News and insights about brands in the sporting goods industry – Page 335
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H&M is presenting a widely expanded offer of sports-inspired clothing...
H&M is presenting a widely expanded offer of sports-inspired clothing in its Swedish stores, focusing on running, fitness and yoga, for the spring/summer season
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Engelbert Strauss, a German producer of work clothing, footwear and...
Engelbert Strauss, a German producer of work clothing, footwear and accessories, has signed up as an official sponsor of the European Handball Federation's championships in Denmark on Jan. 12-26 and in Hungary and Croatia on Dec. 7-21, in a deal brokered by Infront Sports & Media
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Puma Golf has signed a sponsorship deal with Graham De...
Puma Golf has signed a sponsorship deal with Graham De Laet, a 31-year-old Canadian player who described as a rising star based on his recent score at several tournaments
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The Liverpool team has signed a sponsorship deal with Xolo...
The Liverpool team has signed a sponsorship deal with Xolo in India for contents directed at Indian users of smartphones and tablets
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Prince has renewed its partnership as the official supplier of...
Prince has renewed its partnership as the official supplier of racquets and balls to the U.S. Professional Tennis Association
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Lisa Norden, a Swedish Olympic triathlete who won silver at...
Lisa Norden, a Swedish Olympic triathlete who won silver at the London Games in 2012, has signed a three-year sponsorship deal with Intersport Sverige
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The 2013 Vans Triple Crown of Surfing (VCTS) set a...
The 2013 Vans Triple Crown of Surfing (VCTS) set a record for the largest audience to witness an action sports event, with more than 3.5 million people in a total of two million hours of webcast viewing. In addition, the Billabong Pipe Masters, the final stop of the specialty series ...
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Hydra Ventures, a corporate venture arm of the Adidas Group,...
Hydra Ventures, a corporate venture arm of the Adidas Group, is to invest 2.0 million Canadian dollars (€1.4m-$1.9m) in Crailar Technologies, the Canadian company that produces and markets the Crailar Flax fiber. The investment comes in the form of a private placement in which Hydra Ventures will essentially buy up ...
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Afydad, the Spanish sporting goods industry association, will take advantage...
Afydad, the Spanish sporting goods industry association, will take advantage of the Ispo Munich show at the end of January to invite buyers from Brazil, Chile, Colombia, Ecuador, Mexico, Panama and Peru. The action has the support of the Spanish export promotion agency, Icex, and of Messe München, organizer of ...
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Puma has appointed JWT as its lead creative agency. The...
Puma has appointed JWT as its lead creative agency. The sports company had been with the agency Droga5 since 2008 but the two split earlier this year. With immediate effect, JWT will assume a leadership position over all of Puma's advertising and creative activities on a global basis. The Puma ...
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Tecnica Group and Altana have signed a five-year licensing agreement...
Tecnica Group and Altana have signed a five-year licensing agreement for the baby, kids and junior clothing lines branded Moon Boot. Altana will be in charge of the design, production and marketing of these ranges. For Tecnica, the move is part of its brand-extension strategy named “Moonbotizing the world,” revolving ...
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Amer Sports has extended the number of employees benefitting from...
Amer Sports has extended the number of employees benefitting from its Performance Share Plan from about 80 to 200 for the 2013-15 period. The amount of net rewards to be paid on the basis of the plan has been raised from a maximum total of 1.2 million shares to 1.4 ...
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Kanye West, a well-known American rapper, has signed an endorsement...
Kanye West, a well-known American rapper, has signed an endorsement deal with Adidas. According to The New York Post, it is worth $10 million plus royalties. He had been previously sponsored by Nike.
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Puma has announced a longterm endorsement deal for its football...
Puma has announced a longterm endorsement deal for its football boots with Mario Balotelli, an iconic Italian striker who moved from the Manchester City team to the Italian AC Milan club last January. He was previously wearing Nike boots. Unconfirmed reports indicate that Puma won a contest for the deal ...
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Schöffel is launching a line of ski and outdoor apparel...
Schöffel is launching a line of ski and outdoor apparel for children aged 8 to 14 for the autumn/winter 2014/15 season. Reportedly, the German company has been suffering flat sales, in spite of a big advertising campaign in the past year, but the orders that it has collected for the ...
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Pentland Brands has chosen Asos as the exclusive retailer of...
Pentland Brands has chosen Asos as the exclusive retailer of its Ellesse brand in the U.K. The British online retailer is thus joining other exclusive partners such as Cisalfa in Italy, Go Sport in France, Primo in Belgium or Perry Sport in the Netherlands.
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Zoggs, the Australian brand of swim goggles and swimwear, has...
Zoggs, the Australian brand of swim goggles and swimwear, has signed a two-year agreement with Entertainment One to produce the Peppa Pig learn-to-swim range. Zoggs' new product line will be co-branded with the license giant. Available from January 2014, the range will comprise a selection of essential learn-to-swim products featuring ...
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Skechers has signed up Danielle Bradbery as the new face...
Skechers has signed up Danielle Bradbery as the new face for its global marketing and social media campaigns through 2015. The 17-year-old singer and breakout star is the recent winner of season 4 of NBC's The Voice, the youngest winner in the history of the popular television show. Bradbery will ...
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Jones Snowboards, the company founded by Jeremy Jones and run...
Jones Snowboards, the company founded by Jeremy Jones and run by Xavier Nidecker, has announced an increase in its warranty on its splitboards from three to five years, starting with the autumn/winter 2014/15 model year. The company has been producing solid snowboards for back-country terrain for four years. They are ...
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Ecco Golf has signed a sponsorship contract with Ernie Els,...
Ecco Golf has signed a sponsorship contract with Ernie Els, a 44-year-old South African player who has won 70 professional titles around the world, most recently at the 2013 BMW International Open in Munich, Germany, last June. He will wear the company's logo on headwear and compete in its hybrid ...
