News and insights about brands in the sporting goods industry – Page 374
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A French snowboard rider, Mathieu Crépel, has signed an endorsement...
A French snowboard rider, Mathieu Crépel, has signed an endorsement team with Blue Tomato, the Austrian-based online store
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Moncler is launching two models of sunglasses, developed and produced...
Moncler is launching two models of sunglasses, developed and produced by Mykita at its factory in Berlin. They use the German company's patented Mylon material and mineral glasses by Barberini (more in EyeWear Intelligence, another newsletter by EDM Publications – if you are interested in eyewear, see our new, revamped ...
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Gina Tricot, a Swedish fashion retailer, is poised to enter...
Gina Tricot, a Swedish fashion retailer, is poised to enter the sports market with the launch of a new sportswear range. Sportfack, the magazine for the Swedish sporting goods sector, indicated that it would be launched at the beginning of 2012, and that it will include fashionable sports bras and ...
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Matt of Spain has obtained a license to make and...
Matt of Spain has obtained a license to make and sell bandanas with the Tour de France brand name
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Armada Skis is adding Gore-Tex to its Vector range of...
Armada Skis is adding Gore-Tex to its Vector range of high-performance outerwear for the fall/winter 2012-13 season
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Puma has teamed up with a raft of renowned African...
Puma has teamed up with a raft of renowned African artists to design football kits for the 10 national teams from Africa endorsing the German sports and lifestyle brand. The kits were unveiled at the Design Museum in London, with the support of players including Cameroon's Samuel Eto'o, Asamoah Gyan ...
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Nike is launching a full line of clothing named after...
Nike is launching a full line of clothing named after Cristian Ronaldo to go with football shoes
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The German Intersport has extended its sponsoring agreement with Großwallstadt...
The German Intersport has extended its sponsoring agreement with Großwallstadt and Göppingen, two handball clubs in the Bundesliga, for two more years
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Amer Sports reports that Varma Mutual Pension Insurance Company has...
Amer Sports reports that Varma Mutual Pension Insurance Company has raised its stake in the company from 4.78 to 5.19 percent. Meanwhile, Amer says it has completed a share buyback program announced last Aug. 15, involving a total of 3 million shares purchased at an average price of €9.18. As ...
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CEP, a young German brand of compression apparel, is investing...
CEP, a young German brand of compression apparel, is investing massively in consumer-oriented advertising, not only in special interest magazines, but also in billboard ads in major Austrian ski resorts such as St. Anton, Sölden and Zillertal as well as the smaller German snowsport hot spots such as Garmisch-Partenkirchen and ...
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Arena has signed sponsorship contracts with two young French swimming...
Arena has signed sponsorship contracts with two young French swimming champions through 2016. They are Mélanie Hénique, 18, and Jérémy Stravius, 23. The company has also signed up their coach, Michel Chrétien, who works for the big swimming club of Amiens, sponsored by Speedo under a contract expiring in 2012.
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One Way has signed a contract with Arnd Peiffer, the...
One Way has signed a contract with Arnd Peiffer, the German biathlon champion
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Brendan Fairclough, the British downhill cycling champion, is joining the...
Brendan Fairclough, the British downhill cycling champion, is joining the riders' team of Scott Sports
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Oxylane, parent company of Décathlon, has launched a new logo...
Oxylane, parent company of Décathlon, has launched a new logo and a new corporate identity for Kipsta, its private label for team sports products, first launched in 1998. The new logo consists of a stylized K preceded by a small dot. Meanwhile, Oxylane has shifted the inauguration of a dedicated ...
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Halfords is going to contribute to the Dallaglio Flintoff Cycle...
Halfords is going to contribute to the Dallaglio Flintoff Cycle Slam 2012, a charity bicycle ride from Olympia, Greece, to Olympic Park in London. It will provide the Boardman Performance Series Road Pro Carbon bikes ridden by Lawrence Dallaglio and Andrew Flintoff, the two former England captains who are leading ...
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Enebe is launching an electronic scoreboard for table tennis, which...
Enebe is launching an electronic scoreboard for table tennis, which can be adapted to any tennis table and is being offered internationally in time for Christmas sales
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The North Face has launched an online platform in Europe...
The North Face has launched an online platform in Europe to promote safety in the mountains. The “Know Boundaries” website contains several sections, focusing on items such as safe equipment, how to spot an avalanche, signs of unstable snow, and so forth. Each of them is animated by videos featuring ...
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Speedo unveiled its new Fastskin³ racing system yesterday, where newly...
Speedo unveiled its new Fastskin³ racing system yesterday, where newly designed caps, goggles and swimsuits interact to reduce full body passive drag by up to 16.6 percent, and body active drag by 5.2 percent, according to the company. The new system, which complies with the new guidelines set by the ...
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Greenpeace is lauding Li Ning for joining up with five...
Greenpeace is lauding Li Ning for joining up with five other major companies in signing a roadmap to eliminating hazardous chemicals from their supply chains by 2020. The environmental organization says Li Ning is setting an example for other Chinese companies to follow; it is the first Chinese brand to ...
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Puma launched an innovative kit for the Italian national football...
Puma launched an innovative kit for the Italian national football team in Rome, marking the 150th anniversary of the unification of the country with a special gimmick. For the first time, a QR code woven label on the label of the replica jersey takes you, when scanned, to www.puma.co/football for ...
