All France articles – Page 5
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News briefsDecathlon launches campaign to ‘democratize’ sport
Decathlon is launching a new television and digital marketing campaign in line with two of its slogans – which translate to “Sport makes the world better” and “Get sport moving.” Devised by Havas Media and the BETC advertising agency, the campaign aims to “democratize” sport. Spots of 30, 40, and ...
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News briefsDecathlon has donated 36K items of unsold merchandise
Decathlon says that the deal it struck in April of last year with Comerso, a digital and logistical anti-waste platform for companies, has resulted in the donation of some 36,000 items of unsold merchandise to various associations. Among these are the French Red Cross and the Recyclerie Sportive, a network ...
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News briefsAdidas names VP for Southern Europe
Adidas appointed Arnaud Jeangirard as vice president for Southern European markets (France, Italy and the Iberian Peninsula) earlier last month. Jeangirard has been with Adidas since 2016, first as director of the Adidas Originals, Yeezy and action sports in Dubai and then as the brand’s vice president for emerging markets. ...
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News briefs
Intersport France names new managing director
Intersport France has reportedly appointed Sylvain Darracq as its new managing director, Sport-Guide.com has revealed. He is to replace Corinne Gensollen, who has held the role since 2016. Gensollen will remain as an advisor to Jacky Rihouet, the chairman of Intersport France, for international matters, CSR and brand platform. Darracq ...
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ArticleRe-commerce market leader momox increases revenue to €335 million in 2021
The Germany-based, European re-commerce market leader momox continues to be on a growth course and looks back on a successful business year 2021 with an increase in sales to € 335 million. The focus of the past fiscal year at momox AG – the transformation of momox GmbH to a ...
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News briefs
Jog & Jim is a new French sportswear brand
Géraldine Robert and Vincent Godbert have launched Jog & Jim, a new sports apparel brand that only uses natural fibers like hemp, biological cotton or linen, but no plastics. The company was launched in Roubaix, in France’s North department, not far from the Belgian border. Unlike the usual sportswear, Jog ...
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News briefs
New program to support refugees in France through sport
Terrains d’Avenir is the name of a new program, co-financed by the French Sports Ministry and the Olympic Refuge Foundation (ORF), aiming to help refugees and displaced people in the Île-de-France region through sport. The program was officially launched at the Maison des Réfugiés (Refugee House) in Paris on March ...
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News briefs
Atmósfera Sport enters France and Portugal
The Spanish news service Palco23 reports that the Spanish buying group Atmósfera Sport expects its sales to increase by 25 percent in 2022 after posting a 37 percent growth in 2021 compared to 2020. The growth in sporting goods is supported by omnichannel, digitization and international expansion. According to the ...
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News briefsAction Sports Career Fair in Hossegor is back this week
After two years of absence due to the pandemic and following the two very successful first editions, EUROSIMA, the MACS District Council and the City of Hossegor, together with the Saint-Vincent-de-Tyrosse Employment Agency, are organizing the third edition of the Action Sports Career Fair on Friday, March 25, 2022, from ...
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News briefsGo Sport has a new GM
Hermione People & Brands (HPB) has announced the appointment of Benoît Verdier as the new general manager of Go Sport, with immediate effect. He will report to Wilhelm Hubner and Samuel Alimi, respectively the president and vice-president of HPB. Verdier has more than 15 years of experience in the retail ...
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News briefsSport Job Day is back in France
After three years of absence, the Sport Job Day will be back in Paris on April 20. The sport-focused career fair, hosted at the iconic Parc de Princes stadium, is co-organized by Union Sport & Cycle, the Paris Municipality and the French employment center (Pôle Emploi). The first two editions ...
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News briefs
Sport 2000 France is planning new store openings across its different retail networks
Sport 2000 France is expected to see around 45 new store openings this year, roughly as many as in 2021, according to a report by Sport-Guide.fr. The plan would involve its different retail networks. Sport 2000, the eponymous banner, is expected to add 14 new stores, while Mondovélo is set ...
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News briefs
Sport Achat is back
After three years of absence and two consecutive cancelations, due to the Covid-19 pandemic and related restrictions, Sport Achat Hiver will finally take place this year as a physical event at Eurexpo in Lyon, France, on March 7-9. Sport Achat, organized by Sportair, is a B2B event for industry professionals ...
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News briefs
UNESCO held a ministerial conference on sport and sustainable development
UNESCO, the United Nations specialized agency that focuses on promoting world peace and security through education and culture, hosted a ministerial conference on “Sports and Sustainable Development Goals in Childhood: Societal issues regarding appropriate physical activities” on Feb. 7-8. The conference, held at UNESCO headquarters in Paris, was organized by ...
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News briefs
France’s presidential candidates will present their sports policies in dedicated event
The next French presidential election is scheduled for April 10 and 24, 2022. The Maison du Sport Français in Paris will host a special event on March 17, inviting the presidential candidates to explain their respective sports policies. The event is co-organized by the French Olympic Committee (CNOSF) with the ...
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News briefs
European app logs post-pandemic surge in walking
In 2021, with the easing of pandemic restrictions, Europeans emerged from their houses to walk – or so says WeWard, which has been producing and operating a walking app since 2019. The company’s study of data collected for 2020 and 2021 – as generated by some 4.5 million app users ...
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Infographics & DataTop 10 countries leading the global sports market in 2020
This exclusive interactive chart shows total market size of sporting goods in the U.S., China, Germany, Japan, France, the U.K., Canada, South Korea, India and Italy for the year 2020. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
The Lifestyle Company will distribute O’Neill ready-to-wear in France
The Lifestyle Company will distribute O’Neill products in France, including the overseas departments and territories, in a new multi-year contract that will debut in spring 2022. The contract only involves the O’Neill ready-to-wear lifestyle offer. O’Neill Wetsuits, based in England, takes charge of the equipment and technical products. O’Neill is ...
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ArticleGoogle is fined €220m in France over its ad auction processes
France’s Competition Authority (Autorité de la Concurrence) has fined Google €220 million for “having abused its dominance of the ad-server market with respect to publishers of websites and mobile applications.” The authority calls this “the world’s first ruling on the complex algorithmic auction processes by which online ‘display’ advertising functions.”
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Article
French ski industry in critical state
The French sporting goods industry association, Union Sport & Cycle (USC), plans to ask the French government for a specific aid package for the country’s ski sector, whose total losses for the current season are estimated at about €1 billion - without including those of the skilift and cable car ...
