News and insights about brands in the sporting goods industry – Page 375
-
News briefs
At this year's Focus Open at the Design Center Stuttgart,...
At this year's Focus Open at the Design Center Stuttgart, Schoeller Textil's Energear technology won the Silver Award. The company says that this technology provides the feel of a hot stone massage or an infrared sauna, providing the body with relaxing, renewing heat. The special mix of titanium and mineral ...
-
Short stops
Li Ning is going to open an “experience center”...
Li Ning is going to open an “experience center” in London next during coinciding with the 2012 Olympics in an effort to increase consumers' awareness of the brand
-
News briefs
GE is going to be working with Burlington Worldwide to...
GE is going to be working with Burlington Worldwide to develop air-permeable and waterproof fabrics for the European workwear market. Substrates from Burlington will mix with membranes from GE for apparel, footwear and accessories for workers in industries such as construction, railways and postal services. The fabrics meet European ...
-
Short stops
Elan enthrones Gregal Sport of Spain as its best...
Elan enthrones Gregal Sport of Spain as its best distributor around the world in the area of marketing and promotion
-
Short stops
One Way Sport has become the official partner of Euroloppet,...
One Way Sport has become the official partner of Euroloppet, the series of 13 ski marathon events held throughout Europe
-
Short stops
Lonsdale has signed an endorsement contract with Darren Barker for...
Lonsdale has signed an endorsement contract with Darren Barker for boxing equipment and clothing
-
News briefs
Asics has taken the role of official sponsor for footwear...
Asics has taken the role of official sponsor for footwear and apparel of Cricket Australia as well as the Australian Cricket Center of Excellence. It will provide several new kits for the national men's and women's cricket teams, for both training and competition. The multi-year deal includes the 2015 Cricket ...
-
News briefs
Viladomat, the leading sporting goods retailer in Andorra, has completed...
Viladomat, the leading sporting goods retailer in Andorra, has completed the renovation of its website, which has also been a web store selling its product range internationally for the last 10 years. It has also redesigned the first of its 13 brick-and-mortar stores in Andorra, expanding its outdoor and clothing ...
-
News briefs
Amer Sports' winter and outdoor sports division for the Americas...
Amer Sports' winter and outdoor sports division for the Americas (ASWO), comprising the U.S. operations of Salomon, Suunto and Atomic, has updated its marketing management structure to focus on retailers and consumers instead of products. As part of the reorganization, Courtney Vermaas has been promoted from her previous slot as ...
-
Short stops
Tyr Sport will sponsor Craig Alexander, the four-time Ironman world...
Tyr Sport will sponsor Craig Alexander, the four-time Ironman world champion
-
News briefs
The Swedish glove brand Lillsport has signed a sponsorship agreement...
The Swedish glove brand Lillsport has signed a sponsorship agreement with a Swedish cross-country skier, Marcus Hellner, that will run through the 2015 Nordic World Skiing Championships in Falun, Sweden. Under the agreement, Hellner will wear and help develop Lillsport gloves. He will also take part in other company activities. ...
-
Short stops
Champ Spikes has revamped its website, addressing both retailers and...
Champ Spikes has revamped its website, addressing both retailers and consumers, while launching a Facebook page and Twitter feed
-
News briefs
Nike kept its 25th place on the list of the...
Nike kept its 25th place on the list of the best global brands last year, according to Interbrand. It came just behind SAP and before Amazon. Adidas improved its position, moving from the 62nd spot to the 60th, just ahead of Hyundai, KFC and Sprite.
-
Short stops
Cleveland Golf/Srixon signs up Keegan Bradley, the 25-year-old American...
Cleveland Golf/Srixon signs up Keegan Bradley, the 25-year-old American golfer who won this year's 2011 PGA Championship in Atlanta, for a multi-year endorsement contract
-
Short stops
Matt Meola, a 22-year-old surfer from Hawaii, has joined the...
Matt Meola, a 22-year-old surfer from Hawaii, has joined the surfing team of Sanuk, a division of Deckers Outdoor Corporation
-
Short stops
Luca Tribondeau, a 14-year-old Austrian skier, has signed with Oxbow...
Luca Tribondeau, a 14-year-old Austrian skier, has signed with Oxbow
-
News briefs
Effective on Jan. 1, Puma will be the exclusive licensing...
Effective on Jan. 1, Puma will be the exclusive licensing partner of the Mercedes GP Petronas Formula One team, as well as its official Team Partner. Puma will provide the team with racewear, including its latest innovations in fireproof clothing, and will develop licensed products with the team for retail ...
-
News briefs
Sunline, one of the top fishing line manufacturers in Japan,...
Sunline, one of the top fishing line manufacturers in Japan, is joining the campaign against packaging that doesn't accurately describe line strength that is organized by the European Fishing Tackle Trade Association. Sunline, founded in 1977, is a major supplier in Japan and exports to more than 40 countries.
-
Short stops
The World Squash Federation has launched a new logo...
The World Squash Federation has launched a new logo
-
News briefs
Eider made its website more interactive with the customer, especially...
Eider made its website more interactive with the customer, especially through social networks. The new version describes the products exhaustively before proposing them for sale online, including promotions. The site allows the customer to locate the nearest store offering Eider products. It presents its sponsored athletes.
