News and insights about brands in the sporting goods industry – Page 367
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News briefs
Wilson Racquet Sports has extended its sponsorship deal with the...
Wilson Racquet Sports has extended its sponsorship deal with the International Tennis Federation, providing the official ball for men's and women's national team competitions as well as tournaments such as the Davis Cup and the Fed Cup. Wilson first started partnering with the Davis Cup in 2002, adding the Fed ...
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News briefs
Nike has formed a partnership with DyeCoo Textile Systems B.V.,...
Nike has formed a partnership with DyeCoo Textile Systems B.V., a Dutch company that has developed and built the first commercially available waterless textile dyeing machines. The technology uses recycled carbon dioxide and thus eliminates the use of water for dyeing textiles. Nike said it thinks the process could revolutionize ...
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News briefs
SealSkinz, the British maker of waterproof breathable socks, hats and...
SealSkinz, the British maker of waterproof breathable socks, hats and gloves, has gotten ISO9001 status for its quality management systems. Being registered with this status is often a requirement for companies wanting to supply the personal protective equipment market, which is one of SealSkinz' targets. Its products are also used ...
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News briefs
The Hohenstein Institute in Bönnigheim, Germany, which opened an office...
The Hohenstein Institute in Bönnigheim, Germany, which opened an office in Hong Kong in December, is proposing two new textile products that could be useful for sports apparel. HP2G is a hybrid yarn that combines the benefits of synthetic fibers with those of wool, providing thermal insulation while wicking away ...
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Polar has signed up a leading female triathlete, Virigina Berategui...
Polar has signed up a leading female triathlete, Virigina Berategui from Spain
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News briefs
Sabotage, the Norwegian snow sports clothing brand, has become the...
Sabotage, the Norwegian snow sports clothing brand, has become the official clothing provider for the World Snowboard Championships in Oslo. According to Sportsbransjen, this is the first time a Norwegian clothing brand has sponsored such a large event, something that usually falls on larger, international firms. Sabotage is a 2-year-old ...
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Arena has extended its sponsorship of the National Swimming League...
Arena has extended its sponsorship of the National Swimming League of the U.K. by three years
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News briefs
W.L. Gore & Associates says that it should be...
W.L. Gore & Associates says that it should be able to increase the percentage of Bluesign certified laminates that it offers to garment manufacturers to 50 percent within three years, up from a 20 percent ratio for those embedded in the next autumn/winter collections. It has a goal of ...
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News briefs
Amer Sports has been informed that Orkla of Norway has...
Amer Sports has been informed that Orkla of Norway has reduced its holdings in the Finnish group below 5 percent of the total equity, down to 3.2 percent as of Feb. 6. Orkla was previously a major investor in Viking and Helly Hansen, among other companies. The Norwegian fund bought ...
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News briefs
Amer Sports Winter and Outdoor Americas is opening the first...
Amer Sports Winter and Outdoor Americas is opening the first Salomon flagship store in the U.S. in late March. It will be located in the City Creek Shopping Center in Salt Lake City, Utah. It will sell Salomon apparel, footwear and other softgoods, but no hardgoods – customers will be ...
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News briefs
Crocs has announced that it was exploring licensing agreements as...
Crocs has announced that it was exploring licensing agreements as a means to expand beyond footwear. The company said that more than 200 million pairs of Crocs had been sold in over 90 countries, and it was time to capitalize on the strength of the brand with other products. A ...
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News briefs
Adidas stores worldwide will carry a new line of streetwear...
Adidas stores worldwide will carry a new line of streetwear co-branded with Porsche Design from the autumn/winter 2012/13 season. Marketed as Adidas Originals by Porsche Design and comprising about 400 items, including shoes, the line will be cheaper, younger and less technical than the bigger, existing luxury sports collection developed ...
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News briefs
Nikita, the maker of boardsports-inspired streetwear for women recently acquired...
Nikita, the maker of boardsports-inspired streetwear for women recently acquired by Amer Sports, is expanding into hardgoods. For the 2012-13 season, the company will produce two new snowboards designed for females. The Sideway Sista comes in sizes from 138 to 156, and the Chickita ranges from 135 to 152. They ...
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News briefs
The football legend Pelé has chosen Legends 10, a U.S....
The football legend Pelé has chosen Legends 10, a U.S. company, to represent his image worldwide. It will take care of his brand's agreements and licensing, as well as appearances by the athlete himself.
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News briefs
Nike is introducing a new sole meant to be used...
Nike is introducing a new sole meant to be used by amputee athletes. The Nike Sole was designed in conjunction with Össur, an orthopedics company known for its prosthetic innovations, and Sarah Reinertsen, the amputee triathlete and world record holder. The sole works with Össur's Flex-Run prosthetic blade. Nike built ...
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News briefs
Fila is working with two of its retailers, one in...
Fila is working with two of its retailers, one in the U.K. and one in Sweden, to revive the Trailblazer shoe, which was a big seller in the 1990s. Footpatrol, based in London, and Sneakers and Stuff of Sweden will offer the co-branded shoe, which uses the old style as ...
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News briefs
Lafuma has signed a licensing deal with a French fashion...
Lafuma has signed a licensing deal with a French fashion company, Carven, for the production and distribution of a small line of daypacks and accessories, with retail prices ranging from €290 to €350. They will be sold next autumn at Carven's stores and at some of Lafuma's stores in France ...
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Lacoste has signed a four-year sponsorship deal with John Isner,...
Lacoste has signed a four-year sponsorship deal with John Isner, the tall 26-year-old American tennis player
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Reef is the new sponsor of the surfers Luke Davis...
Reef is the new sponsor of the surfers Luke Davis and Kai Otton
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News briefs
Sweden's Kask and Norway's Sweet Protection are collaborating for next...
Sweden's Kask and Norway's Sweet Protection are collaborating for next winter with the launch of a new helmet and ski goggles designed to work together. Kask's new goggle, the Mask 4 Charger, will be designed to fit perfectly with a special version of Sweet Protection's popular Igniter helmet in ...
