News and insights about brands in the sporting goods industry – Page 334
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Runners wearing minimalist running shoes tend to experience more injuries...
Runners wearing minimalist running shoes tend to experience more injuries than those in traditional shoes, according to a recent study by Griffith University in Australia. Biomechanical studies in laboratories, based on the observation of 99 runners over a three-month period, indicated that running barefoot, or close to it, shortens a ...
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W.L. Gore will officially launch a new online platform for...
W.L. Gore will officially launch a new online platform for customers and retailers at Ispo 2014. The new portal provides information and services related to the Gore-Tex and Windstopper brands in ten different languages. The site will first be launched in English. Other language versions will then follow, including German, ...
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Satra has launched a new website, www.wholeshoetest.com, offering a wide...
Satra has launched a new website, www.wholeshoetest.com, offering a wide range of tests to help brands and manufacturers evaluate the performances of six types of finished footwear items, including sports shoes. Each section presents a photographic example of a typical shoe with interactive “hotspots” that pinpoint key features for testing, ...
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Thule will be presenting a number of new products at...
Thule will be presenting a number of new products at this year's Ispo trade show in Munich, on Jan. 26-29. The Swedish outdoor company will introduce the SkiClick, a new ski carrier for cross-country skiers, as well as the Round Trip Ski Bags for efficient transportation of skis and snowboards. ...
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Harris English, a 24-year-old American PGA Tour professional, has joined...
Harris English, a 24-year-old American PGA Tour professional, has joined the Tour staff of Callaway Golf, starting with the Hyundai Tournament of Champions in Maui
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Inov-8 has posted a video on YouTube in connection...
Inov-8 has posted a video on YouTube in connection with its 10th anniversary where its founder, Wayne Edy, tells some interesting parts of the story of his company
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Columbia Sportswear has filed a lawsuit against Seirus Innovative Accessories...
Columbia Sportswear has filed a lawsuit against Seirus Innovative Accessories for infringement on its patent for its insulating Omni Heat reflective material. In the lawsuit it filed in Seattle at the beginning of December, Columbia accused Utah-based Seirus of selling gloves with a heat-reflecting material and bearing a wavy ornamental ...
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Adams Golf has signed a multi-year sponsorship agreement with Ernie...
Adams Golf has signed a multi-year sponsorship agreement with Ernie Els, winner of 70 professional golf tournaments including two world championships
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Brooks has added Nick Symmonds, a middle-distance runner who has...
Brooks has added Nick Symmonds, a middle-distance runner who has participated in the Olympics, to its roster of sponsored athletes
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J.Lindeberg is extending its range of premium skiwear, adding...
J.Lindeberg is extending its range of premium skiwear, adding garments with water-resistant leather by Pittards
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Adidas has signed a contract with Jeremy Lin, the highly...
Adidas has signed a contract with Jeremy Lin, the highly acclaimed guard of the Houston Rockets basketball team. Lin, who is the first Asian-American NBA player, has stopped endorsing Nike
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Under Armour is partnering with Lockheed Martin, the aerospace and...
Under Armour is partnering with Lockheed Martin, the aerospace and defense company, to build a faster speedskating suit. According to a report in The Washington Post, the suit is being called the “Mach 39” and is to be unveiled at the Winter Olympics in Sochi next February. The Baltimore-based brand ...
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Warrior Football, which is already the official sponsor of the...
Warrior Football, which is already the official sponsor of the Liverpool football club, has signed an endorsement contract with Kolo Toure, a centerback from the Ivory Coast who plays for the team
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Thermore is presenting yet another alternative to down through the...
Thermore is presenting yet another alternative to down through the second generation of its Aria insulation, which is more eco-friendly than the previous one. Half of the contents is recycled fibers. The Italian company has been Bluesign-certified for its Classic, Ecodown, Rinnova and Thermosoft ranges.
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Sanuk taps Malia Manuel as a brand ambassador
Sanuk taps Malia Manuel as a brand ambassador
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Skullcandy, the leading American brand of earphones, lends its name...
Skullcandy, the leading American brand of earphones, lends its name to Toshiba for a special line of laptop computers
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Salomon extends its contract with Andreas Fransson, the well-known Swedish...
Salomon extends its contract with Andreas Fransson, the well-known Swedish freeski and ski mountaineering champion, getting him to endorse its apparel as well
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Poc Sweden has announced a partnership with the Volvo Car...
Poc Sweden has announced a partnership with the Volvo Car Group in the development and design of safety systems for cyclists. An initial R&D project will focus on communication between cars and cyclists, and the first results are due to be presented in the second half of 2014. Volvo sees ...
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Haglöfs will get a marketing award in the multi-channel category...
Haglöfs will get a marketing award in the multi-channel category at next month's Ispo Munich show for its “Monochrome” advertising campaign, which it launched last spring on various types of media in 26 markets to support the launch of its biking and trail running segments. It used a limited range ...
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Srixon signs up K.J. Choi to a multi-year endorsement deal...
Srixon signs up K.J. Choi to a multi-year endorsement deal
