News and insights about brands in the sporting goods industry – Page 372
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News briefs
Puma will replace Li Ning as the technical sponsor of...
Puma will replace Li Ning as the technical sponsor of the Spanish Espanyol team from the next season on. Puma is also the new sponsor of an important Brazilian football team, Botafogo de Futebol e Regatas from Rio de Janeiro. It was previously sponsored by Kappa and by Fila through ...
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K2 is reportedly planning to come out with the first...
K2 is reportedly planning to come out with the first line of ski boots under its name for the winter 2013-14 season
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After next June, Kelme will replace Luanvi as technical sponsor...
After next June, Kelme will replace Luanvi as technical sponsor of the Spanish Levante football club for three seasons
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News briefs
BasicNet has signed a new licensing agreement for handbags, luggage...
BasicNet has signed a new licensing agreement for handbags, luggage and other accessories under the K-Way brand name for the European market. It will first be presented at the Pitti Uomo fair in Florence later this month. The licensee, Tichebox, has similar contracts with Tommy Hilfiger, Napapijri and U.S. Polo ...
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Columbia Sportswear wants to remain ahead of its competitors when...
Columbia Sportswear wants to remain ahead of its competitors when it comes to innovation, even going so far as to create a “road map” through 2015. The company outlined some of its plans at a presentation in Park City, Utah, where it debuted some of its products for autumn 2012. ...
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Oakley has signed up Erik Guay, a Canadian alpine skier,...
Oakley has signed up Erik Guay, a Canadian alpine skier, to an endorsement contract
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News briefs
Amer Sports' winter & outdoor sports division had received a...
Amer Sports' winter & outdoor sports division had received a complaint from Bern, a company in Kingston, Masachussets, that sells helmets for cycling, skating and snow sports. Bern filed a lawsuit in a Boston court late last month charging that Salomon's Ghost and Brigado Audio helmets infringe on a federal ...
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News briefs
Odlo is introducing a line of apparel called “Evolution Greentec.”...
Odlo is introducing a line of apparel called “Evolution Greentec.” The underwear collection is made of 100 percent recycled polyester and it is said that the range is the first one of the type using the seamless technology. To visualize the sustainable approach of Greentec, Odlo has seamed in a ...
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Bollé has been appointed official eyewear partner of the PGA...
Bollé has been appointed official eyewear partner of the PGA Tour of Australasia for the next two years
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News briefs
The stakes are continuing to rise in basketball marketing, since...
The stakes are continuing to rise in basketball marketing, since Adidas is reportedly preparing to offer $250 million for a lifetime endorsement deal with Derrick Rose of the Chicago Bulls. This would make him the highest-paid endorsee in the National Basketball Association (NBA). Rose has distinguished himself in the last ...
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News briefs
François Pinault, chairman of PPR, parent company of Puma, Cobra...
François Pinault, chairman of PPR, parent company of Puma, Cobra Golf and Volcom, has been elevated to the rank of grand officer of the French Legion of Honor. At the same time, Salma Hayek, the Mexican actress who married his son François-Henri, chief executive of the group, was made knight ...
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Chiemsee is presenting a limited edition of snow and fleecewear...
Chiemsee is presenting a limited edition of snow and fleecewear with Sympatex, calling it 30 Years to celebrate its 30th anniversary, at the Ispo show in Munich
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Suunto has signed a sponsorship contract with Mireia Miró, a...
Suunto has signed a sponsorship contract with Mireia Miró, a Spanish mountain ski and trail-running champion
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News briefs
David Whelan, founder and former owner of JJB Sports, has...
David Whelan, founder and former owner of JJB Sports, has rebranded the DW Stadium of his Wigan Athletic football club as Intersport for a match against Liverpool that was televised live on Sky Sports last Dec. 21. More than 60 DW stores in the U.K. have been rebranded as Intersport ...
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News briefs
The Peuterey Group has reportedly signed a three-year licensing deal...
The Peuterey Group has reportedly signed a three-year licensing deal for Post Card, the Italian brand of luxury women's snow wear, with an option to purchase it. Previously owned by Belfe, the brand has been the property of Alfredo Cionti's Avirex Group since 2008. Avirex, which has since changed its ...
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News briefs
Toray, the Japanese developer of polymers, is planning to show...
Toray, the Japanese developer of polymers, is planning to show a new polyamide fiber that can be produced from renewable resources at Ispo. It follows the company's announcement last June of the first polyester fiber that is 100 percent based on biomass. Toray will be categorizing its new fibers, fabrics ...
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News briefs
Hi-Tec Sports, the Dutch-based outdoor, racquet sports and golf company, is...
Hi-Tec Sports, the Dutch-based outdoor, racquet sports and golf company, is launching an apparel range with Color Tec, a dyed down proprietary technology. The individual pieces of down are dyed in different colors, making it eye-catching, and the company says that the new technique increases the loft of the down, without ...
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News briefs
Technogym will supply the fitness equipment that will be used...
Technogym will supply the fitness equipment that will be used for training by the athletes competing in 28 disciplines of the Olympic Games in London. It will provide more than 750 machines for this purpose. The Italian company already offered similar services at the Olympics in Sydney in 2000, in ...
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Julbo is sponsoring the French Sailing Federation (FFV) and supplying...
Julbo is sponsoring the French Sailing Federation (FFV) and supplying its sunglasses to 10 sailors who will participate in the London Olympics
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News briefs
One Way, the Finnish producer of Nordic ski poles and...
One Way, the Finnish producer of Nordic ski poles and associated gear, has signed a long-term contract with Dario Cologna, starting in May 2012. The 25-year-old Swiss champion won the Nordic skating contest in the World Cup at Rogla in Slovenia last Dec. 18. He followed up by winning the ...
