
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Adidas has launched an online gaming platform starring footballer Lionel...
Adidas has launched an online gaming platform starring footballer Lionel Messi in connection with the upcoming World Cup in Brazil. The new “Fast or Fail” game, which also offers players a chance to win a trip to Brazil, can be accessed on mobiles or desktops at www.adidas.com/fastorfail and is further ...
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News briefs
Mitre has signed a new partnership agreement with Lucozade Powerleague,...
Mitre has signed a new partnership agreement with Lucozade Powerleague, the largest five-a-side football center operator in the U.K. The three-year deal will see all five-a-side leagues playing with a Mitre football designed specifically for Lucozade Powerleague as well as a range of joint initiatives including a national tournament leading ...
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OrthoLite has announced a new brand partnership with Airia, a...
OrthoLite has announced a new brand partnership with Airia, a Swedish footwear company that is launching a co-branded shoe for running and marathons with the OrthoLite X40 insole in April
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Asics America has signed a multi-year sponsorship contract with Vasek...
Asics America has signed a multi-year sponsorship contract with Vasek Popisil, who currently ranks as the best Canadian tennis player
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Anta, the Chinese sporting goods brand, has signed a sponsorship...
Anta, the Chinese sporting goods brand, has signed a sponsorship deal with Chandler Parsons, an NBA player who belongs to the Houston Rockets team and who is very popular in China
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Protest has signed a sponsorship deal with Arnaud Rougier, the...
Protest has signed a sponsorship deal with Arnaud Rougier, the 33-year-old French freeride skier who was previously sponsored by O'Neill
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News briefs
Asics has unveiled a television commercial through video-on-demand (VOD) channels...
Asics has unveiled a television commercial through video-on-demand (VOD) channels for its “Better Your Best” ad campaign. The commercial features a girl-meets-boy narrative and shows Asics' signature Muscle Support collection. Asics' year-long campaign, produced by the Dutch agency 180 Amsterdam, made its debut on March 1 on TV and digital ...
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News briefs
Billabong has launched a new version of its European Billabong...
Billabong has launched a new version of its European Billabong Men's website. Available in five languages, the site now features a completely new and revamped design and structure that have been conceived to make it work fast and fluid on all devices and browsers. The site includes a new integrated ...
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News briefs
Reebok has launched a new and very comfortable casual women's...
Reebok has launched a new and very comfortable casual women's shoe for everyday wear, called Skyscape, whose upper is made of the same materials used in molded foam bras. The sole is designed like a pillow. Developed over the last two years for an active female customer, it is being ...
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News briefs
O'Neill has revamped its website as a content-driven internet platform...
O'Neill has revamped its website as a content-driven internet platform with social media integration. Each page is split into product buying, discovery and brand engagement, providing an optimized shopping experience. The blog section will be updated daily and will feature new videos. To celebrate the launch of the new website, ...
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Rafael Nadal, the Spanish tennis star, has signed a contract...
Rafael Nadal, the Spanish tennis star, has signed a contract with 9ine, a sports marketing agency partly owned by Ronaldo Luís Nazário de Lima, the former Brazilian football star commonly known as Ronaldo, for non-exclusive image rights in Brazil
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Billabong signs up Jack Robinson, a very promising 16-year-old surfer...
Billabong signs up Jack Robinson, a very promising 16-year-old surfer from West Australia, for a minimum duration of five years
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News briefs
Vans and the Beatles will join forces in March 2014...
Vans and the Beatles will join forces in March 2014 to release a collection of footwear showcasing the artwork from the Yellow Submarine album and movie. This collaboration, the first of its kind, will deliver an offering of artwork and colors taken directly from the album cover. The Yellow Submarine ...
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Lorraine Huber, a 34-year-old freeride skier who is ranked among...
Lorraine Huber, a 34-year-old freeride skier who is ranked among the top 10 in the category, has joined Bergans of Norway's team of sponsored athletes and product testers
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Adidas has extended its sponsorship agreement with Uefa for three...
Adidas has extended its sponsorship agreement with Uefa for three years, covering also the 2016 Euro Cup in France
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News briefs
Reebok has selected Venables Bell & Partners as its global...
Reebok has selected Venables Bell & Partners as its global advertising agency. McGarrybowen, an agency controlled by Dentsu, had taken on the role about a year ago, but it declined to participate in the latest contest for the account. It will reportedly continue to work for Reebok on digital advertising ...
