News and insights about brands in the sporting goods industry – Page 368
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Carlos Santana, the catcher for Major League Baseball's Cleveland Indians,...
Carlos Santana, the catcher for Major League Baseball's Cleveland Indians, has joined the team of Shock Doctor, the maker of sports protection and mouthguards; part of the partnership involves him advising the company on product development
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Shimano, the Japanese company specializing in bicycle parts and fishing...
Shimano, the Japanese company specializing in bicycle parts and fishing equipment, is moving into an entirely new category with a range of cycling bags to be launched in 2013. The series of lightweight, ergonomic and form-fitting bags is aimed at dedicated cyclists. It includes bags for a variety of cycling ...
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Exceed Company, the Chinese company that markets the Xidelong brand...
Exceed Company, the Chinese company that markets the Xidelong brand of sports shoes and apparel, has received the Outstanding Contribution Award from the country's General Administration of Sport for the second consecutive year. It got the award for the company's “Fitness for All” campaign, described as a charitable social initiative ...
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Look, the French cycling specialist that launched clip-on pedals, and...
Look, the French cycling specialist that launched clip-on pedals, and Polar, which specializes in sports-related heart rate monitoring, have teamed up to introduce the first pedal with an integrated system to measure pedaling power. The new Kéo Power pedals by Polar and Look measure the pedaling power on each side ...
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Erima has signed up as the official supplier for the...
Erima has signed up as the official supplier for the London Games of LOSV, the Olympic sports team from Lichtenstein
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Nike has introduced its Flyknit running shoe, which is ultra-lightweight...
Nike has introduced its Flyknit running shoe, which is ultra-lightweight and has virtually no seams. The structure and support are knitted into the shoe, which weighs about 160 grams. The company is launching a number of technologically innovative products in the run-up to the London Olympics this year, also including ...
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Yaktrax unveiled its new logo and motto at the Outdoor...
Yaktrax unveiled its new logo and motto at the Outdoor Retailer Winter Market in January. The new logo depicts a yak and a bold new font, and the company's new tagline is “Winter traction for all you do.” The company is working to build its brand, which includes introducing new ...
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The football legend Pelé has chosen Legends 10, a U.S....
The football legend Pelé has chosen Legends 10, a U.S. company, to represent his image worldwide. It will take care of his brand's agreements and licensing, as well as appearances by the athlete himself.
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Nikita, the maker of boardsports-inspired streetwear for women recently acquired...
Nikita, the maker of boardsports-inspired streetwear for women recently acquired by Amer Sports, is expanding into hardgoods. For the 2012-13 season, the company will produce two new snowboards designed for females. The Sideway Sista comes in sizes from 138 to 156, and the Chickita ranges from 135 to 152. They ...
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Adidas stores worldwide will carry a new line of streetwear...
Adidas stores worldwide will carry a new line of streetwear co-branded with Porsche Design from the autumn/winter 2012/13 season. Marketed as Adidas Originals by Porsche Design and comprising about 400 items, including shoes, the line will be cheaper, younger and less technical than the bigger, existing luxury sports collection developed ...
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Crocs has announced that it was exploring licensing agreements as...
Crocs has announced that it was exploring licensing agreements as a means to expand beyond footwear. The company said that more than 200 million pairs of Crocs had been sold in over 90 countries, and it was time to capitalize on the strength of the brand with other products. A ...
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Amer Sports has been informed that Orkla of Norway has...
Amer Sports has been informed that Orkla of Norway has reduced its holdings in the Finnish group below 5 percent of the total equity, down to 3.2 percent as of Feb. 6. Orkla was previously a major investor in Viking and Helly Hansen, among other companies. The Norwegian fund bought ...
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Amer Sports Winter and Outdoor Americas is opening the first...
Amer Sports Winter and Outdoor Americas is opening the first Salomon flagship store in the U.S. in late March. It will be located in the City Creek Shopping Center in Salt Lake City, Utah. It will sell Salomon apparel, footwear and other softgoods, but no hardgoods – customers will be ...
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W.L. Gore & Associates says that it should be...
W.L. Gore & Associates says that it should be able to increase the percentage of Bluesign certified laminates that it offers to garment manufacturers to 50 percent within three years, up from a 20 percent ratio for those embedded in the next autumn/winter collections. It has a goal of ...
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Arena has extended its sponsorship of the National Swimming League...
Arena has extended its sponsorship of the National Swimming League of the U.K. by three years
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Sabotage, the Norwegian snow sports clothing brand, has become the...
Sabotage, the Norwegian snow sports clothing brand, has become the official clothing provider for the World Snowboard Championships in Oslo. According to Sportsbransjen, this is the first time a Norwegian clothing brand has sponsored such a large event, something that usually falls on larger, international firms. Sabotage is a 2-year-old ...
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Polar has signed up a leading female triathlete, Virigina Berategui...
Polar has signed up a leading female triathlete, Virigina Berategui from Spain
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The Hohenstein Institute in Bönnigheim, Germany, which opened an office...
The Hohenstein Institute in Bönnigheim, Germany, which opened an office in Hong Kong in December, is proposing two new textile products that could be useful for sports apparel. HP2G is a hybrid yarn that combines the benefits of synthetic fibers with those of wool, providing thermal insulation while wicking away ...
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SealSkinz, the British maker of waterproof breathable socks, hats and...
SealSkinz, the British maker of waterproof breathable socks, hats and gloves, has gotten ISO9001 status for its quality management systems. Being registered with this status is often a requirement for companies wanting to supply the personal protective equipment market, which is one of SealSkinz' targets. Its products are also used ...
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Nike has formed a partnership with DyeCoo Textile Systems B.V.,...
Nike has formed a partnership with DyeCoo Textile Systems B.V., a Dutch company that has developed and built the first commercially available waterless textile dyeing machines. The technology uses recycled carbon dioxide and thus eliminates the use of water for dyeing textiles. Nike said it thinks the process could revolutionize ...
