News and insights about brands in the sporting goods industry – Page 372
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News briefs
Erima has sealed a sponsoring agreement with 1. FC Köln,...
Erima has sealed a sponsoring agreement with 1. FC Köln, Cologne's football club in the German Bundesliga. The club comprises 19 teams with more than 300 players, who will all be equipped with apparel from the German team sports brand for at least the next three years. Erima was already ...
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Everlast Worldwide's marketing campaign for 2012 seeks to introduce a...
Everlast Worldwide's marketing campaign for 2012 seeks to introduce a new group of people to fight sports training, emphasizing its fitness benefits. The new “Unleash” campaign trades on Everlast's reputation in boxing and mixed martial arts while stressing the full-body workout that training can provide. Unleash debuted on Jan. 1 ...
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Murphy & Nye has again become a technical sponsor of...
Murphy & Nye has again become a technical sponsor of Giovanni Soldini, the Italian sailing champion, as he tries to beat three ocean racing records at the helm of a highly technological VOR 70 Maserati boat
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Allen Edmonds, an American brand of men's dress shoes, has...
Allen Edmonds, an American brand of men's dress shoes, has enlisted Jack Nicklaus to promote its new line of golf shoes around the world. Besides the classical golf shoes that it introduced last year, Allen Edmonds is now adding a Clubhouse Collection of dress shoes that Nicklaus will also promote. ...
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Intersport France has announced a deal with Olympique de Marseille,...
Intersport France has announced a deal with Olympique de Marseille, also known as OM, which ranks as the French football club that has the largest number of fans - a total of 14 million – and that sells the highest number of replica shirts – an average of 400,000 per season over ...
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Wilson and Fila have announced new sponsorship deals with three female...
Wilson and Fila have announced new sponsorship deals with three female tennis stars in the last couple of days. Wilson has taken on Victoria “Vika” Azarenka of Belarus for a long-term deal. She was previously endorsing Head, but will now start using Wilson equipment exclusively, including the new Juice racquet, the blue ...
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This month, Golf Digest put out its annual “Hot List”...
This month, Golf Digest put out its annual “Hot List” issue where 38 editors, scientists, retailers and golfers evaluated golf equipment. Out of 286 entries, Callaway Golf was chosen for more gold and silver medals than any other company for its 2012 products, soon to be released. The RAZR Fit ...
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News briefs
Babolat has developed a new approach to the game of...
Babolat has developed a new approach to the game of tennis with a system of sensors, integrated into the racquet, that record a flow of data on the individual's performance. The company's new Play & Connect technology is designed to help professionals and amateurs better understand the way in which ...
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Malika Favre, a French artist and illustrator living in London,...
Malika Favre, a French artist and illustrator living in London, is joining Volcom as its newest ambassador
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Mark Cuban, the billionaire who owns the Dallas Mavericks of...
Mark Cuban, the billionaire who owns the Dallas Mavericks of the NBA, will appear in an advertising campaign for Skechers' GoRun sneakers, including a commercial during the Super Bowl of American football
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News briefs
Compex, the leading supplier of electrical muscle stimulation equipment, is...
Compex, the leading supplier of electrical muscle stimulation equipment, is launching a wireless system. In addition to eliminating any cables from the electrodes, the new Compex Wireless system includes a color LED screen on a remote control device that carries all the data that the user needs to fine-tune his ...
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News briefs
Michael Dawson, first team defender for the Tottenham Hotspur F.C....
Michael Dawson, first team defender for the Tottenham Hotspur F.C. and member of the England international team, will wear Under Armour football boots under a new multi-year agreement. Under Armour already has a deal to supply Tottenham's kits starting with the 2012-13 season.
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Nike Golf has signed a multi-year endorsement deal with Kevin...
Nike Golf has signed a multi-year endorsement deal with Kevin Chappell, who will compete with its clubs, balls, footwear, gloves, bags, apparel, headwear and accessories
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Sophie Horn, a golfer, fitness maven and fashion model, has...
Sophie Horn, a golfer, fitness maven and fashion model, has signed with Wilson Staff, the brand of golf irons. She will play with the new DXi Superlight driver and DXi rescue clubs, and continue using the company's FG62 irons and FG Tour balls.
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News briefs
With the renewal of its sponsorship of the Welsh Rugby...
With the renewal of its sponsorship of the Welsh Rugby Union, Under Armour is opening a bigger and striking all-black skybox suite at the Millennium stadium in Cardiff. Designed by Storeage of Amsterdam, the new multifunctional space will act as a lounge for important guests, a showroom for product presentations ...
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News briefs
Puma will replace Li Ning as the technical sponsor of...
Puma will replace Li Ning as the technical sponsor of the Spanish Espanyol team from the next season on. Puma is also the new sponsor of an important Brazilian football team, Botafogo de Futebol e Regatas from Rio de Janeiro. It was previously sponsored by Kappa and by Fila through ...
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K2 is reportedly planning to come out with the first...
K2 is reportedly planning to come out with the first line of ski boots under its name for the winter 2013-14 season
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After next June, Kelme will replace Luanvi as technical sponsor...
After next June, Kelme will replace Luanvi as technical sponsor of the Spanish Levante football club for three seasons
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BasicNet has signed a new licensing agreement for handbags, luggage...
BasicNet has signed a new licensing agreement for handbags, luggage and other accessories under the K-Way brand name for the European market. It will first be presented at the Pitti Uomo fair in Florence later this month. The licensee, Tichebox, has similar contracts with Tommy Hilfiger, Napapijri and U.S. Polo ...
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Columbia Sportswear wants to remain ahead of its competitors when...
Columbia Sportswear wants to remain ahead of its competitors when it comes to innovation, even going so far as to create a “road map” through 2015. The company outlined some of its plans at a presentation in Park City, Utah, where it debuted some of its products for autumn 2012. ...
