News and insights about brands in the sporting goods industry – Page 370
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Short stops
Karen Stupples, the winner of the 2004 Women's British Open,...
Karen Stupples, the winner of the 2004 Women's British Open, has signed a deal with Wilson Golf
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News briefs
Ispo gave a special life achievement award last Tuesday night...
Ispo gave a special life achievement award last Tuesday night to Willy Bogner, whose company crossed the €200 million threshold last year in terms of direct and licensees' sales, reaching a level of €213 million, up from €194 million in 2010. Half of the turnover was generated outside Germany and ...
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News briefs
W.L. Gore and Norrøna have entered into an agreement with...
W.L. Gore and Norrøna have entered into an agreement with a Norwegian ski area, Røldal, and to the local ski competitions the Røldal Freeride World Tour and the Røldal Freeride Challenge. Under the agreement, Gore and Norrøna will act as the official suppliers of technical ski and snowboard wear. The ...
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News briefs
Amer Sports is closing down its subsidiary in Brazil, which...
Amer Sports is closing down its subsidiary in Brazil, which was selling the Wilson and Salomon brands. It was decided earlier this month that the office in São Paulo would be shuttered, and that distribution of Salomon in Brazil would be attributed to Winner, the outdoor brand's longtime distributor in ...
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News briefs
Amer Sports Winter and Outdoor Americas is opening the first...
Amer Sports Winter and Outdoor Americas is opening the first Salomon flagship store in the U.S. in late March. It will be located in the City Creek Shopping Center in Salt Lake City, Utah. It will sell Salomon apparel, footwear and other softgoods, but no hardgoods – customers will be ...
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News briefs
In a ceremony at Ispo, Messe München announced the overall...
In a ceremony at Ispo, Messe München announced the overall winners of this year's ISPO AWARDs. In the action sports category, the prize went to NOW Snowboarding for its innovative binding system I.P.O. The overall winner in the outdoor category is Cable Vario, the via ferrata set by Edelrid. In the ...
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News briefs
Puma has announced a new multi-year partnership with BMW Motorsport,...
Puma has announced a new multi-year partnership with BMW Motorsport, effective from Feb. 1. The new contract calls for the brand to be the exclusive licensee for BMW Motorsport footwear, clothing and accessories, with a distribution focus on Europe and on emerging markets. Puma will also be the official supplier ...
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News briefs
Lazer, the Belgian brand of helmets known from the cycling...
Lazer, the Belgian brand of helmets known from the cycling industry, launched its first collection of ski and snowboard helmets during Ispo '12. Taking its experience and knowledge from the cycling industry, the company developed the first collection of snow helmets. Lazer has been setting up a completely new distribution ...
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News briefs
MTS, the big German manufacturer and distributor of indoor and...
MTS, the big German manufacturer and distributor of indoor and racquet sports products, has acquired the Beachminton brand from a company outside the core sporting-goods business. Under this label, it will market sets of badminton racquets and balls which, MTS claims, are by far more wind-resistant than traditional gear, making ...
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News briefs
Napapijri, the outdoor lifestyle brand of VF Corporation, is introducing...
Napapijri, the outdoor lifestyle brand of VF Corporation, is introducing a more technical line of apparel for the next fall/winter season. Called Napa Tech, it consists of 14 items for men and women including polar fleece priced at €129, €299 jackets and ski tops and bottoms sold at €479 and ...
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News briefs
Briko, the Italian sports brand, has a new line of...
Briko, the Italian sports brand, has a new line of underwear out for cyclists that uses Dryarn microfiber by Aquafil. The collection is called Il Noce after Rinaldo Nocentini, the professional cyclist who worked with Briko on developing the underwear. One piece is a sleeveless jacket made from Dryarn with ...
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News briefs
Sweden's Kask and Norway's Sweet Protection are collaborating for next...
Sweden's Kask and Norway's Sweet Protection are collaborating for next winter with the launch of a new helmet and ski goggles designed to work together. Kask's new goggle, the Mask 4 Charger, will be designed to fit perfectly with a special version of Sweet Protection's popular Igniter helmet in ...
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Reef is the new sponsor of the surfers Luke Davis...
Reef is the new sponsor of the surfers Luke Davis and Kai Otton
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News briefs
Lafuma has signed a licensing deal with a French fashion...
Lafuma has signed a licensing deal with a French fashion company, Carven, for the production and distribution of a small line of daypacks and accessories, with retail prices ranging from €290 to €350. They will be sold next autumn at Carven's stores and at some of Lafuma's stores in France ...
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Lacoste has signed a four-year sponsorship deal with John Isner,...
Lacoste has signed a four-year sponsorship deal with John Isner, the tall 26-year-old American tennis player
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News briefs
Fila is working with two of its retailers, one in...
Fila is working with two of its retailers, one in the U.K. and one in Sweden, to revive the Trailblazer shoe, which was a big seller in the 1990s. Footpatrol, based in London, and Sneakers and Stuff of Sweden will offer the co-branded shoe, which uses the old style as ...
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News briefs
Nike is introducing a new sole meant to be used...
Nike is introducing a new sole meant to be used by amputee athletes. The Nike Sole was designed in conjunction with Össur, an orthopedics company known for its prosthetic innovations, and Sarah Reinertsen, the amputee triathlete and world record holder. The sole works with Össur's Flex-Run prosthetic blade. Nike built ...
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News briefs
K2 has announced that it is determined to move into...
K2 has announced that it is determined to move into the business of outerwear. In 2013, the ski company will present its line of apparel, which is set to complement K2's offer of backcountry, all-mountain and freestyle hardgoods. In charge is Mark Valdez as outerwear product director; he was with ...
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News briefs
Adidas Action Sports will launch new advertisements for skateboarding publications...
Adidas Action Sports will launch new advertisements for skateboarding publications globally. The recent marketing campaign was shot in Montreal and all sponsored skaters are featured in the print and social media campaign. In February, Adidas Action Sports will sponsor Les Obstacles, an event in Paris, which will be the biggest ...
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News briefs
Nike's action sports operations are collaborating with the artist Pushead...
Nike's action sports operations are collaborating with the artist Pushead for the coming fall/winter collection. Shoes, outerwear and apparel from all product segments – skateboarding, snowboarding and surfing – feature his colorful designs. Nike Action Sports restructured its product segments recently in order to concentrate on those three sports groups ...
