News and insights about brands in the sporting goods industry – Page 332
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Prince has renewed its partnership as the official supplier of...
Prince has renewed its partnership as the official supplier of racquets and balls to the U.S. Professional Tennis Association
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The Liverpool team has signed a sponsorship deal with Xolo...
The Liverpool team has signed a sponsorship deal with Xolo in India for contents directed at Indian users of smartphones and tablets
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Puma Golf has signed a sponsorship deal with Graham De...
Puma Golf has signed a sponsorship deal with Graham De Laet, a 31-year-old Canadian player who described as a rising star based on his recent score at several tournaments
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H&M is presenting a widely expanded offer of sports-inspired clothing...
H&M is presenting a widely expanded offer of sports-inspired clothing in its Swedish stores, focusing on running, fitness and yoga, for the spring/summer season
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Engelbert Strauss, a German producer of work clothing, footwear and...
Engelbert Strauss, a German producer of work clothing, footwear and accessories, has signed up as an official sponsor of the European Handball Federation's championships in Denmark on Jan. 12-26 and in Hungary and Croatia on Dec. 7-21, in a deal brokered by Infront Sports & Media
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Srixon signs up K.J. Choi to a multi-year endorsement deal...
Srixon signs up K.J. Choi to a multi-year endorsement deal
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Haglöfs will get a marketing award in the multi-channel category...
Haglöfs will get a marketing award in the multi-channel category at next month's Ispo Munich show for its “Monochrome” advertising campaign, which it launched last spring on various types of media in 26 markets to support the launch of its biking and trail running segments. It used a limited range ...
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Poc Sweden has announced a partnership with the Volvo Car...
Poc Sweden has announced a partnership with the Volvo Car Group in the development and design of safety systems for cyclists. An initial R&D project will focus on communication between cars and cyclists, and the first results are due to be presented in the second half of 2014. Volvo sees ...
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Salomon extends its contract with Andreas Fransson, the well-known Swedish...
Salomon extends its contract with Andreas Fransson, the well-known Swedish freeski and ski mountaineering champion, getting him to endorse its apparel as well
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Skullcandy, the leading American brand of earphones, lends its name...
Skullcandy, the leading American brand of earphones, lends its name to Toshiba for a special line of laptop computers
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Sanuk taps Malia Manuel as a brand ambassador
Sanuk taps Malia Manuel as a brand ambassador
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Thermore is presenting yet another alternative to down through the...
Thermore is presenting yet another alternative to down through the second generation of its Aria insulation, which is more eco-friendly than the previous one. Half of the contents is recycled fibers. The Italian company has been Bluesign-certified for its Classic, Ecodown, Rinnova and Thermosoft ranges.
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Warrior Football, which is already the official sponsor of the...
Warrior Football, which is already the official sponsor of the Liverpool football club, has signed an endorsement contract with Kolo Toure, a centerback from the Ivory Coast who plays for the team
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Under Armour is partnering with Lockheed Martin, the aerospace and...
Under Armour is partnering with Lockheed Martin, the aerospace and defense company, to build a faster speedskating suit. According to a report in The Washington Post, the suit is being called the “Mach 39” and is to be unveiled at the Winter Olympics in Sochi next February. The Baltimore-based brand ...
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Adidas has signed a contract with Jeremy Lin, the highly...
Adidas has signed a contract with Jeremy Lin, the highly acclaimed guard of the Houston Rockets basketball team. Lin, who is the first Asian-American NBA player, has stopped endorsing Nike
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J.Lindeberg is extending its range of premium skiwear, adding...
J.Lindeberg is extending its range of premium skiwear, adding garments with water-resistant leather by Pittards
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Brooks has added Nick Symmonds, a middle-distance runner who has...
Brooks has added Nick Symmonds, a middle-distance runner who has participated in the Olympics, to its roster of sponsored athletes
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Adams Golf has signed a multi-year sponsorship agreement with Ernie...
Adams Golf has signed a multi-year sponsorship agreement with Ernie Els, winner of 70 professional golf tournaments including two world championships
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Columbia Sportswear has filed a lawsuit against Seirus Innovative Accessories...
Columbia Sportswear has filed a lawsuit against Seirus Innovative Accessories for infringement on its patent for its insulating Omni Heat reflective material. In the lawsuit it filed in Seattle at the beginning of December, Columbia accused Utah-based Seirus of selling gloves with a heat-reflecting material and bearing a wavy ornamental ...
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Inov-8 has posted a video on YouTube in connection...
Inov-8 has posted a video on YouTube in connection with its 10th anniversary where its founder, Wayne Edy, tells some interesting parts of the story of his company
