News and insights about brands in the sporting goods industry – Page 372
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Amer Sports rides off with Nikita
Amer Sports is moving further into the action sports market with the acquisition of Nikita, the Icelandic brand of boardsports and lifestyle apparel focusing on women. Amer Sports is already involved in action sports through Salomon snowboards and Bonfire apparel.The move fits with the Finnish sports group's strategy to invest ...
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News briefs
Adidas and UEFA, the European football organization, announced that they...
Adidas and UEFA, the European football organization, announced that they extended their long-term partnership until 2018 for the UEFA Champions League, the UEFA Europa League, the UEFA Super Cup and the UEFA Women's Champions League. Adidas will continue to supply the match balls for the Champions League and the Europa ...
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Matt of Spain has obtained a license to make and...
Matt of Spain has obtained a license to make and sell bandanas with the Tour de France brand name
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Gina Tricot, a Swedish fashion retailer, is poised to enter...
Gina Tricot, a Swedish fashion retailer, is poised to enter the sports market with the launch of a new sportswear range. Sportfack, the magazine for the Swedish sporting goods sector, indicated that it would be launched at the beginning of 2012, and that it will include fashionable sports bras and ...
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News briefs
Moncler is launching two models of sunglasses, developed and produced...
Moncler is launching two models of sunglasses, developed and produced by Mykita at its factory in Berlin. They use the German company's patented Mylon material and mineral glasses by Barberini (more in EyeWear Intelligence, another newsletter by EDM Publications – if you are interested in eyewear, see our new, revamped ...
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A French snowboard rider, Mathieu Crépel, has signed an endorsement...
A French snowboard rider, Mathieu Crépel, has signed an endorsement team with Blue Tomato, the Austrian-based online store
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Le Coq Sportif has launched a new version of its...
Le Coq Sportif has launched a new version of its website, offering simplified navigation and adapting it for consultation on a tablet or a smartphone. Its e-commerce platform is now completely integrated with the rest of the website. It tells the history of the French brand, born in Romilly in ...
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News briefs
Freddy is collaborating with Istituto Marangoni, an internationally reputed fashion...
Freddy is collaborating with Istituto Marangoni, an internationally reputed fashion management school in Milan, in a contest for the best designs. The students of the institute and any other fashion fans are invited to request a blank T-shirt and to send back its photo with a design that they have ...
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The next Barcelona Marathon, sponsored by Mizuno and scheduled for...
The next Barcelona Marathon, sponsored by Mizuno and scheduled for next March 25, already has 12% more runners registered than one year ago
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Maui Jim has signed a two-year partnership with the Australian...
Maui Jim has signed a two-year partnership with the Australian Sailing Team
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News briefs
W.L. Gore & Associates has disclosed an expanded deal with...
W.L. Gore & Associates has disclosed an expanded deal with Dubarry of Ireland, which already uses Gore-Tex membranes in its sailing and country-style boots. The Irish company will now use both Gore-Tex and Windstopper products in its collections of clothing, starting with those being developed for the fall/winter 2012-13 season ...
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Like Speedo, TYR of the U.S. has also launched a...
Like Speedo, TYR of the U.S. has also launched a high-performance swimsuit that complies with Fina's new norms. Its new Alchemy Project 2012 range features advanced hydrodynamic technology. It uses a “turbo compression fabric” made of lightweight, hydrophobic microfilament yarn, with enhanced stretch and memory retention. The seams are bonded ...
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New Balance is taking the place of Adidas as sponsor...
New Balance is taking the place of Adidas as sponsor of the ABN Amro Marathon in Rotterdam, starting with the next Apr. 15 event
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The IDEAS network of active sports designers has completed its...
The IDEAS network of active sports designers has completed its color forecast for the fall/winter 2013-14 season. The central theme is “clouds” – reflecting the uncertainty of the weather and the pervasive digital world. Both are intangible. There are contrasts and connections between the virtual and natural worlds. Shades of ...
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News briefs
Dakine, the brand of outdoor and action sports accessories owned...
Dakine, the brand of outdoor and action sports accessories owned by the GSM group, is preparing to introduce a range of garments for skiing and snowboarding. Consisting of technical pants and jackets, it will be displayed at the next Ispo Munich fair and will hit European store shelves in the ...
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News briefs
Puma launched an innovative kit for the Italian national football...
Puma launched an innovative kit for the Italian national football team in Rome, marking the 150th anniversary of the unification of the country with a special gimmick. For the first time, a QR code woven label on the label of the replica jersey takes you, when scanned, to www.puma.co/football for ...
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Greenpeace is lauding Li Ning for joining up with five...
Greenpeace is lauding Li Ning for joining up with five other major companies in signing a roadmap to eliminating hazardous chemicals from their supply chains by 2020. The environmental organization says Li Ning is setting an example for other Chinese companies to follow; it is the first Chinese brand to ...
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Speedo unveiled its new Fastskin³ racing system yesterday, where newly...
Speedo unveiled its new Fastskin³ racing system yesterday, where newly designed caps, goggles and swimsuits interact to reduce full body passive drag by up to 16.6 percent, and body active drag by 5.2 percent, according to the company. The new system, which complies with the new guidelines set by the ...
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News briefs
The North Face has launched an online platform in Europe...
The North Face has launched an online platform in Europe to promote safety in the mountains. The “Know Boundaries” website contains several sections, focusing on items such as safe equipment, how to spot an avalanche, signs of unstable snow, and so forth. Each of them is animated by videos featuring ...
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Enebe is launching an electronic scoreboard for table tennis, which...
Enebe is launching an electronic scoreboard for table tennis, which can be adapted to any tennis table and is being offered internationally in time for Christmas sales
