News and insights about brands in the sporting goods industry – Page 332
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Justin Rose has extended his equipment contract with TaylorMade...
Justin Rose has extended his equipment contract with TaylorMade until 2018
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Kahuna Creations reports that it has just gotten a patent...
Kahuna Creations reports that it has just gotten a patent to protect its invention of “Land Paddling,” a sport that can be described as a cross between stand-up paddling and skateboarding
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Warrior Sport has signed a sponsorship deal with José Manuel...
Warrior Sport has signed a sponsorship deal with José Manuel Pinto, the goalkeeper of the FC Barcelona football team
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Oakley and Smith Optics have developed vintage styles of goggles...
Oakley and Smith Optics have developed vintage styles of goggles for the athletes that they are sponsoring at the Winter Olympics in Sochi
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Dobotex, which is a fully owned subsidiary of Puma since...
Dobotex, which is a fully owned subsidiary of Puma since 2012, has a signed a contract to be the European licensee of Levi's for men's underwear and socks, to be launched in the next autumn
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Primaloft, which is growing faster than when it was part...
Primaloft, which is growing faster than when it was part of Albany International, has various new projects in the pipeline for fibers that will retain body heat and harness the heat from the sun. The company has also taken over its agents in Russia and Scandinavia, and it is launching ...
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Salewa has introduced rocker technology in its snowshoes
Salewa has introduced rocker technology in its snowshoes
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As part of its new sports marketing program, Puma is...
As part of its new sports marketing program, Puma is going to launch on Feb. 13 a new campaign in the German-speaking countries ahead of the World Cup under the theme “The Nature of Believing.” It will have Marco Reuss, the German football player, as its testimonial. Reuss will run ...
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Sochi Games 2014 Licensing expects to sell more than 75,000...
Sochi Games 2014 Licensing expects to sell more than 75,000 licensed cross-country skis, 30,000 pairs of skates, 260,000 soccer balls and over 5.5 million souvenirs through 55 contracts with various vendors before the Winter Olympic Games open on Feb. 6. The organization has already opened retail stores in Moscow and ...
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Accell Group has decided to shelve the Bremshey brand and...
Accell Group has decided to shelve the Bremshey brand and to concentrate all its resources in the fitness sector on Tunturi. The company will launch a new range of fitness products at Ispo, positioned in three segments of the market. It will also launch a new slogan, “It's Easy to ...
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Under Armour is taking the place of Adidas as official...
Under Armour is taking the place of Adidas as official supplier of footwear, apparel and equipment for the famous collegiate sports teams of the University of Notre Dame, in the U.S. state of Indiana. Adidas has been the sponsor of the university's athletic teams, nicknamed as the Fighting Irish, for ...
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Fila has announced a multi-year endorsement agreement with Sam Querrey,...
Fila has announced a multi-year endorsement agreement with Sam Querrey, the American tennis star and member of the U.S. Davis Cup Team. Querrey, 26, has been ranked in the Top 50 on the ATP World Tour for five of the past six years, reaching a career-high ranking at number 17 ...
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Wolsey has signed multi-year agreements with Robert Rock, Tom Lewis...
Wolsey has signed multi-year agreements with Robert Rock, Tom Lewis and James Heath to wear its recently re-launched historic Sports Line Sportsman Collection. The three British professional golfers will represent the clothing brand on the European Tour. Rock, 36, is a two-time European Tour winner. Tom Lewis, 23, made history ...
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APO, the French snowboard company run by Régis Rolland, is...
APO, the French snowboard company run by Régis Rolland, is coming up with a special dual binding for splitboards, developed together with Plum, a French manufacturer of touring skis
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Lotto and João Sousa, the best ever ATP-ranked Portuguese tennis...
Lotto and João Sousa, the best ever ATP-ranked Portuguese tennis player, have signed a two-year technical sponsorship agreement for the supply of footwear, clothing and accessories for competitions and leisure time. João Sousa is the first ever Portuguese tennis player to enter the ATP Top 50, getting to the 47th ...
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New Balance has launched New Balance Golf, a golf footwear...
New Balance has launched New Balance Golf, a golf footwear collection by a new licensee, Klonelab. New Balance Golf debuted in the U.S. at the beginning of January. The new shoes feature waterproof leathers and lightweight, breathable air-mesh fabrics. The line comprises of six styles for men and women in ...
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Nike has become the official supplier of the Eintracht Frankfurt...
Nike has become the official supplier of the Eintracht Frankfurt football team, starting next summer. The German first-division team has been sponsored by a local brand, Jako, for the past 11 years. According to an unconfirmed report in Germany's Bild Zeitung, Nike is paying around €3 million a year to ...
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Houdini Sportswear's new Bedrock pants for women have received Ispo's...
Houdini Sportswear's new Bedrock pants for women have received Ispo's Eco Achievement Award because it is cradle-to-cradle recyclable. The company's new three-shell Bedrock collection uses a hydrophilic membrane, Atmos, made of pure polyester. The pants are fully seam-sealed and DWR-treated. They are made of engineered stretch panels. They feature a ...
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Recon Instuments, the company behind the first consumer heads-up displays...
Recon Instuments, the company behind the first consumer heads-up displays for sports, announced full Facebook social media integration with Snow2, allowing skiers to share performance statistics in real time while on the slopes
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On, the Swiss sporting goods brand of running shoes, has...
On, the Swiss sporting goods brand of running shoes, has stopped working with TeamTBB, a group of 38 professional athletes, various country teams and a global network of certified coaches. After the departure of one of the coaches, Brett Sutton, and of top-athletes like Mary-Beth Ellis, Caroline Steffen, David Dellow ...
