News and insights about brands in the sporting goods industry – Page 334
-
News briefs
Intersport is going to be the main sponsor of the...
Intersport is going to be the main sponsor of the 2013/14 edition of the Vierschanzentouren, a very popular ski jumping competition held at four resorts in Germany and Austria around the New Year. This year's event will start in the German village of Obersdorf on Dec. 28. Now that the ...
-
News briefs
Ispo has relaunched its website. One key new feature is...
Ispo has relaunched its website. One key new feature is a responsive web design that allows the page display to adopt itself to the type of terminal – be it a regular computer, a tablet or a smartphone. The Ispo Hub provides immediate access to all the homepages of Ispo ...
-
News briefs
Vissla and D'Blanc are the names of two of the...
Vissla and D'Blanc are the names of two of the three new California-based surf brands that will be launched next year by Paul Naude, a former director of Billabong's operations in the Americas who failed in a bid to take over the company together with associates earlier this year. Vissla ...
-
Short stops
Cratoni, the German supplier of helmets and eyewear for cycling...
Cratoni, the German supplier of helmets and eyewear for cycling and snow sports, has revamped its website
-
Article
Columbia Sportswear wants to be more competitive
Columbia Sportswear will introduce new products with lower entry price levels and new technologies in Europe and the rest of the world. Noting that the purpose of this is to become more competitive and affordable, responding to consumers' demand for better value, Franco Fogliato, the newly-minted European manager of the ...
-
Short stops
Puma is co-branding a line of sneakers for the North...
Puma is co-branding a line of sneakers for the North American market with Solange Knowles, the American singer, songwriter and fashion model
-
News briefs
Nike clothing will be made with a new fabric dyed...
Nike clothing will be made with a new fabric dyed with ColorDry, described as a new process that eliminates water, replacing it with pressurized and recyclable carbon dioxide, and reduces the use of chemicals. It comes from a new dyehouse opened in Taiwan a few days ago by a contract ...
-
News briefs
Polar Bottle is launching a special edition of insulated bottles...
Polar Bottle is launching a special edition of insulated bottles for the 2014 Fifa World Cup. Each bottle's design is based on the national flags of the 32 teams that have qualified for the football event in Brazil. The featured nations are: Algeria, Argentina, Australia, Belgium, Bosnia, Brazil, Cameroon, Chile, ...
-
Short stops
Willy Bogner has received the Otto Mecheels medal for service...
Willy Bogner has received the Otto Mecheels medal for service to and innovation in the textile industry from the Hohenstein Institute, where he was a student in the 1960s, before working for the company set up by his father in 1932
-
News briefs
Babolat has expanded its association with the international tennis championships...
Babolat has expanded its association with the international tennis championships at Wimbledon, becoming the official supplier of tennis racquets, bags and accessories for the tournament from Jan. 1, 2014. The French company already became Wimbledon's official supplier of shoes earlier this year. Babolat is already the official supplier of the ...
-
Short stops
Under Armour will be the new exclusive supplier of performance...
Under Armour will be the new exclusive supplier of performance apparel to the U.S. National Lacrosse League
-
Short stops
Under Armour has become an approved supplier of Foremost Golf,...
Under Armour has become an approved supplier of Foremost Golf, following strong sell-through of its men's apparel in its affiliated golf stores in the U.K.
-
News briefs
Confirming previous reports, Quechua, the outdoor brand of Décathlon, announced...
Confirming previous reports, Quechua, the outdoor brand of Décathlon, announced the launch of what it describes as “the first mountainproof smartphone” specifically designed for hikers, hoping to replicate the success of its quick-opening “two-seconds” tent. Company officials declined to share their sales projections, but revealed that Décathlon has already sold ...
-
Short stops
Quiksilver has struck a licensing deal with Li & Fung...
Quiksilver has struck a licensing deal with Li & Fung to develop, manufacture and market lines of children's wear under the Quiksilver and DC brand names for distribution in the Americas, starting with the autumn 2014 season
-
News briefs
Adidas has announced its participation in Speedfactory, a program initiated...
Adidas has announced its participation in Speedfactory, a program initiated by the German government to find innovative ways of manufacturing products over the next ten to 15 years, for which 120 companies had applied. Adidas will lead one out of 20 consortia operating in different fields, setting the targets for ...
-
News briefs
Adidas could suffer a big blow after the announcement by...
Adidas could suffer a big blow after the announcement by Derrick Rose, one of the brand's superstars, that he would not play for the remainder of the 2013/14 season following surgery to repair a medial meniscus tear in his right knee at the end of November. The Chicago Bulls player ...
-
Short stops
Cate Campbell, the 21-year-old freestyle swimming champion from Australia, is...
Cate Campbell, the 21-year-old freestyle swimming champion from Australia, is joining Arena's Elite Team
-
News briefs
Rossignol has unveiled a new advertizing campaign for its 2013/2014...
Rossignol has unveiled a new advertizing campaign for its 2013/2014 collection that targets women only. The campaign, developed in partnership with a French agency, La Famille, features images of female skiers taken in France's Val Thorens at an altitude of 2,300 meters. Skiers were selected on site by Sacha Golberger, ...
-
News briefs
Ralph Lauren has presented a range of uniforms that are...
Ralph Lauren has presented a range of uniforms that are completely made in the USA for the members of the U.S. Winter Olympic team in Sochi, to be worn during the opening and closing ceremonies and at the Olympic Village. The fashion company has contracted 40 U.S. manufacturers to make ...
-
News briefs
La Sportiva is the main sponsor of a new team...
La Sportiva is the main sponsor of a new team of professional and amateur ski touring athletes, which has been named the La Sportiva Mountain Attack Team. It takes the name from the Italian company and from Mountain Attack, a well-known Austrian ski touring race that will take place for ...
