News and insights about brands in the sporting goods industry – Page 366
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News briefs
Boss Green, the golfwear brand of Hugo Boss, is paying...
Boss Green, the golfwear brand of Hugo Boss, is paying tribute to football with a new line of sports shirts designed for six countries participating in the Euro 2012 tournament. The limited edition shirts, for France, Italy, Germany, Spain, Poland and England, features the national flag across the chest along ...
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British Prime Minister David Cameron has donated a customized Dunlop...
British Prime Minister David Cameron has donated a customized Dunlop tennis table made in the U.K. to the White House following his recent visit to the U.S. He decided to make the gift to President Barack Obama because the two played table tennis at a school in south London when ...
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J'hayber, the Spanish shoe company, is launching a line of...
J'hayber, the Spanish shoe company, is launching a line of sports shoes developed together with Dani Martin, a well-known Spanish singer
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Skullcandy's latest endorser is Kate Upton, a supermodel who made...
Skullcandy's latest endorser is Kate Upton, a supermodel who made the cover of Sports Illustrated with her swimsuit
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Bogner won the German Shoe Prize 2012 during the international...
Bogner won the German Shoe Prize 2012 during the international GDS shoe trade show held in Düsseldorf earlier this month. The jury picked two styles of fashionable shoes for men and women from the brand's autumn/winter footwear collection, ‘Kitzbühel‘ and ‘St. Anton,' which take their inspiration from winter sports. The ...
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Abacus Sportswear will be the official apparel supplier to the...
Abacus Sportswear will be the official apparel supplier to the Nordea Master golf tournament, dressing up its staff, sponsors and volunteers
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News briefs
Both Adidas and Puma are apparently placing more emphasis in...
Both Adidas and Puma are apparently placing more emphasis in their communication strategies on the sports performance segment. Adidas' new advertising campaign for this year, described as the biggest in its history, is intended to highlight the brand's offerings in this segment, which still represents more than 70 percent of ...
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News briefs
Erima has signed a sponsorship and supply agreement with Doris...
Erima has signed a sponsorship and supply agreement with Doris and Stefanie Schwaiger. The two sisters are the Austrian champions in beach volleyball (or sand volleyball, as the game is now called in the U.S.), and the German company hopes that they are going to make it to the Olympic ...
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Atomic has extended its sponsorship agreement with Marcel Hirscher for...
Atomic has extended its sponsorship agreement with Marcel Hirscher for another four years
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News briefs
John Andrew, the chairman of Direct GolfUK, will run the...
John Andrew, the chairman of Direct GolfUK, will run the 2012 Virgin London Marathon to raise funds for the Seve Ballesteros Foundation, which partners with Cancer Research UK to boost research into brain cancer. For the race, which takes place April 22, Andrew will wear No. 1984, for the year ...
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Rossignol has signed up Martin Fourcade for another two years...
Rossignol has signed up Martin Fourcade for another two years
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News briefs
Arena International has come out with its Powerskin Carbon-Pro high-end...
Arena International has come out with its Powerskin Carbon-Pro high-end performance swimwear. The line, developed in collaboration with Kinetech Labs, integrates a carbon cage into the design for muscle compression and superior fit.
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News briefs
Under Armour has selected PrettyGreen to be its public relations...
Under Armour has selected PrettyGreen to be its public relations agency in the U.K., helping to build and promote the brand there, partly by developing Under Armour's social media strategy in addition to traditional channels. Diane Pelkey, vice president for global communications and entertainment at Under Armour, will be the ...
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Kevin Plank, the founder and chief executive of Under Armour,...
Kevin Plank, the founder and chief executive of Under Armour, was listed as No. 1,075 on the 2012 Forbes Billionaire List with a net worth of $1.1 billion
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News briefs
A big Austrian sporting goods retailer, Intersport Bründl, has won...
A big Austrian sporting goods retailer, Intersport Bründl, has won an international award in Las Vegas as the best “hardline specialty store.” Beating applications from all over the world, its new store in the Tyrolean ski resort of Ischgl got the 2012 A.R.E. Award in this category. The three-storey outlet ...
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Erima is coming out with its first collection of basketball...
Erima is coming out with its first collection of basketball clothing
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News briefs
Body Glove Footwear is coming out in the U.S. with...
Body Glove Footwear is coming out in the U.S. with its own line of minimalist technology footwear, called 3T Barefoot, that has a three-toed slot design to account for the fact that the smaller three toes on each foot cannot move as effectively as the first two toes. The amphibious ...
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Craft of Sweden is bringing out a range of seamless...
Craft of Sweden is bringing out a range of seamless baselayer ski garments made of merino wool
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News briefs
Rapala is introducing its new Eco Wear Reflection waders to...
Rapala is introducing its new Eco Wear Reflection waders to alleviate stress on water ecosystems. Renewable energy is used in their production. They are made with DuPont Cerenol Polyol technology, a family of polyether polyols that are manufactured in a sustainable process. This technology is applied to the waders to ...
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News briefs
Merrell has launched a new page on its website to...
Merrell has launched a new page on its website to educate and train women in the use of its Merrell Barefoot shoes for running and fitness. The page carries the title “Pretty Strong” and encourages the viewer to “unleash your natural power, embrace your natural beauty.” Three women with different ...
