News and insights about brands in the sporting goods industry – Page 374
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News briefs
Speedo has gained the approval of Fina, the world swimming...
Speedo has gained the approval of Fina, the world swimming federation, for its latest flagship product, the Fastskin³. It is described as the latest and most advanced version of Speedo's revolutionary product, which caused lengthy discussion among top athletes, their suppliers and regulatory authorities, leading to a change in Fina's ...
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Two executives of Amer Sports in Spain are extending their...
Two executives of Amer Sports in Spain are extending their responsibilities to other countries. Alvaro Camin is promoted as sales manager of Suunto for the entire Europe, Middle East and Africa region. Jorge Salvans will take care of Suunto, Wilson Golf, Salomon Snowboard and Bonfire for the Iberian Peninsula as ...
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Runner's World magazine has given the 2011 international “Editor's Choice”...
Runner's World magazine has given the 2011 international “Editor's Choice” award to Asics' GT-2160 shoe, praising its rock-steady stability features, foot-hugging fit and plush cushioning. It is the second time that Asics' GT-2100 series has won the coveted award. In addition, the company's GEL-1170 model got a “Best Buy” award.
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Ruben Vergés, a young Spanish rider, joins Protest's snow team...
Ruben Vergés, a young Spanish rider, joins Protest's snow team
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News briefs
Nautilus strikes an exclusive global licensing deal with Core Health...
Nautilus strikes an exclusive global licensing deal with Core Health & Fitness, allowing it to use patented technologies of its own TreadClimber in the latter's commercial machines. Core Health already licenses the Schwinn brand for commercial cycling products.
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One Way, the Finnish company for Nordic sports, has a...
One Way, the Finnish company for Nordic sports, has a new contract with Daniel Richardsson, a rising star on the Swedish cross-country team
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MBT signs up a world marathon champion, Tera Moody, to...
MBT signs up a world marathon champion, Tera Moody, to a multi-faceted sponsorship
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News briefs
Ogio has introduced the Chamber, the latest in its range...
Ogio has introduced the Chamber, the latest in its range of golf bags. The Chamber features the Silencer Club Protection System, which uses 14 individual compartments with a protective membrane that center and holds the shafts of golf clubs. Not only does this system protect equipment from scratches and dents, ...
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The professional bowling Hall of Fame member Walter Ray Williams...
The professional bowling Hall of Fame member Walter Ray Williams Jr. has joined the Brunswick Pro staff, representing the company on the Professional Bowlers Association Tour
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Lotto has signed a three-year sponsorship deal with Marion Bartoli,...
Lotto has signed a three-year sponsorship deal with Marion Bartoli, the best-ranked female tennis player in France, who had been without a steady sponsor for four years
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News briefs
Asics is looking to increase its presence in floorball with...
Asics is looking to increase its presence in floorball with the launch of a collection of shoes specifically designed for the indoor sport. Initiated by Asics Sweden, the new shoe line was developed to offer floorball players a specific shoe with features optimized for the type of foot movements commonly ...
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Briko announced a new partnership with the Italian Paralympic Snow...
Briko announced a new partnership with the Italian Paralympic Snow Sports Federation at Skipass, the annual Italian snow show that took place in Modena a few days ago
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News briefs
Puma has sealed an agreement with Borussia Dortmund to replace...
Puma has sealed an agreement with Borussia Dortmund to replace Kappa as the Bundesliga football team's equipment supplier from next season and for the next eight years. Puma already has partnerships with two other teams in the Bundesliga, VFB Stuttgart and Hoffenheim, but it intends to turn Borussia Dortmund into ...
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Falke is outfitting Michael Rensing, the 27-year-old goalkeeper of the...
Falke is outfitting Michael Rensing, the 27-year-old goalkeeper of the FC Köln football team in Germany
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News briefs
Joma's collection for spring/summer 2012 includes a new series of...
Joma's collection for spring/summer 2012 includes a new series of football boots, and calls the Fit 100 model the highlight of the line. The Fit 100 is based on the model of a running shoe, made from soft calf leather. The Spanish company's new product will be available at retail ...
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News briefs
The Sport 2000 brand will obtain more visibility on football...
The Sport 2000 brand will obtain more visibility on football pitches and on television through a new multi-year agreement with Sportfive. It will appear on TV commercials in connection with numerous games of the UEFA Euro League in Austria, Germany, France, Norway, the Netherlands and Switzerland. Its logo will also ...
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Luca Tribondeau, a talented 14-year-old Austrian free skier sponsored by...
Luca Tribondeau, a talented 14-year-old Austrian free skier sponsored by Atomic, joins Oxbow's “Legs of Steel” team
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News briefs
The legendary snowboarder Shaun White has granted a license for...
The legendary snowboarder Shaun White has granted a license for sporting goods to Powerslide, the German vendor of inline skates and board sports products. The range, which bears the name of the American champion and is set to be positioned at the high-end level, comprises skateboards, decks, helmets, protection equipment, ...
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Quiksilver is reopening its flagship store on London's Regent Street...
Quiksilver is reopening its flagship store on London's Regent Street
