News and insights about brands in the sporting goods industry – Page 375
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News briefs
Puma has teamed up with a raft of renowned African...
Puma has teamed up with a raft of renowned African artists to design football kits for the 10 national teams from Africa endorsing the German sports and lifestyle brand. The kits were unveiled at the Design Museum in London, with the support of players including Cameroon's Samuel Eto'o, Asamoah Gyan ...
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Nike is launching a full line of clothing named after...
Nike is launching a full line of clothing named after Cristian Ronaldo to go with football shoes
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The German Intersport has extended its sponsoring agreement with Großwallstadt...
The German Intersport has extended its sponsoring agreement with Großwallstadt and Göppingen, two handball clubs in the Bundesliga, for two more years
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Amer Sports reports that Varma Mutual Pension Insurance Company has...
Amer Sports reports that Varma Mutual Pension Insurance Company has raised its stake in the company from 4.78 to 5.19 percent. Meanwhile, Amer says it has completed a share buyback program announced last Aug. 15, involving a total of 3 million shares purchased at an average price of €9.18. As ...
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CEP, a young German brand of compression apparel, is investing...
CEP, a young German brand of compression apparel, is investing massively in consumer-oriented advertising, not only in special interest magazines, but also in billboard ads in major Austrian ski resorts such as St. Anton, Sölden and Zillertal as well as the smaller German snowsport hot spots such as Garmisch-Partenkirchen and ...
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News briefs
Arena has signed sponsorship contracts with two young French swimming...
Arena has signed sponsorship contracts with two young French swimming champions through 2016. They are Mélanie Hénique, 18, and Jérémy Stravius, 23. The company has also signed up their coach, Michel Chrétien, who works for the big swimming club of Amiens, sponsored by Speedo under a contract expiring in 2012.
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One Way has signed a contract with Arnd Peiffer, the...
One Way has signed a contract with Arnd Peiffer, the German biathlon champion
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Brendan Fairclough, the British downhill cycling champion, is joining the...
Brendan Fairclough, the British downhill cycling champion, is joining the riders' team of Scott Sports
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News briefs
Oxylane, parent company of Décathlon, has launched a new logo...
Oxylane, parent company of Décathlon, has launched a new logo and a new corporate identity for Kipsta, its private label for team sports products, first launched in 1998. The new logo consists of a stylized K preceded by a small dot. Meanwhile, Oxylane has shifted the inauguration of a dedicated ...
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News briefs
Halfords is going to contribute to the Dallaglio Flintoff Cycle...
Halfords is going to contribute to the Dallaglio Flintoff Cycle Slam 2012, a charity bicycle ride from Olympia, Greece, to Olympic Park in London. It will provide the Boardman Performance Series Road Pro Carbon bikes ridden by Lawrence Dallaglio and Andrew Flintoff, the two former England captains who are leading ...
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Enebe is launching an electronic scoreboard for table tennis, which...
Enebe is launching an electronic scoreboard for table tennis, which can be adapted to any tennis table and is being offered internationally in time for Christmas sales
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News briefs
The North Face has launched an online platform in Europe...
The North Face has launched an online platform in Europe to promote safety in the mountains. The “Know Boundaries” website contains several sections, focusing on items such as safe equipment, how to spot an avalanche, signs of unstable snow, and so forth. Each of them is animated by videos featuring ...
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News briefs
Speedo unveiled its new Fastskin³ racing system yesterday, where newly...
Speedo unveiled its new Fastskin³ racing system yesterday, where newly designed caps, goggles and swimsuits interact to reduce full body passive drag by up to 16.6 percent, and body active drag by 5.2 percent, according to the company. The new system, which complies with the new guidelines set by the ...
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Greenpeace is lauding Li Ning for joining up with five...
Greenpeace is lauding Li Ning for joining up with five other major companies in signing a roadmap to eliminating hazardous chemicals from their supply chains by 2020. The environmental organization says Li Ning is setting an example for other Chinese companies to follow; it is the first Chinese brand to ...
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News briefs
Puma launched an innovative kit for the Italian national football...
Puma launched an innovative kit for the Italian national football team in Rome, marking the 150th anniversary of the unification of the country with a special gimmick. For the first time, a QR code woven label on the label of the replica jersey takes you, when scanned, to www.puma.co/football for ...
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News briefs
Runner's World magazine has given the 2011 international “Editor's Choice”...
Runner's World magazine has given the 2011 international “Editor's Choice” award to Asics' GT-2160 shoe, praising its rock-steady stability features, foot-hugging fit and plush cushioning. It is the second time that Asics' GT-2100 series has won the coveted award. In addition, the company's GEL-1170 model got a “Best Buy” award.
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News briefs
Two executives of Amer Sports in Spain are extending their...
Two executives of Amer Sports in Spain are extending their responsibilities to other countries. Alvaro Camin is promoted as sales manager of Suunto for the entire Europe, Middle East and Africa region. Jorge Salvans will take care of Suunto, Wilson Golf, Salomon Snowboard and Bonfire for the Iberian Peninsula as ...
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Speedo has gained the approval of Fina, the world swimming...
Speedo has gained the approval of Fina, the world swimming federation, for its latest flagship product, the Fastskin³. It is described as the latest and most advanced version of Speedo's revolutionary product, which caused lengthy discussion among top athletes, their suppliers and regulatory authorities, leading to a change in Fina's ...
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Puma has extended its contract with the Swiss Football Association...
Puma has extended its contract with the Swiss Football Association to be the organization's official technical partner and licensed partner for replica kits and fan merchandise. The extension will run through the 2014 FIFA World Cup and the EUFA Euro in 2016. Puma also unveiled the new home kit for ...
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News briefs
Kempa, Uhlsport's specialty brand of handball products, will support Deutsche...
Kempa, Uhlsport's specialty brand of handball products, will support Deutsche Krebshilfe, a German NGO dedicated to the fight against cancer, in connection with the European Handball Championships scheduled to be held in Serbia from Jan. 15 to Jan. 19. For the first time, all the players of the teams sponsored ...
