News and insights about brands in the sporting goods industry – Page 329
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News briefs
Reebok has selected Venables Bell & Partners as its global...
Reebok has selected Venables Bell & Partners as its global advertising agency. McGarrybowen, an agency controlled by Dentsu, had taken on the role about a year ago, but it declined to participate in the latest contest for the account. It will reportedly continue to work for Reebok on digital advertising ...
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Adidas has extended its sponsorship agreement with Uefa for three...
Adidas has extended its sponsorship agreement with Uefa for three years, covering also the 2016 Euro Cup in France
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Lorraine Huber, a 34-year-old freeride skier who is ranked among...
Lorraine Huber, a 34-year-old freeride skier who is ranked among the top 10 in the category, has joined Bergans of Norway's team of sponsored athletes and product testers
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News briefs
Vans and the Beatles will join forces in March 2014...
Vans and the Beatles will join forces in March 2014 to release a collection of footwear showcasing the artwork from the Yellow Submarine album and movie. This collaboration, the first of its kind, will deliver an offering of artwork and colors taken directly from the album cover. The Yellow Submarine ...
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Billabong signs up Jack Robinson, a very promising 16-year-old surfer...
Billabong signs up Jack Robinson, a very promising 16-year-old surfer from West Australia, for a minimum duration of five years
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News briefs
As part of its new sports marketing program, Puma is...
As part of its new sports marketing program, Puma is going to launch on Feb. 13 a new campaign in the German-speaking countries ahead of the World Cup under the theme “The Nature of Believing.” It will have Marco Reuss, the German football player, as its testimonial. Reuss will run ...
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Salewa has introduced rocker technology in its snowshoes
Salewa has introduced rocker technology in its snowshoes
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News briefs
Primaloft, which is growing faster than when it was part...
Primaloft, which is growing faster than when it was part of Albany International, has various new projects in the pipeline for fibers that will retain body heat and harness the heat from the sun. The company has also taken over its agents in Russia and Scandinavia, and it is launching ...
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Dobotex, which is a fully owned subsidiary of Puma since...
Dobotex, which is a fully owned subsidiary of Puma since 2012, has a signed a contract to be the European licensee of Levi's for men's underwear and socks, to be launched in the next autumn
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Oakley and Smith Optics have developed vintage styles of goggles...
Oakley and Smith Optics have developed vintage styles of goggles for the athletes that they are sponsoring at the Winter Olympics in Sochi
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Warrior Sport has signed a sponsorship deal with José Manuel...
Warrior Sport has signed a sponsorship deal with José Manuel Pinto, the goalkeeper of the FC Barcelona football team
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Kahuna Creations reports that it has just gotten a patent...
Kahuna Creations reports that it has just gotten a patent to protect its invention of “Land Paddling,” a sport that can be described as a cross between stand-up paddling and skateboarding
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News briefs
Hi-Tec Sports has extended its global sponsorship contract with Nick...
Hi-Tec Sports has extended its global sponsorship contract with Nick Matthew, regarded as the world's number one squash player. The British champion has been wearing Hi-Tec squash shoes since 1999. Hi-Tec plans to release a new squash footwear collection in April, in connection with its 40th anniversary.
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Justin Rose has extended his equipment contract with TaylorMade...
Justin Rose has extended his equipment contract with TaylorMade until 2018
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News briefs
Desigual launched its first winter collection of sporting goods, including...
Desigual launched its first winter collection of sporting goods, including apparel, footwear and accessories, at Ispo. The first spring/summer sports collection had already been launched at Bread & Butter last July. The main focus is on the French, Spanish, Italian and German markets. Desigual sells its sports collection only to ...
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News briefs
Poc Sweden is collaborating with In Case of Emergency (ICE)...
Poc Sweden is collaborating with In Case of Emergency (ICE) in an effort to provide emergency personnel with correct medical history about the victims of avalanches such as blood group, allergies and other basic information like their name and emergency contacts, even if the victims are unconscious. One of the ...
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Maria Sharapova, the Nike endorser who carried the Olympic torch...
Maria Sharapova, the Nike endorser who carried the Olympic torch in Sochi during the opening ceremony, also attended inauguration the new Evgeniy Kafelnikov Tennis Academy, refurbished by Nike
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News briefs
Fischer has launched a new collection of customized ski boots,...
Fischer has launched a new collection of customized ski boots, called “comfort fit,” which are less expensive than those previously offered and easier for the dealer to handle. In addition, Fischer has launched a completely new collection of touring skis, including new models and shapes and a new touring boot ...
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News briefs
Deeluxe has launched a completely waterproof snowboard boot with a...
Deeluxe has launched a completely waterproof snowboard boot with a breathable lining in partnership with Sympatex. Other new partners of Sympatex, which is launching a new logo, are Elkline, Kangaroos, Rockfall, Sherpa Outdoor, Stadium and Zajo
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Thule will launch a new bike campaign for end consumers...
Thule will launch a new bike campaign for end consumers and retailers in the autumn of this year and plans other marketing activities together with local retailers in Europe and Asia
