News and insights about brands in the sporting goods industry – Page 339
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News briefs
Lacoste has signed a license for men's underwear with Delta...
Lacoste has signed a license for men's underwear with Delta Galil, an Israeli producer that took over Schiesser in 2012. The license will run for five years, with the first products planned to come out in the summer of 2015.
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Short stops
Dobotex, a subsidiary of Puma and its licensee for socks,...
Dobotex, a subsidiary of Puma and its licensee for socks, is coming up with Head branded ski socks for the winter 2014/15 season
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General Electric's expanded polytetrafluorothylene membranes, which are used in eVent...
General Electric's expanded polytetrafluorothylene membranes, which are used in eVent fabrics for apparel and footwear, have been awarded the Oeko-Tex Standard 100 certification
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Stiga has extended its sponsorship of the Sweden's national tennis...
Stiga has extended its sponsorship of the Sweden's national tennis table team
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Skechers has launched a limited-edition range of glow-in-the-dark running shoes...
Skechers has launched a limited-edition range of glow-in-the-dark running shoes that use photoluminescent technology. The technology is applied to specific portions of the upper on the new Nite Owl shoes to produce a glow effect in darkness or low-light conditions, even with short exposure to any light source. The pigments ...
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News briefs
Prince has signed a license for socks and other hosiery...
Prince has signed a license for socks and other hosiery items with Interloop North America (ILNA), which is owned by an vertically-integrated Pakistani producer of socks by the same name that works for other athletic and lifestyle brands. The license covers the U.S., Canada, Europe, India, Pakistan and Bangladesh. ILNA ...
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Hummel has launched a special line of sneakers for S...
Hummel has launched a special line of sneakers for S for Sneakers, a special shoe store in Copenhagen, in cooperation with the Créol Brothers
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News briefs
Polartec has launched a new synthetic insulation technology that should...
Polartec has launched a new synthetic insulation technology that should enable the development of what the company has described as the “first-ever breathable ‘puffy' garments.” The new technology, unlike down and existing synthetic insulation batting, features a highly stable layer allowing for more open and breathable fabrics to be used ...
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News briefs
Adidas has announced a sponsorship contract with the French Basketball...
Adidas has announced a sponsorship contract with the French Basketball Federation, replacing Nike. It's going to last for four years from this week on. The Three Stripes will thus clad the players in three major French sports federation, including the national handball and rugby teams. Nike previously took over the ...
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News briefs
Nike is going to take the place of Adidas as...
Nike is going to take the place of Adidas as the new official supplier of uniforms for the UK Athletics team next year, according to The Daily Telegraph. The report indicates that a court has rejected a claim by Adidas that challenged Nike's offer, arguing that it had a right ...
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News briefs
The French retailers affiliated with the Twinner cooperative is resurrecting...
The French retailers affiliated with the Twinner cooperative is resurrecting the name of Technicien du sport, which was used by its retail members as their banner before its creation in 2000. The French cooperative has decided to restyle its own logo, adding the name of Technicien du sport in smaller ...
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Skins is sponsoring an American triathlon champion, Kevin Collington...
Skins is sponsoring an American triathlon champion, Kevin Collington
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News briefs
Atomic is going to launch its first international line of...
Atomic is going to launch its first international line of apparel for the winter 2014-15 season, targeting European and North American retailers and focusing on all-mountain skiing. The Austrian ski brand had an apparel license with its former Italian distributor for a while, but that came to an end a ...
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News briefs
Chiemsee, the German brand of board sports clothing, has granted a...
Chiemsee, the German brand of board sports clothing, has granted a license for footwear to another German company, the Hamm Reno Group. The first collection is set to hit the market next spring and will comprise some 20 styles including sneakers, casual shoes and beach sandals. Hamm is already the footwear ...
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News briefs
Puma has renewed its sponsoring contract with Usain Bolt, the...
Puma has renewed its sponsoring contract with Usain Bolt, the Jamaican runner who is regarded as the fastest man on earth. Aged 27, he has been training and competing in Puma gear since 2003, when he was only 16 years old. Bolt will continue to participate in new product and ...
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News briefs
Munich, the Spanish brand of sneakers and futsal boots, is...
Munich, the Spanish brand of sneakers and futsal boots, is reportedly launching its first collection of eyewear, produced by a Spanish company called Optim. The line is starting off with a series of prescription frames that are being marketed in Spain by Optica Universitaria on an exclusive basis. Munich saw ...
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News briefs
Puma has signed an NFL player, Jamaal Charles, to a...
Puma has signed an NFL player, Jamaal Charles, to a two-year deal to represent the brand's training category for men. The Kansas City Chief's running back will be the fifth member on Puma's training team, along with Cordarrelle Patterson, Usain Bolt, Maurice Edu and Dave Mirra. Charles will be featured ...
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Article
Fogliato will run Columbia in Europe
Columbia Sportswear has named Franco Fogliato senior vice president for Europe, the Middle East and Africa (EMEA) with effect from Nov. 4. As reported in the previous article, Fogliato is on the verge of leaving Billabong International, where he spent nine years after holding various leadership roles at The North ...
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News briefs
Adidas will launch on Sept. 14 a new away kit...
Adidas will launch on Sept. 14 a new away kit for the sponsored FC Bayern München team, the incumbent winner of the Uefa Champions' League, whose design is inspired by the typical Bavarian “Lederhosen.” The shorts resemble the leather breeches worn by beer drinkers, especially during the Oktoberfest. They ...
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News briefs
At the Eurobike show in Friedrichshafen, 496 products from a...
At the Eurobike show in Friedrichshafen, 496 products from a total of 30 countries competed for this year's Eurobike Awards. The judges selected 61 entries as award winners and ten of them received a gold award. The ten gold award winners were the U.S. company Niner Bikes in the category ...
