All France articles – Page 4
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News briefsLille Stadium to become Decathlon Arena in €6 million naming deal
The Pierre Mauroy Stadium in Lille, in France’s northeast, is set to become the ”Decathlon Arena” following the signing by the French sporting goods manufacturer and retailer of a renewable five-year deal worth €6 million with the European Metropolis of Lille (MEL), which manages the facility. France Bleu first revealed ...
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News briefsThe 2024 Tour de France may not finish in Paris
According to a report by Italian sports newspaper Gazzetta dello Sport, widely cited in other international media, the 2024 Tour de France may not finish on Paris’ Champs-Elysées. It would be the first finish outside of Paris in the race’s long history. The first edition of the world’s greatest bicycle ...
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News briefs
A new national conference in France on sustainability in the sports industry
This autumn, the French world of sport will discuss sustainability issues across the sports industry in a new dedicated conference at the Center for Resources, Expertise and Sports Performance (CREPS) in Chatenay-Malabry, near Paris, on Oct. 18-19. The event, organized by the association Ecolosport, is supported by insurance company MAIF ...
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ArticleNew French survey highlights the role of brands and media in women’s sports
BVA Group, a research and consulting firm specializing in behavioral science, has released the preliminary results of a survey on the role of brands and media in women’s sports in France. The study was conducted on a representative panel of French people, combined with the analysis of the activity of ...
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News briefsNew Neinver outlet village in France in construction
Neinver, a company specializing in the investment, development and management of real estate and the leading operator of outlet centers in Spain and Poland, announced the resumption of construction of its outlet village “Alpes The Style Outlets” near Geneva. When completed, this will be the 17th outlet center of the ...
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News briefs
A new zone for boardsports start-ups in France’s New Aquitaine
EuroSIMA, the European surf industry association, has agreed on a new partnership with the Médoc Atlantique Agglomeration Community to create an economic activity zone dedicated to boardsports in the municipality of Lacanau, in France’s southwest, Sport-Guide reported. The announcement was made by Jean-Louis Rodrigues, the president of EuroSIMA, at the ...
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News briefs
Sport Achat Hiver to take place in January
The next edition of Sport Achat Hiver, the B2B event for industry professionals in the mountain, outdoor and winter sports markets, will take place in January instead of March. Sport Achat is organized in Lyon, France, by Sportair. The last edition of the trade show, which took place on March ...
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News briefsFrance has a new Minister of Sport
Following last month’s national elections, which saw Emmanuel Macron re-elected for a second term as French president, France now has a new sports minister. Amélie Oudéa-Castéra was appointed Minister of Sport and the Olympic and Paralympic Games. She succeeds Roxana Maracineanu. Unlike her predecessor, however, Oudéa-Castéra is a full cabinet ...
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News briefsDecathlon private label to supply official ball for France’s Ligue 1, 2
Kipsta, Decathlon’s house brand of football boots and balls, will be supplying the official ball for France’s Ligue 1 and Ligue 2 for the next five seasons, from 2022 to 2027. The ball will be making its debut at the Trophée des Champions match, on July 31, in which Paris ...
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News briefsDecathlon launches campaign to ‘democratize’ sport
Decathlon is launching a new television and digital marketing campaign in line with two of its slogans – which translate to “Sport makes the world better” and “Get sport moving.” Devised by Havas Media and the BETC advertising agency, the campaign aims to “democratize” sport. Spots of 30, 40, and ...
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News briefsDecathlon has donated 36K items of unsold merchandise
Decathlon says that the deal it struck in April of last year with Comerso, a digital and logistical anti-waste platform for companies, has resulted in the donation of some 36,000 items of unsold merchandise to various associations. Among these are the French Red Cross and the Recyclerie Sportive, a network ...
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News briefsAdidas names VP for Southern Europe
Adidas appointed Arnaud Jeangirard as vice president for Southern European markets (France, Italy and the Iberian Peninsula) earlier last month. Jeangirard has been with Adidas since 2016, first as director of the Adidas Originals, Yeezy and action sports in Dubai and then as the brand’s vice president for emerging markets. ...
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News briefs
Intersport France names new managing director
Intersport France has reportedly appointed Sylvain Darracq as its new managing director, Sport-Guide.com has revealed. He is to replace Corinne Gensollen, who has held the role since 2016. Gensollen will remain as an advisor to Jacky Rihouet, the chairman of Intersport France, for international matters, CSR and brand platform. Darracq ...
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ArticleRe-commerce market leader momox increases revenue to €335 million in 2021
The Germany-based, European re-commerce market leader momox continues to be on a growth course and looks back on a successful business year 2021 with an increase in sales to € 335 million. The focus of the past fiscal year at momox AG – the transformation of momox GmbH to a ...
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News briefs
Jog & Jim is a new French sportswear brand
Géraldine Robert and Vincent Godbert have launched Jog & Jim, a new sports apparel brand that only uses natural fibers like hemp, biological cotton or linen, but no plastics. The company was launched in Roubaix, in France’s North department, not far from the Belgian border. Unlike the usual sportswear, Jog ...
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News briefs
New program to support refugees in France through sport
Terrains d’Avenir is the name of a new program, co-financed by the French Sports Ministry and the Olympic Refuge Foundation (ORF), aiming to help refugees and displaced people in the Île-de-France region through sport. The program was officially launched at the Maison des Réfugiés (Refugee House) in Paris on March ...
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News briefs
Atmósfera Sport enters France and Portugal
The Spanish news service Palco23 reports that the Spanish buying group Atmósfera Sport expects its sales to increase by 25 percent in 2022 after posting a 37 percent growth in 2021 compared to 2020. The growth in sporting goods is supported by omnichannel, digitization and international expansion. According to the ...
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News briefsAction Sports Career Fair in Hossegor is back this week
After two years of absence due to the pandemic and following the two very successful first editions, EUROSIMA, the MACS District Council and the City of Hossegor, together with the Saint-Vincent-de-Tyrosse Employment Agency, are organizing the third edition of the Action Sports Career Fair on Friday, March 25, 2022, from ...
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News briefsGo Sport has a new GM
Hermione People & Brands (HPB) has announced the appointment of Benoît Verdier as the new general manager of Go Sport, with immediate effect. He will report to Wilhelm Hubner and Samuel Alimi, respectively the president and vice-president of HPB. Verdier has more than 15 years of experience in the retail ...
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News briefsSport Job Day is back in France
After three years of absence, the Sport Job Day will be back in Paris on April 20. The sport-focused career fair, hosted at the iconic Parc de Princes stadium, is co-organized by Union Sport & Cycle, the Paris Municipality and the French employment center (Pôle Emploi). The first two editions ...
