News and insights about brands in the sporting goods industry – Page 337
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News briefs
Joakim Noah has stopped his association with Le Coq Sportif,...
Joakim Noah has stopped his association with Le Coq Sportif, the French brand previously worn by his father Yannick, to become an official endorser for Adidas. Since the beginning of his NBA career, Joakim Noah had always laced up in a pair of Le Coq Sportif sneakers. He joins his ...
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News briefs
The National Basketball Association (NBA) and Warner Bros. Consumer Products...
The National Basketball Association (NBA) and Warner Bros. Consumer Products have signed a multi-year agreement to launch a range of products, events and promotional campaigns across Europe, the Middle East and Africa (EMEA). The deal will use the Jr. NBA/Jr. WNBA and Looney Tunes Active brands to boost participation in ...
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News briefs
Asics has presented a new natural running shoe, the Gel-Super...
Asics has presented a new natural running shoe, the Gel-Super J33, that is specifically designed for overpronators. Supported by a slogan, “Mix up your running,” the shoe will be available at selected speciality stores from next spring. The Japanese company has also announced a simplification of its offer, establishing four ...
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News briefs
Asics will be the first title sponsor of the Great...
Asics will be the first title sponsor of the Great Manchester Marathon next April 6. The race, which will be renamed Asics Great Manchester Marathon, was brought back to the English city in 2012 after an absence of ten years. It is described as the flattest marathon in the U.K.
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News briefs
Asics will be the sponsor of Australian Rugby and official...
Asics will be the sponsor of Australian Rugby and official partner of the Qantas Wallabies from 2014. The new deal extends the existing partnership of the Japanese sportswear brand with Australian Rugby as the official footwear supplier of the Qantas Wallabies and Australian Rugby teams for 2013. Under the terms ...
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News briefs
Under Armour staged a special event in Shanghai last Oct....
Under Armour staged a special event in Shanghai last Oct. 18 to inaugurate an Under Armour Experience store in the city's Jing An Kerry Center. The company, which has an office in China, showed its 3D “Under Armour Experience” film in the presence of the company's president, Kevin Plank, and ...
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Short stops
Under Armour signs up Stephen Currey, NBA point guard for...
Under Armour signs up Stephen Currey, NBA point guard for the Golden State Warriors
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News briefs
Puma has launched a new running application for the iPhone...
Puma has launched a new running application for the iPhone that analyzes the effect of external conditions on the user's running performance, for example the fact that the time of day affects the results. Called Pumatrac, the new app doesn't require input of much data as it mainly uses its ...
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News briefs
A new information application for Blizzard and Tecnica is now...
A new information application for Blizzard and Tecnica is now free to download for dealers and retail customers. The app has been made available to retailers since January 2013 but is now also available for consumers as well. iPad users can load it directly on their device through the App ...
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Short stops
APO, the French snowboard company of Régis Rolland, is launching...
APO, the French snowboard company of Régis Rolland, is launching a new generation of rear-entry snowboard bindings for the winter 2013/14 season
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News briefs
Anta Sports has signed an endorsement contract with Rajon Rondo,...
Anta Sports has signed an endorsement contract with Rajon Rondo, four-time NBA All-Star and Boston Celtics guard. The basketball player will represent the Chinese sportswear brand for the next eight years. The deal includes Rondo's own signature shoe and sports apparel line, which will come out with the RRI label. ...
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News briefs
Undergoing yet another mutation, Killer Loop, one of the brands...
Undergoing yet another mutation, Killer Loop, one of the brands of Italy's Benetton Group, has shifted its focus to the technical outdoor segment. Starting with the current autumn/winter collection, its offer now includes highly technical garments developed for extreme weather conditions. They are being sold in selected specialty stores and ...
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News briefs
Athletic Propulsion Lab of Los Angeles has released a special...
Athletic Propulsion Lab of Los Angeles has released a special edition of its APL Concept 3 men's basketball shoe in pink and white to support Breast Cancer Awareness Month. The custom insoles carry the words “Hope” in the left shoe and “Cure” in the right shoe. Ten percent of the ...
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News briefs
Just one day after Nike's presentation of its new FuelBand...
Just one day after Nike's presentation of its new FuelBand SE in New York City, Adidas chose the GigaOm's Mobilize conference in San Francisco to present its Android-based MiCoach Smart Run. This rather bulky, yet multi-functional wrist-top device is said to be the most advanced intuitive running watch in the ...
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News briefs
The Adidas Group has relaunched its corporate website with several...
The Adidas Group has relaunched its corporate website with several new features. For example, the home page aggregates contents from the across the site on topics like football or global sales, and it provides links to social network. The website has a new section with feature stories about the group ...
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News briefs
Nike unveiled the second generation of its FuelBand activity tracker...
Nike unveiled the second generation of its FuelBand activity tracker and fitness monitor at an event held in New York City earlier this month. The new Nike+ FuelBand SE provides more information and motivation than its predecessor to keep users moving. It does not allow “cheating” to rig the user's ...
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News briefs
Lotto Sport Italia celebrated the 40th anniversary of its brand...
Lotto Sport Italia celebrated the 40th anniversary of its brand a few days ago with a friendly football match between the company's own team and a team of fashion designers including big names such as Renzo and Stefano Rosso (Diesel), Santo Versace and Alfonso Dolce (Dolce & Gabbana). Former ...
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Short stops
Dare2b will be the technical sponsor of San Sebastian marathon,...
Dare2b will be the technical sponsor of San Sebastian marathon, scheduled to take place in the Spanish town next Nov. 24
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Article
Fogliato will run Columbia in Europe
Columbia Sportswear has named Franco Fogliato senior vice president for Europe, the Middle East and Africa (EMEA) with effect from Nov. 4. As reported in the previous article, Fogliato is on the verge of leaving Billabong International, where he spent nine years after holding various leadership roles at The North ...
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News briefs
Puma has signed an NFL player, Jamaal Charles, to a...
Puma has signed an NFL player, Jamaal Charles, to a two-year deal to represent the brand's training category for men. The Kansas City Chief's running back will be the fifth member on Puma's training team, along with Cordarrelle Patterson, Usain Bolt, Maurice Edu and Dave Mirra. Charles will be featured ...
