News and insights about brands in the sporting goods industry – Page 370
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News briefs
Fila is working with two of its retailers, one in...
Fila is working with two of its retailers, one in the U.K. and one in Sweden, to revive the Trailblazer shoe, which was a big seller in the 1990s. Footpatrol, based in London, and Sneakers and Stuff of Sweden will offer the co-branded shoe, which uses the old style as ...
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News briefs
Nike is introducing a new sole meant to be used...
Nike is introducing a new sole meant to be used by amputee athletes. The Nike Sole was designed in conjunction with Össur, an orthopedics company known for its prosthetic innovations, and Sarah Reinertsen, the amputee triathlete and world record holder. The sole works with Össur's Flex-Run prosthetic blade. Nike built ...
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News briefs
K2 has announced that it is determined to move into...
K2 has announced that it is determined to move into the business of outerwear. In 2013, the ski company will present its line of apparel, which is set to complement K2's offer of backcountry, all-mountain and freestyle hardgoods. In charge is Mark Valdez as outerwear product director; he was with ...
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News briefs
Adidas Action Sports will launch new advertisements for skateboarding publications...
Adidas Action Sports will launch new advertisements for skateboarding publications globally. The recent marketing campaign was shot in Montreal and all sponsored skaters are featured in the print and social media campaign. In February, Adidas Action Sports will sponsor Les Obstacles, an event in Paris, which will be the biggest ...
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News briefs
Nike's action sports operations are collaborating with the artist Pushead...
Nike's action sports operations are collaborating with the artist Pushead for the coming fall/winter collection. Shoes, outerwear and apparel from all product segments – skateboarding, snowboarding and surfing – feature his colorful designs. Nike Action Sports restructured its product segments recently in order to concentrate on those three sports groups ...
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News briefs
Adidas has become the official sportswear partner of the Professional...
Adidas has become the official sportswear partner of the Professional Squash Association (PSA) World Tour, in a two-year deal. The agreement comes as the PSA is implementing a business plan to capitalize on increasing media interest in the sport. Adidas said it was attracted by squash because the number of participants ...
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News briefs
Puma continues the global “Puma Social and After Hours Athletes”...
Puma continues the global “Puma Social and After Hours Athletes” campaign. The focus this year is on the role of teammates. The title of the new campaign is “Here's to Teammates.” The fall/winter 2012 campaign will highlight some unlikely players and characters as they demonstrate how their skills can be ...
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News briefs
Dainese reports great progress in applying its airbag technology to...
Dainese reports great progress in applying its airbag technology to top-level alpine ski racing under a deal signed with the International Ski Federation one year ago. It has already conducted more than tests to define the shape of the airbag and the location of the gas generators, as well as ...
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Josef Ajram, a Spanish cycling champion, has joined the “Where...
Josef Ajram, a Spanish cycling champion, has joined the “Where is the Limit?” club of Polar, which will supply him with its training computers
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News briefs
Under Armour has signed a four-year deal to be the...
Under Armour has signed a four-year deal to be the national team partner of Canada Snowboard, outfitting the Canadian National Snowboard Team. The brand will provide competition and training gear in addition to apparel, footwear and accessories to wear off the mountain. The snowboarders will be wearing Under Armour when ...
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Avia will soon have a line of fight and training...
Avia will soon have a line of fight and training shoes out under a new licensing partnership the brand has struck with Ringstar, the martial arts brand
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News briefs
Beal, the French outdoor equipment brand, has renewed its partnership...
Beal, the French outdoor equipment brand, has renewed its partnership with the French Mountaineering and Climbing Federation (FFME) until 2015. In addition, Beal's Diablo climbing rope will be available for use at the this year's World Climbing Championships in Paris this September. The Diablo uses Unicore proprietary technology, which links ...
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James Pearson, the British climber, has signed with Beal, the...
James Pearson, the British climber, has signed with Beal, the French brand of outdoor equipment
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Cybex International has become the exclusive supplier of SportHouse, a...
Cybex International has become the exclusive supplier of SportHouse, a London training facility for elite athletes
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News briefs
Odlo is investing more in the bicycle sector as the...
Odlo is investing more in the bicycle sector as the new sponsor of the Ghost Mountainbike women's team. This is the Swiss apparel company's first commitment in the women's mountainbike segment, but it already supports a French road racing team, the Pro Tour Team AG2R La Mondiale, and the men's ...
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News briefs
Keegan Bradley, the PGA championship winner last year, has signed...
Keegan Bradley, the PGA championship winner last year, has signed on to be a global ambassador for Tommy Hilfiger's golf line until 2014. He will wear some pieces of the men's golf collection, which will also be available in the U.S., Canada and Europe through a licensing agreement with Fletcher ...
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News briefs
Brekka, the Italian company specializing in sports headwear and other...
Brekka, the Italian company specializing in sports headwear and other accessories and apparel, has a new licensing agreement with Warner Brothers for the development of new collections inspire by its DC Comics and Looney Tunes characters. Based on this agreement Brekka has created five junior collections for fall/winter 2012-13. They ...
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News briefs
Falke is introducing a collection of seamless underwear targeted at...
Falke is introducing a collection of seamless underwear targeted at people who participate in winter sports. The German sports apparel brand says it is the first ever to have a plush-knitted inside. Called the First Layer Falke Skiing Comfort Fit range, the collection of 3D circular knitted underwear uses ThermaCool ...
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News briefs
Schoeller-Sense is one of the latest fabrics to come form...
Schoeller-Sense is one of the latest fabrics to come form the Swiss textile company. Schoeller promotes the new fabric as the perfect thing to wear for yoga, Pilates or other exercise, described as soft, flowing and skin-friendly. They hold their shape, unlike jersey or knitwear, making them suitable for outings ...
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Puma will supply footballer Nigel de Jong with its PowerCat...
Puma will supply footballer Nigel de Jong with its PowerCat 1.12 boots to wear on the pitch when he plays with Manchester City and the Netherlands international teams, through a new long-term endorsement deal
