News and insights about brands in the sporting goods industry – Page 339
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Warrior Hockey has signed up two more NHL athletes, David...
Warrior Hockey has signed up two more NHL athletes, David Clarkson of the Toronto Maple Leafs and Max Pacioretty of the Montreal Canadiens
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Babolat has introduced a new range of four racquets, called...
Babolat has introduced a new range of four racquets, called Pure Strike, that will be available at retail internationally in December. They have been specifically designed for “first strikers” who have an attack-based game and take the ball early. They offer reactivity and precision thanks to a hybrid square and ...
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Nike and Babolat have both extended their respective sponsorship contracts...
Nike and Babolat have both extended their respective sponsorship contracts with the Lawn Tennis Association of the U.K. for the next four years
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New Balance will be the new sponsor of the Rome...
New Balance will be the new sponsor of the Rome Marathon for the next five years, starting next March 23. Asics had been the sponsor of the race for the last five years, taking the place of Diadora. The Rome Marathon, which began in 1995, atracted more than 14,000 participants ...
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Jack Nicklaus has unveiled his own line of golf balls....
Jack Nicklaus has unveiled his own line of golf balls. They will be manufactured by Bridgestone but stamped with his Golden Bear logo. Nicklaus, nicknamed “The Golden Bear” and the winner of a record 18 professional major championships, is widely regarded as the greatest golf champion of all time. Nicklaus ...
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Compex has become the official supplier of the Paris marathon,...
Compex has become the official supplier of the Paris marathon, also known at the Schneider Electric Marathon, whose 38th edition will take place on Apr. 6. The participants will be able to prepare themselves for the race at Compex' stand at the simultaneous Running Expo. The company will give them ...
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Bob Vickerman, hooker for the England Sevens rugby team, is...
Bob Vickerman, hooker for the England Sevens rugby team, is the newest brand ambassador of Canterbury of New Zealand
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Domyos, the private fitness equipment brand of Décathlon, has signed...
Domyos, the private fitness equipment brand of Décathlon, has signed its first technical sponsorship contract with a Romanian gymnast, Catalina Ponor, who got a gold medal at the Athens Olympics
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A French waterman, Bruno Sroka, is launching an inflatable stand-up...
A French waterman, Bruno Sroka, is launching an inflatable stand-up paddle board
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Original Buff, the Spanish company known for its headwear, has...
Original Buff, the Spanish company known for its headwear, has decided to trim down its apparel collection, which represented only 5 percent of its sales, starting with the spring/summer 2014 season. Denying reports that it is stopping it completely, company officials state that it is being scaled down, preserving only ...
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Citing its code of conduct, Puma has stopped sponsoring the...
Citing its code of conduct, Puma has stopped sponsoring the South African Football Association (SAFA) and Bafana Bafana, the country's soccer team, because of numerous allegations of match fixing over the past couple of years. The alleged manipulation actually goes back before Puma signed the sponsorship contract in June 2011, ...
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Article
Columbia is optimistic
Announcing a 14 percent increase in its quarterly dividends, Columbia Sportswear's board of directors was said to be confident in better results going forward. In fact, while they were still largely negative, the results released for the third quarter ended on Sept. 30 were better than forecast, due especially to ...
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Columbia Sportswear denies a report that it has prevailed in...
Columbia Sportswear denies a report that it has prevailed in a dispute against Fibretronic, a company in Hong Kong that it sued last Sept. 16 for damages of $9.4 million in the U.S. Distict Court of Oregon. The case is still pending. The company told the court in its complaint ...
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Intersport France will continue its five-year-old sponsorship of the Olympique...
Intersport France will continue its five-year-old sponsorship of the Olympique de Marseille football team for the 2014/15 season
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Crocs has used its partnership with a legendary golf instructor,...
Crocs has used its partnership with a legendary golf instructor, Hank Haney, for a special promotion on Facebook and Twitter. Last Oct. 17, the brand released his scorecard from a recent round of golf, offering a 10 percent discount on a selection of the co-branded golf shoes that it first ...
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Lacoste has signed a license for men's underwear with Delta...
Lacoste has signed a license for men's underwear with Delta Galil, an Israeli producer that took over Schiesser in 2012. The license will run for five years, with the first products planned to come out in the summer of 2015.
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Dobotex, a subsidiary of Puma and its licensee for socks,...
Dobotex, a subsidiary of Puma and its licensee for socks, is coming up with Head branded ski socks for the winter 2014/15 season
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General Electric's expanded polytetrafluorothylene membranes, which are used in eVent...
General Electric's expanded polytetrafluorothylene membranes, which are used in eVent fabrics for apparel and footwear, have been awarded the Oeko-Tex Standard 100 certification
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Stiga has extended its sponsorship of the Sweden's national tennis...
Stiga has extended its sponsorship of the Sweden's national tennis table team
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Skechers has launched a limited-edition range of glow-in-the-dark running shoes...
Skechers has launched a limited-edition range of glow-in-the-dark running shoes that use photoluminescent technology. The technology is applied to specific portions of the upper on the new Nite Owl shoes to produce a glow effect in darkness or low-light conditions, even with short exposure to any light source. The pigments ...
