News and insights about brands in the sporting goods industry – Page 373
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Enebe is launching an electronic scoreboard for table tennis, which...
Enebe is launching an electronic scoreboard for table tennis, which can be adapted to any tennis table and is being offered internationally in time for Christmas sales
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Halfords is going to contribute to the Dallaglio Flintoff Cycle...
Halfords is going to contribute to the Dallaglio Flintoff Cycle Slam 2012, a charity bicycle ride from Olympia, Greece, to Olympic Park in London. It will provide the Boardman Performance Series Road Pro Carbon bikes ridden by Lawrence Dallaglio and Andrew Flintoff, the two former England captains who are leading ...
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Oxylane, parent company of Décathlon, has launched a new logo...
Oxylane, parent company of Décathlon, has launched a new logo and a new corporate identity for Kipsta, its private label for team sports products, first launched in 1998. The new logo consists of a stylized K preceded by a small dot. Meanwhile, Oxylane has shifted the inauguration of a dedicated ...
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Brendan Fairclough, the British downhill cycling champion, is joining the...
Brendan Fairclough, the British downhill cycling champion, is joining the riders' team of Scott Sports
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One Way has signed a contract with Arnd Peiffer, the...
One Way has signed a contract with Arnd Peiffer, the German biathlon champion
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Arena has signed sponsorship contracts with two young French swimming...
Arena has signed sponsorship contracts with two young French swimming champions through 2016. They are Mélanie Hénique, 18, and Jérémy Stravius, 23. The company has also signed up their coach, Michel Chrétien, who works for the big swimming club of Amiens, sponsored by Speedo under a contract expiring in 2012.
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CEP, a young German brand of compression apparel, is investing...
CEP, a young German brand of compression apparel, is investing massively in consumer-oriented advertising, not only in special interest magazines, but also in billboard ads in major Austrian ski resorts such as St. Anton, Sölden and Zillertal as well as the smaller German snowsport hot spots such as Garmisch-Partenkirchen and ...
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Amer Sports reports that Varma Mutual Pension Insurance Company has...
Amer Sports reports that Varma Mutual Pension Insurance Company has raised its stake in the company from 4.78 to 5.19 percent. Meanwhile, Amer says it has completed a share buyback program announced last Aug. 15, involving a total of 3 million shares purchased at an average price of €9.18. As ...
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The German Intersport has extended its sponsoring agreement with Großwallstadt...
The German Intersport has extended its sponsoring agreement with Großwallstadt and Göppingen, two handball clubs in the Bundesliga, for two more years
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Nike is launching a full line of clothing named after...
Nike is launching a full line of clothing named after Cristian Ronaldo to go with football shoes
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Puma has teamed up with a raft of renowned African...
Puma has teamed up with a raft of renowned African artists to design football kits for the 10 national teams from Africa endorsing the German sports and lifestyle brand. The kits were unveiled at the Design Museum in London, with the support of players including Cameroon's Samuel Eto'o, Asamoah Gyan ...
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Armada Skis is adding Gore-Tex to its Vector range of...
Armada Skis is adding Gore-Tex to its Vector range of high-performance outerwear for the fall/winter 2012-13 season
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Garmont will introduce a special new line of lightweight mountaineering...
Garmont will introduce a special new line of lightweight mountaineering ski boots for winter 2012-13, called PowerLite, with innovative patent-pending features including an easy-in, easy-out construction and a new mechanism for friction-free walking comfort
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Icebreaker has completely revamped its website. The New Zealand company...
Icebreaker has completely revamped its website. The New Zealand company known for its merino wool products has made the site more interactive, with user-generated features such as product reviews, wish lists, questions and answers about specific products, and sharing through social media sites. Icebreaker's full range of products is available ...
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iLoad, the textile carrier technology developed by Schoeller, received the...
iLoad, the textile carrier technology developed by Schoeller, received the most significant Swiss innovation prize. At the Innovation Forum in Basel, the Swiss company was distinguished with the Swiss Technology Award. iLoad is a technology whereby fabrics may be individually loaded and reloaded with therapeutic substances, targeting the wellness and ...
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Foremost, the U.K. golf buying group, selected FootJoy as the...
Foremost, the U.K. golf buying group, selected FootJoy as the best footwear brand at the 2011 Golf Industry Awards. The brand was noted for its all-around excellence and consistently high sales among the buying group's retailers. Foremost represents more than 1,000 PGA Professionals from the U.K.
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Burton is working with Mountain Dew to improve the degree...
Burton is working with Mountain Dew to improve the degree of sustainability in its apparel for the 2012 and 2013 collections. Much of the effort will focus on the development of suitable fabrics made out of recycled products, starting with handcrafted T-shirts using 50 percent recycled plastic bottles and 50 ...
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Kempa, Uhlsport's specialty brand of handball products, will support Deutsche...
Kempa, Uhlsport's specialty brand of handball products, will support Deutsche Krebshilfe, a German NGO dedicated to the fight against cancer, in connection with the European Handball Championships scheduled to be held in Serbia from Jan. 15 to Jan. 19. For the first time, all the players of the teams sponsored ...
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One Way, the Finnish Nordic sports brand, will be introducing...
One Way, the Finnish Nordic sports brand, will be introducing its new racing service truck at the the first event of this season's FIS cross-country World Cup in Ruka, Finland. The truck's 80 square meters has space for racing service, but will also allow One Way to showcase its products.
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Puma has extended its contract with the Swiss Football Association...
Puma has extended its contract with the Swiss Football Association to be the organization's official technical partner and licensed partner for replica kits and fan merchandise. The extension will run through the 2014 FIFA World Cup and the EUFA Euro in 2016. Puma also unveiled the new home kit for ...
