News and insights about brands in the sporting goods industry – Page 334
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Skullcandy, the leading American brand of earphones, lends its name...
Skullcandy, the leading American brand of earphones, lends its name to Toshiba for a special line of laptop computers
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Salomon extends its contract with Andreas Fransson, the well-known Swedish...
Salomon extends its contract with Andreas Fransson, the well-known Swedish freeski and ski mountaineering champion, getting him to endorse its apparel as well
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Poc Sweden has announced a partnership with the Volvo Car...
Poc Sweden has announced a partnership with the Volvo Car Group in the development and design of safety systems for cyclists. An initial R&D project will focus on communication between cars and cyclists, and the first results are due to be presented in the second half of 2014. Volvo sees ...
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Haglöfs will get a marketing award in the multi-channel category...
Haglöfs will get a marketing award in the multi-channel category at next month's Ispo Munich show for its “Monochrome” advertising campaign, which it launched last spring on various types of media in 26 markets to support the launch of its biking and trail running segments. It used a limited range ...
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Srixon signs up K.J. Choi to a multi-year endorsement deal...
Srixon signs up K.J. Choi to a multi-year endorsement deal
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H&M is presenting a widely expanded offer of sports-inspired clothing...
H&M is presenting a widely expanded offer of sports-inspired clothing in its Swedish stores, focusing on running, fitness and yoga, for the spring/summer season
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Engelbert Strauss, a German producer of work clothing, footwear and...
Engelbert Strauss, a German producer of work clothing, footwear and accessories, has signed up as an official sponsor of the European Handball Federation's championships in Denmark on Jan. 12-26 and in Hungary and Croatia on Dec. 7-21, in a deal brokered by Infront Sports & Media
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Puma Golf has signed a sponsorship deal with Graham De...
Puma Golf has signed a sponsorship deal with Graham De Laet, a 31-year-old Canadian player who described as a rising star based on his recent score at several tournaments
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The Liverpool team has signed a sponsorship deal with Xolo...
The Liverpool team has signed a sponsorship deal with Xolo in India for contents directed at Indian users of smartphones and tablets
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Prince has renewed its partnership as the official supplier of...
Prince has renewed its partnership as the official supplier of racquets and balls to the U.S. Professional Tennis Association
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Lisa Norden, a Swedish Olympic triathlete who won silver at...
Lisa Norden, a Swedish Olympic triathlete who won silver at the London Games in 2012, has signed a three-year sponsorship deal with Intersport Sverige
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The 2013 Vans Triple Crown of Surfing (VCTS) set a...
The 2013 Vans Triple Crown of Surfing (VCTS) set a record for the largest audience to witness an action sports event, with more than 3.5 million people in a total of two million hours of webcast viewing. In addition, the Billabong Pipe Masters, the final stop of the specialty series ...
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Hydra Ventures, a corporate venture arm of the Adidas Group,...
Hydra Ventures, a corporate venture arm of the Adidas Group, is to invest 2.0 million Canadian dollars (€1.4m-$1.9m) in Crailar Technologies, the Canadian company that produces and markets the Crailar Flax fiber. The investment comes in the form of a private placement in which Hydra Ventures will essentially buy up ...
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Afydad, the Spanish sporting goods industry association, will take advantage...
Afydad, the Spanish sporting goods industry association, will take advantage of the Ispo Munich show at the end of January to invite buyers from Brazil, Chile, Colombia, Ecuador, Mexico, Panama and Peru. The action has the support of the Spanish export promotion agency, Icex, and of Messe München, organizer of ...
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Puma has appointed JWT as its lead creative agency. The...
Puma has appointed JWT as its lead creative agency. The sports company had been with the agency Droga5 since 2008 but the two split earlier this year. With immediate effect, JWT will assume a leadership position over all of Puma's advertising and creative activities on a global basis. The Puma ...
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Tecnica Group and Altana have signed a five-year licensing agreement...
Tecnica Group and Altana have signed a five-year licensing agreement for the baby, kids and junior clothing lines branded Moon Boot. Altana will be in charge of the design, production and marketing of these ranges. For Tecnica, the move is part of its brand-extension strategy named “Moonbotizing the world,” revolving ...
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Amer Sports has extended the number of employees benefitting from...
Amer Sports has extended the number of employees benefitting from its Performance Share Plan from about 80 to 200 for the 2013-15 period. The amount of net rewards to be paid on the basis of the plan has been raised from a maximum total of 1.2 million shares to 1.4 ...
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Kanye West, a well-known American rapper, has signed an endorsement...
Kanye West, a well-known American rapper, has signed an endorsement deal with Adidas. According to The New York Post, it is worth $10 million plus royalties. He had been previously sponsored by Nike.
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Puma has announced a longterm endorsement deal for its football...
Puma has announced a longterm endorsement deal for its football boots with Mario Balotelli, an iconic Italian striker who moved from the Manchester City team to the Italian AC Milan club last January. He was previously wearing Nike boots. Unconfirmed reports indicate that Puma won a contest for the deal ...
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Schöffel is launching a line of ski and outdoor apparel...
Schöffel is launching a line of ski and outdoor apparel for children aged 8 to 14 for the autumn/winter 2014/15 season. Reportedly, the German company has been suffering flat sales, in spite of a big advertising campaign in the past year, but the orders that it has collected for the ...
