News and insights about brands in the sporting goods industry – Page 376
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News briefs
One Way, the Finnish Nordic sports brand, will be introducing...
One Way, the Finnish Nordic sports brand, will be introducing its new racing service truck at the the first event of this season's FIS cross-country World Cup in Ruka, Finland. The truck's 80 square meters has space for racing service, but will also allow One Way to showcase its products.
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News briefs
Burton is working with Mountain Dew to improve the degree...
Burton is working with Mountain Dew to improve the degree of sustainability in its apparel for the 2012 and 2013 collections. Much of the effort will focus on the development of suitable fabrics made out of recycled products, starting with handcrafted T-shirts using 50 percent recycled plastic bottles and 50 ...
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News briefs
Foremost, the U.K. golf buying group, selected FootJoy as the...
Foremost, the U.K. golf buying group, selected FootJoy as the best footwear brand at the 2011 Golf Industry Awards. The brand was noted for its all-around excellence and consistently high sales among the buying group's retailers. Foremost represents more than 1,000 PGA Professionals from the U.K.
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News briefs
iLoad, the textile carrier technology developed by Schoeller, received the...
iLoad, the textile carrier technology developed by Schoeller, received the most significant Swiss innovation prize. At the Innovation Forum in Basel, the Swiss company was distinguished with the Swiss Technology Award. iLoad is a technology whereby fabrics may be individually loaded and reloaded with therapeutic substances, targeting the wellness and ...
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News briefs
Icebreaker has completely revamped its website. The New Zealand company...
Icebreaker has completely revamped its website. The New Zealand company known for its merino wool products has made the site more interactive, with user-generated features such as product reviews, wish lists, questions and answers about specific products, and sharing through social media sites. Icebreaker's full range of products is available ...
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Garmont will introduce a special new line of lightweight mountaineering...
Garmont will introduce a special new line of lightweight mountaineering ski boots for winter 2012-13, called PowerLite, with innovative patent-pending features including an easy-in, easy-out construction and a new mechanism for friction-free walking comfort
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Luca Tribondeau, a talented 14-year-old Austrian free skier sponsored by...
Luca Tribondeau, a talented 14-year-old Austrian free skier sponsored by Atomic, joins Oxbow's “Legs of Steel” team
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News briefs
The Sport 2000 brand will obtain more visibility on football...
The Sport 2000 brand will obtain more visibility on football pitches and on television through a new multi-year agreement with Sportfive. It will appear on TV commercials in connection with numerous games of the UEFA Euro League in Austria, Germany, France, Norway, the Netherlands and Switzerland. Its logo will also ...
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News briefs
Joma's collection for spring/summer 2012 includes a new series of...
Joma's collection for spring/summer 2012 includes a new series of football boots, and calls the Fit 100 model the highlight of the line. The Fit 100 is based on the model of a running shoe, made from soft calf leather. The Spanish company's new product will be available at retail ...
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Falke is outfitting Michael Rensing, the 27-year-old goalkeeper of the...
Falke is outfitting Michael Rensing, the 27-year-old goalkeeper of the FC Köln football team in Germany
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News briefs
Puma has sealed an agreement with Borussia Dortmund to replace...
Puma has sealed an agreement with Borussia Dortmund to replace Kappa as the Bundesliga football team's equipment supplier from next season and for the next eight years. Puma already has partnerships with two other teams in the Bundesliga, VFB Stuttgart and Hoffenheim, but it intends to turn Borussia Dortmund into ...
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Briko announced a new partnership with the Italian Paralympic Snow...
Briko announced a new partnership with the Italian Paralympic Snow Sports Federation at Skipass, the annual Italian snow show that took place in Modena a few days ago
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News briefs
Asics is looking to increase its presence in floorball with...
Asics is looking to increase its presence in floorball with the launch of a collection of shoes specifically designed for the indoor sport. Initiated by Asics Sweden, the new shoe line was developed to offer floorball players a specific shoe with features optimized for the type of foot movements commonly ...
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Lotto has signed a three-year sponsorship deal with Marion Bartoli,...
Lotto has signed a three-year sponsorship deal with Marion Bartoli, the best-ranked female tennis player in France, who had been without a steady sponsor for four years
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The professional bowling Hall of Fame member Walter Ray Williams...
The professional bowling Hall of Fame member Walter Ray Williams Jr. has joined the Brunswick Pro staff, representing the company on the Professional Bowlers Association Tour
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News briefs
Ogio has introduced the Chamber, the latest in its range...
Ogio has introduced the Chamber, the latest in its range of golf bags. The Chamber features the Silencer Club Protection System, which uses 14 individual compartments with a protective membrane that center and holds the shafts of golf clubs. Not only does this system protect equipment from scratches and dents, ...
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MBT signs up a world marathon champion, Tera Moody, to...
MBT signs up a world marathon champion, Tera Moody, to a multi-faceted sponsorship
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One Way, the Finnish company for Nordic sports, has a...
One Way, the Finnish company for Nordic sports, has a new contract with Daniel Richardsson, a rising star on the Swedish cross-country team
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News briefs
Nautilus strikes an exclusive global licensing deal with Core Health...
Nautilus strikes an exclusive global licensing deal with Core Health & Fitness, allowing it to use patented technologies of its own TreadClimber in the latter's commercial machines. Core Health already licenses the Schwinn brand for commercial cycling products.
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Ruben Vergés, a young Spanish rider, joins Protest's snow team...
Ruben Vergés, a young Spanish rider, joins Protest's snow team
