News and insights about brands in the sporting goods industry – Page 371
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News briefs
David Whelan, founder and former owner of JJB Sports, has...
David Whelan, founder and former owner of JJB Sports, has rebranded the DW Stadium of his Wigan Athletic football club as Intersport for a match against Liverpool that was televised live on Sky Sports last Dec. 21. More than 60 DW stores in the U.K. have been rebranded as Intersport ...
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Suunto has signed a sponsorship contract with Mireia Miró, a...
Suunto has signed a sponsorship contract with Mireia Miró, a Spanish mountain ski and trail-running champion
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Chiemsee is presenting a limited edition of snow and fleecewear...
Chiemsee is presenting a limited edition of snow and fleecewear with Sympatex, calling it 30 Years to celebrate its 30th anniversary, at the Ispo show in Munich
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François Pinault, chairman of PPR, parent company of Puma, Cobra...
François Pinault, chairman of PPR, parent company of Puma, Cobra Golf and Volcom, has been elevated to the rank of grand officer of the French Legion of Honor. At the same time, Salma Hayek, the Mexican actress who married his son François-Henri, chief executive of the group, was made knight ...
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The stakes are continuing to rise in basketball marketing, since...
The stakes are continuing to rise in basketball marketing, since Adidas is reportedly preparing to offer $250 million for a lifetime endorsement deal with Derrick Rose of the Chicago Bulls. This would make him the highest-paid endorsee in the National Basketball Association (NBA). Rose has distinguished himself in the last ...
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Bollé has been appointed official eyewear partner of the PGA...
Bollé has been appointed official eyewear partner of the PGA Tour of Australasia for the next two years
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Odlo is introducing a line of apparel called “Evolution Greentec.”...
Odlo is introducing a line of apparel called “Evolution Greentec.” The underwear collection is made of 100 percent recycled polyester and it is said that the range is the first one of the type using the seamless technology. To visualize the sustainable approach of Greentec, Odlo has seamed in a ...
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News briefs
Amer Sports' winter & outdoor sports division had received a...
Amer Sports' winter & outdoor sports division had received a complaint from Bern, a company in Kingston, Masachussets, that sells helmets for cycling, skating and snow sports. Bern filed a lawsuit in a Boston court late last month charging that Salomon's Ghost and Brigado Audio helmets infringe on a federal ...
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Oakley has signed up Erik Guay, a Canadian alpine skier,...
Oakley has signed up Erik Guay, a Canadian alpine skier, to an endorsement contract
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News briefs
Columbia Sportswear wants to remain ahead of its competitors when...
Columbia Sportswear wants to remain ahead of its competitors when it comes to innovation, even going so far as to create a “road map” through 2015. The company outlined some of its plans at a presentation in Park City, Utah, where it debuted some of its products for autumn 2012. ...
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News briefs
BasicNet has signed a new licensing agreement for handbags, luggage...
BasicNet has signed a new licensing agreement for handbags, luggage and other accessories under the K-Way brand name for the European market. It will first be presented at the Pitti Uomo fair in Florence later this month. The licensee, Tichebox, has similar contracts with Tommy Hilfiger, Napapijri and U.S. Polo ...
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After next June, Kelme will replace Luanvi as technical sponsor...
After next June, Kelme will replace Luanvi as technical sponsor of the Spanish Levante football club for three seasons
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K2 is reportedly planning to come out with the first...
K2 is reportedly planning to come out with the first line of ski boots under its name for the winter 2013-14 season
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Fremil International has restyled the website of its West Scout...
Fremil International has restyled the website of its West Scout brand and launched a new website for Ciesse Piumini, using a dynamic and interactive 2.0 platform and some creative contents. Since its launch last October, the ciessepiumini.com website has been accessed by 63,995 unique visitors, many of whom have registered ...
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Under a five-year deal, Puma is the new supplier of...
Under a five-year deal, Puma is the new supplier of official and replica shirts for the Vodacom Bulls, the rugby team from Pretoria in the South African Super Rugby competition
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News briefs
Scott Sports has signed a two-year sponsorship deal with Cycling...
Scott Sports has signed a two-year sponsorship deal with Cycling Australia, supplying road and time-trial bicycles for the Team Jayco AIS men's continental team, Team Jayco AIS women's road program and the CA/AIS High Performance women's track endurance program. Starting next May, Scott will also provide road bikes for the ...
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The Hohenstein Institute, which certifies textiles for meeting national and...
The Hohenstein Institute, which certifies textiles for meeting national and international standards, has opened a lab in Hong Kong. Hohenstein Laboratories Hong Kong is run by Manfred Hirning, with lab operations headed up by Christopher Au. The institute said that new facility would help Hohenstein improve its service to Asian ...
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Under Armour has signed a multi-year deal with the NBA....
Under Armour has signed a multi-year deal with the NBA. Among other benefits, it allows some of the basketball champions who endorse the brand to wear official NBA uniforms while they promote the brand's basketball shoes in promotional campaigns, advertising and in the retail stores.
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The Sports & Style subsidiary of Look is launching a...
The Sports & Style subsidiary of Look is launching a large line of Rossignol branded cross-country skiwear for the fall/winter 2012-13 season
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News briefs
The American Chemical Society reports that Chinese scientists have developed...
The American Chemical Society reports that Chinese scientists have developed a cotton fabric that cleans itself of stains when exposed to sunlight. This is an upgrade from similar previous fabrics, which needed to be exposed to ultraviolet rays. The new fabric is coated with nanoparticles made from a compound of ...
