News and insights about brands in the sporting goods industry – Page 367
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Abacus Sportswear will be the official apparel supplier to the...
Abacus Sportswear will be the official apparel supplier to the Nordea Master golf tournament, dressing up its staff, sponsors and volunteers
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News briefs
Both Adidas and Puma are apparently placing more emphasis in...
Both Adidas and Puma are apparently placing more emphasis in their communication strategies on the sports performance segment. Adidas' new advertising campaign for this year, described as the biggest in its history, is intended to highlight the brand's offerings in this segment, which still represents more than 70 percent of ...
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Erima has signed a sponsorship and supply agreement with Doris...
Erima has signed a sponsorship and supply agreement with Doris and Stefanie Schwaiger. The two sisters are the Austrian champions in beach volleyball (or sand volleyball, as the game is now called in the U.S.), and the German company hopes that they are going to make it to the Olympic ...
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Atomic has extended its sponsorship agreement with Marcel Hirscher for...
Atomic has extended its sponsorship agreement with Marcel Hirscher for another four years
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John Andrew, the chairman of Direct GolfUK, will run the...
John Andrew, the chairman of Direct GolfUK, will run the 2012 Virgin London Marathon to raise funds for the Seve Ballesteros Foundation, which partners with Cancer Research UK to boost research into brain cancer. For the race, which takes place April 22, Andrew will wear No. 1984, for the year ...
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Rossignol has signed up Martin Fourcade for another two years...
Rossignol has signed up Martin Fourcade for another two years
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Arena International has come out with its Powerskin Carbon-Pro high-end...
Arena International has come out with its Powerskin Carbon-Pro high-end performance swimwear. The line, developed in collaboration with Kinetech Labs, integrates a carbon cage into the design for muscle compression and superior fit.
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News briefs
Under Armour has selected PrettyGreen to be its public relations...
Under Armour has selected PrettyGreen to be its public relations agency in the U.K., helping to build and promote the brand there, partly by developing Under Armour's social media strategy in addition to traditional channels. Diane Pelkey, vice president for global communications and entertainment at Under Armour, will be the ...
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Kevin Plank, the founder and chief executive of Under Armour,...
Kevin Plank, the founder and chief executive of Under Armour, was listed as No. 1,075 on the 2012 Forbes Billionaire List with a net worth of $1.1 billion
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News briefs
A big Austrian sporting goods retailer, Intersport Bründl, has won...
A big Austrian sporting goods retailer, Intersport Bründl, has won an international award in Las Vegas as the best “hardline specialty store.” Beating applications from all over the world, its new store in the Tyrolean ski resort of Ischgl got the 2012 A.R.E. Award in this category. The three-storey outlet ...
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Erima is coming out with its first collection of basketball...
Erima is coming out with its first collection of basketball clothing
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News briefs
Body Glove Footwear is coming out in the U.S. with...
Body Glove Footwear is coming out in the U.S. with its own line of minimalist technology footwear, called 3T Barefoot, that has a three-toed slot design to account for the fact that the smaller three toes on each foot cannot move as effectively as the first two toes. The amphibious ...
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Craft of Sweden is bringing out a range of seamless...
Craft of Sweden is bringing out a range of seamless baselayer ski garments made of merino wool
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News briefs
Rapala is introducing its new Eco Wear Reflection waders to...
Rapala is introducing its new Eco Wear Reflection waders to alleviate stress on water ecosystems. Renewable energy is used in their production. They are made with DuPont Cerenol Polyol technology, a family of polyether polyols that are manufactured in a sustainable process. This technology is applied to the waders to ...
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Merrell has launched a new page on its website to...
Merrell has launched a new page on its website to educate and train women in the use of its Merrell Barefoot shoes for running and fitness. The page carries the title “Pretty Strong” and encourages the viewer to “unleash your natural power, embrace your natural beauty.” Three women with different ...
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Abacus has signed up Catriona Matthew, the LPGA and European...
Abacus has signed up Catriona Matthew, the LPGA and European LPGA golfer from Scotland
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Adams Golf has signed a sponsorship deal with Caroline Hedwall,...
Adams Golf has signed a sponsorship deal with Caroline Hedwall, who qualified as the 2011 Ladies European Tour Player of the Year
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News briefs
Amer Sports will apply for a listing on Helsinki's Nasdaq...
Amer Sports will apply for a listing on Helsinki's Nasdaq of two new series of euro-denominated bonds worth a total of €150 million, which have been allocated to more than 50 investors. One €50 million bond carries a floating rate and matures on March 6, 2014. The other €100 million ...
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Asics is going to be one of Eurosport's on-air presenting...
Asics is going to be one of Eurosport's on-air presenting sponsors for the London Olympics and the Paralympic Games this summer. Asics' TV ads will air around the Olympics as well as various marathons through the year. Eurosport plans to cover the London Games 24 hours a day, including 10 ...
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News briefs
Spalding is the new official teamwear partner of Basketball Scotland,...
Spalding is the new official teamwear partner of Basketball Scotland, the governing body of the sport in Scotland. The deal also includes partnerships with Gilmour Sports and RJM Sports, two retailers that will help Basketball Scotland to announce its services to players, coaches, officials and clubs.
