News and insights about brands in the sporting goods industry – Page 335
-
News briefs
La Sportiva is the main sponsor of a new team...
La Sportiva is the main sponsor of a new team of professional and amateur ski touring athletes, which has been named the La Sportiva Mountain Attack Team. It takes the name from the Italian company and from Mountain Attack, a well-known Austrian ski touring race that will take place for ...
-
News briefs
Shimano has introduced a new totally integrated group set for...
Shimano has introduced a new totally integrated group set for electrical bikes that goes into operation when the rider is pedaling and cuts off when a speed of 25 km/h is reached. It is the second generation of STEPS, an acronym for the Shimano Total Electric Power System, which was ...
-
Short stops
Nike Golf is putting out the lightest version of its...
Nike Golf is putting out the lightest version of its ergonomic golf bag, the Nike Sport Lite, which weighs less than 1.8 kilos
-
Short stops
Craft has signed a three-year sponsorship deal with the Orica-Greenedge...
Craft has signed a three-year sponsorship deal with the Orica-Greenedge cycling team
-
News briefs
Hermès, the French luxury goods company, has started to sell...
Hermès, the French luxury goods company, has started to sell a very expensive collection of ski clothing and accessories made in France. Many of the products are manufactured in a French factory that has been making Hermès swimwear since last year. Some of the clothing is made in waterproof leather. ...
-
Short stops
Canterbury of New Zealand has signed up Kevin Sinfield, captain...
Canterbury of New Zealand has signed up Kevin Sinfield, captain of the English Rugby Team and of the Leeds Rhinos
-
News briefs
Cristiano Ronaldo has launched his first line of underwear, called...
Cristiano Ronaldo has launched his first line of underwear, called CR7 by Cristiano Ronaldo. It is the first solo venture of this kind for the famous Portuguese football player. Made by a Danish company, JBS, it is being offered through a dedicated website to selected retailers and end customers.
-
News briefs
Skullcandy intends to bring “disruptive innovation” to the market for...
Skullcandy intends to bring “disruptive innovation” to the market for headphones below the $100 level. The American producer of creative audio accessories inspired by action sports will also be more closely associated with professional sports. It will launch a campaign featuring Thiago Silva, captain of the Brazilian football team, and ...
-
News briefs
Brunotti Sportswear is introducing a line of men's boxer shorts...
Brunotti Sportswear is introducing a line of men's boxer shorts and other underwear. The Dutch producer of surf-inspired apparel says it's a logical step because of its existing knowledge in swimwear. The company has hired an account manager for body fashion, Gheza Busnik, who worked in the sector with brands ...
-
Short stops
Shimano has extended its partnership with the Belkin Pro Cycling...
Shimano has extended its partnership with the Belkin Pro Cycling Team for two more years
-
News briefs
Babolat has launched a special new synthetic tennis string, called...
Babolat has launched a special new synthetic tennis string, called Babolat Origin, that combines power and comfort. Using an organically sourced polyamide integrated in a monofilament construction, called Pure Combo, it is said to provide an unmatched level of elasticity and flexibility for a monofilament string. It will be available ...
-
News briefs
Grifone is organizing a contest intended to associate its image...
Grifone is organizing a contest intended to associate its image with the Pyrenees Mountains, where the Spanish outdoor apparel company has its headquarters. It will select by Jan. 31 an adventurer with good communication skills who will receive €6,000 from Grifone to tour throughout the mountain range in a camping ...
-
News briefs
Confirming an article in SportEco, TSL says it is going to...
Confirming an article in SportEco, TSL says it is going to launch a highly innovative Nordic walking pole at the 2014 OutDoor show, but doesn't want to give away any details. The French snowshoe specialist already markets a line of rather technical Nordic walking poles, with sales stablizing at around 20,000 ...
-
Short stops
ON and Alex Thilo Brunner, designer of the Swiss brand...
ON and Alex Thilo Brunner, designer of the Swiss brand of running shoes, have won the 2013 Swiss Design Prize in the Market Product category
-
News briefs
Vaude is going to launch a new advertising spot in...
Vaude is going to launch a new advertising spot in 70 cinemas in Germany, Austria and Switzerland during the month of November. The 30-second spot covers all of Vaude's product segments: mountain sports, bike sports and backpacks. The longer version of the spot, 4 minutes long, will be presented online. ...
-
News briefs
Amer Sports has issued a bond worth 750 million Swedish...
Amer Sports has issued a bond worth 750 million Swedish kronor (€85.4m-$115.4m) to institutional investors, with a floating rate and a loan period of five years. It will use the bond for the repayment of loans and general corporate purposes. Nordea Markets acted as the sole book-runner for the bond, which ...
-
News briefs
Adidas has unveiled its new, limited-edition adizero f50 boot designed...
Adidas has unveiled its new, limited-edition adizero f50 boot designed by Yohji Yamamoto, the award-winning Japanese fashion designer. The German brand will sell just 2,000 pairs of the new f50s boot globally. The Yamamoto f50 uses the same technology as the current adizero f50 range, offering lightness and precision. The ...
-
Short stops
New Balance has signed up Ben Stokes, a 21-year-old cricketer...
New Balance has signed up Ben Stokes, a 21-year-old cricketer from New Zealand who has won the selection for the England Ashes Tour
-
News briefs
Polartec has launched a new synthetic insulation technology that should...
Polartec has launched a new synthetic insulation technology that should enable the development of what the company has described as the “first-ever breathable ‘puffy' garments.” The new technology, unlike down and existing synthetic insulation batting, features a highly stable layer allowing for more open and breathable fabrics to be used ...
-
Short stops
Hummel has launched a special line of sneakers for S...
Hummel has launched a special line of sneakers for S for Sneakers, a special shoe store in Copenhagen, in cooperation with the Créol Brothers
