News and insights about brands in the sporting goods industry – Page 337
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Canterbury of New Zealand has signed up Kevin Sinfield, captain...
Canterbury of New Zealand has signed up Kevin Sinfield, captain of the English Rugby Team and of the Leeds Rhinos
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Hermès, the French luxury goods company, has started to sell...
Hermès, the French luxury goods company, has started to sell a very expensive collection of ski clothing and accessories made in France. Many of the products are manufactured in a French factory that has been making Hermès swimwear since last year. Some of the clothing is made in waterproof leather. ...
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Craft has signed a three-year sponsorship deal with the Orica-Greenedge...
Craft has signed a three-year sponsorship deal with the Orica-Greenedge cycling team
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Nike Golf is putting out the lightest version of its...
Nike Golf is putting out the lightest version of its ergonomic golf bag, the Nike Sport Lite, which weighs less than 1.8 kilos
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Shimano has introduced a new totally integrated group set for...
Shimano has introduced a new totally integrated group set for electrical bikes that goes into operation when the rider is pedaling and cuts off when a speed of 25 km/h is reached. It is the second generation of STEPS, an acronym for the Shimano Total Electric Power System, which was ...
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La Sportiva is the main sponsor of a new team...
La Sportiva is the main sponsor of a new team of professional and amateur ski touring athletes, which has been named the La Sportiva Mountain Attack Team. It takes the name from the Italian company and from Mountain Attack, a well-known Austrian ski touring race that will take place for ...
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Ralph Lauren has presented a range of uniforms that are...
Ralph Lauren has presented a range of uniforms that are completely made in the USA for the members of the U.S. Winter Olympic team in Sochi, to be worn during the opening and closing ceremonies and at the Olympic Village. The fashion company has contracted 40 U.S. manufacturers to make ...
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Dare2b will be the technical sponsor of San Sebastian marathon,...
Dare2b will be the technical sponsor of San Sebastian marathon, scheduled to take place in the Spanish town next Nov. 24
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Lotto Sport Italia celebrated the 40th anniversary of its brand...
Lotto Sport Italia celebrated the 40th anniversary of its brand a few days ago with a friendly football match between the company's own team and a team of fashion designers including big names such as Renzo and Stefano Rosso (Diesel), Santo Versace and Alfonso Dolce (Dolce & Gabbana). Former ...
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Nike unveiled the second generation of its FuelBand activity tracker...
Nike unveiled the second generation of its FuelBand activity tracker and fitness monitor at an event held in New York City earlier this month. The new Nike+ FuelBand SE provides more information and motivation than its predecessor to keep users moving. It does not allow “cheating” to rig the user's ...
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The Adidas Group has relaunched its corporate website with several...
The Adidas Group has relaunched its corporate website with several new features. For example, the home page aggregates contents from the across the site on topics like football or global sales, and it provides links to social network. The website has a new section with feature stories about the group ...
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Just one day after Nike's presentation of its new FuelBand...
Just one day after Nike's presentation of its new FuelBand SE in New York City, Adidas chose the GigaOm's Mobilize conference in San Francisco to present its Android-based MiCoach Smart Run. This rather bulky, yet multi-functional wrist-top device is said to be the most advanced intuitive running watch in the ...
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Athletic Propulsion Lab of Los Angeles has released a special...
Athletic Propulsion Lab of Los Angeles has released a special edition of its APL Concept 3 men's basketball shoe in pink and white to support Breast Cancer Awareness Month. The custom insoles carry the words “Hope” in the left shoe and “Cure” in the right shoe. Ten percent of the ...
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Undergoing yet another mutation, Killer Loop, one of the brands...
Undergoing yet another mutation, Killer Loop, one of the brands of Italy's Benetton Group, has shifted its focus to the technical outdoor segment. Starting with the current autumn/winter collection, its offer now includes highly technical garments developed for extreme weather conditions. They are being sold in selected specialty stores and ...
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Anta Sports has signed an endorsement contract with Rajon Rondo,...
Anta Sports has signed an endorsement contract with Rajon Rondo, four-time NBA All-Star and Boston Celtics guard. The basketball player will represent the Chinese sportswear brand for the next eight years. The deal includes Rondo's own signature shoe and sports apparel line, which will come out with the RRI label. ...
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APO, the French snowboard company of Régis Rolland, is launching...
APO, the French snowboard company of Régis Rolland, is launching a new generation of rear-entry snowboard bindings for the winter 2013/14 season
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Puma has launched a new running application for the iPhone...
Puma has launched a new running application for the iPhone that analyzes the effect of external conditions on the user's running performance, for example the fact that the time of day affects the results. Called Pumatrac, the new app doesn't require input of much data as it mainly uses its ...
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A new information application for Blizzard and Tecnica is now...
A new information application for Blizzard and Tecnica is now free to download for dealers and retail customers. The app has been made available to retailers since January 2013 but is now also available for consumers as well. iPad users can load it directly on their device through the App ...
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Under Armour staged a special event in Shanghai last Oct....
Under Armour staged a special event in Shanghai last Oct. 18 to inaugurate an Under Armour Experience store in the city's Jing An Kerry Center. The company, which has an office in China, showed its 3D “Under Armour Experience” film in the presence of the company's president, Kevin Plank, and ...
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Under Armour signs up Stephen Currey, NBA point guard for...
Under Armour signs up Stephen Currey, NBA point guard for the Golden State Warriors
