News and insights about brands in the sporting goods industry – Page 335
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Pentland Brands has chosen Asos as the exclusive retailer of...
Pentland Brands has chosen Asos as the exclusive retailer of its Ellesse brand in the U.K. The British online retailer is thus joining other exclusive partners such as Cisalfa in Italy, Go Sport in France, Primo in Belgium or Perry Sport in the Netherlands.
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Zoggs, the Australian brand of swim goggles and swimwear, has...
Zoggs, the Australian brand of swim goggles and swimwear, has signed a two-year agreement with Entertainment One to produce the Peppa Pig learn-to-swim range. Zoggs' new product line will be co-branded with the license giant. Available from January 2014, the range will comprise a selection of essential learn-to-swim products featuring ...
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Skechers has signed up Danielle Bradbery as the new face...
Skechers has signed up Danielle Bradbery as the new face for its global marketing and social media campaigns through 2015. The 17-year-old singer and breakout star is the recent winner of season 4 of NBC's The Voice, the youngest winner in the history of the popular television show. Bradbery will ...
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Jones Snowboards, the company founded by Jeremy Jones and run...
Jones Snowboards, the company founded by Jeremy Jones and run by Xavier Nidecker, has announced an increase in its warranty on its splitboards from three to five years, starting with the autumn/winter 2014/15 model year. The company has been producing solid snowboards for back-country terrain for four years. They are ...
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Ecco Golf has signed a sponsorship contract with Ernie Els,...
Ecco Golf has signed a sponsorship contract with Ernie Els, a 44-year-old South African player who has won 70 professional titles around the world, most recently at the 2013 BMW International Open in Munich, Germany, last June. He will wear the company's logo on headwear and compete in its hybrid ...
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Warrior Sports has signed a four-year deal with the Shamrock...
Warrior Sports has signed a four-year deal with the Shamrock Rovers FC, which has had 17 victories in the Premier Division of the League of Ireland. The Irish football club had been sponsored by Umbro for many years.
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Eclat Textile, a supplier of Lululemon that makes flexible knit...
Eclat Textile, a supplier of Lululemon that makes flexible knit fabrics for sportswear, underwear and swimwear, has come in 8th place among the most innovative companies in Taiwan
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Zinc Sports will unveil an innovative fold-out scooter for urban...
Zinc Sports will unveil an innovative fold-out scooter for urban mobility as part of its Rollers range at the Ispo Munich trade show
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W.L. Gore says that Napapijri will integrate Gore-Tex technology in...
W.L. Gore says that Napapijri will integrate Gore-Tex technology in its autumn-winter 2014/15 collection
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Rossignol has unveiled a new advertizing campaign for its 2013/2014...
Rossignol has unveiled a new advertizing campaign for its 2013/2014 collection that targets women only. The campaign, developed in partnership with a French agency, La Famille, features images of female skiers taken in France's Val Thorens at an altitude of 2,300 meters. Skiers were selected on site by Sacha Golberger, ...
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Cate Campbell, the 21-year-old freestyle swimming champion from Australia, is...
Cate Campbell, the 21-year-old freestyle swimming champion from Australia, is joining Arena's Elite Team
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Adidas has announced its participation in Speedfactory, a program initiated...
Adidas has announced its participation in Speedfactory, a program initiated by the German government to find innovative ways of manufacturing products over the next ten to 15 years, for which 120 companies had applied. Adidas will lead one out of 20 consortia operating in different fields, setting the targets for ...
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Adidas could suffer a big blow after the announcement by...
Adidas could suffer a big blow after the announcement by Derrick Rose, one of the brand's superstars, that he would not play for the remainder of the 2013/14 season following surgery to repair a medial meniscus tear in his right knee at the end of November. The Chicago Bulls player ...
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Quiksilver has struck a licensing deal with Li & Fung...
Quiksilver has struck a licensing deal with Li & Fung to develop, manufacture and market lines of children's wear under the Quiksilver and DC brand names for distribution in the Americas, starting with the autumn 2014 season
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Confirming previous reports, Quechua, the outdoor brand of Décathlon, announced...
Confirming previous reports, Quechua, the outdoor brand of Décathlon, announced the launch of what it describes as “the first mountainproof smartphone” specifically designed for hikers, hoping to replicate the success of its quick-opening “two-seconds” tent. Company officials declined to share their sales projections, but revealed that Décathlon has already sold ...
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Under Armour has become an approved supplier of Foremost Golf,...
Under Armour has become an approved supplier of Foremost Golf, following strong sell-through of its men's apparel in its affiliated golf stores in the U.K.
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Under Armour will be the new exclusive supplier of performance...
Under Armour will be the new exclusive supplier of performance apparel to the U.S. National Lacrosse League
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Babolat has expanded its association with the international tennis championships...
Babolat has expanded its association with the international tennis championships at Wimbledon, becoming the official supplier of tennis racquets, bags and accessories for the tournament from Jan. 1, 2014. The French company already became Wimbledon's official supplier of shoes earlier this year. Babolat is already the official supplier of the ...
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Willy Bogner has received the Otto Mecheels medal for service...
Willy Bogner has received the Otto Mecheels medal for service to and innovation in the textile industry from the Hohenstein Institute, where he was a student in the 1960s, before working for the company set up by his father in 1932
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Polar Bottle is launching a special edition of insulated bottles...
Polar Bottle is launching a special edition of insulated bottles for the 2014 Fifa World Cup. Each bottle's design is based on the national flags of the 32 teams that have qualified for the football event in Brazil. The featured nations are: Algeria, Argentina, Australia, Belgium, Bosnia, Brazil, Cameroon, Chile, ...
