News and insights about brands in the sporting goods industry – Page 373
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News briefs
At Ispo, Sympatex will introduce a new technology for footwear...
At Ispo, Sympatex will introduce a new technology for footwear called “Moisture Tech.” The innovation promises improved breathability thanks to an optimized deduction of humidity. A new layer in-between makes sure that moisture is transferred to the membrane in a broader way to facilitate the exit of the humidity. According ...
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Short stops
Scott is introducing an OTG (Over the Glass) line of...
Scott is introducing an OTG (Over the Glass) line of snow goggles whose Fit System allows adults and children to adjust the lower portion to fit in a pair of corrective glasses
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News briefs
Adidas and UEFA, the European football organization, announced that they...
Adidas and UEFA, the European football organization, announced that they extended their long-term partnership until 2018 for the UEFA Champions League, the UEFA Europa League, the UEFA Super Cup and the UEFA Women's Champions League. Adidas will continue to supply the match balls for the Champions League and the Europa ...
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Article
Amer Sports rides off with Nikita
Amer Sports is moving further into the action sports market with the acquisition of Nikita, the Icelandic brand of boardsports and lifestyle apparel focusing on women. Amer Sports is already involved in action sports through Salomon snowboards and Bonfire apparel.The move fits with the Finnish sports group's strategy to invest ...
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News briefs
The American Chemical Society reports that Chinese scientists have developed...
The American Chemical Society reports that Chinese scientists have developed a cotton fabric that cleans itself of stains when exposed to sunlight. This is an upgrade from similar previous fabrics, which needed to be exposed to ultraviolet rays. The new fabric is coated with nanoparticles made from a compound of ...
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The Sports & Style subsidiary of Look is launching a...
The Sports & Style subsidiary of Look is launching a large line of Rossignol branded cross-country skiwear for the fall/winter 2012-13 season
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News briefs
Under Armour has signed a multi-year deal with the NBA....
Under Armour has signed a multi-year deal with the NBA. Among other benefits, it allows some of the basketball champions who endorse the brand to wear official NBA uniforms while they promote the brand's basketball shoes in promotional campaigns, advertising and in the retail stores.
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News briefs
The Hohenstein Institute, which certifies textiles for meeting national and...
The Hohenstein Institute, which certifies textiles for meeting national and international standards, has opened a lab in Hong Kong. Hohenstein Laboratories Hong Kong is run by Manfred Hirning, with lab operations headed up by Christopher Au. The institute said that new facility would help Hohenstein improve its service to Asian ...
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News briefs
Scott Sports has signed a two-year sponsorship deal with Cycling...
Scott Sports has signed a two-year sponsorship deal with Cycling Australia, supplying road and time-trial bicycles for the Team Jayco AIS men's continental team, Team Jayco AIS women's road program and the CA/AIS High Performance women's track endurance program. Starting next May, Scott will also provide road bikes for the ...
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Under a five-year deal, Puma is the new supplier of...
Under a five-year deal, Puma is the new supplier of official and replica shirts for the Vodacom Bulls, the rugby team from Pretoria in the South African Super Rugby competition
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News briefs
Fremil International has restyled the website of its West Scout...
Fremil International has restyled the website of its West Scout brand and launched a new website for Ciesse Piumini, using a dynamic and interactive 2.0 platform and some creative contents. Since its launch last October, the ciessepiumini.com website has been accessed by 63,995 unique visitors, many of whom have registered ...
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News briefs
Dakine, the brand of outdoor and action sports accessories owned...
Dakine, the brand of outdoor and action sports accessories owned by the GSM group, is preparing to introduce a range of garments for skiing and snowboarding. Consisting of technical pants and jackets, it will be displayed at the next Ispo Munich fair and will hit European store shelves in the ...
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News briefs
The IDEAS network of active sports designers has completed its...
The IDEAS network of active sports designers has completed its color forecast for the fall/winter 2013-14 season. The central theme is “clouds” – reflecting the uncertainty of the weather and the pervasive digital world. Both are intangible. There are contrasts and connections between the virtual and natural worlds. Shades of ...
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New Balance is taking the place of Adidas as sponsor...
New Balance is taking the place of Adidas as sponsor of the ABN Amro Marathon in Rotterdam, starting with the next Apr. 15 event
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News briefs
Like Speedo, TYR of the U.S. has also launched a...
Like Speedo, TYR of the U.S. has also launched a high-performance swimsuit that complies with Fina's new norms. Its new Alchemy Project 2012 range features advanced hydrodynamic technology. It uses a “turbo compression fabric” made of lightweight, hydrophobic microfilament yarn, with enhanced stretch and memory retention. The seams are bonded ...
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News briefs
W.L. Gore & Associates has disclosed an expanded deal with...
W.L. Gore & Associates has disclosed an expanded deal with Dubarry of Ireland, which already uses Gore-Tex membranes in its sailing and country-style boots. The Irish company will now use both Gore-Tex and Windstopper products in its collections of clothing, starting with those being developed for the fall/winter 2012-13 season ...
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Short stops
Maui Jim has signed a two-year partnership with the Australian...
Maui Jim has signed a two-year partnership with the Australian Sailing Team
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The next Barcelona Marathon, sponsored by Mizuno and scheduled for...
The next Barcelona Marathon, sponsored by Mizuno and scheduled for next March 25, already has 12% more runners registered than one year ago
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News briefs
Freddy is collaborating with Istituto Marangoni, an internationally reputed fashion...
Freddy is collaborating with Istituto Marangoni, an internationally reputed fashion management school in Milan, in a contest for the best designs. The students of the institute and any other fashion fans are invited to request a blank T-shirt and to send back its photo with a design that they have ...
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News briefs
Le Coq Sportif has launched a new version of its...
Le Coq Sportif has launched a new version of its website, offering simplified navigation and adapting it for consultation on a tablet or a smartphone. Its e-commerce platform is now completely integrated with the rest of the website. It tells the history of the French brand, born in Romilly in ...
