News and insights about brands in the sporting goods industry – Page 323
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News briefs
Quiksilver has signed several new licensing agreements for its various...
Quiksilver has signed several new licensing agreements for its various brands, some of which are limited to the Americas. The products covered by these contracts will be available in Quiksilver's retail stores and e-commerce sites. A new global licensing agreement with Euroglass and its Equity Bell subsidiary allows them to ...
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News briefs
Amer Sports' Winter Sports Operations have received the Austrian Phoenix...
Amer Sports' Winter Sports Operations have received the Austrian Phoenix 2014 waste management award for their production site in Altenmarkt, Austria. The Austrian Water and Waste Management Association (ÖWAV) presented the annual award for the 13th time to companies that are particularly innovative in the area of environmental protection and ...
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News briefs
Dakine has announced the launch of its first-ever surf apparel...
Dakine has announced the launch of its first-ever surf apparel collection for spring 2015. The 35-year-old American outdoor brand is known for its backpacks, bags, gloves and accessories for surf, skate, snowboard, ski, mountain bike, windsurf and kite. The new line of surf apparel focuses on men's board shorts and ...
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News briefs
Décathlon has announced the termination of a sponsorship deal with...
Décathlon has announced the termination of a sponsorship deal with Camille Muffat for its private brand of swimwear, Nabaiji, because the Olympic champion is ending her professional career for personal reasons. Two other swimming professionals, Fabien Gilot and Fabrice Pellerin, continue to endorse Nabaiji.
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News briefs
Under Armour is said to have discussed the possibility of...
Under Armour is said to have discussed the possibility of collaborating with Samsung in the area of wearable technologies. UA's chief executive, Kevin Plank, reportedly met the son of Samsung's chairman, Lee Kun Hee, to discuss this topic. Such a combination would be a counterpoint to the long-standing alliance between ...
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Short stops
Löffler is the first Austrian sports brand to have obtained...
Löffler is the first Austrian sports brand to have obtained Oeko-Tex' new SteP certification for sustainable textile production
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News briefs
Bushnell Eyewear is joining the Austrian Ski Pool, with Bollé...
Bushnell Eyewear is joining the Austrian Ski Pool, with Bollé supplying helmets, ski goggles and sunglasses for alpine skiing to its members, and Cébé outfitting cross-country skiers. The deal will enable Bollé to equip Anna Fenninger, the 25-year-old Austrian ski champion who won a gold medal in the Super G ...
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News briefs
Ceramiq, a French brand with a range of base layers...
Ceramiq, a French brand with a range of base layers made from volcanic stone, intended for running and outdoor sports, is expanding its offering with a cycling apparel range. The company behind the brand is HT Concept from the Vosges area. The membrane developed by the firm is made from ...
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News briefs
One Way Sport will become the main sponsor of Snowproof...
One Way Sport will become the main sponsor of Snowproof Racing, a long-distance cross-country team based in Austria. The newly-signed partnership includes naming rights, apparel, roller skis, running shoes as well as ski wax and lasts until 2017. One Way had been the partner and official clothing supplier of the ...
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News briefs
Outer Known will be the name of the new brand...
Outer Known will be the name of the new brand that Kelly Slater is going to launch with the support of Kering, the parent company of Puma, Volcom and Electric, according to an Australian surf magazine, Stab. The former surf champion, who was previously sponsored by Quiksilver, is said to ...
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News briefs
Macintosh Retail Group, parent company of Brantano, Scapino and other...
Macintosh Retail Group, parent company of Brantano, Scapino and other major shoe retail chains in the Netherlands, Belgium and the U.K., has outlined a €180 million refinancing package intended to strengthen its shoe formats and its omni-channel retail operations. After a rise of 7.8 percent in the first quarter of ...
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Short stops
New Era Cap launched last week in Europe a new...
New Era Cap launched last week in Europe a new Heritage series of caps to celebrate the New York Yankees, inspired by Spike Lee, and its distribution will be expanded this week globally
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Reebok Classics has partnered with the German fashion designer Patrick...
Reebok Classics has partnered with the German fashion designer Patrick Mohr for the development of a limited edition released at the recent Bright show in Berlin and due to be sold by selected retailers from next spring
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News briefs
Hi-Tec is launching a walking-footwear range made in Europe on...
Hi-Tec is launching a walking-footwear range made in Europe on the back of its sponsorship of the Vierdaagse, an annual four-day walking event with about 45,000 registered participants that took place last week in Nijmegen, in the south of the Netherlands. The deal has inflated Hi-Tec's sell-in in the Netherlands, where ...
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News briefs
Hummel expanded its strategic partnership with St. Pauli, the football...
Hummel expanded its strategic partnership with St. Pauli, the football club from Hamburg, on July 1. From the football season 2014/15, Hummel will be sponsoring St. Pauli's official jerseys. The launch of the new jerseys was held on June 20 in the St. Pauli stadium in Hamburg. Hummel previously sponsored ...
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News briefs
Accell Netherlands is to open a 10,000-square-meter cycling experience center...
Accell Netherlands is to open a 10,000-square-meter cycling experience center in Ede. The new space will be called “De Fietser” (The Cyclist) and its opening is scheduled for summer 2015. De Fietser is expected to attract 100,000 visitors every year and to strengthen the market position of Accell's brands Batavus, ...
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News briefs
Sport 2000 has sealed a deal with DLV, the German...
Sport 2000 has sealed a deal with DLV, the German athletics association. It will be represented as official partner of DLV on the website laufen.de and provide the website with information from the sporting goods retail industry. The website will also include a search function for Sport 2000 retailers that ...
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Short stops
Abbey D'Agostino, a graduate from Darmouth College described as the...
Abbey D'Agostino, a graduate from Darmouth College described as the most decorated female athlete in the Ivy League's history, has agreed to a multi-year endorsement contract with New Balance
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Macron is taking the place of Adidas for the next...
Macron is taking the place of Adidas for the next three years as the technical sponsor of the Ludogorets team, which won this year both the Bulgarian League and the Bulgarian Cup
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Adidas announces a new partnership with the Harlequins, the premier...
Adidas announces a new partnership with the Harlequins, the premier English rugby team
