News and insights about brands in the sporting goods industry – Page 338
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News briefs
Asics has presented a new natural running shoe, the Gel-Super...
Asics has presented a new natural running shoe, the Gel-Super J33, that is specifically designed for overpronators. Supported by a slogan, “Mix up your running,” the shoe will be available at selected speciality stores from next spring. The Japanese company has also announced a simplification of its offer, establishing four ...
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News briefs
Asics will be the first title sponsor of the Great...
Asics will be the first title sponsor of the Great Manchester Marathon next April 6. The race, which will be renamed Asics Great Manchester Marathon, was brought back to the English city in 2012 after an absence of ten years. It is described as the flattest marathon in the U.K.
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News briefs
Asics will be the sponsor of Australian Rugby and official...
Asics will be the sponsor of Australian Rugby and official partner of the Qantas Wallabies from 2014. The new deal extends the existing partnership of the Japanese sportswear brand with Australian Rugby as the official footwear supplier of the Qantas Wallabies and Australian Rugby teams for 2013. Under the terms ...
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News briefs
Joakim Noah has stopped his association with Le Coq Sportif,...
Joakim Noah has stopped his association with Le Coq Sportif, the French brand previously worn by his father Yannick, to become an official endorser for Adidas. Since the beginning of his NBA career, Joakim Noah had always laced up in a pair of Le Coq Sportif sneakers. He joins his ...
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News briefs
The National Basketball Association (NBA) and Warner Bros. Consumer Products...
The National Basketball Association (NBA) and Warner Bros. Consumer Products have signed a multi-year agreement to launch a range of products, events and promotional campaigns across Europe, the Middle East and Africa (EMEA). The deal will use the Jr. NBA/Jr. WNBA and Looney Tunes Active brands to boost participation in ...
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Short stops
Warrior Hockey has signed up two more NHL athletes, David...
Warrior Hockey has signed up two more NHL athletes, David Clarkson of the Toronto Maple Leafs and Max Pacioretty of the Montreal Canadiens
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News briefs
Babolat has introduced a new range of four racquets, called...
Babolat has introduced a new range of four racquets, called Pure Strike, that will be available at retail internationally in December. They have been specifically designed for “first strikers” who have an attack-based game and take the ball early. They offer reactivity and precision thanks to a hybrid square and ...
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Short stops
Nike and Babolat have both extended their respective sponsorship contracts...
Nike and Babolat have both extended their respective sponsorship contracts with the Lawn Tennis Association of the U.K. for the next four years
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News briefs
New Balance will be the new sponsor of the Rome...
New Balance will be the new sponsor of the Rome Marathon for the next five years, starting next March 23. Asics had been the sponsor of the race for the last five years, taking the place of Diadora. The Rome Marathon, which began in 1995, atracted more than 14,000 participants ...
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News briefs
Jack Nicklaus has unveiled his own line of golf balls....
Jack Nicklaus has unveiled his own line of golf balls. They will be manufactured by Bridgestone but stamped with his Golden Bear logo. Nicklaus, nicknamed “The Golden Bear” and the winner of a record 18 professional major championships, is widely regarded as the greatest golf champion of all time. Nicklaus ...
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News briefs
Compex has become the official supplier of the Paris marathon,...
Compex has become the official supplier of the Paris marathon, also known at the Schneider Electric Marathon, whose 38th edition will take place on Apr. 6. The participants will be able to prepare themselves for the race at Compex' stand at the simultaneous Running Expo. The company will give them ...
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Short stops
Bob Vickerman, hooker for the England Sevens rugby team, is...
Bob Vickerman, hooker for the England Sevens rugby team, is the newest brand ambassador of Canterbury of New Zealand
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Short stops
Domyos, the private fitness equipment brand of Décathlon, has signed...
Domyos, the private fitness equipment brand of Décathlon, has signed its first technical sponsorship contract with a Romanian gymnast, Catalina Ponor, who got a gold medal at the Athens Olympics
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Short stops
A French waterman, Bruno Sroka, is launching an inflatable stand-up...
A French waterman, Bruno Sroka, is launching an inflatable stand-up paddle board
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News briefs
Original Buff, the Spanish company known for its headwear, has...
Original Buff, the Spanish company known for its headwear, has decided to trim down its apparel collection, which represented only 5 percent of its sales, starting with the spring/summer 2014 season. Denying reports that it is stopping it completely, company officials state that it is being scaled down, preserving only ...
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News briefs
Citing its code of conduct, Puma has stopped sponsoring the...
Citing its code of conduct, Puma has stopped sponsoring the South African Football Association (SAFA) and Bafana Bafana, the country's soccer team, because of numerous allegations of match fixing over the past couple of years. The alleged manipulation actually goes back before Puma signed the sponsorship contract in June 2011, ...
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Article
Columbia is optimistic
Announcing a 14 percent increase in its quarterly dividends, Columbia Sportswear's board of directors was said to be confident in better results going forward. In fact, while they were still largely negative, the results released for the third quarter ended on Sept. 30 were better than forecast, due especially to ...
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News briefs
Columbia Sportswear denies a report that it has prevailed in...
Columbia Sportswear denies a report that it has prevailed in a dispute against Fibretronic, a company in Hong Kong that it sued last Sept. 16 for damages of $9.4 million in the U.S. Distict Court of Oregon. The case is still pending. The company told the court in its complaint ...
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Short stops
Intersport France will continue its five-year-old sponsorship of the Olympique...
Intersport France will continue its five-year-old sponsorship of the Olympique de Marseille football team for the 2014/15 season
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News briefs
Crocs has used its partnership with a legendary golf instructor,...
Crocs has used its partnership with a legendary golf instructor, Hank Haney, for a special promotion on Facebook and Twitter. Last Oct. 17, the brand released his scorecard from a recent round of golf, offering a 10 percent discount on a selection of the co-branded golf shoes that it first ...
