News and insights about brands in the sporting goods industry – Page 374
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The Sports & Style subsidiary of Look is launching a...
The Sports & Style subsidiary of Look is launching a large line of Rossignol branded cross-country skiwear for the fall/winter 2012-13 season
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Under Armour has signed a multi-year deal with the NBA....
Under Armour has signed a multi-year deal with the NBA. Among other benefits, it allows some of the basketball champions who endorse the brand to wear official NBA uniforms while they promote the brand's basketball shoes in promotional campaigns, advertising and in the retail stores.
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The Hohenstein Institute, which certifies textiles for meeting national and...
The Hohenstein Institute, which certifies textiles for meeting national and international standards, has opened a lab in Hong Kong. Hohenstein Laboratories Hong Kong is run by Manfred Hirning, with lab operations headed up by Christopher Au. The institute said that new facility would help Hohenstein improve its service to Asian ...
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Scott Sports has signed a two-year sponsorship deal with Cycling...
Scott Sports has signed a two-year sponsorship deal with Cycling Australia, supplying road and time-trial bicycles for the Team Jayco AIS men's continental team, Team Jayco AIS women's road program and the CA/AIS High Performance women's track endurance program. Starting next May, Scott will also provide road bikes for the ...
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Under a five-year deal, Puma is the new supplier of...
Under a five-year deal, Puma is the new supplier of official and replica shirts for the Vodacom Bulls, the rugby team from Pretoria in the South African Super Rugby competition
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Fremil International has restyled the website of its West Scout...
Fremil International has restyled the website of its West Scout brand and launched a new website for Ciesse Piumini, using a dynamic and interactive 2.0 platform and some creative contents. Since its launch last October, the ciessepiumini.com website has been accessed by 63,995 unique visitors, many of whom have registered ...
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Dakine, the brand of outdoor and action sports accessories owned...
Dakine, the brand of outdoor and action sports accessories owned by the GSM group, is preparing to introduce a range of garments for skiing and snowboarding. Consisting of technical pants and jackets, it will be displayed at the next Ispo Munich fair and will hit European store shelves in the ...
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The IDEAS network of active sports designers has completed its...
The IDEAS network of active sports designers has completed its color forecast for the fall/winter 2013-14 season. The central theme is “clouds” – reflecting the uncertainty of the weather and the pervasive digital world. Both are intangible. There are contrasts and connections between the virtual and natural worlds. Shades of ...
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New Balance is taking the place of Adidas as sponsor...
New Balance is taking the place of Adidas as sponsor of the ABN Amro Marathon in Rotterdam, starting with the next Apr. 15 event
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Like Speedo, TYR of the U.S. has also launched a...
Like Speedo, TYR of the U.S. has also launched a high-performance swimsuit that complies with Fina's new norms. Its new Alchemy Project 2012 range features advanced hydrodynamic technology. It uses a “turbo compression fabric” made of lightweight, hydrophobic microfilament yarn, with enhanced stretch and memory retention. The seams are bonded ...
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W.L. Gore & Associates has disclosed an expanded deal with...
W.L. Gore & Associates has disclosed an expanded deal with Dubarry of Ireland, which already uses Gore-Tex membranes in its sailing and country-style boots. The Irish company will now use both Gore-Tex and Windstopper products in its collections of clothing, starting with those being developed for the fall/winter 2012-13 season ...
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Maui Jim has signed a two-year partnership with the Australian...
Maui Jim has signed a two-year partnership with the Australian Sailing Team
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The next Barcelona Marathon, sponsored by Mizuno and scheduled for...
The next Barcelona Marathon, sponsored by Mizuno and scheduled for next March 25, already has 12% more runners registered than one year ago
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News briefs
Freddy is collaborating with Istituto Marangoni, an internationally reputed fashion...
Freddy is collaborating with Istituto Marangoni, an internationally reputed fashion management school in Milan, in a contest for the best designs. The students of the institute and any other fashion fans are invited to request a blank T-shirt and to send back its photo with a design that they have ...
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Le Coq Sportif has launched a new version of its...
Le Coq Sportif has launched a new version of its website, offering simplified navigation and adapting it for consultation on a tablet or a smartphone. Its e-commerce platform is now completely integrated with the rest of the website. It tells the history of the French brand, born in Romilly in ...
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A French snowboard rider, Mathieu Crépel, has signed an endorsement...
A French snowboard rider, Mathieu Crépel, has signed an endorsement team with Blue Tomato, the Austrian-based online store
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Moncler is launching two models of sunglasses, developed and produced...
Moncler is launching two models of sunglasses, developed and produced by Mykita at its factory in Berlin. They use the German company's patented Mylon material and mineral glasses by Barberini (more in EyeWear Intelligence, another newsletter by EDM Publications – if you are interested in eyewear, see our new, revamped ...
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Gina Tricot, a Swedish fashion retailer, is poised to enter...
Gina Tricot, a Swedish fashion retailer, is poised to enter the sports market with the launch of a new sportswear range. Sportfack, the magazine for the Swedish sporting goods sector, indicated that it would be launched at the beginning of 2012, and that it will include fashionable sports bras and ...
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Matt of Spain has obtained a license to make and...
Matt of Spain has obtained a license to make and sell bandanas with the Tour de France brand name
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Armada Skis is adding Gore-Tex to its Vector range of...
Armada Skis is adding Gore-Tex to its Vector range of high-performance outerwear for the fall/winter 2012-13 season
