News and insights about brands in the sporting goods industry – Page 336
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News briefs
Nike clothing will be made with a new fabric dyed...
Nike clothing will be made with a new fabric dyed with ColorDry, described as a new process that eliminates water, replacing it with pressurized and recyclable carbon dioxide, and reduces the use of chemicals. It comes from a new dyehouse opened in Taiwan a few days ago by a contract ...
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Short stops
Puma is co-branding a line of sneakers for the North...
Puma is co-branding a line of sneakers for the North American market with Solange Knowles, the American singer, songwriter and fashion model
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Article
Columbia Sportswear wants to be more competitive
Columbia Sportswear will introduce new products with lower entry price levels and new technologies in Europe and the rest of the world. Noting that the purpose of this is to become more competitive and affordable, responding to consumers' demand for better value, Franco Fogliato, the newly-minted European manager of the ...
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Cratoni, the German supplier of helmets and eyewear for cycling...
Cratoni, the German supplier of helmets and eyewear for cycling and snow sports, has revamped its website
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News briefs
Vissla and D'Blanc are the names of two of the...
Vissla and D'Blanc are the names of two of the three new California-based surf brands that will be launched next year by Paul Naude, a former director of Billabong's operations in the Americas who failed in a bid to take over the company together with associates earlier this year. Vissla ...
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News briefs
Ispo has relaunched its website. One key new feature is...
Ispo has relaunched its website. One key new feature is a responsive web design that allows the page display to adopt itself to the type of terminal – be it a regular computer, a tablet or a smartphone. The Ispo Hub provides immediate access to all the homepages of Ispo ...
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News briefs
Intersport is going to be the main sponsor of the...
Intersport is going to be the main sponsor of the 2013/14 edition of the Vierschanzentouren, a very popular ski jumping competition held at four resorts in Germany and Austria around the New Year. This year's event will start in the German village of Obersdorf on Dec. 28. Now that the ...
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News briefs
Norrøna has invested strongly in its newly updated web platform....
Norrøna has invested strongly in its newly updated web platform. The company's new website is suited for all digital platforms, which means an optimized user experience - on the desktop computer, tablet and mobile phone. The new solution is based on new technology and represents a future-oriented digital platform for ...
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Short stops
New Balance has signed up Ben Stokes, a 21-year-old cricketer...
New Balance has signed up Ben Stokes, a 21-year-old cricketer from New Zealand who has won the selection for the England Ashes Tour
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News briefs
Adidas has unveiled its new, limited-edition adizero f50 boot designed...
Adidas has unveiled its new, limited-edition adizero f50 boot designed by Yohji Yamamoto, the award-winning Japanese fashion designer. The German brand will sell just 2,000 pairs of the new f50s boot globally. The Yamamoto f50 uses the same technology as the current adizero f50 range, offering lightness and precision. The ...
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News briefs
Amer Sports has issued a bond worth 750 million Swedish...
Amer Sports has issued a bond worth 750 million Swedish kronor (€85.4m-$115.4m) to institutional investors, with a floating rate and a loan period of five years. It will use the bond for the repayment of loans and general corporate purposes. Nordea Markets acted as the sole book-runner for the bond, which ...
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News briefs
Vaude is going to launch a new advertising spot in...
Vaude is going to launch a new advertising spot in 70 cinemas in Germany, Austria and Switzerland during the month of November. The 30-second spot covers all of Vaude's product segments: mountain sports, bike sports and backpacks. The longer version of the spot, 4 minutes long, will be presented online. ...
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ON and Alex Thilo Brunner, designer of the Swiss brand...
ON and Alex Thilo Brunner, designer of the Swiss brand of running shoes, have won the 2013 Swiss Design Prize in the Market Product category
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News briefs
Confirming an article in SportEco, TSL says it is going to...
Confirming an article in SportEco, TSL says it is going to launch a highly innovative Nordic walking pole at the 2014 OutDoor show, but doesn't want to give away any details. The French snowshoe specialist already markets a line of rather technical Nordic walking poles, with sales stablizing at around 20,000 ...
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News briefs
Grifone is organizing a contest intended to associate its image...
Grifone is organizing a contest intended to associate its image with the Pyrenees Mountains, where the Spanish outdoor apparel company has its headquarters. It will select by Jan. 31 an adventurer with good communication skills who will receive €6,000 from Grifone to tour throughout the mountain range in a camping ...
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News briefs
Babolat has launched a special new synthetic tennis string, called...
Babolat has launched a special new synthetic tennis string, called Babolat Origin, that combines power and comfort. Using an organically sourced polyamide integrated in a monofilament construction, called Pure Combo, it is said to provide an unmatched level of elasticity and flexibility for a monofilament string. It will be available ...
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Short stops
Shimano has extended its partnership with the Belkin Pro Cycling...
Shimano has extended its partnership with the Belkin Pro Cycling Team for two more years
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News briefs
Brunotti Sportswear is introducing a line of men's boxer shorts...
Brunotti Sportswear is introducing a line of men's boxer shorts and other underwear. The Dutch producer of surf-inspired apparel says it's a logical step because of its existing knowledge in swimwear. The company has hired an account manager for body fashion, Gheza Busnik, who worked in the sector with brands ...
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News briefs
Skullcandy intends to bring “disruptive innovation” to the market for...
Skullcandy intends to bring “disruptive innovation” to the market for headphones below the $100 level. The American producer of creative audio accessories inspired by action sports will also be more closely associated with professional sports. It will launch a campaign featuring Thiago Silva, captain of the Brazilian football team, and ...
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News briefs
Cristiano Ronaldo has launched his first line of underwear, called...
Cristiano Ronaldo has launched his first line of underwear, called CR7 by Cristiano Ronaldo. It is the first solo venture of this kind for the famous Portuguese football player. Made by a Danish company, JBS, it is being offered through a dedicated website to selected retailers and end customers.
